Sales & Marketing news

• The CEO of the biggest cannabis company in the US reveals what's next following a $682 million acquisition

  12-10-2018 22:54 via feedproxy.google.com
  MedMen CEO Adam Bierman sat down with Business Insider to talk about what's next for the largest cannabis brand in the US, following the $682 million acquisition of PharmaCann.
  Bierman said MedMen is focusing on building brand equity and educating the public about cannabis.
  "There's no expectation from consumers because most people haven't ever walked into a marijuana store before," Bierman said.MedMen, one of the most visible cannabis retailers in the US market, has been on a tear in recent wee
  
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• The Dow surges nearly 300 points, snapping its 3-day skid

  12-10-2018 22:09 via feedproxy.google.com
  Stocks rallied Friday, breaking a three-day losing streak and giving investors a sigh of relief following the worst day on Wall Street in eight months. 
  The Dow Jones industrial average fell more than 1,000 points between Tuesday and Thursday — but closed up nearly 300 points on Friday. 
  Watch US indexes trade in real time here.Stocks rallied Friday after the big banks got earnings season off to a solid start.
  After initially gaining as many as 400 points, the Dow Jones industria
  
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• Connected-planning platform Anaplan surges 42% in its trading debut

  12-10-2018 22:07 via feedproxy.google.com
  Anaplan shares soared 42% in their trading debut.
  The connected-planning platform priced its initial public offering at $17 a share — before opening for trading at $24.67 and ending at $24.18.
  The IPO raised $263.5 million through the sale of 15.5 million shares.Anaplan shares soared 42% in their trading debut.
  The connected-planning platform priced its initial public offering at $17 a share, the high end of its range, raising more that $263.5 million thr
  
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• Snap is an 'attractive candidate to go private' if management can't reverse its usage trends, analyst says (SNAP)

  12-10-2018 20:57 via feedproxy.google.com
  Snap shares rallied Friday after receiving an upgrade from Pivotal Research.
  The stock's current price makes the company an "attractive candidate to go private" if management can't reverse its usage trends, Pivotal Research said.
  Shares have lost more than 60% of their value since Kylie Jenner tweeted her displeasure with the Snapchat app's redesign in February.
  Watch Snap trade in real time here.Snap shares rallied as much as 8.5% Friday after receiving an upgrade at Pivotal Research,
  
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• Facebook just revealed that a huge hack affected 30 million people, and Wall Street doesn't seem to care (FB)

  12-10-2018 20:32 via feedproxy.google.com
  Wall Street gave a collective yawn Friday following Facebook's disclosure that 30 million users were impacted in a hack first disclosed in late September.
  Facebook stock was down by less than a percentage point on Friday following the news.
  Overall, the company's value is down 7% — or $47 billion — since the hack was first disclosed, though most of that seems to have been as part of a larger market downturn.
  Facebook is currently valued at about $440 billion.
  Facebook stock by fell l
  
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• Here are all the types of personal info hackers stole from 29 million Facebook users, and why it's so frightening (FB)

  12-10-2018 20:06 via feedproxy.google.com
  A massive attack on Facebook by unidentified hackers impacted 29 million people.
  The majority of data taken was personal names and phone numbers.
  For some people, much more information was taken — date of birth, location, religion, and a variety of other details.
  Facebook announced important new details Friday about the massive hack that affected 29 million users of its social network — and it's much worse than we thought.
  A mess of personal information, including deta
  
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• MoneySuperMarket drives growth by switching focus ‘from revenue to relevance’

  12-10-2018 17:30
  Price comparison site MoneySuperMarket has flipped its approach “from revenue to relevance” as it puts greater focus on customer experience and driving long-term growth.
  The brand had been sending millions of emails to customers each week, regardless of whether they were relevant, which chief customer officer Darren Bentley likens to “throwing enough mud at the wall in the hope some of it sticks”.
  Talking at the Festival of Marketing yesterday (11 October), he said: &ldq
  
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• More rigorous guidelines are needed if influencer marketing is to weed out the ‘bad apples’

  12-10-2018 16:30
  As influencer marketing matures and budgets continue to rise, so does the need to safeguard the integrity and effectiveness of campaigns in order to maintain consumer trust and authenticity – values at the heart of influencer marketing.
  This has been reflected over recent months by a series of industry actions calling for much needed governance to be implemented.
  Following Unilever CMO Keith Weed’s call to get rid of the “few bad apples spoiling the barrel” and the CMA&r
  
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• Reckitt Benckiser on its ‘challenging’ digital transformation journey

  12-10-2018 16:24
  Successfully driving digital change comes down to providing data-driven evidence, developing great agency partnerships, and creating a shared ambition with both senior people and peers according to Reckitt Benckiser’s (RB) global director of design, user & brand experience, Stephanie Verschoor.
  Speaking at the Festival of Marketing this week, she discussed the sometimes “challenging” journey she has had driving digital transformation at the FMCG giant.
  Vershoor has be
  
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• Samsung sees smart homes as a ‘gamechanger for loyalty’

  12-10-2018 15:54
  Brands across the tech landscape are exploring the potential for smart homes and connected devices to change the way we live our lives.
  And while we are still in the early adopter phase, Rebecca Hirst, marketing director for home at Samsung Electronics, argues that as consumers continue to interact with voice assistants and use smart entertainment products like Netflix, mainstream adoption is firmly on the horizon.
  Speaking at the Festival of Marketing this week, Hirst discussed the potential fo
  
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• Four ways marketers can attain influence

  12-10-2018 15:33
  For the past eight years, Omobono has completed annual research on the state of marketing for global business brands. Along the way, we have learned which channels work best, what issues marketing leaders face and the keys to success.
  In this year’s report, ‘Marketing’s Age of Illumination’, in partnership with Marketing Week, we spoke to more than 1,100 participants around the globe to reveal key insights about the changing role marketers are playing in helping their or
  
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• Interruption etiquette

  12-10-2018 14:00 via warc.com
  Interruption is annoying, so why does modern marketing continue to annoy people? Mike Teasdale considers the new etiquette to interrupting your audience, and the campaigns that have done so effectively.
  
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• Tech companies seek to upend traditional TV

  12-10-2018 01:05 via warc.com
  The TV market in the US is changing fast, as growing numbers of consumers cut the cord with traditional providers and as the space is filled by both insurgent mobile internet companies and major media companies that are pivoting to streamed video. ...
  
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• Harpic wins Jay Chiat Grand Prix

  12-10-2018 01:05 via warc.com
  Harpic, the toilet cleaner, won the Grand Prix at the 2018 Jay Chiat Awards for “Banega Swachh India”, a campaign that promoted sanitation in India, and was developed with the New Delhi office of the McCann Worldgroup agency.
  
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• Google is the main beneficiary of GDPR

  12-10-2018 01:05 via warc.com
  The number of web trackers operating in the European Union since the introduction of the General Data Protection Regulation (GDPR) has declined by up to 31%, but new research suggests that Google is getting access to even more data than before. ...
  
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• Data offers challenges and opportunities, says Aditya Birla

  12-10-2018 01:05 via warc.com
  Data is offering more insight than ever before into how Indian consumers shop – the challenge for brands is navigating the amount of data and gaining actionable insights from it, according to a senior executive at Indian conglomerate, Aditya...
  
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• Black Friday on course to be bigger than ever

  12-10-2018 01:05 via warc.com
  Although it is only mid-October, retailers on both sides of the Atlantic will be preparing for the Black Friday shopping event, encouraged by a new report that suggests consumers plan to spend even more than in previous years.Scheduled this year...
  
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• Asia's new thinking about brand architecture

  12-10-2018 01:05 via warc.com
  Asian companies are moving away from a fixed approach to brand architecture, whether that’s the “branded house” or the “house of brands”, in favour of a hybridisation strategy, according to an industry figure.In the...
  
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