Sales & Marketing news

• Trump's unusual Fed bashing raises the stakes of a policy blunder that damages the economy

  11-10-2018 19:58 via feedproxy.google.com
  President Donald Trump is blaming the Federal Reserve for the stock market's sell-off. 
  While it's unusual for the US president to publicly bash the Fed, many investors agree that fears of higher interest rates are partly responsible for the volatility. 
  By pitting himself against the Fed, Trump is raising the stakes of a monetary-policy error. President Donald Trump is not known to mince words. And this week, he offered his sharpest rebuke yet of the Federal Reserve. 
  "I thi
  
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• Traders are glued to a key level on the charts

  11-10-2018 19:05 via feedproxy.google.com
  US stock markets on Wednesday faced their worst sell-off since February.
  Traders are paying close attention to key technical levels, and right now the 200-day moving average is in focus.
  The S&P 500's 200-day moving average has been tested three times this year, and has so far managed to hold.
  The Nasdaq has already plunged below the technical level for first time since June 2016.US stock markets witnessed their heaviest selling since February on Wednesday, with all of the major average
  
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• Trump keeps bashing the Fed, calling the central bank 'loco' and 'crazy.' An ugly economic lesson from the Nixon administration shows why his criticism is so worrying.

  11-10-2018 18:39 via feedproxy.google.com
  President Donald Trump has taken aim the Federal Reserve's current path of interest-rate hikes.
  Trump called the Fed "crazy" and "loco" in interviews.
  The criticism revived concerns about the US Federal Reserve's political independence.
  Presidents have pressured the Fed before, most notably Richard Nixon.
  Nixon convinced then-Fed Chairman Arthur Burns to keep interest rates low, leading to nearly a decade of economic problems.President Donald Trump has recently launched a series of broadsides ag
  
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• Millennial investors are loading up on Tesla ahead of its crucial earnings (TSLA)

  11-10-2018 18:20 via feedproxy.google.com
  Tesla is trading near its lowest price in months — and investors on the free-trading app Robinhood appear to be buying the dip. 
  The strategy of loading up on shares during sell-offs has become extremely popular during the 9 1/2-year bull market.
  All eyes are on now on the company's third-quarter earnings report later this month. 
  Watch Tesla trade in real-time here. Tesla shares have plunged more than 30% from their recent highs, but investors on Robinhood, a free-trading a
  
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• Digital transformation, brand purpose, marketers in the boardroom: Festival of Marketing day two round-up

  11-10-2018 18:02
  Digital transformation ‘doesn’t exist’
  Digital transformation is just a buzz word made up by consultants, according to Hiyacar’s CMO Sarah Kilmartin.
  Speaking at the Festival of Marketing today (11 October) Kilmartin explained that digital transformation doesn’t exist and that transforming a business, whether that is online or offline, is about human connectivity.
  “Digital is just an enabler, it’s actually about people not tech and tools. If y
  
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• Sorrell in Docklands promises 'faster, better, cheaper'

  11-10-2018 18:00 via warc.com
  Sir Martin Sorrell doesn't believe in keeping a low profile. After departing WPP he was soon back in the saddle with a new venture and now he's hitting the event circuit again. Sam Pena-Taylor was at the Festival of Marketing to hear...
  
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• Sir Martin Sorrell: It’s nonsense to suggest I’m not interested in creativity

  11-10-2018 17:55
  Since Sir Martin Sorrell left WPP earlier this year, much has been written about his career and the company he spent more than 30 years building. One observation often repeated is that Sorrell isn’t interested in creativity, instead focused on how he can use scale to cut costs and increase profit margins.
  However, speaking at the Festival of Marketing this morning (11 October), Sorrell said this isn’t true and that at his new company S4 Capital creativity will be “at the centr
  
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• Next-generation Apple Maps cars have been spotted in Los Angeles (AAPL)

  11-10-2018 17:29 via feedproxy.google.com
  A new kind of Apple mapping vehicle has been spotted around Los Angeles.
  They are white Subaru Impreza wagons with a tower of gear sprouting from the roof and quite different-looking than the previously known Apple Maps vehicles, which were minivans. 
  These mapping vehicles are also different than the self-driving Lexus SUVs that are in testing in California. 
  Apple wants to collect all the data needed to operate Apple Maps, instead of licensing it from partners. Since 2015, Apple
  
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• Scarlett Johansson will make $15 million for her Black Widow movie — here's how that compares to 5 other Marvel Cinematic Universe stars

  11-10-2018 17:19 via feedproxy.google.com
  After being in six Marvel Cinematic Universe movies as Black Widow, Scarlett Johansson is finally getting paid big time.
  The actress is going to be taking in $15 million for her upcoming standalone movie, a salary that equals what Chris Evans and Chris Hemsworth both earned on “Avengers: Infinity War,” according to The Hollywood Reporter.
  If you think six movies (counting “Avengers 4”) is quite a long time to get a raise (Johansson earned a low seven-figure check for the
  
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• High-end marijuana retailer MedMen just spent $682 million on the largest US cannabis acquisition in history

  11-10-2018 17:05 via feedproxy.google.com
  MedMen, one of the booming cannabis industry's most recognizable brands, acquired medical marijuana retailer PharmaCann in a $682 million stock transaction, the companies announced on Thursday.
  It's the largest cannabis acquisition in the US to date. 
  The acquisition gives the combined firm access to 79 retail and cultivation licenses in 12 states. MedMen, one of the most recognizable brands in the rapidly expanding cannabis industry, acquired the medical marijuana dispensary chain Pha
  
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• Stocks are sliding after Wall Street's worst day in 8 months

  11-10-2018 17:02 via feedproxy.google.com
  Stocks fell Thursday morning after Wall Street's worst day in eight months.
  The consumer price index reading for September came in below expectations. 
  Watch US indexes trade in real time here.Wall Street continued to slide Thursday morning after initially finding some relief in tamer-than-expected inflation data, a day after worries about rising rates and trade tensions sparked a sharp sell-off in global markets.
  After suffering its steepest drop since February in the previous session, the
  
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• The bitcoin market is cratering — but crypto hedge funds launches are soaring this year

  11-10-2018 16:37 via feedproxy.google.com
  Although the crypto market has had a tough run so far this year, crypto hedge fund launches are on pace for a record high in 2018, according to a new report. 
  About 600 hedge funds are set to launch this year, and 20% of them will be crypto-focused.
  But while interest in crypto hedge funds is picking up, the value of assets managed by those funds is still meager, standing at less than $4 billion.
  While the crypto market has had a tough run this year, the number of new crypto hedge funds is
  
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• How Gymshark mastered Instagram to drive instant sales

  11-10-2018 16:32
  The post How Gymshark mastered Instagram to drive instant sales appeared first on Marketing Week.
  
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• 'The 4 horsemen of the apocalypse': What Wall Street's biggest firms are telling clients about the stock market's sell-off

  11-10-2018 15:42 via feedproxy.google.com
  Global stocks are selling off sharply this week mainly on investors' concerns about higher US interest rates. 
  We've compiled comments from some of Wall Street's top firms on what's driving the sell-off, what investors should be doing with their money now, and what may happen next. US stocks are in their second major bout of volatility this year, leaving investors, traders, and even non-finance professionals full of questions about what is going on. 
  The worst of the selling
  
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• 'New uncertainties abound:' What Wall Street's biggest firms are saying about the stock market's sell-off

  11-10-2018 15:42 via feedproxy.google.com
  Global stocks are selling off sharply this week mainly on investors' concerns about higher US interest rates. 
  We've compiled comments from some of Wall Street's top firms on what's driving the sell-off, what investors should be doing with their money now, and what may happen next. US stocks are in their second major bout of volatility this year, leaving investors, traders, and even non-finance professionals full of questions about what is going on. 
  The worst of the selling
  
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• A surprising number of first-time cannabis consumers said they'd try marijuana in place of beer — but big beer-makers aren't worried

  11-10-2018 15:38 via feedproxy.google.com
  27% percent of potential first-time cannabis consumers said they'd try marijuana in place of beer, according to a survey from consulting firm A.T. Kearney.
  Some 54% of US and Canadian survey respondents said they'd try marijuana products when it becomes legal.
  Beermakers don't seem to be worried. A surprising number of potential first-time marijuana users would use the drug in place of an evening beer.
  That's according to consulting firm A.T. Kearney, which on Wednesday published a rep
  
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• Two-thirds of the stock market has tumbled into a correction — and that could be signaling that the worst is yet to come

  11-10-2018 15:37 via feedproxy.google.com
  Two-thirds of the S&P 500 finished Wednesday in correction territory, while 28% of stocks in the index were mired in bear markets.
  This building weakness had largely been masked by the outsized leadership of mega-cap tech stocks, but it's come to a head this week.
  Experts across Wall Street have cited this type of deteriorating breadth as a bearish signal for the future of the stock market.The stock market sell-off has everyone's attention as it rips through multiple regions worldwide, spill
  
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• Walgreens sinks after sales miss (WBO, KR, BABA)

  11-10-2018 15:32 via feedproxy.google.com
  Walgreens Boots Alliance was down about 3% Thursday after sales fell short of Wall Street expectations.
  Sales jumped 10.9% year-over-year to $33.4 billion, but that was shy of the $33.77 billion that analysts surveyed by Bloomberg were expecting. 
  The company earned  $1.48 a share, topping the Wall Street estimate of $1.45.
  Watch Walgreens Boots Alliance trade in real time here.Walgreens Boots Alliance was down about 3% early Thursday after the pharmacy chain reported fiscal
  
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• ITV CEO on TV advertising: We need to give CMOs the ammunition to change the conversation

  11-10-2018 15:30
  ITV’s chief executive Carolyn McCall wants to give chief marketing officers the “ammunition and confidence” to speak up about what they think is right for their budgets and push back on quarterly financial pressures from those at the top.
  Speaking to Marketing Week at the Festival of Marketing, McCall said CMOs have a “significant” role to play in changing the conversation around effectiveness and that ITV will be much more “front foot” going forwa
  
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• Square is getting demolished during the stock market's sell-off (SQ)

  11-10-2018 15:28 via feedproxy.google.com
  Global financial markets are in the midst of a massive sell-off this week and tech stocks are among the worst hit.
  Payments companies like Square were leading the losses, despite impressive gains earlier this year. 
  On Wednesday, the company announced its CFO was departing to become the CEO of Nextdoor. 
  Follow the market's biggest individual stock moves here. Square is getting demolished amid the stock market's bloodbath this week.The payments stock is down more than 7% in pre-ma
  
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• Chinese tech stocks jump as the market rebounds (BABA, JD, BIDU, NIO, IQ, PDD)

  11-10-2018 15:04 via feedproxy.google.com
  Chinese tech stocks traded in the US plunged ahead of Thursday's opening bell.
  Some of them have recouped their losses as the stock market rebounded.
  China's Shanghai Composite plunged more than 5% overnight.
  Watch Alibaba, iQiyi, JD.com, Baidu.com, Pinduoduo, Nio trade in real time here.Chinese tech stocks traded in the US plunged ahead of Thursday's opening bell, with a handful of names trading down more than 4%, as both tech stocks and Chinese stocks were pu
  
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• Chinese tech stocks are getting slammed (BABA, JD, BIDU, NIO, IQ, PDD)

  11-10-2018 15:04 via feedproxy.google.com
  Chinese tech stocks traded in the US are set to take hit Thursday.
  China's Shanghai Composite plunged more than 5% overnight.
  On Thursday morning, all the US major tech giants are lower ahead of the opening bell.
  Watch Alibaba, iQiyi, JD.com, Baidu.com, Pinduoduo, Nio trade in real time here.Chinese tech stocks traded in the US are set to take hit Thursday as both tech stocks and Chinese stocks have been punished overnight.
  Thursday's sell-off comes a
  
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• Louis Theroux on why marketing is an ‘unacknowledged art form’

  11-10-2018 14:28
  Documentary maker and broadcaster Louis Theroux believes marketing is an “unacknowledged art form”, the most intriguing aspect of which is its careful balance of “seduction and sales”.
  Speaking on the headline stage at the Festival of Marketing yesterday (10 October), he said: “There’s an aspect of marketing that I do find interesting that hinges on that combination of seduction and sales, which I don’t think is antagonistic in itself. There’s muc
  
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• Louis Theroux on marketing’s blend of ‘seduction and sales’

  11-10-2018 14:28
  Documentary maker and broadcaster Louis Theroux believes marketing is an “unacknowledged art form”, the most intriguing aspect of which is its careful balance of “seduction and sales”.
  Speaking on the headline stage at the Festival of Marketing yesterday (10 October), he said: “There’s an aspect of marketing that I do find interesting that hinges on that combination of seduction and sales, which I don’t think is antagonistic in itself. There’s muc
  
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• Why Karma Cola uses ‘authentic storytelling’ to take on Coke: It means we aren’t just a product on a shelf

  11-10-2018 14:18
  Challenging established players comes down to authenticity and letting go of control, according to Simon Coley, the co-founder and creative director of soft drinks brand Karma Cola.
  Speaking on a panel at the Festival of Marketing yesterday (10 October), he said sharing the brand’s story and purpose has given consumers something to think about, which is helping it compete with the likes of Coca-Cola. 
  He explained: “How we compete against very large com
  
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• Karma Cola on competing with Coke by ‘giving consumers a story’

  11-10-2018 14:18
  Challenging established players comes down to authenticity and letting go of control, according to Simon Coley, the co-founder and creative director of soft drinks brand Karma Cola.
  Speaking on a panel at the Festival of Marketing yesterday (10 October), he said sharing the brand’s story and purpose has given consumers something to think about, which is helping it compete with the likes of Coca-Cola. 
  He explained: “How we compete against very large com
  
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• Tech stocks are getting slammed in premarket trading as the bloodbath gets serious

  11-10-2018 13:46 via feedproxy.google.com
  Facebook, Apple, Amazon, Netflix, and Google were all down in premarket trading.
  It follows a chastening day on Wednesday, when the FAANG companies lost a collective $172 billion in value.
  Stock markets around the world are selling off sharply as fears about slowing economic growth and rising interest rates spook investors. Declines in US futures show the selloff is not slowing down.Tech stocks look set for a second punishing day on Wall Street.
  All the major tech giants are down in pr
  
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• Why global markets are collapsing right now, and who you should blame for it

  11-10-2018 13:09 via feedproxy.google.com
  Markets are falling all over the world, but this should not come as a surprise.
  From US President Donald Trump's trade war to Chinese debt, global markets are full of hair-triggers waiting to be pulled.
  You are to blame also. All that mindless ETF-buying in your retirement account has created an unsustainable momentum boom in stocks.
  The US Federal Reserve may be making a historic mistake about the bond yield-curve signal.
  And you're probably going to be surprised to learn about the $2.5 trillio
  
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• A top sales executive in HSBC's US trading division is out after only a year

  11-10-2018 13:00 via feedproxy.google.com
  A top executive is out in HSBC's US trading division in the US after only a year.
  Mark Miller, formerly the head of institutional sales in the Americas, has left the firm, according to people familiar with the matter.
  While HSBC is strong in FICC trading in Asia, in the US it's a business line the company has struggled to gain market share in. A top executive is out in HSBC's trading division in the US, a business line the company has struggled to gain market share in. 
  Mark Miller, fo
  
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• 10 things you need to know before the opening bell (SPY, SPX, QQQ, DIA, TSLA, MO)

  11-10-2018 12:36 via feedproxy.google.com
  Here is what you need to know.
  The Dow suffers its 3rd-biggest one-day point drop in history. The Dow Jones industrial average tanked 831 points, or 3.15%, on Wednesday as traders grappled with global growth concerns, trade fears, and the possibility of more Federal Reserve interest-rate hikes.
  Global markets are getting pounded. China's Shanghai Composite plunged 5.2%, and Britain's FTSE is down 1.76%. Dow futures are showing a drop of more than 330 points at the open.
  Trump rails against the F
  
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• The market's 'fear index' has exploded upward as stocks around the world plummet

  11-10-2018 12:24 via feedproxy.google.com
  The Cboe Volatility Index, or VIX, has more than doubled in the past week.
  The spike in volatility comes with fears of a major market correction at the forefront of investors' minds.
  The VIX has hit 24.38, its highest level since the market sell-offs in February and March.
  You can follow the VIX at Markets Insider.Volatility is returning to the stock market in a big way.
  The Cboe Volatility Index, or VIX, has more than doubled in the past week, and it added another 6% on Thursday as fears of a m
  
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• The global market bloodbath is raging on — and there's nowhere to hide

  11-10-2018 12:16 via feedproxy.google.com
  Stock markets around the world are selling off sharply as fears about slowing economic growth and rising interest rates spook investors. Declines in US futures Thursday show the sell-off is not slowing down.
  The Dow Jones saw its third-largest one-day point drop in history on Wednesday; the bloodbath then spread to Asia, with China's Shanghai Composite losing more than 5%.
  Europe was suffering Thursday, with all major bourses down at least 1%, and the so-called "fear index" was spiking, up 5.4%.
  
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• The market is doing something rarely seen over the past 20 years — and it could mean the meltdown is just getting started

  11-10-2018 12:04 via feedproxy.google.com
  The stock and bond markets have been battered in recent days, with the benchmark S&P 500 falling 3.3% on Wednesday. The index is mired in its worst streak of losses in almost two years.
  The fact that both asset classes are falling so quickly has created a situation in which they're negatively correlated, which has historically signaled further market pressure.Stocks are in the middle of a complete and utter bloodbath.
  Everywhere you look, there's wreckage piling up. Here's a quick summary:Th
  
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• Helen Edwards: It’s dangerous to conflate frequency with loyalty

  11-10-2018 11:30
  ‘Loyalty’ is a phrase marketers need to be much more careful about using as they are generally not “precise” enough about what it means or “what kind of loyalty” they are talking about, according to Marketing Week columnist and Passionbrand founder Helen Edwards.
  Speaking at the Festival of Marketing in London today (10 October), Edwards reminded marketers that “when we talk about loyalty in marketing it is a metaphor”. She urged against carelessly
  
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• Bitcoin tanks as cryptocurrencies join in global market bloodbath

  11-10-2018 11:12 via feedproxy.google.com
  Cryptocurrencies across the board are nursing big losses on Thursday as the global market sell-off hitting traditional assets spreads.
  All major crypto assets are down on Thursday, with the likes of ethereum and bitcoin cash losing more than 10% of their value.
  Bitcoin plunged more than 7% overnight, but has now recovered a little, and is trading down roughly 5%.
  You can follow all the latest cryptocurrency prices at Markets Insider.Cryptocurrencies across the board are nursing big losses on Thu
  
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• Italy's stocks are in bear market territory as the global market rout reignites budget crisis fears

  11-10-2018 10:39 via feedproxy.google.com
  Italian stocks enter bear market as global sell-off adds to domestic economic pressures in the country.
  The benchmark FTSE MIB index was down 20.1% from its recent high on Thursday morning, marking bear territory.
  Italy's budget crisis has been a major driver of recent weakness, with the country's government clashing with the EU over proposed spending.
  You can follow Italian stocks at Markets Insider.Italian stocks briefly entered a bear market on Thursday as the sell-off gripping global markets
  
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• Chinese stocks: it's utter carnage

  11-10-2018 10:12 via feedproxy.google.com
  If you thought the losses on Wall Street were massive overnight, take a look at the scoreboard below of how Chinese stocks were faring at various points on Thursday:Shanghai Composite 2,583.46, −142.38, -5.22%
  SSE50 2,390.50, -103.55, -4.15%
  Shenzhen Composite 1,306.69, -5.52%
  CSI300 3,150.21, -4.00%
  CSI500 4,350.11, -6.04%
  Hang Seng 25,437.85, -3.83%
  USD/CNY 6.5973, 0.12%
  USD/CNH 6.9389, 0.22%Utter carnage, right?
  The benchmark Shanghai Composite Index has tumbled 5.22% to 2583.46 by 9 a
  
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• Read the full, 1,000-word goodbye memo by the Facebook engineer who attacked the company's 'intolerant' culture (FB)

  11-10-2018 07:38 via feedproxy.google.com
  The Facebook engineer who wrote a memo decrying what he called the company's "intolerant" liberal culture has quit.
  Brian Amerige sparked a firestorm at Facebook when he attacked the company's "political monoculture."
  In a memo to his colleagues, he said he "disagree[s] too strongly with where we're heading on these issues to watch what happens next."
  Business Insider has obtained Amerige's memo, and is republishing it in full below.Brian Amerige, the Facebook engineer who sparked a firestorm at
  
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• The Facebook engineer who wrote a controversial memo decrying the company's 'intolerant' culture is leaving (FB)

  11-10-2018 03:05 via feedproxy.google.com
  The Facebook engineer who wrote a memo decrying what he called the company's "intolerant" liberal culture has quit.
  Brian Amerige sparked a firestorm at Facebook when he attacked the company's "political monoculture."
  In a memo to his colleagues, seen by Business Insider, he said he "disagree[s] too strongly with where we're heading on these issues to watch what happens next."The Facebook engineer who sparked an internal firestorm at Facebook with his criticism of what he called a "political mon
  
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• Snapchat launches original content in bid to win back users

  11-10-2018 02:00 via warc.com
  In a big fightback for market share, Snapchat has launched “Snap Originals” – unique content that includes drama, horror, mystery and comedy, designed specifically for the Snapchat platform.Snapchat has invested in original...
  
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• Short-termism rife among marketers in Asia

  11-10-2018 02:00 via warc.com
  Marketers in Asia-Pacific are highly focused on achieving short-term goals, even though the vast majority believe a longer-term view would be better for their brands’ success, new research from Kantar shows.The
  
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• Kellogg taps the power of the KUBE

  11-10-2018 02:00 via warc.com
  Kellogg’s, the FMCG manufacturer, has built capabilities that enable it to rapidly adapt its strategy, targeting, content and marketing channels thanks to a system known as the KUBE.Chris Osner-Hackett, senior director/global marketing...
  
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• Burger King eyes expansion in Africa

  11-10-2018 02:00 via warc.com
  Burger King, the world’s second-biggest burger chain, is set to launch a string of restaurants in sub-Saharan Africa, including Nigeria, according to a senior executive.Daniel Schwartz, chief executive of Burger King’s parent company,...
  
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• Brand marketers can boost commerce performance

  11-10-2018 02:00 via warc.com
  As the work of marketing and sales teams converges, brand marketers are increasinglyhaving to consider how they can enhance performance in commerce.Cassandra Stevens, global commerce director at media agency Zenith, addressed this topic at the...
  
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• Asia's ad industry needs to step up on diversity

  11-10-2018 02:00 via warc.com
  Advertising in Asia conforms more to gender stereotypes, with powerful segments including Muslim women under-represented, according to new research by FMCG giant Unilever.According to a study of ads in Asia conducted by Unilever, diverse...
  
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• Elon Musk denies report that James Murdoch is the top choice to replace him as Tesla's chairman (TSLA)

  11-10-2018 01:59 via feedproxy.google.com
  Elon Musk just denied a report that James Murdoch is top choice for the next chairman of Tesla.
  The FT has reported that Murdoch, the CEO of 21st Century Fox was favored for the role, but Musk pushed back via Twitter.
  "This is incorrect," the Tesla CEO tweeted, without elaborating.
  Musk has been forced to vacate the role as part of a settlement with the SEC that is also seeing him pay a $20 million fine over his abortive effort to take Tesla private.Elon Musk has denied a report that James Murdo
  
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• 'The Fed has gone crazy': Trump rails against Federal Reserve over rate hikes amid market plunge

  11-10-2018 01:12 via feedproxy.google.com
  President Donald Trump said he thought "the Fed has gone crazy" amid recent interest-rate hikes.
  Trump's statement came after stocks plunged Wednesday.
  The US Federal Reserve is expected to keep raising interest rates into 2019.After stocks plunged on Wednesday, President Donald Trump signaled his anxiety about the Federal Reserve's plan to keep raising interest rates into 2019.
  "I think the Fed is making a mistake," Trump told reporters after landing in Erie, Pennsylvania, for a campaign rally
  
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