Sales & Marketing news

• Microsoft could be the next company to join the $1 trillion club — here's what will get it there (MSFT, AMZN, GOOGL)

  19-10-2018 22:46 via feedproxy.google.com
  The cloud industry is set to grow rapidly, and Microsoft is well-positioned to benefit from its expansion, Wedbush analyst Daniel Ives said in a new report.
  The company has a huge network of technology partners, a sizeable sales force, and a massive number of customers who already use its products, Ives noted.
  With the likely boost from its cloud offerings, Microsoft looks set to become the next company to have a market capitalization of at least $1 trillion, he said.Microsoft's cloud business c
  
  Read more

• Stocks see mixed end to volatile week

  19-10-2018 22:07 via feedproxy.google.com
  Stocks fell Friday after an early rally lost steam.
  A sell-off had shaved thousands of points from the major US indices last week.
  Watch US stocks trade in real time here.Capping a volatile week on Wall Street, stocks pared earlier gains Friday as investors weighed strong corporate earnings against fears about rising rates and the prospect of slowing economic growth around the world. 
  The Dow Jones industrial average ended up 0.25%. The Nasdaq composite closed down 0.48% after an earlier ra
  
  Read more

• $2.5 billion Sequoia-backed Utah startup which promises to make 'brands into religions' just filed to go public

  19-10-2018 22:05 via feedproxy.google.com
  Qualtrics, a Utah-based startup, filed to go public on Friday.
  The startup, which is backed by venture capital firms Sequoia and Accel, was last valued at $2.5 billion.
  The IPO is being led by Morgan Stanley and Goldman Sachs.Qualtrics, a Provo, Utah-based startuped that sells "experience management" software, has filed to go public. The company will list on the NASDAQ under the ticker "XM" — a reference to the type of software it sells.
  The company, which was founded in 2002, was last val
  
  Read more

• 'You are messing with the wrong guy': The CEO of an American mining company eviscerates Goldman Sachs analyst and short sellers on earnings call (CLF)

  19-10-2018 21:42 via feedproxy.google.com
  Cleveland-Cliffs CEO Lourenco Goncalves took time out of his company's third-quarter earnings call to attack a Goldman Sachs analyst and short sellers.
  It's not the first time Goncalves had a contentious moment with an analyst on an earnings call.
  Watch Cleveland-Cliffs stock trade in real time here.The CEO of the American iron-ore mining company Cleveland-Cliffs took time out from his company's third-quarter earnings call on Friday morning to attack an analyst from Goldman Sachs and s
  
  Read more

• Advertisement

• SolarWinds had a wobbly first day of trading — its CEO explains why he's not sweating it (SWI)

  19-10-2018 21:39 via feedproxy.google.com
  SolarWinds went public on Friday at the low end of its price range and finished its first day of trading up 1%, after trading down for part of the day.
  But Kevin Thompson, CEO of SolarWinds, isn't worried. In fact, he doesn't think any other software company could have made an IPO happen in the current climate.
  In a conversation with Business Insider, Thompson shared why SolarWinds made the last minute decision to lower its price, and how his team chose to celebrate its second IPO in less than a
  
  Read more

• This chart shows Google’s $15 billion transformation over the past 10 years (GOOG, GOOGL)

  19-10-2018 20:58 via feedproxy.google.com
  Google knows that one day ad sales will max out and growth will slow. The company is preparing for the day by diversifying its businessesStatista, a research firm that provides market and consumer data,  tracked Google's revenues derived from non-advertising businesses and built a chart to show where they fall as a percentage of Google's overall sales.The tally from all those side bets, and moonshots and ventures outside of the core competency may surprise you.   Google's onl
  
  Read more

• Apple CEO Tim Cook demands Bloomberg retract its report on Chinese chip hacking: 'There is no truth in their story' (AAPL)

  19-10-2018 20:00 via feedproxy.google.com
  Bloomberg reported in early October that Chinese spies had infiltrated US companies, including Apple, by planting microchips on motherboards that ended up in their servers.
  Apple released a statement denying the report's findings, but CEO Tim Cook took it a step further and called on Bloomberg to retract the story in an interview with BuzzFeed News.
  Cook's comment was an unusually aggressive move by the CEO toward the news organization.In an interview with BuzzFeed News published Friday, Ap
  
  Read more

• Trump wants to have a giant signing ceremony for the updated US-Mexico-Canada trade deal, but the other two countries are refusing because of tariffs

  19-10-2018 19:47 via feedproxy.google.com
  President Donald Trump wants to hold a ceremonial signing for the new US-Mexico-Canada trade deal before the midterms to give the GOP a political boost.
  Canada and Mexico are not keen to join since Trump's steel and aluminum tariffs remain in place.
  The three countries are continuing discussions on a deal to remove the tariffs.
  The US wants the two countries to accept a quota system instead.President Donald Trump's trade policy is getting in the way of his desire to hold a ceremony to claim a ma
  
  Read more

• Advertisement

• Here's what to expect in the next year from Trump's trade war with China

  19-10-2018 19:47 via feedproxy.google.com
  A trade war between the US and China has been heating up for much of this year.
  The trade war could continue to escalate over the next year.
  The most recent set of US tariffs on imported goods from China are scheduled to rise at the start of 2019, and both countries are threatening further protectionist actions.
  Escalation of trade tensions could negatively affect the economies of both countries.A trade war between the US and China has been heating up for much of this year, and it could could co
  
  Read more

• Gretchen Carlson and Uber's Tony West: Here’s one big thing corporate America can do to lead on #MeToo

  19-10-2018 19:11 via feedproxy.google.com
   
  Gretchen Carlson is a journalist, female empowerment advocate and best-selling author of the book “Be Fierce: Stop Harassment and Take Your Power Back,” now available in paperback.
  Tony West is Uber’s Chief Legal Officer.
  Much has changed since #MeToo broke through one year ago.
  Reporting of sexual harassment and assault is on the rise, a support system for survivors has sprung up globally, and difficult topics that were long avoided are now dominating the national conv
  
  Read more

• Tesla slides after Elon Musk announced lower-cost Model 3 (TSLA)

  19-10-2018 18:48 via feedproxy.google.com
  Tesla CEO Elon Musk announced on Twitter on Thursday that a lower-cost Model 3 was immediately available for order on the company's website.
  The electric car will have a base price of $45,000 and is eligible for federal and state tax rebates.
  Tesla shares were down more than 3% Friday after — they gained as much as 2.2% earlier in the session.
  Watch Tesla trade in real time here.Tesla shares slid Friday, down more than 3%, after CEO Elon Musk revealed a lower-cost Model 3 sedan was ready f
  
  Read more

• SolarWinds sees 2% pop in trading debut

  19-10-2018 17:24 via feedproxy.google.com
  SolarWinds opened for trading at $15.30 — 2% above the $15 pricing.
  The IT-management-software maker sold 25 million shares, raising $375 million. It had initially expected to sell 42 million shares for between $17 and $19 apiece. 
  Shares trade under the ticker "SWI."SolarWinds shares jumped 2% to $15.30 in their trading debut, after a disappointing start to its time as a public company. 
  The IT-management-software maker cut the size and price of its initial public offering, anno
  
  Read more

• AMD's stock price reflects a 'scenario we don't believe possible,' analyst says (AMD)

  19-10-2018 17:07 via feedproxy.google.com
  AMD shares will drop more than 30% to $18 due to comparative disadvantages in its competition with Intel, New Street Research analyst Pierre Ferragu says.
  Last month analysts expected Intel to undersupply its 10-nanometer chip, but later a report said Intel may cure its production problem sooner than expected.
  AMD is expected to launch a 7 nm datacenter GPU later in 2018, which in theory should provide better performance than 10 nm ones, according to Moody's.
  The 7
  
  Read more

• Trump claimed that he dumped all of his stocks right before the Black Monday crash in 1987 and blamed the US trade deficit for the fall

  19-10-2018 17:01 via feedproxy.google.com
  Black Monday, October 19, 1987 was the day of the largest one day stock market drop in history.
  Then-real estate investor Donald Trump told the Wall Street Journal the next day that he had dumped all his stock in the preceding months before the crash.
  "I think the market is going to go down further, there are just too many things wrong with the country," Trump said.
  On Monday, October 19, 1987 the stock market was rocked by the worst one-day fall in history with the Dow Jones industrial average
  
  Read more

• A Wall Streeter who started his career on Black Monday recalls the pandemonium of the biggest one-day crash in stock market history

  19-10-2018 17:01 via feedproxy.google.com
  Friday, October 19, marks the 31st anniversary of Black Monday, when the Dow Jones industrial average suffered a record 22% crash.
  David Rosenberg, now the chief economist at Gluskin Sheff, was just starting out on Wall Street as the stock market crashed. "I had never in my life seen such pandemonium either professionally or personally," he recalled.In an interview with Business Insider, Rosenberg shared his recollections of that day and the biggest lessons they hold for investors. 
  David R
  
  Read more

• Hedge-fund billionaire Dan Loeb slams Campbell Soup with a bizarre video that calls for a complete overhaul of the company's board and management team

  19-10-2018 16:23 via feedproxy.google.com
  Third Point Management, the hedge fund owned by billionaire Dan Loeb, released a new video that attacks Campbell Soup and urges the company to completely overhaul its board and management team. 
  Third Point Management owns an 8% stake in Campbell.
  In the video, Third Point blames the leadership team for the "incredible destruction" of the company.Activist investor Dan Loeb has ramped up his crusade to turn around Campbell Soup with a wild new video that calls for a compl
  
  Read more

• Recommended reading: Story-driven marketing and tackling ignorance

  19-10-2018 16:12
  The Perils of Perception: Why we’re wrong about nearly everything
  By Bobby Duffy
  Are you ignorant? Probably. From politics to parenting, managing director of Ipsos Mori Social Research Institute, Bob Duffy, uses this book to prove the huge gap that most of us have between perception and reality.
  Grounded in facts, facts and more facts, Duffy seeks to dispel myths around a range of topics while also showing how dangerous these misconceptions can be. The book breaks down the areas we usuall
  
  Read more

• Ben Davis: Get existing tech right before focusing on the future

  19-10-2018 15:29
  Business transformation consultants who spend too much time on LinkedIn, agency sales folk who need to pad a presentation, or Marketing Week writers who have to hit their word count – all are fond of bandying around a bit of Heraclitus: “Change is the only constant”. Hmm, yes, lots of nodding.
  The most refreshing thing, though, that has happened this year is that all the usual talk of disruptive tech has been noticeably less feverish.
  And with the publication of the latest Gar
  
  Read more

• Apple has the chance to be a $1.5 trillion behemoth, analyst says (APPL)

  19-10-2018 15:16 via feedproxy.google.com
  Apple's valuation can approach the $1.5 trillion level, Wedbush analyst Daniel Ives said Friday.
  Apple released three new iPhone models in September and discontinued all other older versions, which can help capture the underlying demand among customers that have decided to bypass previous models, Ives said.
  China consumer demand is a key driver, he added.
  iPhones, Apple Watches, and wireless AirPod headphones are not included in President Donald Trump's tariffs on $200 b
  
  Read more

• Procter & Gamble spikes after delivering earnings beat and reaffirming its forecast (PG)

  19-10-2018 14:32 via feedproxy.google.com
  Procter & Gamble beat on both the top and bottom lines.
  The consumer-products giants reaffirmed its fiscal-year 2019 forecast.
  Shares gained about 5% ahead of Friday's opening bell.
  Watch Procter & Gamble trade in real time here.Procter & Gamble shares surged ahead of Friday's opening bell after the company delivered strong first-quarter results and reaffirmed its forecast for fiscal-year 2019. 
  The consumer-products giant posted core earnings-per-share of $1.12, outpacing
  
  Read more

• Tesco, Heineken, Dollar Shave Club: 5 things that mattered this week and why

  19-10-2018 13:13
  Tesco is integrating Clubcard into its healthy eating mission
  Seven in 10 families believe supermarkets can help them make a better choice when it comes to health and nutrition, while 27% agree they get confused about what is healthy and unhealthy.
  This is according to Tesco, which says it has been committed to helping people eat more healthily since 1984 when it became the first retailer – it claims – to launch a healthy living range.
  Fast-forward more than three decades at the UK&
  
  Read more

• 10 things you need to know before the opening bell (SPY, SPX, QQQ, DIA, PYPL, TSLA)

  19-10-2018 12:40 via feedproxy.google.com
  Here is what you need to know.
  Trump is pulling the US out of an obscure 144-year-old treaty to take a shot at China in the trade war. President Donald Trump announced Thursday that the US would withdraw from the Universal Postal Union, which allows Chinese producers to ship items to the US at significantly low rates even compared to some US domestic shipping rates.
  China's economic growth missed for the first time in 3 years. The Chinese economy grew at a 6.5% clip in the year to September, mis
  
  Read more

• IPA: Starbucks and Tesco show how social media can increase revenue

  19-10-2018 12:00 via warc.com
  Social media has been a part of media plans for a long time, but accurately measuring how it affects not only the overall communications effectiveness but the bottom line has proved extremely difficult. Following the recent IPA Effectiveness...
  
  Read more

• L’Oréal CMO: Companies that just sell products will not be successful

  19-10-2018 08:44
  L’Oréal believes that companies that just sell products will not be successful in the future, with its chief marketing officer in Western Europe, Stéphane Bérubé, saying services are becoming key to reaching and engaging with consumers. 
  “L’Oréal’s has been selling products for 110 years but we need to start selling services. I believe that the company that just sells products will not be successful,” he told the Festival of
  
  Read more

• Ritson and Facebook go head-to-head on the big questions in marketing

  19-10-2018 08:00
  Last year at the Festival of Marketing, Mark Ritson took on Byron Sharp to debate the influence of the latter’s book ‘How Brands Grow’. This year, Ritson was on stage with Facebook’s regional director of Northern Europe Steve Hatch as both looked to get answers to some of the most pressing questions in marketing at the moment.
  Gone were the podiums and trying to get one over on each other. Instead there was a sofa and nine questions, six from Ritson and three from Hatch,
  
  Read more

• Vicks rethinks 'family' to drive sales

  19-10-2018 01:30 via warc.com
  Vicks, the medications brand, sought to change its image and appeal to young consumers in India by rethinking the idea of a traditional family, according to a senior executive at Procter & Gamble, the brand’s parent company.According to...
  
  Read more

• System1 tracks down the Higgs boson of creative effectiveness

  19-10-2018 01:30 via warc.com
  Following extensive measurement of emotional responses to TV ads and the intensity of those emotions, behavioural agency System1 claims to have cracked some long-standing industry conundrums, including how to put a value on creativity.Orlando...
  
  Read more

• Small CPG brands take on the big players

  19-10-2018 01:30 via warc.com
  The US consumer packaged goods (CPG) market is estimated to have been worth $686bn in 2017 and, while it is tempting to imagine that CPG giants are the ones that keep growing their share of this market, a new report has found that smaller brands are...
  
  Read more

• How brands can breakthrough with mobile ads

  19-10-2018 01:30 via warc.com
  Advertising researchers do not fully understand the impact that different ad placements and delivery vehicles have on the mobile user’s experience, according to a paper in the Journal of Advertising Research (JAR).Kimberly Rose Clark...
  
  Read more

• Facebook accused of inflating ad metrics for longer than thought

  19-10-2018 01:30 via warc.com
  It has been a difficult year for Facebook and now the social media giant finds itself accused of deliberately misleading advertisers for more than a year over how it measured viewership of video ads.A group of small advertisers, including online...
  
  Read more

• Consumers welcome AI if it improves marketing

  19-10-2018 01:30 via warc.com
  A significant number of British consumers are prepared to ignore brands if they receive poor quality personalised marketing that fails to meet their needs, but artificial intelligence (AI) may provide the answer because it can deliver...
  
  Read more

• Baidu is first Chinese firm to join global AI ethics body

  19-10-2018 01:30 via warc.com
  Baidu, the tech giant often described as China’s equivalent of Google, has become the first Chinese company to join a US-led group that studies and formulates best practice for artificial intelligence (AI) technologies.The Partnership on AI...
  
  Read more

Follow @sales_mrktinguk on Twitter!