Sales & Marketing news

• Invest in growth with scalable, tailorable software

  15-10-2018 23:11 via retailpro.com
      As your business continues to expand, it is critical to adopt a retail solution that is scalable, integrated, available, mobile, and secure. The Retail Pro® POS and store management platform and SAP Business One® ERP software are designed …
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• Global hopes to offer scale and simplicity with move into outdoor

  15-10-2018 17:47
  Last month, Global surprised the advertising industry with the double acquisition of Primesight and Outdoor Plus. Then, late into the afternoon on Friday (12 October), it bought Exterion Media, the out-of-home business that has the contract with Transport for London for the underground and bus network.
  The deals give Global close to a 35% share of the UK outdoor advertising sector, making it a serious player in the out-of-home space and a genuine rival to the UK’s largest OOH adverti
  
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• ISBA tackles fake followers and content labelling with new influencer marketing contracts

  15-10-2018 15:24
  ISBA is updating its influencer contract to make it a “much more serious tool” as it looks to help brands tackle issues such as content labelling and follower fraud.
  The new suite of contracts includes the first framework for micro-influencers and updates to the contracts for brands working directly with celebrity and social talent and those working with talent agencies.
  The aim is to bring a more commercial view to these contracts after research carried out by Gravity Thinking for
  
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• Digital ad spend, shop footfall, video: 5 killer stats to start your week

  15-10-2018 15:11
  1. Video makes up a quarter of US digital ad spend
  Video is predicted to account for 25% of US digital ad spend, reaching $27.82bn this year.
  Facebook (including Instagram) will account for almost a quarter (24.5%) of all video ad spend, ahead of YouTube (11%), Twitter (8.1%), Snapchat (1.4%).
  However, in regard to revenue share, just 29.8% of Facebook’s ad revenue will come from its video platforms whereas Twitter will derive more than half (55%) of its total US ad revenues from video.
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• ‘Brands should stop seeing age as a defining feature of the over-50s’

  15-10-2018 15:09
  The over-50s feel misrepresented and ignored by advertising because advertisers just see their age, rather than taking into account attitudes, lifestyles and lifestages.
  New research conducted by Gransnet and Mumsnet among 1,028 of their users finds 78% of those aged 50 or over feel under-represented or misrepresented by advertising. This is worst for technology brands, cited by 87% of those questioned, followed by fashion brands (84%) and the entertainment industry (79%).
  Nearly two-thirds (62
  
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• OpenRTB 3.0: What you need to know

  15-10-2018 13:00 via warc.com
  A new initiative aims to rehabilitate programmatic. The IAB’s latest guidelines are poised to bring greater transparency and security to digital ad buying. Here’s what Curt Larson, of the IAB Tech Lab and Sharethrough, thinks you...
  
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• Tesco uses Clubcard data to help people eat more healthily

  15-10-2018 08:30
  Tesco is using Clubcard data, marketing and partnerships to try and influence the choices its customers make in-store and encourage them to make healthier choices.
  Research carried out by the supermarket found that seven in 10 families believe supermarkets can help them make a better choice when it comes to health and nutrition, while 27% agree they get confused about what is healthy and unhealthy. This is as regulations around junk food are tightened and rising figures of childhood obesit
  
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• Unilever, Facebook, Just Eat: Everything that matters this morning

  15-10-2018 08:15
  Unilever sales up as price increases beef up results
  Unilever saw sales grow 3.8% year on year in its third quarter, as price increases boosted performance and didn’t hit volume growth.
  Volume sales were up 2.4% while from price point of view sales were up 1.4%. Unilever says growth was “high quality”, with all three divisions showing an improvement. However, turnover was impacted by currency fluctuations, as well as the disposal of its spreads business.
  At its personal care b
  
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• Shell, Topshop, Sears: Everything that matters this morning

  15-10-2018 08:15
  Shell to ramp up clean energy drive
  Shell is looking to “turbocharge” its move into the clean electricity market, having pledged to cut its carbon emissions by a fifth.
  CEO Ben van Beurden says the pledge is about the “longevity” of the company and is therefore an “existential issue” and “not about being altruistic”.
  “It is a highly charismatic part of our business, but it’s also very small,” he told The Sunday Telegraph.
  “
  
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• Netflix, Asos, LadBible: Everything that matters this morning

  15-10-2018 08:15
  Netflix adds seven million new subscribers
  Netflix has posted stronger than expected growth in the three months to September after adding nearly seven million new subscribers. This brings its total number of members worldwide to more than 137 million.
  This level of subscriber growth, which includes one million new members in the US and almost 5.9 million abroad, sets a third quarter record for Netflix. The streaming giant also saw its revenue rise by 34% year-on-year to nearly $4bn, as profits
  
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• Facebook, Airbnb, Tesco: Everything that matters this morning

  15-10-2018 08:15
  Facebook ups transparency for political ads
  Facebook is looking to crack down on ‘dark ads’ published by British political groups through the introduction of a series of transparency tools that it hopes will help restore trust following the Cambridge Analytica scandal.
  All political advertisers must now prove their identity, and as part of the changes all paid-for political content will automatically be logged in a public advertising library for up to seven years, so ads will no lon
  
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• Coca-Cola, Amazon, Kleenex: Everything that matters this morning

  15-10-2018 08:15
  Kleenex removes ‘mansize’ branding from tissue boxes
  Kleenex has vowed to remove the ‘mansize’ branding from its tissue boxes after bowing to growing complaints that the name is sexist. Instead the product will be rebranded as Kleenex Extra Large.
  The company introduced ‘Kleenex for Men’ in the 1950s but consumers’ shifting perceptions has forced the brand to reconsider.
  A spokesperson for the company explained the brand has been characterised by a much
  
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• New Tmall deal to aid western brands' innovation

  15-10-2018 02:00 via warc.com
  China’s Tmall online shopping service has struck a partnership with ten international market research companies, as Alibaba extends its offering yet again in a fiercely competitive e-commerce market.Tmall Innovation Center (TMIC) has linked...
  
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• Mobile web is crucial to success in digital India

  15-10-2018 02:00 via warc.com
  Around 70% of all web traffic goes through mobile phones in India, making a good mobile web experience imperative to brand success, according to an expert from Google.Indian consumers use an average 8GB of mobile data each every month, but the...
  
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• Mini stores: IKEA's strategy to reach half the world's population

  15-10-2018 02:00 via warc.com
  The first IKEA city-centre “Planning Studio” has opened in London, marking a new approach for the Swedish retailer, famous for its flatpacks and out-of-town warehouse-sized stores.The launch is part of the furniture giant’s...
  
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• Harry's taps the new masculinity

  15-10-2018 02:00 via warc.com
  Harry’s Grooming, the US-based DTC shaving brand, has made inroads into the UK market by addressing issues around British masculinity in the 21st century.When Harry’s planned on entering the UK in 2017, its first overseas expansion...
  
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• Demise of Sears could be big gain for rivals and malls

  15-10-2018 02:00 via warc.com
  The news that Sears, the venerable US retailer, may soon be filing for bankruptcy provides a salutary lesson for retailers everywhere.The brand, so pioneering in its early days with its huge 500-page catalogues selling everything from groceries to...
  
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• Coca-Cola seeks programmatic 'fairness'

  15-10-2018 02:00 via warc.com
  Coca-Cola, the soft drinks giant, is seeking to deliver “fairness” to its programmatic partners, rather than placing them under the disproportionate level of scrutiny that often seems to be the case in the industry at present.Kyle...
  
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• Cable news: the path to Trump's ear

  15-10-2018 02:00 via warc.com
  What began as a riff on the commander-in-chief’s limited media diet and limited interest in policy nuance has now been adopted as a legitimate communications strategy by interest groups, a new report has revealed.For just over a year, the...
  
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