Sales & Marketing news

• Dior, Apple, Nike: The top 10 YouTube ads in September

  18-10-2018 16:21
  1. Joy by Dior – The new fragrance
  Dior’s campaign for its new fragrance Joy, featuring actress Jennifer Lawrence, is everything you might expect from a high-end brand – it’s sleek, it’s aesthetic and it’s glossy. Set in the garden of a luxury home in Los Angeles’ Hollywood Hills, the ad is set to classic Rolling Stones tune ‘She’s a Rainbow’, which also featured in Apple’s ad for its iMac Colours in 1999. Throughout the slow-moti
  
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• Dollar Shave Club shifts business model as subscription growth slows

  18-10-2018 16:00
  Dollar Shave Club has shifted its business model to be more flexible in a bid to boost sales as subscriber growth rates slow.
  The razor subscription service, which has expanded beyond razors to products such as body wash and deodorant, is trying to drive up basket size and frequency of purchase by making it easier for people to repurchase new products beyond razors.
  Dollar Shave Club is still gaining subscribers at a rate of 10% a year and now has 3.9 million subscribers. But it is facing incre
  
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• How Bodyform took the ‘toxic shame’ out of periods

  18-10-2018 15:32
  Blood is not something people normally like to see but for the female 50% of the population it is a sight they deal with on a monthly basis. Yet despite being a completely natural and healthy occurrence, menstruation has long been a taboo subject, something that causes people to blush or is simply not talked about. Scarily, 56% of teens would rather be bullied at school than talk to their parents about periods.
  Sanitary care brand Bodyform, which is number two in the market behind Procter
  
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• EasyJet’s new CMO on using data to ‘supercharge creative judgement’

  18-10-2018 08:18
  It might take a Tube, a train and a bus to reach easyJet’s headquarters from central London but once you arrive the bright orange hangar is impossible to miss.
  The tangerine block sticks out amid the grey of Luton Airport and once inside the décor is just as distinctive. Designed to look like the inside of one of its planes, reception staff are dressed like cabin crew while the seats look very similar to those found on an airplane (minus the seatbelt).
  Lis Blair, the brand’s
  
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• Diageo’s Andrew Geoghegan: Authenticity is being true to your brand, not pretending to be craft

  18-10-2018 08:00
  There is no mistaking that the forces shaping our world right now are challenging. People no longer have trust in authority figures and institutions. We are all working out how to integrate technology positively into our lives without being overwhelmed by it. The world is unequal, and this is exacerbated by real pressure on the planet’s resources.
  No brand talking to their consumers today can escape the sense they may feel overwhelmed, frustrated, and sceptical.
  It feels like we are at a
  
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• Superior targeting and ROI drive in-app adspending

  18-10-2018 02:00 via warc.com
  Media agencies and ad buyers see mobile as the most effective channel to reach and engage users, as well as deliver the best ROI, researchers have found.A survey carried out on behalf of Fyber, a mobile advertising specialist, quizzed a mix of 500...
  
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• Perk packages for staff that help build real brand value

  18-10-2018 02:00 via warc.com
  Japan’s worsening labour shortages are leading retailers to market themselves to potential recruits, in a tactic that might need to take root in other sectors.The country’s retail sector is especially badly hit by the dearth of new...
  
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• NASCAR generates insights at speed

  18-10-2018 02:00 via warc.com
  NASCAR, the racing series, is pursuing various innovative strategies as it seeks to generate consumer insights at the speed of the action as it develops on the track.Norris Scott, NASCAR’s vice president/analytics and insights, discussed...
  
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• Humour and scale drive content effectiveness

  18-10-2018 02:00 via warc.com
  Brands are demonstrating a “palpable enthusiasm” for content and the most successful content strategies embrace humour and scale, according to a new WARC report.The
  
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• Expanding cannabis market offers opportunity – and a few headaches

  18-10-2018 02:00 via warc.com
  Canada has this week become the second country in the world to legalise the recreational use of marijuana, creating a potentially lucrative new market in cannabis products for smoking, eating, drinking and vaping.Tobacco and alcohol producers look...
  
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• Client-agency relationships are 'like marriage'

  18-10-2018 02:00 via warc.com
  Agencies and clients may have the same goals but tensions often arise when the two differ on how to get there, according to two senior client and agency executives.Lakish Hatalkar, managing director of One Johnson & Johnson, and John Bailey,...
  
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