Sales & Marketing news

• Has Walmart cracked the omnichannel challenge?

  17-10-2018 23:47 via retailpro.com
      Offering customers the ability to seamlessly move from online shopping to brick and mortar and back to online is the crux of the omnichannel experience. Shoppers can buy products 24/7, go to a physical store for an in-person …
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• Which data is most valuable for analysis in retail?

  17-10-2018 23:44 via retailpro.com
    For all the good that data can do for retail businesses, there is one major issue it presents: information overload. Many companies try to focus on too many different metrics without focusing on those that truly matter. They have …
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• Inventory counts

  17-10-2018 23:40 via retailpro.com
    Retailers are constantly attempting to determine the “right” mix of products — one that won’t leave them empty handed, yet not linger too long on the shelves. Predicting what may be sold and when too often results in retailers …
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• Retailers going omnichannel pass on tech benefits to customers

  17-10-2018 19:30 via retailpro.com
      In-store customers account for 50% of all eCommerce activity, research by Salesforce found, so closing the online-offline gap is critical for customer experience. In response, retailers pursuing omnichannel with Retail Pro are turning their technology gains into customer-facing …
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• Brands looking to hire more marketers despite Brexit uncertainty

  17-10-2018 15:03
  Brands are looking to hire more marketers as efficiency improvements, upbeat sales forecasts and planned product development leaves companies feeling positive.
  According to Marketing Week’s exclusive question in the IPA and IHS Markit’s quarterly Bellwether report, a net balance of 17.2% of companies say they anticipate jobs growth over the next three. That is up from a low of 11% in the prior quarter and 15.5% a year ago.
  It is also the highest level since Q2 2017, when the IPA beg
  
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• Why does attention matter?

  17-10-2018 15:00 via warc.com
  Attention is, supposedly, very important for advertising to function, but according to Facebook's planners that idea is outdated and in need of shaking up.
  
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• Sarah Vizard: Huawei has the products, now it needs the brand to match

  17-10-2018 14:33
  Huawei launched its new flagship smartphone, the Mate 20, as only tech companies know how – at a huge event at the Excel Centre in London yesterday (16 October) that had the requisite pop star performances, product demos and fawning bloggers.
  Ostensibly a press conference, it was clear the audience was at least in part made up of people already converted to the cult of Huawei. Each new product announcement was greeted with rounds of applause and whoops of joy, while features including its
  
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• Heineken: We don’t understand our shoppers well enough to succeed online

  17-10-2018 14:21
  Heineken admits it is struggling to keep pace with the shift to online, held back by a lack of data, not enough collaboration and marketers not investing in the right places.
  Ghislaine Prins-Evers, the Dutch brewing company’s global head of ecommerce, believes the grocery sector is at a “tipping point” in terms of the importance of online. But says the sector is still grappling with ecommerce and how best to reach customers online.
  “For Heineken to be successful in ecomm
  
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• Superior targeting and ROI drive rising in-app ad spending, survey finds

  17-10-2018 12:00 via warc.com
  Media agencies and ad buyers see mobile as the most effective channel to reach and engage users, as well as deliver the best ROI, researchers have found.A survey carried out on behalf of Fyber, a mobile advertising specialist, quizzed a mix of 500...
  
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• China's hidden $6 trillion debt pile is an 'iceberg' posing a 'titanic risk'

  17-10-2018 11:19 via feedproxy.google.com
  Off-balance-sheet debt in Chinese local governments has ballooned in recent years and could now be worth as much as 40 trillion yuan ($6 trillion).
  According to analysts at S&P Global Ratings, this represents a "debt iceberg with titanic credit risks."
  Rising debt levels in China are a major concern for the global economy, with fears that a wave of defaults could be imminent.China may be sitting on a hidden debt pile of as much as 40 trillion yuan ($6 trillion), concealed off-balance-sh
  
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• UK inflation drops sharply and unexpectedly as Brexit price squeeze slows down

  17-10-2018 10:53 via feedproxy.google.com
  Inflation in the UK unexpectedly drops in September, as food price increases slow down.
  Consumer price inflation (CPI), the most watched measure of UK inflation, feel to 2.4%, down from 2.7% in the previous month.
  The fall is coupled with a rise in average wages for UK workers, which grew by 3.1% in the 12 months to September, the fastest increase since the financial crisis.The rate of inflation in the UK dropped sharply and somewhat unexpectedly in September, signalling that the surprise rise i
  
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• The 31 most corrupt countries in the world

  17-10-2018 09:02 via feedproxy.google.com
  The World Economic Forum has released its annual corruption index as part of its Global Competitiveness Report.
  Using a methodology linked to Transparency International's annual Corruption Perception Index, the WEF ranks 140 countries out of 100 for the level of corruption within their society.A score of 100 means a country is entirely without corruption, while 0 is the most corrupt possible. All the countries featured on this list score 30 or less.
  The countries seen as most corrupt tend to be
  
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• Mark Ritson: 10 lessons all marketers should take from Direct Line’s brand strategy

  17-10-2018 08:09
  Last week was a busy one for marketers. In addition to the Festival of Marketing, the IPA was running Effectiveness Week, the pinnacle of which is the Effectiveness Awards.
  Congratulations is due to all the winners, especially Audi and BBH for taking home the grand prix, but it was the Direct Line Group (which includes the Churchill, Privilege, Green Flag and Direct Line brands) and its gold for ‘best new learning’ that struck me as the most fascinating win of the night.
  Reading its
  
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• Visit Flanders wins top Euro Effie

  17-10-2018 08:00 via warc.com
  A campaign by Visit Flanders, the Belgian region’s tourist organisation, and agencies Ogilvy and Social Lab Belgium, which created an emotional connection between the experience of World War I and potential visitors from across the world, has...
  
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• YouTube went down for over an hour during an abrupt worldwide outage

  17-10-2018 04:12 via feedproxy.google.com
  YouTube abruptly went down for around an hour on Tuesday evening.
  YouTube CEO Susan Wojcicki apologized for the downtime but did not provide additional details for the outage.You were not alone — YouTube was down from approximately 6 p.m. to around 7:20 p.m on Tuesday.
  "Thanks for your reports about YouTube, YouTube TV and YouTube Music access issues," a YouTube statement said. "We're working on resolving this and will let you know once fixed. We apologize for any inconvenience this may ca
  
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• Here's why Netflix’s CEO says the company doesn’t need to diversify into new businesses, even as Disney, AT&T, and Facebook try to carve up the streaming market (NFLX, AAPL, FB, GOOGL, DIS)

  17-10-2018 03:12 via feedproxy.google.com
  Netflix faces a host of new rivals in the streaming video business, including Disney.
  Despite that, the company has no plans to diversify into other business lines, CEO Reed Hastings said.
  That's because there's more than enough room to grow in streaming for years into the future, he said.If you've ever fantasized about potential a Netflix video game service, a Netflix smartphone or a Netflix movie theater pass, don't hold your breath.
  That's the message from Netflix CEO Reed Hastings who m
  
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• What really drove Sears to bankruptcy?

  17-10-2018 01:34 via warc.com
  The iconic US retail brand Sears filed for Chapter 11 protection this week to keep its business afloat, arguing that with some restructuring and less debt, its business could, perhaps, be turned around. Few observers think that’s now possible....
  
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• UK marketing budgets rise amid weakening growth

  17-10-2018 01:34 via warc.com
  Total marketing budgets rose in the third quarter of 2018, but by the weakest extent in almost three years, the latest data reveals.The Institute of Practitioners in Advertising (IPA) Bellwether...
  
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• Qantas takes off as a publisher

  17-10-2018 01:34 via warc.com
  National airline Qantas is prioritising quality and relevancy across multiple platforms – magazine, online, social, and video – in its quest to become Australia’s best content marketing brand.Across the Qantas network, content...
  
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• P&G's market research wishlist

  17-10-2018 01:34 via warc.com
  Procter & Gamble, the consumer goods manufacturer, believes that greater transparency, objective measurement and more “complete” data are required to help brands truly understand and serve consumer needs.Kirti Singh, Procter &...
  
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• Honda taps tech for maximum relevance

  17-10-2018 01:34 via warc.com
  Honda, the automaker,is marrying data with a range of new technology to reach European consumers in ways that are relevant rather than personal.“What we’ve tried to do at Honda is bring the brand to life through the new tech that...
  
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• Google confirms China plan

  17-10-2018 01:34 via warc.com
  Google CEO Sundar Pichai has confirmed long-standing rumours that the company is planning to re-enter the Chinese market, this time with a censored version of its search app.Speaking at Wired’s 25th anniversary summit in...
  
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• Saudi Arabia using the 'oil weapon option' could cause prices to soar to $150

  17-10-2018 01:28 via feedproxy.google.com
  There is increasing evidence Saudi Arabia was behind the disappearance of Jamal Khashoggi, a US resident who has been a critic of the crown prince.  
  After the US threatened sanctions against Saudi Arabia, the oil-rich country seemed to hint at its ability to hit back through the energy market. 
  Analysts see a 1973-style embargo as unlikely, but warn oil prices could hit triple-digits if tensions escalate.Saudi Arabia has pushed back against the overwhelming evidence that it was b
  
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• Three looks to reverse ‘brand rejection’ with launch of ‘premium and playful’ campaign

  17-10-2018 01:01
  Three has ditched the hybrid animal mascots for its latest campaign as it looks to overcome a “perceived reputational issue” by taking a more grown up approach to marketing.
  ‘Phones are Good’, which launches today (17 October), is designed to “stand for something” and appeal to consumers who have perhaps dismissed the brand in the past.
  Three’s CMO Shadi Halliwell tells Marketing Week: “Customers recall Three ads as being targeted at someone
  
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• Marketing budgets rise at weakest pace in nearly three years

  17-10-2018 01:01
  Brands increased their marketing budgets at the slowest rate for almost three years in the third quarter as uncertainty over the UK’s future trading relationship with the European Union allied with concern over economic slowdown caused cautious companies to put spending under greater scrutiny, according to the latest Bellwether report from the IPA and IHS Markit.
  Although a majority of marketers in the survey of 300 senior marketing professionals reported an upward revision in budgets in
  
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