Sales & Marketing news

• The influencer apocalypse: Are we doomed?

  03-10-2018 17:00 via warc.com
  Influencers have gone from marketing’s darlings to a place of deep distrust – was it too good, too engaged, too cheap to be true? Or does influencer work need a more robust strategy? AllTogetherNow’s Isabel Day suggests a...
  
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• RBS takes inspiration from Amazon and Uber as it puts focus on customer experience

  03-10-2018 16:11
  The Royal Bank of Scotland (RBS) and its Irish subsidiary Ulster Bank are taking learnings from the likes of Amazon, Uber and SkyScanner in order to “keep up” with consumer expectations of “one-click” digital experiences.
  But according to RBS’s commercial business and private bank marketing director, Maeve McMahon, and Ulster Bank’s head of commercial excellence, analytics and consumer insights, Jim McCormick, in order to do that they’ve
  
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• Tesco brings value focus ‘to life’ as it takes on Aldi and Lidl

  03-10-2018 15:47
  Tesco is shifting marketing focus to put the emphasis on value as it looks to take on Aldi and Lidl and their price and quality messaging with a communications push of its own.
  That focus will see in-store communications start to promote its ‘Exclusively at Tesco’ range. This used to be known as Tesco Value but has been overhauled under CEO Dave Lewis and chief customer officer Alessandra Bellini, starting with the launch of the controversial Farm Brands but now including 16 brands
  
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• New Sales and Marketing Manager for Zünd UK - Innovation in Textiles

  03-10-2018 14:53
  Innovation in Textiles
  New Sales and Marketing Manager for Zünd UK
  Innovation in Textiles
  In its latest move to boost UK operations, Zünd UK has appointed Dean Ashworth to the role of Sales and Marketing Manager, with immediate effect. In his new role, Dean will be responsible for driving and supporting sales of the Zünd range to existing ...
  
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• Molly Fleming: Ryanair’s profit warning shows budget airlines can no longer rely on price alone

  03-10-2018 14:43
  It has been a tricky couple of days for budget airlines. On Monday, Ryanair issued a profit warning, telling investors its profits would be 12% lower than expected and dropping its guidance from £1.2bn to £978m.
  That night, Danish budget airline Primera Air collapsed leaving European consumers stranded, some as far away as New York.
  Both stories highlight the vulnerable situation low-cost airlines find themselves in. The problem with positioning a brand purely on cost is that t
  
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• The next digital revolution: What brands should do now

  03-10-2018 13:11
  The integration of digital and physical technologies heralds the imminent arrival of a new digital revolution. For brands – especially those still struggling to get to grips with data – capitalising on the opportunities created by the new ‘Industry 4.0’ could be daunting. Yet all can benefit by self-optimising for the opportunities and challenges that lie ahead today.
  From artificial intelligence and analytics to robotics, connected cities to smart homes and the internet
  
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• A $150 billion investment chief lays out his 4-part recession checklist — and warns we're approaching dangerous territory

  03-10-2018 12:04 via feedproxy.google.com
  As calls for a US economic recession mount, it can be difficult to separate between the informed predictions and those that are simply piling on.
  In an exclusive interview with Business Insider, Brad McMillan — the chief investment officer of the $150 billion Commonwealth Financial Network — shared his four-part recession checklist for investors to watch.
  While the economy still has a ways to weaken, by the four measures outlined by McMillan, it's edging closer to troublesome territo
  
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• How do I understand dark social?

  03-10-2018 12:00 via warc.com
  By its very nature, dark social is impossible to track. Jaywing's Brían Taylor explores the most common and most unknowable channel.
  
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• Diversifying advertising talent: attracting the brightest minds

  03-10-2018 12:00 via warc.com
  Creativity is the cornerstone of advertising, so why does the industry stay neatly within the lines when hiring, asks the IAA UK’s Fredrik Borestrom?
  
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• Oil prices will 'certainly' go above $90 after sanctions on Iran and Venezuela 'tighten the market,' says energy and geopolitics expert

  03-10-2018 11:03 via feedproxy.google.com
  The price of oil will ‘certainly’ go above $90 and likely spike above $100 in the coming months, Richard Mallinson, energy and geopolitics expert and co-founder of Energy Aspects told Business Insider.
  A price rise in 2019 was likely, but the Iran sanctions have brought it forward and exaggerated it, while Venezuela has also had an impact which has been overlooked.
  “We’re nowhere near the end of this rally,” he told Business Insider. 
  The price of oil will &lsq
  
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• The stock market has given James Bond carmaker Aston Martin a frosty reception

  03-10-2018 10:18 via feedproxy.google.com
  Aston Martin IPO'd in London on Wednesday. Shares were priced at £19, valuing the luxury car maker at £4.3 billion.
  After a small initial price bump, shares have fallen to £18.40.
  The performance underlines weakness in the London IPO market and ongoing trade war and Brexit fears in the auto sector.LONDON — Shares in luxury car maker Aston Martin dropped below their IPO offer price on the first day of dealing in London on Wednesday.
  Aston Martin, famous for making James Bo
  
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• Trump reportedly told donors Canada's chief NAFTA negotiator 'hates America' days before sealing the new trade deal

  03-10-2018 04:39 via feedproxy.google.com
  President Donald Trump slammed Chrystia Freeland, Canada's Foreign Minister and the country's top trade negotiator, during a fundraising dinner on Thursday.
  Trump said that Freeland "hates America" according to a report from The Washington Post.
  The comments came the day after Trump publicly said that the US negotiators "don't like their representative very much."
  The US and Canada were still able to agree on an updated version of the North American Free Trade Agreement, a trilateral trade deal
  
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• Tim Cook says Apple banned Alex Jones because it curates content — not because of politics (AAPL)

  03-10-2018 04:16 via feedproxy.google.com
  Apple removed Alex Jones' podcasts and app from its services earlier this year.
  The decision to remove the material from the conservative talk-show host was related to Apple's desire to curate apps and other material on behalf of its users, company CEO Tim Cook said in a new interview.
  Cook denied that the decision was coordinated with other tech firms, some of which removed Jones from their services soon after Apple did.Apple's decision to ban the conservative conspiracy theorist Alex Jones had
  
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• If you have an Android phone, Microsoft just made Windows 10 your new best friend (MSFT, GOOG, GOOGL, AAPL)

  03-10-2018 02:19 via feedproxy.google.com
  Microsoft just released the October 2018 Update for Windows 10.
  The headlining feature: An app, called Your Phone, that lets you send and receive texts and view photos right from your Android device. 
  Sorry, iPhone users — Your Phone only lets you send links to view on, uh, your phone. Microsoft promises that at least some more features for iPhone users are on the way. 
  Apple has similar integrations between its Mac and iPhone.
  This is a big step for Microsoft towards embracing t
  
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• Apple CEO Tim Cook says that it's a 'challenge' getting Congress up to speed on the need for new privacy regulations (AAPL)

  03-10-2018 02:17 via feedproxy.google.com
  Tim Cook, Apple's CEO, is calling for new privacy regulations.
  But in a new interview, he acknowledged that getting Congress up to speed on the issue is "a challenge."
  Cook touted Apple's restraint in terms of collecting information on its users and said he couldn't "imagine" one of his successors steering the company in a different direction when it comes to user privacy.Apple CEO Tim Cook is reiterating his call for new government regulations to protect consumer privacy from tech companies.
  Th
  
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• Pritchard to Ad Week: industry needs purpose

  03-10-2018 02:00 via warc.com
  Marc Pritchard, the chief brand officer of Procter & Gamble, has called for the marketing industry to become more purpose-driven in its approach, as this strategy could help fuel positive changes across society as a whole.“Understanding...
  
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• Why Mondelēz is now 'fast, focused and fearless'

  03-10-2018 01:30 via warc.com
  Confectionery giant Mondelēz has revealed the strategy behind its major marketing shake up, and it’s all about being “fast, focused and fearless”.The company behind such household names as Cadbury, Oreo and Philadelphia had been...
  
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• Unilever explores 'passion partnerships'

  03-10-2018 01:30 via warc.com
  Unilever brands are using sports sponsorships – including in Formula One and football – to connect with fans on things that mean the most to them.According to Unilever’s global head of sponsorships, Willem Dinger, the global FMCG...
  
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• Sales of smart devices surge in India

  03-10-2018 01:30 via warc.com
  Indian consumers’ appetite for smart home devices is intensifying, with sales up 107% year-on-year, according to new research.Figures from International Data Corporation (IDC) reveal 1.4 million shipments of smart home devices in the second...
  
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• P&G's Pritchard pushes industry towards purpose

  03-10-2018 01:30 via warc.com
  Marc Pritchard, the chief brand officer of Procter & Gamble, has called for the marketing industry to become more purpose-driven in its approach, as this strategy could help fuel positive changes across society as a whole.“Understanding...
  
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• Four tips for an effective social strategy

  03-10-2018 01:30 via warc.com
  Human connections, video, discoverability and connecting with particular communities are key themes that link social strategy to business success, according to a new WARC report.These conclusions appear in the
  
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• Amazon to launch ad-supported video service

  03-10-2018 01:30 via warc.com
  Amazon.com is expected to announce this week the launch of a free, ad-supported video service.The video offering, via Amazon subsidiary IMDb, is the latest effort by the e-commerce giant to corner a bigger share of the $70bn TV ad market in the...
  
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• Lloyds escapes ad ban after Noel Edmonds complaint

  03-10-2018 01:01
  Lloyds Bank has been cleared of “misleading” advertising claims after a complaint brought by Keystone Law on behalf of victims of financial fraud, including Noel Edmonds, was dismissed.
  The complaint centred around an ad, shown earlier this year, in which a black horse is shown galloping through the countryside. During the ad, a female voice says: “Yesterday, today and tomorrow, we have been and always will be by your side”. Text at the end of the ad states “By you
  
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• The making of an AI rock star: Kai-Fu Lee has much to say about machine learning, Google and whether China will kick our butts in AI (GOOG, GOOGL, AAPL, MSFT)

  03-10-2018 00:36 via feedproxy.google.com
  Machine learning and neural networks have never been sexier.The top experts in artificial intelligence are speaking before thousands, signing book deals and attracting gobs of money. The sector is moving from tech niche to center stage stardom.  
  Take for example Kai-Fu Lee, the noted investor, former president of Google China and AI researcher. On Friday, at two speaking engagements in San Francisco, Lee basked in the kind of attention typically reserved for rock stars, not technolog
  
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