Sales & Marketing news

• What can leading indicators do for the bottom line?

  09-11-2018 20:50 via retailpro.com
    Think of the data that makes up your Business Intelligence as being made up of cause and effect factors. Those two factors are lagging indicators and leading indicators. The difference between them isn’t complicated, but it is critical.   …
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• Mobile Apps: Building Unified Loyalty In-Store and Online

  09-11-2018 19:43 via retailpro.com
      Loyal customers are repeat customers. They are particularly valued because the cost of customer acquisition is high. However, loyalty is not just about repeat business – otherwise, all repeat customers would be considered loyal, and they aren’t.   …
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• What’s trending among the trend forecasters?

  09-11-2018 18:00
  At the end of the year, trends are all around us. From across the marketing circuit, here are some that could cause a rumble in the coming year.
  
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• Viacom on making entertainment the ‘social currency of choice’

  09-11-2018 15:53
  Viacom is focusing on creating a “social currency around its programmes” as it looks to boost brand awareness by “being a part of the conversation” and remaining “topical”.
  Speaking from the MTV EMAs in Bilbao, Spain, Viacom Velocity’s vice-president of marketing and creative, Russell Samuel, says it’s vital to “be where the audience is”. This means Vicacom’s portfolio has to have a strong presence both on-screen and off-scr
  
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• M&S, Christmas ads, customer experience: 5 things that mattered this week and why

  09-11-2018 13:48
  Retailers unleash their Christmas campaigns
  ‘Tis the season for Christmas adverts!
  Tesco kicked off the festive theme this week with its celebration of diverse British Christmases. From hipsters struggling to work out how to cook a turkey to siblings arguing over whether Yorkshire puddings should be on the festive table, the BBH London-designed ad shows families and friends enjoying seasonal get-togethers. With no mention of price or promotions, Tesco is using this advert to dial up its q
  
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• 10 things you need to know before the opening bell (SPX, SPY, DIA, QQQ, GS, DIS, DBX)

  09-11-2018 12:50 via feedproxy.google.com
  Here is what you need to know.
  The Fed holds, expects to keep hiking rates gradually. The Federal Reserve held its key interest rate in a range between 2% and 2.25% at the conclusion of its two-day meeting on Thursday and signaled it would continue raising rates gradually amid stable economic growth.
  Soybean inventories pile up amid US-China trade battle. The Department of Agriculture on Thursday lowered its projections for soybean exports by 160 million bushels to 1.9 billion for the 2018-2019
  
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• Notorious skeptic Albert Edwards says stocks just flashed a rare bear market signal that showed up before the last 2 crashes — here’s his best advice for navigating a possible meltdown

  09-11-2018 12:05 via feedproxy.google.com
  Semiconductor stocks have lagged the broader stock market's performance, leading to the reemergence of a technical pattern that preceded the last two market crashes. 
  Albert Edwards, a notoriously skeptical strategist at Societe Generale, said this has bearish implications for stocks. 
  The performance of chipmakers is used as a leading indicator because their products are required in the early stages of production for a plethora of tech devices. The once high-flying semiconductor
  
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• GOLDMAN SACHS: Buy these 18 stocks to profit from economic growth — and receive regular cash payments in the process

  09-11-2018 12:02 via feedproxy.google.com
  The stock market is at a point where strong economic growth can hurt it. That's because any resulting rate hikes from the Federal Reserve could lessen the appeal of equities versus bonds.
  Goldman Sachs says that companies returning cash to shareholders tend to outperform during these periods of economic expansion.
  The firm has identified 18 companies it expects to beat the broader market as gross domestic product increases.A robust, growing economy doesn't always mean a strong stock market.
  Sure
  
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• Cadbury urges consumers to ‘follow their generous instinct’ in Secret Santa-themed ad

  09-11-2018 10:00
  Cadbury wants to encourage consumers to be generous by urging people to anonymously give their friends and relatives a chocolate treat this Christmas.
  The Secret Santa-themed ad, which will air for the first time this evening (9 November) during Channel 4’s Gogglebox, was created by VCCP and follows a series of sneaky gift givers wearing Santa masks who try and leave loved ones a present without being detected.
  From a little girl covertly delivering her teacher a bar of Dairy Milk, to a w
  
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• Hiring internally versus externally: Which is the best way to cultivate talent?

  09-11-2018 08:00
  Marketers have tended to attract the reputation of being somewhat flighty souls. It has variously been estimated that the average tenure of a marketing director is around 15 to 18 months. But this generalisation hides the fact that many marketers enjoy long tenures, working their way up through the ranks, supported by a culture of career development and a policy of internal recruitment.
  The stalwarts of internal recruitment tend to be the blue-chip corporates like Procter & Gamble (P&G)
  
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• A closely watched measure of market risk has reversed course for the first time since the financial crisis — and it's created a massive opportunity for investors

  09-11-2018 07:00 via feedproxy.google.com
  A key measure of risk-reward in financial markets has done something not seen since the financial crisis.
  Sharpe ratios, which track the return of an asset compared to their level of risk, favour US bonds for the first time in a decade. 
  "For those James Bond fans among you, bonds are back," John Bilton, JPMorgan Asset Management's head of global multi-asset strategy, said this week.
  Generally speaking, stocks return more per unit of risk than bonds, but that is no longer the case.A tool us
  
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• Amazon's cloud CEO just pooh-poohed employee concerns about selling its facial-recognition software to ICE and law enforcement (AMZN)

  09-11-2018 03:01 via feedproxy.google.com
  At a company meeting Thursday, Andy Jassy, CEO of Amazon Web Services, addressed employees' concerns about the company's practice of offering its facial-recognition software to immigration and law-enforcement agencies, according to BuzzFeed News.
  Jassy largely dismissed those concerns, suggesting they weren't broadly shared in the company and arguing that the company's terms of service would prevent its software from being used for bad purposes, the report said.At a company meeting Thursday, the
  
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• $9.95 billion Dropbox beats Wall Street expectations, but analysts still aren't sure if it can crack the enterprise space (DBX)

  09-11-2018 01:57 via feedproxy.google.com
  Dropbox posted $360.3 million in revenue in the third quarter.
  That beat Wall Street's forecasts, but analysts' expectations were low.Dropbox has been trying to break into the enterprise space, but investors and analysts see that as a big challenge, since its service was originally targeted at consumers.The company's share price has been beaten up in recent months as its growth has slowed.Dropbox staved off its doubters on Thursday — at least for the time being.
  The file-hosting company re
  
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• Sundar Pichai is ending Google's once famous partying culture by limiting drinking at work and threatening 'more onerous actions'

  09-11-2018 01:48 via feedproxy.google.com
  As part of Google's new policies to deal with sexual-harassment complaints at the company, CEO Sundar Pichai disclosed new rules for drinking at work.
  Google says it will hold managers responsible for discouraging excessive drinking, not just in the office, but at any party or event where employees get together.
  Pichai says that alcohol was frequently cited in incidents of reported sexual harassment and that, if things don't change, he may implement "more onerous actions."In response to a recent
  
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• Waitrose shows people doing ‘whatever it takes’ in lighthearted Christmas campaign

  09-11-2018 01:01
  Waitrose & Partners is taking a lighthearted approach this Christmas, focusing on the fact people “will do whatever it takes” and often rush through other festive traditions in order to get to the food.
  ‘Too Good To Wait’, created by adam&eveDDB, is a series of “playful” 30-second spots, each of which shows a common Christmas scene being cut short by people’s desire to get their hands on Waitrose’s Christmas goodies.
  In the first ad, a pia
  
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• Roku taps ad effectiveness for growth

  09-11-2018 01:00
  Roku, the online streaming TV service, is aiming to fuel growth via advertising and a capacity to show the direct business results of that advertising.“Our ability to demonstrate effectiveness is unlocking larger and larger budgets,”...
  
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• Quality pays for News Corp

  09-11-2018 01:00
  News Corp, the media and information services company, reported strong paid digital subscriber growth at its flagship titles during the past quarter, as its CEO reaffirmed a commitment to quality, and repeated calls for tech giants to pay a 'content...
  
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• Marketers miss a trick by not keeping up with consumers' passions

  09-11-2018 01:00
  Brits are spending more than ever on what excites them, but marketers are failing to follow the trend, a new study shows.Magnetic, the consumer magazine marketing organisation, carried out research with Enders Analysis into what is dubbed the...
  
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• Making personalisation add up

  09-11-2018 01:00
  Personalisation is the latest industry buzzword but marketers need to think carefully about whether this is really their best strategy – and they can only do that by investing in the required analytics and asking hard questions about their...
  
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• How emotional and informational ads perform in print

  09-11-2018 01:00
  Emotional print ads are typically more persuasive than informational appeals, except when the goal is to highlight a brand’s unique selling proposition, according to a study published in the Journal of Advertising Research (JAR). ...
  
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• 'Emotional peaks' crucial to content memorability

  09-11-2018 01:00
  The key to making content memorable is delivering multiple emotional peaks, with brand films that deliver 10+ emotional peaks in the top quartile for memorability overall, according to new research from the BBC.The broadcaster used neuroscientific...
  
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• The founder of Vine just announced the name of his next video app — and it's set to launch in spring 2019 (TWTR)

  09-11-2018 00:32 via feedproxy.google.com
  Vine founder Dom Hofmann revealed Thursday he would be releasing a new looping video app next spring.
  The app will be called Byte.
  Vine was a massively popular video service that Twitter acquired in 2012 and shut down four years later.Good news, long-suffering Vine fans: A successor to the popular video service is finally on the way.
  Dom Hofmann, one of the cofounders of Vine, plans to launch a similar app called Byte next spring. Like Vine, Byte will feature looping videos, Hofmann announced T
  
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