Sales & Marketing news

• Sign up to our webinar on transforming the relationship between CMOs and CIOs

  04-10-2018 17:59
  The relationship between CMO and CIO has never been more crucial. As digital transformation envelops every area of the organisation, CMOs and CIOs need to work more closely together. This session presents the essential guide to managing (or disrupting) the relationship. It reveals what every ambitious marketer needs to know in order to make sure they’re making an impact, changing and growing their business.
  The panel features David Wheldon, CMO of RBS Group and president of the WFA; 
  
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• How marketers can ensure their voice is heard by the rest of the C-suite

  04-10-2018 15:55
  Marketers have long been trying to shake off their ‘colouring-in department’ image and prove their value in the boardroom. But the only way that can happen is if CMOs are taken seriously by the rest of the C-suite and that comes from explaining the commercial value of marketing, understanding the wider business challenges and talking the language of the boardroom.
  For Alex Naylor, marketing director at Barclaycard, it is key to shift the conversation so marketing is seen as an enabl
  
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• Recommended reading: The power of empathy and standing out online

  04-10-2018 15:26
  Compassion Inc: Unleashing the Power of Empathy in Life and Business
  by Gaurav Sinha
  Have you ever wanted to learn how to create a successful business while being a force for good? Or how to future-proof brands in a post-materialistic world while living a compassionate and mindful life?
  In this book, businessman and entrepreneur Gaurav Sinha, who began his career in a clothing sweatshop in Delhi, aims to inspire readers to transform their world by adopting fresh perspectives on success in
  
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• ‘The best way for agencies to serve clients is by working together’

  04-10-2018 14:39
  For years, agencies have wanted clients to see them as integrated, full-service and able to deliver all elements of the campaign (whether they actually do or not). Achieving this requires a different mindset; one that embraces openness and transparency and harnesses the power of synergy as the route to developing more meaningful and sustainable relationships with clients.
  The fundamental, and sometimes elusive, goal of the agency-client relationship is the ability to think fresh, be innovat
  
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• What it takes to excel at customer experience

  04-10-2018 14:00
  Whether you’re an established brand or a startup and whether your brand operates in consumer goods, utilities or finance, today it is customer experience that sets a brand apart from its competitors.
  It was with this in mind that Marketing Week set out in partnership with Zone and Cognizant to compile the CX50, a list of 50 individuals who excel at understanding customer needs, building company capabilities, and mobilising their budgets and colleagues to achieve best-in-class customer expe
  
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• When Roc Nation came to London

  04-10-2018 13:00 via warc.com
  Jay-Z’s record label turned sports agency, Roc Nation, has been growing its marketing offer with a range of high-profile athletes. Now it is coming to Europe to target the World’s favourite sport, soccer. Here’s how it's...
  
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• Richard Shotton: Marketers are missing out because of a fear of being different

  04-10-2018 08:30
  Rick Barry is a basketball legend, one of the best short forwards ever. Nicknamed the Miami Greyhound for his speed and slight frame, he scored more than 25,000 points in his career.
  There was one area in particular where he excelled: taking free throws. He converted 90% of his shots – the best performance ever when he retired in 1980.
  The 6’ 7” player attributes his success to a rarely used technique. In stark contrast to other athletes he held the ball between his legs and t
  
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• Why future success on the high street could mean collaborating with ‘frenemies’

  04-10-2018 08:00
  The Colour Lab in the new Beauty Hall of the Future concept at Debenhams’ Watford store.In 2018 the role of retail stores is being called into question like never before. As chains across the UK weigh up the costs associated with a sprawling store estate, business continues to boom for online fast fashion players like Boohoo, which saw sales rocket 50% during the first six months of 2018.
  These digital businesses keep margins down by avoiding the rents and rates of the high street, putting
  
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• Voice: Brands need more data

  04-10-2018 02:00 via warc.com
  Voice is being hyped as the next big thing, but, says Adam Skalak of Nestlé, FMCG brands need more data to work with.
  
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• Subaru's smart digital partnerships

  04-10-2018 02:00 via warc.com
  Subaru of America, the automaker, is working with a diverse range of digital partners – from Amazon to Edmunds and Cars.com – as it seeks to reach online consumers in impactful ways.Robert Font, director/digital communications at...
  
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• Star Wars tweets reveal influence of trolls and bots

  04-10-2018 02:00 via warc.com
  Bots and Russian trolls with political agendas are hijacking pop culture debates on social media on an industrial scale, new research claims.Over half of the negative comments about the latest Star Wars movie, The Last Jedi, were from these...
  
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• Planners and creatives: therapy needed

  04-10-2018 02:00 via warc.com
  Planners and creatives in Asia consider their partnership to be important – but there is room for improvement.According to Andreas Krasser, Head of Strategy at DDB Hong Kong, the marriage between agency creatives and strategists is probably...
  
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• MediaMarktSaturn 'smartifies' stores

  04-10-2018 02:00 via warc.com
  Brick-and-mortar stores need to look beyond channels and embrace a new way of thinking about retail, according to theCEO of MediaMarktSaturn, Europe’s largest consumer electronics retailer.“We’re no longer just supplying...
  
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• Facebook hackers may have logins to thousands of other sites

  04-10-2018 02:00 via warc.com
  The biggest hacker attack in Facebook’s 14-year history, revealed by the company last Friday, may have exposed millions of users of the social media platform to a much wider security breach, it has emerged.Facebook announced that the...
  
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• Beauty brands in China use fun tech to woo customers

  04-10-2018 02:00 via warc.com
  Cosmetics brands in China are experimenting with different retail formats and using the latest high-tech gizmos to merge on and offline shopping experiences.According to Jing Daily, “phygital” – a blend of the best of physical...
  
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