Sales & Marketing news

• Accountability, influence, GDPR: Festival of Marketing day one round-up

  10-10-2018 18:39
  Coty sees GDPR as an ‘amazing’ challenge
  US beauty giant Coty, owner of brands such as Rimmel, Max Factor and Wella, has embraced the challenges of GDPR in a bid to reframe the consumer experience.
  Director of global data strategy, Kristina Kaganer, described the implementation of GDPR as an “amazing” opportunity to be transparent with consumers and think about the value added ways to use data, arguing that it brings an interesting element to strategic planning.
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• John Hegarty: Globalisation has hurt the marketing industry

  10-10-2018 17:53
  Sir John Hegarty believes globalisation has been detrimental to the world of advertising, leading brands to create global campaigns that can reach millions of people while reducing costs but too often mean “absolutely nothing”.
  Speaking on the headline stage at the Festival of Marketing this morning (10 October), Hegarty said: “What happened with globalisation is it became possible because of technology for people to create a campaign that worked around the world. It was done
  
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• Audi’s IPA-winning 'Beauty and Brains': humanising tech

  10-10-2018 17:00
  On Tuesday, Audi took the Grand Prix at the IPA’s Effectiveness Awards, having established its brand as the ‘progressive premium’ marque, before a lauded film, ‘Clowns’, redefined luxury auto advertising....
  
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• GSK launches brand incubator as it shifts to ‘fail-fast’ culture

  10-10-2018 16:27
  GlaxoSmithKline (GSK) is rethinking how its organisation is structured to compete in the digital world as it faces competition from direct-to-consumer and online pureplay businesses.
  Louise Kristensen, the company’s digital and ecommerce director for Northern Europe, believes this means being very clear about both the opportunities and challenges ahead. Speaking today (10 October) at the Festival of Marketing, she identified four priorities for the organisation going forward – to im
  
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• Peroni champions the ‘beauty of constraint’ by doing more with less

  10-10-2018 16:12
  The more money beer brand Peroni Nastro Azzurro has to spend on marketing the more likely it is to fall for the trick of simply “doing what everyone else does”.
  Instead, the brand, which is owned by Japanese brewer Asahi, believes it can actually do better and more innovative work by exercising a little restraint.
  “We invest far less than Heineken and the big boys in this world,” Asahi Europe’s global brand director Richard Ingram said during a session at the&
  
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• Barclaycard’s five rules for building an in-house creative agency

  10-10-2018 16:03
  Barclaycard has created an in-house agency that now handles 85% of its creative, but Richard Atkinson, vice-president of its advertising and creative studio, believes there are certain rules brands must follow in order to ensure taking work in-house is successful.
  The creation of the team, he says, has created an army of brand guardians who get work done about 60% faster than agencies, while saving the business money in the process. But it has also meant the marketing team has to take
  
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• TUI launches campaign to ‘deepen’ connection with consumers a year on from rebrand

  10-10-2018 16:00
  TUI is launching a brand campaign that aims to “deepen the emotional connection” it has with consumers and strengthen consideration.
  The creative tells the story of a mother taking her disinterested daughter on holiday. At the beginning the girl is a typical teenager, playing on her phone and rolling her eyes, but over the course of the holiday she is laughing, dancing and more engaged.
  It is ambiguous whether the mother is a single parent or not and CMO Katie McAlister tells Market
  
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• TUI launches ad to ‘deepen’ connection with consumers a year on from rebrand

  10-10-2018 16:00
  TUI is launching a brand campaign that aims to “deepen the emotional connection” it has with consumers and strengthen consideration.
  The creative tells the story of a mother taking her disinterested daughter on holiday. At the beginning the girl is a typical teenager, playing on her phone and rolling her eyes, but over the course of the holiday she is laughing, dancing and more engaged.
  It is ambiguous whether the mother is a single parent or not and CMO Katie McAlister tells Market
  
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• How Macmillan made the World’s Biggest Coffee Morning even bigger online

  10-10-2018 12:11
     The post How Macmillan made the World’s Biggest Coffee Morning even bigger online appeared first on Marketing Week.
  
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• Audi and BBH take top IPA honour

  10-10-2018 02:00
  BBH was named Effectiveness Company of the Year last night, picking up the IPA Effectiveness Awards Grand Prix, for its work in transforming Audi’s UK business and delivering the automaker’s highest ever profit ROMI, as well as three...
  
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• Pearle Vision embraces premium positioning

  10-10-2018 01:53
  Pearle Vision, the eyeglasses retailer, has embraced a more premium positioning as it seeks to engage with consumers in new and compelling ways.Doug Zarkin, VP/CMO at Pearle Vision, discussed the brand’s core proposition – namely,...
  
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• Microsoft forges tech partnership with Grab

  10-10-2018 01:53
  US tech giant Microsoft has announced that it will invest an undisclosed amount in Grab, the Singapore-based ride-hailing firm, as part of a strategic partnership that will see them collaborate on a wide range of advanced technology projects.As...
  
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• Google+ shuts down following data breach

  10-10-2018 01:53
  Google has shut down its Google+ social network for consumers and has introduced tighter controls after it emerged that a bug potentially exposed the private data of hundreds of thousands of users.Ben Smith, the tech giant’s VP of...
  
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• Global marketers struggle with integrated campaigns

  10-10-2018 01:53
  Marketers around the world are continuing to struggle when it comes to assessing their performance, largely because of uncertainty about optimising their media investment and difficulties in understanding cross-channel behaviour.That is one of the...
  
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• Chinese millennials dominate global luxury market

  10-10-2018 01:53
  More than half of luxury consumers in China use their mobile devices to research high-end products, with more than half of them (58%) aged 18 to 30, according to new research from social media giant Tencent and Boston Consulting Group.It predicts...
  
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