Sales & Marketing news

• TRUMP: The Fed is the 'biggest threat' to the economy

  16-10-2018 23:10 via feedproxy.google.com
  President Donald Trump attacked the Federal Reserve once again on Tuesday during an interview with Fox Business.
  "My biggest threat is the Fed, because the Fed is raising rates too fast", Trump said.
  Trump has recently waged a sustained campaign against the Fed, calling their interest rate hikes "crazy" and "loco."President Donald Trump on Tuesday went after the Federal Reserve with some of his harshest language yet during a Fox Business Network interview.
  Trump claimed that the biggest problem
  
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• Google will charge phone makers money for its Android apps in Europe — an unprecedented change that it says is to comply with regulators (GOOG, GOOGL)

  16-10-2018 22:48 via feedproxy.google.com
  To comply with an antitrust decision by the European Union, Google no longer requires Android phone makers to give Google apps preferential treatment.
  The down side for manufacturers using Android is that if they want Google Play or Gmail on their handsets, they will have to pay.
  Google is appealing the EU's decision but must begin complying or risk getting hit with more penalties. The European Union appears to be getting what it wants from Google, at least partly. 
  Following a crackdo
  
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• Carl Icahn is insulting Michael Dell over a deal that would take Dell public again — and an insider says that he's rallying investors to his side (DVMT, VMW)

  16-10-2018 22:44 via feedproxy.google.com
  Activist investor Carl Icahn is once again at Michael Dell's throat, leading an investor revolt to block Dell's latest financial maneuver — an acquisition of a special tracking stock that would effectively take Dell public once again without having to go through the usual IPO process.
  Some major investors involved are definitely unhappy with the deal Dell has been proposing, and believe the price is too low, one source told Business Insider.
  Icahn made several accusations aimed at Del
  
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• Sears soars 36% — one day after filing for bankruptcy (SHLD)

  16-10-2018 22:27 via feedproxy.google.com
  Sears Holdings filed for Chapter 11 bankruptcy on Monday.
  The retailer received approval on Tuesday to access a $300 million loan to keep it afloat during bankruptcy.
  Shares spiked as much as 124% Tuesday before paring their gains and finishing up almost 36%.
  Watch Sears trade in real time here.Sears Holdings soared as much as 124% — one day after filing for bankruptcy — as the embattled retailer received approval to access a $300 million loan to keep it afloat during bankruptcy
  
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• Netflix spikes after earnings and subscribers blow past estimates (NFLX)

  16-10-2018 22:24 via feedproxy.google.com
  Netflix posted Tuesday third-quarter earnings and subscriber growth that topped expectations.The streaming giant also announced fourth-quarter subscriber growth that blew past expectations.
  Shares rallied 14% on the news.
  Watch Netflix trade in real time here.Netflix shares rallied 14% following Tuesday's closing bell after the streaming giant announced third-quarter earnings and subscriber growth blew past Wall Street expectations.
  Here are the important numbers: Subscr
  
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• IBM sinks on revenue miss (IBM)

  16-10-2018 22:17 via feedproxy.google.com
  Wall Street was not happy with IBM on Tuesday after the tech company reported third quarter revenue that fell short of expectations.  
  IBM's revenues for the quarter were down 2% from the same quarter last year. Analysts were expecting $19.1 billion but the company brought in just $18.8 billion.
  Here's what IBM reported:Revenues for the quarter (GAAP) were $18.8 billion, down 2% from the same time last year. This is compared to analyst expectations of $19.1 billion.
  Earnings
  
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• The Dow jumps nearly 550 points

  16-10-2018 22:07 via feedproxy.google.com
  Stocks jumped Tuesday as strong earnings and economic data lifted spirits on Wall Street.
  The Dow surged nearly 550 points in its best day since March. 
  Watch US stocks trade in real time here.Stocks notched their best day since March on Tuesday as strong earnings reports helped lift spirits on Wall Street, following a sell-off that had shaved thousands of points from the major US indices last week.The Dow Jones industrial average rallied 2.17%, 0r nearly 550 points, after ending lower four
  
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• Netflix's 3rd-quarter earnings blow through Wall Street's expectations (NFLX)

  16-10-2018 21:52 via feedproxy.google.com
  Netflix's third-quarter earnings crushed Wall Street's expectations thanks to a surge in subscribers, but the streaming-media giant warned investors that the costs of developing original content will take a bite out of its profit at the end of the year.
  Netflix added 6.96 million new subscribers in Q3, well above the 5.3 million new subscribers it reeled in at this time last year and the roughly 5 million expected by analysts.
  The better-than-expected subscriber additions, combined with some on
  
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• 'There were mistakes along the way, for which I take responsibility': Eddie Lampert addresses Sears employees day after bankruptcy filing (SHLD)

  16-10-2018 21:43 via feedproxy.google.com
  Sears chairman Eddie Lampert took responsibility for some of the retailer's mistakes during a town hall meeting with 1,000 Sears employees on Tuesday, according to audio obtained by Business Insider. CNBC was first to report the news.
  The department-store chain has been losing money and closing stores for years. Many employees and analysts blame Lampert for the retailer's decline, accusing him of failing to invest in stores.
  In the past, Lampert has blamed the company's
  
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• As MoviePass investors rage against management, its parent company has delayed a crucial shareholders meeting (HMNY)

  16-10-2018 21:18 via feedproxy.google.com
  MoviePass' parent company, Helios and Matheson Analytics, has postponed its special meeting of stockholders regarding the vote on a 1-for-500 reverse stock split to November 1.
  The meeting was originally scheduled for Thursday.
  MoviePass investors have voiced their displeasure with Helios and Matheson about the proposed reverse split on Twitter. 
  MoviePass' owner, Helios and Matheson Analytics, announced in an SEC filing on Tuesday that it was postponing the special meeting of stockholders
  
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• One of Republicans' biggest promises about their tax law is coming apart at the seams

  16-10-2018 20:24 via feedproxy.google.com
  The Treasury Department reported that the budget deficit grew to $779 billion in fiscal 2018.
  A primary reason for the increase in the deficit was a decrease in revenue due to the GOP tax law.
  The evidence so far contradicts Republicans leaders and the Trump administration's argument that the tax law would pay for itself.
  While there may still be a revenue boost from the law, the early returns do not look encouraging, and most forecasters expect the deficit to grow.Republicans said their tax law
  
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• A Warren Buffett-backed company stands to get a big boost from Sears' demise. Here's a list of winners, and what they're telling investors.

  16-10-2018 20:06 via feedproxy.google.com
  Mall operators are scrambling to point out how Sears' downfall is a positive development for their businesses.
  They include Seritage, the real-estate spin-off from Sears. The company stands to lose rental income from closed stores but says an investment from Warren Buffett would help it stay afloat.
  The 125-year-old retailer filed for bankruptcy protection on Monday, and a handful of real-estate companies were quick to point out how prepared they are to capitalize on it.The ink on Sears' bankrup
  
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• Bank earnings are over — here's a scorecard of how JPMorgan, Goldman Sachs, Citi, Morgan Stanley, and Bank of America stacked up

  16-10-2018 19:54 via feedproxy.google.com
  Third-quarter earnings at the big US banks are over. Now that the dust has (ever-so slightly) settled, how did the big-five US investment banks stack up against each other? 
  Opimas, a capital markets consulting firm, has released a scorecard showing how much individual investment banking business lines — strategic advisory, equity and debt underwriting, and equity and FICC sales and trading — grew year-over-year at Citigroup, JPMorgan Chase, Morgan Stanley, Goldman Sachs, and B
  
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• Marketoonist on marketing technologies

  16-10-2018 15:49
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist hereMa
  The post Marketoonist on marketing technologies appeared first on Marketing Week.
  
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• Marketing Academy Fellowship open for applications

  16-10-2018 15:33
  Applications are open for the Marketing Academy Fellowship, a free nine-month programme aimed at developing senior marketers into senior management.
  The coaching and learning programme, developed in partnership with McKinsey & Company, consists of three residential events covering the skills and leadership capabilities required to become a CEO and sit on a board.
  Highlights include a ‘CMO to CEO’ leadership element led by leadership expert and Marketing Week columnist Thomas Bar
  
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• The outsider’s view of marketing effectiveness

  16-10-2018 15:01
  Marketers may have their own view of what makes effective marketing, but that needs to match up with the company’s view of success.
  In the third episode in this series on marketing effectiveness, created in partnership with Thinkbox, we get the outsider’s view on marketing, speaking with CEOs and finance bosses to understand what they’re looking for from their marketing department.
  For Mary Basterfield, UKTV CFO, marketing effectiveness comes down to the “relationsh
  
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• Three steps to a solid customer relationship

  16-10-2018 12:00 via warc.com
  In a digitised world, relationships are becoming increasingly fragile. Merkle EMEA's Tom Byrne, asks whether the relationships modern marketers are building with consumers are much different, arguing that it’s only a mind-set shift, not...
  
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• Meet the brands taking on ‘the asterisk’ in the war against plastic waste

  16-10-2018 08:00
  Since BBC’s Blue Planet II highlighted the damage plastic pollution is having on our marine life, consumers have been scrambling to become more environmentally friendly.
  But the wide array of symbols on household packaging is confusing people, not helped by the fact that different councils provide different levels of recycling.
  So while consumers are increasingly trying to dispose of plastic correctly, many are unaware that more than half of the packaging they put in their recycle bi
  
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• First Graphene Announces Marketing Manager Appointment to Accelerate UK PureGRAPHTM Sales Drive - Finance News Network

  16-10-2018 04:40
  First Graphene Announces Marketing Manager Appointment to Accelerate UK PureGRAPHTM Sales Drive
  Finance News Network
  Highlights • Appointment of Marketing Manager at Manchester. Advanced materials company, First Graphene Limited (“FGR” or “the Company”) (ASX:FGR) is pleased to advise the appointment of Chris McMahon as Marketing Manager at the ...
  
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• Trump admin to shake up DTC pharma ads on TV

  16-10-2018 02:00 via warc.com
  Pharmaceutical advertising in the United States will undergo massive reform if a new regulation endorsed by the Trump administration works its way into formal policy.“
  
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• The Captain hauls in consumers for Birds Eye

  16-10-2018 02:00 via warc.com
  The reintroduction of a popular character proved a wise move for frozen food brand Birds Eye, as the return of Captain Birdseye helped drive improved brand metrics and reverse a precipitous decline in sales.Back in 2015, following changes in...
  
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• Political ad spending sheds light on US parties' strategies

  16-10-2018 02:00 via warc.com
  US organizations on the political left are most likely to spend big on Facebook and Twitter ads; on Google, the trend is reversed, new research reveals.Facebook seems to carry the highest number of political ads overall; but Google apparently...
  
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• Planning needs a point of view

  16-10-2018 02:00 via warc.com
  Consumers are looking towards brands to lead cultural conversations and, as more brands seeks to launch campaigns with a strong point of view, planners need to adapt their perspective accordingly, a leading practitioner has said.As the world...
  
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• GoCompare poses new marketing challenge to utilities

  16-10-2018 02:00 via warc.com
  Technology is once again disrupting the energy sector, and creating a marketing headache for utility companies into the bargain.First, came comparison sites that took all the arduous calculations out of measuring one company’s prices against...
  
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• Chinese consumers are ready for AI future

  16-10-2018 02:00 via warc.com
  Consumers in China are well prepared fora future where data-driven machine intelligence powers conversation betweenconsumers and brands, according to a new report.Research firm Forrester surveyed 110,460 online adults in 20 countries to see...
  
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• ANA finds 'explosive' in-house agency growth

  16-10-2018 02:00 via warc.com
  The “explosive growth” of in-house agencies is having a powerful effect on the contours of the advertising and marketing industry, according to a study by the Association of National Advertisers (ANA).A survey of the trade body's...
  
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• Amazon on course to be king of fashion retail

  16-10-2018 02:00 via warc.com
  Amazon’s seemingly unstoppable rise to retail dominance continues with news that it now offers a wider selection of Calvin Klein and Tommy Hilfiger apparel than even Macy’s or JCPenney.These brands, both owned by PVH Corp, are the...
  
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