Sales & Marketing news

• Netflix announces plan to buy a New Mexico production hub to make its TV shows and movies (NFLX)

  08-10-2018 22:31 via feedproxy.google.com
  Netflix announced it's in final negotiations to purchase production hub ABQ Studios in Albuquerque, New Mexico to produce its upcoming movies and TV shows.
  The streaming giant plans to bring $1 billion in production to New Mexico over the next 10 years and create up to 1,000 production jobs a year. 
  Netflix wants Albuquerque, New Mexico to be the main location for its content-making.
  The streaming giant announced on Monday that it has chosen ABQ Studios, located in Albuquerque's Mesa Del So
  
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• Tech stocks get hit for a 3rd straight day

  08-10-2018 22:17 via feedproxy.google.com
  Stocks continued a three-day losing streak Monday.
  Government bond yields jumped sharply higher last week to levels not seen since 2011.
  Meanwhile, the US is said to be monitoring China for currency manipulation.Stocks continued a three-day losing streak Monday following a bond selloff last week and as escalating trade tensions between the US and China left Wall Street on edge.
  The bond market was closed Monday for Columbus Day, but the 10-year Treasury yield had jumped to multi-year highs
  
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• UBS: Here's what to expect for Walmart's analyst day (WMT)

  08-10-2018 22:16 via feedproxy.google.com
  Walmart is set to hold this year's investment community meeting on October 12.
  In a long-term bullish scenario, UBS analyst Michael Lasser estimates Walmart's stock price could rise 30% if the company can reach digital profitability and grab market share from Amazon.
  Walmart could be compelled to raise minimum wage in the wake of Amazon's wage hike announcement, Lasser said.
  Watch Walmart trade in real time here.Walmart is set to hold this year's investment community meeting on&nb
  
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• Tesla closes at its lowest level in over 1 1/2 years (TSLA)

  08-10-2018 22:06 via feedproxy.google.com
  Tesla shares have cratered 35% since approaching record highs following CEO Elon Musk's "funding secured" tweet.
  On Monday, they closed at their lowest level since March 2017.
  Watch Tesla trade in real time here.Tesla shares were under pressure Monday, closing down more than 4% and at their lowest level in over 1 1/2 years. 
  Tesla's stock hit a near-record high of $387.46 on August 7, the day CEO Elon Musk tweeted that he had "funding secured" to take the electric-car maker private at $420
  
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• Goldman Sachs reportedly cut a key target for Marcus — and it could mean the economy is due for a sharp turn (GS)

  08-10-2018 21:39 via feedproxy.google.com
  Goldman Sachs has cut loan origination targets for its consumer lending platform Marcus for 2019, according to a Bloomberg report.
  The pullback reflects the firm's growing concerns about the consumer debt market, the report said.
  Marcus is a key part of Goldman CEO David Solomon's growth plans for the bank. 
  Goldman Sachs is cutting a key target for its consumer lending platform Marcus, reflecting the firm's growing concerns about the consumer debt market, according to a new report.
  Goldman
  
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• BARCLAYS: GE is starting to look like a phoenix that may 'emerge from the flames' (GE)

  08-10-2018 21:05 via feedproxy.google.com
  General Electric shares jumped Monday after Barclays said the stock could have more upside amid its restructuring plans under new CEO Larry Culp.
  "Even the most hardened skeptic might want to re-consider following the CEO change," Barclays said.
  Follow GE shares trade here in real time.General Electric shares jumped more than 3% Monday after Barclays said the stock could have more upside amid its restructuring plans under new CEO Larry Culp.
  In a note titled "Phoenix may start to emerg
  
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• Google slides on report of huge security lapse involving data of hundreds of thousands of Google+ users (GOOGL)

  08-10-2018 20:20 via feedproxy.google.com
  Google-parent Alphabet dipped Monday afternoon on reports of security lapse.
  Google discovered that it had exposed personal-profile data of hundreds of thousands of Google+ users, according to The Wall Street Journal.
  Google announced via a blog post that it had closed down the social networking service for consumers 
  Watch Alphabet trade here in real time.Shares of Google-parent Alphabet fell more than 2% Monday afternoon following a report saying the tech giant discovered t
  
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• The 'Netflix of China' is still in the 'early innings' compared to Netflix (IQ, NFLX)

  08-10-2018 19:33 via feedproxy.google.com
  iQiyi is the leader in China's three-player video-streaming market, Jefferies said, citing data from Questmobile.
  In 2017, a total of 42% US households are Netflix paying subscriber, while iQiyi's paying subscribers represented only 10% of Chinese households, according to Jefferies.
  iQiyi's proven capability in original-content production, such as "Story of Yanxi Palace," offers "low-hanging fruit in conversion of paying subscribers," analyst Karen Chan said.
  W
  
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• Morgan Stanley has 4 strategies for how clients can withstand the impact of higher interest rates

  08-10-2018 19:00 via feedproxy.google.com
  Rising interest rates will be more challenging for investors than is usually the case, according to a team of cross-asset strategists at Morgan Stanley.
  That's partly because the real 10-year yield has broken out of a stable range it held since 2013, they said.
  They offered four strategies meant to help investors withstand the impact of higher interest rates.Any American with a credit card has probably noticed by now that interest rates are rising.
  Bond-market investors have been served notice,
  
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• Morgan Stanley has 4 strategies for clients to withstand the impact of higher interest rates

  08-10-2018 19:00 via feedproxy.google.com
  Rising interest rates will be more challenging for investors than is usually the case, according to a team of cross-asset strategists at Morgan Stanley.
  That's partly because the real 10-year yield has broken out of a stable range it held since 2013, they said.
  They offered four strategies meant to help investors withstand the impact of higher interest rates.Any American with a credit card has probably noticed by now that interest rates are rising.
  Bond-market investors have been served notice,
  
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• Tesla is flirting with its lowest close in over 1 1/2 years (TSLA)

  08-10-2018 18:35 via feedproxy.google.com
  Tesla shares have cratered 35% since approaching record highs following CEO Elon Musk's "funding secured" tweet.
  On Monday, they were contending with their lowest close since March 2017.
  Watch Tesla trade in real time here.Tesla shares were under pressure Monday, trading down more than 3% at $252.61, and are contending with their lowest close in over 1 1/2 years. A finish below $252.48 would be the lowest end-of-day price for shares since March 2017.
  Tesla's stock hit a near-record high of $387.
  
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• RBC: Here's why Apple's stock is at an 'attractive entry point' (AAPL)

  08-10-2018 17:00 via feedproxy.google.com
  Apple's stock price is at an attractive entry point for investors as the demand for new iPhones is leading to stronger revenue.
  RBC says revenues from the launch of potential iTV and other product lines, rising Apple Watch and AirPods attach rates, expansion of services business and continued buybacks will benefit the tech giant.
  Watch Apple trade here in real time.Apple's stock price is at an attractive entry point for investors because the demand for the new generation of iPhones will lea
  
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• Tanya Joseph: The six questions young marketers are too afraid to ask

  08-10-2018 16:09
  During my single days I assiduously managed to avoid speed dating – the prospect of a mass rejection event frankly never appealed. Nevertheless, on the basis that we all should do what we can to help those behind us on the career path find their way, I agreed to do a speed mentoring event for NABS, the support charity for the advertising and media industry.
  It was an illuminating experience. Lots of relatively new entrants to the industry, not all of them in their 20s, with lots of great
  
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• Here's how this year's biggest US IPOs have performed

  08-10-2018 16:09 via feedproxy.google.com
  It has been a busy year for initial public offering in America. Through the end of September, there have been 173 IPOs, raising $45.7 billion. The value raised in the first three quarters was 46.5% greater than the same period last year, and more than three times that of 2016, according to PwC track of data.
  The strong IPO dynamic has been driven by "continual period of very strong market conditions," David Ethridge, US IPO Services Leader at PwC, told Business Insider on Friday, adding that co
  
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• Amazon's new $15 minimum wage highlights the biggest issue facing companies right now — and how they respond will dictate the future of the market

  08-10-2018 15:37 via feedproxy.google.com
  Amazon's recent increase of its minimum wage to $15 is great news for workers, but it is less exciting for stock traders who have enjoyed a historically strong period of earnings growth.
  Labor costs seem headed higher for US corporations, and they represent a serious threat to profit expansion and thereby the broader market.So far in 2018, earnings growth for US companies has been at its strongest in years. And based on forecasts from Wall Street analysts, its impressive expansion is likely to c
  
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• The real is soaring after 'Brazil's Donald Trump' wins first round of presidential election

  08-10-2018 15:22 via feedproxy.google.com
  Far-right fringe candidate Jair Bolsonaro nearly won Brazil's presidential election this weekend.
  He will face leftist Workers Party candidate Fernando Haddad in a runoff later this month.
  Brazil's currency, the real, rallied in early trading Monday.
  Watch the Brazilian real trade in real time here.
  Brazil's currency jumped Monday following the first round of the presidential election over the weekend, where far-right candidate Jair Bolsonaro easily secured a spot in a runoff scheduled for later
  
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• Amazon's wage hike is 'not all roses' for its workers (AMZN)

  08-10-2018 15:17 via feedproxy.google.com
  Amazon announced last week that it will increase the minimum wage for its US and UK employees starting next month.
  The tech giant said it would phase out its restricted stock unit program and variable compensations.
  Certain Amazon employees will actually "lose out" after the new wage change, Nomura Instinet said.
  Watch Amazon trade in real time here.Amazon announced last week that it is raising minimum wage for US and UK employees, but Nomura Instinet analysts say the pay hike com
  
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• Long-term relationships, marketing salaries, social campaigns: 5 killer stats to start your week

  08-10-2018 15:15
  1. Digital agencies grow billings by 20%
  The top 100 digital agencies have grown billings by 20% year on year to £2.8bn for the year ending August 2017, according to a report by Marketing Week’s sister company Econsultancy.
  However, most of that growth has come from the biggest agencies. Over a five-year period, the average net fee income of the top 10 agencies has grown by 168% to £159.6m, while for the rest of the top 100 that growth is just 38%.
  Accenture Interactive topped
  
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• The rebirth of comms

  08-10-2018 15:00 via warc.com
  As media has fragmented so has the practice of overall communications planning, says Faris Yakob. With a whole landscape of specialist agencies and tools vying for attention and dollars, comms planning is due a rebirth.
  
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• A small team of traders at Goldman Sachs made $100 million betting on natural gas — and it could be thanks to a 'bomb cyclone' driving prices to record level (GS)

  08-10-2018 13:00 via feedproxy.google.com
  Goldman Sachs racked up $100 million in the first half trading natural gas, thanks to trades made by Shane Lee, a Calgary-based trader, and his team, according to people with knowledge of the matter.
  Natural-gas prices set records in early January when below-average temperatures accompanied by snowstorms dubbed the "bomb cyclone" led to soaring demand for the commodity, according to Natural Gas Intelligence.
  Goldman's first-half performance was a reversal from 2017, when natural-gas bets in the
  
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• A small team of traders at Goldman Sachs made $100 million betting on natural gas — and it could be thanks to a 'bomb cyclone' driving prices to a record level (GS)

  08-10-2018 13:00 via feedproxy.google.com
  Goldman Sachs racked up $100 million in the first half trading natural gas, thanks to trades made by Shane Lee, a Calgary-based trader, and his team, according to people with knowledge of the matter.
  Natural-gas prices set records in early January when below-average temperatures accompanied by snowstorms dubbed the "bomb cyclone" led to soaring demand for the commodity, according to Natural Gas Intelligence.
  Goldman's first-half performance was a reversal from 2017, when natural-gas bets in the
  
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• 'Father of climate change economics' and former World Bank chief economist win Nobel prize

  08-10-2018 12:13 via feedproxy.google.com
  The economists Paul Romer and William Nordhaus have been awarded 2018's Nobel Memorial Prize in Economic Sciences.
  The two men were awarded the prize for their roles in changes to long-term economic forecasting.
  Romer was awarded for his work on the integration of technological change into forecasting, while Nordhaus received the prize for looking at climate change in economic modeling.The economists Paul Romer and William Nordhaus have been awarded 2018's Bank of Sweden Prize in Economic Scienc
  
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• Goldman Sachs' new retail bank Marcus has signed up 50,000 UK customers in under 2 weeks

  08-10-2018 11:31 via feedproxy.google.com
  Marcus, Goldman Sachs' first retail offering in the UK signs up 50,000 customers in less than two weeks.
  The bank is offering a savings account with a 1.5% interest rate to UK customers.
  User signups have been far above the bank's "most ambitious expectations" it said.Marcus, the first ever retail product from investment banking giant Goldman Sachs has signed up around 50,000 customers in the UK since its launch just over a week ago, the bank said on Monday.
  On September 27, Marcus launched in t
  
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• Chinese stocks fall almost 5% in market bloodbath as investors digest a week of bad news in a single day

  08-10-2018 11:31 via feedproxy.google.com
  Chinese stocks plunged Monday, with the China A50 index losing more than 4.8% in trading.
  A weeklong holiday for Chinese markets meant investors had an entire five days of news and data to digest in just one session, including an escalation of the trade war between China and the US.
  News also emerged over the weekend that China's central bank would cut the required reserve ratio for Chinese banks by 1%.
  You can follow global market movements with Markets Insider.Chinese stocks took a hammering M
  
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• Europe is closing a trading loophole that banks were relying to cope with Brexit

  08-10-2018 10:20 via feedproxy.google.com
  European Central Bank reportedly wants to crack down on a practice known as "back-to-back" booking after Brexit.
  The process effectively sees banks and other institutions carry out business in one market, but book that activity in another.
  Many in the City believed the continued use of back-to-back booking would have helped London retain its European financial crown after Brexit.The European Central Bank reportedly wants to crack down on a practice that many in the City believe would have h
  
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• We tried Marcus, the new service that lets Brits bank with Goldman Sachs for as little as £1 — here's what we thought

  08-10-2018 08:53 via feedproxy.google.com
  If you're not an avid follower of British retail banking, you might not have noticed that last week Goldman Sachs quietly launched its Marcus savings account in the UK.
  There was little fanfare beyond the press around the UK launch of Goldman's first foray into consumer banking, after 150 years of catering to the rich and powerful around the world. 
  Named for one of the bank's founders, Marcus Goldman, Marcus first launched in the US in 2016, and is part of an effort to diversify reven
  
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• Vodafone, Facebook, Nasty Gal: Everything that matters this morning

  08-10-2018 08:43
  ASA calls time on ‘misleading’ Vodafone ad
  Vodafone’s TV ad featuring Martin Freeman has been banned for ‘misleadingly’ implying it was possible for consumers to leave a phone contract beyond a 30 day period.
  The ad, seen in July 2018, began with the suggestion of a break-up between Freeman’s character and his partner, who was sat in the passenger seat of the car, before revealing he was actually attempting to leave his mobile phone contract.
  The ASA said it
  
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• RBS, Topshop, Burberry: Everything that matters this morning

  08-10-2018 08:43
  RBS mulls name change to repair reputation
  The Royal Bank of Scotland (RBS) name is “under review”, according to the bank’s chairman, as it looks to shake off the damage caused to the brand after being bailed out by the government during the financial crisis 10 years ago. The bank has also been plagued by a series of other issues over the passed decade, including a major technical meltdown, which impacted customers’ ability to access their money.
  Sir Howard Davies told T
  
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• Ikea, P&G, Johnston Press: Everything that matters this morning

  08-10-2018 08:43
  ‘i’ newspaper publisher Johnston Press up for sale
  Newspaper publisher Johnston Press has put itself up for sale in an attempt to attract a rescuer before it is forced into insolvency.
  Johnston Press, which owns the i national newspaper and dozens of regional titles including The Scotsman and the Sheffield Star, is due to repay £220m next summer.
  After exploring restructuring options since it began its strategic r review in 2017 it said its adviser Rothschild would run a formal
  
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• Google+, Aviva, consumer spending: Everything that matters this morning

  08-10-2018 08:43
  Google to shut down Google+ social network after data breach revealed
  Google is shutting down its Google+ social network after a bug was discovered in its API that allowed third-party developers to access the data of users, as well as their friends who may not have granted permission.
  The issue is very similar to the problems found at Facebook during the Cambridge Analytica scandal. That scenario saw Facebook CEO Mark Zuckerberg called to appear in front of the US Congress over data security co
  
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• Amazon, The Guardian, Asos: Everything that matters this morning

  08-10-2018 08:43
  Amazon reveals first campaign for its Prime Video service
  Amazon has unveiled its first campaign for its Prime Video service which features a series of films that aim to tap into the nature of modern TV viewing habits.
  The campaign, produced by Droga5, highlights how consumers often binge watch box sets becoming totally immersed in the characters and storyline. It consists of four 60-second films which help bring to life the stories of individuals who experience “unexpected benefits”
  
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• Daring, lion, race: How one startup is trying to simplify location

  08-10-2018 08:34
  What do the words ‘daring’, ‘lion’ and ‘race’ have in common? They will lead you to a very particular three metre by three metre square just outside Charing Cross station in London.
  ‘Tools.sand.stone’ will take you to a spot in Central Park in New York. ‘Sportscar.citronella.photocopiers’ marks a point deep in the Antarctic Ocean.
  The world has been divided into 57 trillion of these squares, each with their own unique three-word addres
  
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• How to ensure founder-led businesses don’t become toxic

  08-10-2018 08:00
  Jim Cregan, co-founder of Jimmy’s Iced Coffee, has built his business on a mixture of fun and creating a trusted team.It’s not easy being a business founder in 2018, evidenced by the fact a number of high-profile entrepreneurs have recently fallen on their swords as their personal brands have become too toxic for their companies.
  Take John Schnatter, the founder of US pizza chain Papa John’s, who stepped down as chairman in July after being exposed using offensive racist terms
  
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• 'NBA 2K19' and other sports games have gone overboard with ads — and it's ruining the fun (EA, TTWO)

  08-10-2018 02:03 via feedproxy.google.com
  "If it's in the game, it's in the game." 
  For more than two decades, video game studio EA Sports seared this slogan, which plays in the opening credits of nearly every one of its games, into the hearts and mind of millions of fans. With each new season it seems more true; sports games reflect everything fans expect from their favorite sports, no matter how small the detail.
  Unfortunately, that also includes advertisements.
  Sports games have adopted the same penchant for aggressive advertis
  
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• Toyota and SoftBank partner for mobility services

  08-10-2018 02:00 via warc.com
  The global trend towards the development of autonomous vehicles has been gathering pace this year, but a new partnership between Toyota and tech giant SoftBank might go even further with an advanced range of in-car mobility services.These could...
  
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• Three steps to the best brand architecture strategy

  08-10-2018 02:00 via warc.com
  Brand architecture needs to be rooted in consumer behaviour but is too often constructed around internal organizational constraints and objectives, according to Professor Kevin Lane Keller.Brand architecture is the focus of the first issue of the...
  
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• Put your money where your content is

  08-10-2018 02:00 via warc.com
  I have judged the WARC Awards’ Effective Content Strategy category twice now. The first year, I must confess, I was disappointed by the general quality of entries. There...
  
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• Instagram tests location history tool to share with Facebook

  08-10-2018 02:00 via warc.com
  Instagram, the image-sharing platform owned by Facebook, is reported to be testing a feature that would allow it to share users’ precise location history with its parent company.First
  
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• How Office Depot is tapping location data

  08-10-2018 02:00 via warc.com
  Office Depot, the retailer, is leveraging the power of location data to gain a deeper picture of customer habits and create more impactful messaging.Darren Zap, Office Depot’s senior marketing manager/display and paid search, discussed this...
  
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• Global brands join new council to clean up digital marketing

  08-10-2018 02:00 via warc.com
  Some of the biggest advertisers in the world have joined forces with at least three major agencies to form a new organisation that aims to clean up digital marketing.Called U7, the new brand and agency-powered council is the brainchild of Unruly,...
  
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• Coca-Cola's new 'brand experience' focus

  08-10-2018 02:00 via warc.com
  Coca-Cola is marketing with a ‘brand experience’ mindset in its South East Asian markets, according to a senior marketing executive at the company.Within Coca-Cola, consumers are now increasingly viewed as users – rather than...
  
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