Sales & Marketing news

• Amazon was under intense political pressure to raise pay — but there's another obvious reason it’s giving workers more money

  02-10-2018 23:36 via feedproxy.google.com
  Amazon announced it would raise its minimum wage to $15 an hour after months of political pressure.
  Chief executive Jeff Bezos said the company had listened to critics in its decision and encouraged other companies to do the same.
  Economists say the wage increase was just a natural symptom of a tightening labor market. 
  When announcing plans to raise minimum wage to $15 an hour for all of Amazon's employees in the US, chief executive Jeff Bezos portrayed the move as a sort of moral reckonin
  
  Read more

• JCPenney has hired a new CEO months after an abrupt resignation by its former chief executive (JCP)

  02-10-2018 23:00 via feedproxy.google.com
  JCPenney has hired a new CEO, Jill Soltau.The struggling department store has been without a leader since May, when its former CEO, Marvin Ellison, resigned to take up a new role at the head of Lowe's.
  In September, JCPenney's CFO, Jeffrey Davis, also announced he would be resigning effective October 1.JCPenney has a new CEO. 
  On Tuesday afternoon, JCPenney announced that Jill Soltau, formerly CEO of Joann Stores, will be taking the position effective October 15. 
  The strugg
  
  Read more

• The Tesla of China slips below its IPO price (NIO)

  02-10-2018 22:46 via feedproxy.google.com
  Nio, widely seen as the Tesla of China, slid below its initial-public-offering price on Tuesday.
  Shares priced at $6.26 apiece on September 12.
  One investor recently told Business Insider that Nio is "an easy stock to steer clear of" because of its unproven management and inexperience manufacturing cars.
  Watch Nio trade in real time here.Nio, which has been touted as the Tesla of China, slid below its initial-public-offering price nearly three weeks after going public, touchi
  
  Read more

• Ex-Yahoo CEO Marissa Mayer wants to turn a funeral home where she held wild Halloween parties into a private women's club

  02-10-2018 22:40 via feedproxy.google.com
  Marissa Mayer has laid out a proposal to turn a former funeral home into a facility that serves women and families in the community.
  In the past, the ex-CEO of Yahoo has used the building to throw wild Halloween parties.
  Residents in the area were not happy when Mayer threw the parties, and some are not any happier with the tech executive's newest idea.If you're wondering what Marissa Mayer has been up to since she left her job as Yahoo's CEO last year, you may be surprised to learn that the ans
  
  Read more

• Advertisement

• Intel jumps on report it could speed up production of its 10-nanometer chips (INTL)

  02-10-2018 22:10 via feedproxy.google.com
  Shares of Intel were up nearly 5% after a research report said the long-time chip-industry leader could ramp up production of its 10-nanometer processors sooner than the expected June 2019 timeline.
  "Intel’s second-half production levels suggest upside to analyst revenue estimates for the fourth quarter and first quarter of 2019," says BlueFin Research Partners.
  Follow Intel trade here in real time.Intel shares were up nearly 5% Tuesday after a report said the long-time chip-industry
  
  Read more

• Stocks finish mixed amid Italy worries

  02-10-2018 22:07 via feedproxy.google.com
  Stocks were mixed Tuesday, with the Dow closing in on record highs, as trade tensions eased and after Italy quarreled with the European Union over its budget. Facebook weighed on the tech-heavy Nasdaq, days after the social-media giant announced a major security breach. The dollar jumped against a basket of peers, and Treasury yields fell. 
  Here's the scoreboard:
  Dow Jones industrial average: 26,778.35 +127.14 (+0.48%)S&P 500: 2,924.22 −0.37 (-0.01%)
  Nasdaq Composite:&n
  
  Read more

• GOLDMAN SACHS: Here's what Wall Street is getting wrong about Netflix (NFLX)

  02-10-2018 21:55 via feedproxy.google.com
  Netflix's subscriber growth will drive financial results well above Wall Street estimates and should boost its stock price, Goldman Sachs says.
  Netflix missed Wall Street's expectations for subscriber additions on July 16, sending shares down as much as 14%. 
  Watch Netflix trade in real time here.Wall Street may be underestimating Netflix's potential to grow its subscriber base, Goldman Sachs says.
  "We believe subscriber growth will drive financial results well abov
  
  Read more

• One of the world's largest stock brokerages is warning investors to steer clear of the 'Wild West' of legal marijuana stocks

  02-10-2018 21:32 via feedproxy.google.com
  TD Ameritrade is warning investors to steer clear of marijuana stocks.
  The stock brokerage called out Tilray's wild swings in recent weeks as an example of "extreme volatility" and dangers to potential investors.
  Watch the video below. TD Ameritrade is warning investors to steer clear of the burgeoning marijuana industry.
  "The marijuana and cannabis industry — sometimes referred to as the Wild West of investing — is littered with high-flyers, potentially over-valued compani
  
  Read more

• Advertisement

• One of the hottest companies in the booming cannabis sector is going on a hiring spree — and it shows how the industry is racing to scale up

  02-10-2018 21:18 via feedproxy.google.com
  Cannabis growers are hiring like crazy in preparation for the opening of Canada's legal marijuana market.
  Aurora Cannabis, the third-largest grower by market cap, has 11 pages of job openings on its website in fields ranging from marketing to laboratory research and legal services. 
  In the US, cannabis companies are rapidly adding experienced executives and former politicians to their boards as the sector gets more competitive. The largest cannabis growers are staffing up in prepa
  
  Read more

• Blue Apron tumbles to a record low (APRN)

  02-10-2018 21:03 via feedproxy.google.com
  Blue Apron hit a record low of $1.50 a share on Tuesday.
  The meal-kit maker announced it was launching a pilot program for on-demand delivery in New York City on the Grubhub and Seamless online and mobile platforms.
  Blue Apron shares are down 85% since their June 2017 initial public offering.
  Watch Blue Apron trade in real time here.Blue Apron sank to its lowest level on record Tuesday after announcing its meal kits would be available for on-demand delivery in New York City.
  Shares sold off
  
  Read more

• Coinbase is an $8 billion company, according to a reported new $500 million funding round

  02-10-2018 20:58 via feedproxy.google.com
  Coinbase is reportedly closing a deal that values it at $8 billion
  It's reportedly raising a $500 million funding round. 
  Coinbase's most recent private valuation was at $1.6 billion, according to investors who contributed to its $100 million funding round last year. 
  Coinbase is closing a deal that values the six-year-old cryptocurrency trading platform at $8 billion, Recode reports. According to Recode's sources the company is raising a $500 million funding round that will likely inc
  
  Read more

• A top Republican senator just made it clear that Trump's new trade deal with Mexico and Canada could still fall apart

  02-10-2018 20:52 via feedproxy.google.com
  President Donald Trump agreed to a new version of the North American Free Trade Agreement with Canada and Mexico on Sunday.
  The new deal, named the US-Mexico-Canada Agreement, must be approved by Congress before it can take effect.
  Sen. John Cornyn, the second-highest-ranking Republican senator, told reporters on Tuesday that the deal's passage in Congress was not certain.
  The USMCA isn't likely to make it to Congress before 2019, when Democrats could have a majority in one of the chambers.Presi
  
  Read more

• Apple just hit another all-time high (AAPL)

  02-10-2018 20:43 via feedproxy.google.com
  Apple hit a record high of $230 per share on Tuesday.
  The rally follows the announcement of the new iPhone XS and Apple Watch 4 last month. 
  Follow Apple's stock price in real-time here.Shares of Apple rose just over 1% on Tuesday to a fresh record high of $230, eclipsing the previous record of $229.67 set on September 4.
  Tuesday's record comes almost exactly two months after Apple became the first American company to hit a $1 trillion valuation in public markets. A share price of $230 tran
  
  Read more

• China's biggest streaming-music service files for a US IPO

  02-10-2018 20:18 via feedproxy.google.com
  Tencent Music, the largest streaming-music platform in China, filed Tuesday to go public in the US.
  The company said it earned RMB1.32 billion ($199 million) on revenue of RMB10.98 billion ($1.66 billion) in 2017.
  "We are pioneering the way people enjoy online music and music-centric social entertainment services," Tencent Music said in the statement.Tencent Music Entertainment filed a document on Tuesday with the Securities and Exchange Commission to go public in the US.
  The
  
  Read more

• AMD drops after report says Intel could ramp up production of its 10-nanometer chips sooner than expected (AMD, INTL)

  02-10-2018 19:38 via feedproxy.google.com
  AMD shares dropped nearly 4% following a BlueFin report suggesting rival Intel could ramp up production of its 10-nanometer processors sooner than expected.AMD's stock price has almost doubled in last three months after analysts projected the shortage in Intel's chip supply will likely be a benefit to it in the server and high-end commercial-desktop markets. 
  Follow AMD trade here in real time.Shares of AMD dropped nearly 4% Tuesday after a research report said rival Intel c
  
  Read more

• Google's cloud business may have finally found the weapon it needs to beat Amazon's AWS (GOOG, GOOGL)

  02-10-2018 19:02 via feedproxy.google.com
  Google's cloud division is taking its first steps into streaming games.
  This could be a big source of revenue down the road, provided Google can pull it off.
  Streaming video games is a complex engineering problem.  
  Google is getting get into gaming in a big way with its new streaming project, but the move appears to be as much about fighting Amazon's massive cloud as it is about Google becoming a player in the world of gaming. 
  The effort, announced on Monday, is being led b
  
  Read more

• It’s time for publishers to get back in the EU pool

  02-10-2018 16:31 via warc.com
  Since the GDPR’s introduction in May, many publishers have still blanket-blocked traffic to their sites from the European Union. Sovrn’s Andy Evans explains why they need to get back into the continent.
  
  Read more

• Why tech cannot replace the human touch

  02-10-2018 15:29
  “Whirlwind” might best describe the past week for attendees at Dreamforce, the annual conference held by cloud computing company Salesforce.
  This year, the 171,000 people who descended on San Francisco for the event were joined by another 10 million who tuned in online. But beyond the sales pitches and back-slapping, what can the event tell us about the state of marketing and martech?
  Tech will enhance human interaction, not replace it
  How technology can improve the customer ex
  
  Read more

• Marketoonist on evidence-based marketing

  02-10-2018 14:12
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on evidence-based marketing appeared first on Marketing Week.
  
  Read more

• How brands are creating a culture of marketing effectiveness

  02-10-2018 14:00
  As marketers come under increasing pressure to prove the value of their investments, creating a culture of effectiveness and setting teams up so they can show how marketing leads to business growth is becoming a necessity.
  In the first episode of a new video series, created in partnership with Thinkbox, we examine how brands are creating a culture of effectiveness and how that effectiveness focus is instilled across the business.
  At Diageo, for example, the marketing team has set up a tool, cal
  
  Read more

• VP Sales & Marketing (UK) – Central London – DOE - Cosmetics Business

  02-10-2018 13:39
  VP Sales & Marketing (UK) – Central London – DOE
  Cosmetics Business
  Marketing. P&L responsibility for UK branded team (cosmetics and personal care). Have you experience of General Management, both Marketing and Sales within the personal care sector? Do you want to be part of the Senior Management team of a global, ...
  
  Read more

• Marketing Week Meets… branding legend Rita Clifton

  02-10-2018 11:43
  The post Marketing Week Meets… branding legend Rita Clifton appeared first on Marketing Week.
  
  Read more

• The three Fs and five Cs: Mondelēz’s new marketing approach

  02-10-2018 08:00
  “Fast, focused and fearless”. These are the three qualities Mondelēz demands of its marketers.
  Consumed by seven in 10 consumers in the countries it is present in, it is one of the largest snacking companies in the world responsible for filling our cupboards and fridges with brands including Cadbury, Oreo, Milka, Toblerone, Tuc and Philadelphia.
  But with its business impacted by revolutions in digital and changing consumer needs, Mondelēz admits it has been slow to keep up
  
  Read more

• Social, streaming spike during Australia's big sporting weekend

  02-10-2018 02:00 via warc.com
  Australians aren’t just watching sport on TV –last weekend millions grabbed their phones to both watch and chat about the Australian Football League (AFL) and National Rugby League (NRL) Grand Finals.The country’s biggest...
  
  Read more

• Now click here – how links impact readers

  02-10-2018 02:00 via warc.com
  News publishers looking to keep readers on their sites for longer can generate big gains with just a few small changes in the way they present links, research from the US shows.A-B testing by The Center for Media Engagement in collaboration with...
  
  Read more

• Getting hyper-local in India's metros

  02-10-2018 02:00 via warc.com
  Amid India’s rapid economic growth, retail marketers must carefully segment the country’s very diverse cities and have a locally-oriented operating model in order to maximise their brand’s impact, an industry figure maintains. ...
  
  Read more

• German alliance challenges duopoly's data hold

  02-10-2018 02:00 via warc.com
  A German-led alliance of media, e-commerce and ISP businesses is launching a “unified consumer login product”, to give consumers control of their online privacy settings.The product, which will be available in two weeks’ time,
  
  Read more

• Cannabis brands ditch the counterculture

  02-10-2018 02:00 via warc.com
  In what is predicted to become a $100bn industry inNorth America,cannabis marketers are having to tread carefully in a market where regulation is confusing and where branding is regarded as a vital ingredient of future success.The legalization...
  
  Read more

• Burger King CMO looks for substance in Cannes winners

  02-10-2018 02:00 via warc.com
  The keys to success in the Creative Effectiveness category at the Cannes Lions include a compelling narrative, powerful results and a supportive client, according to Fernando Machado, global chief marketing officer at Burger King.Machado chaired...
  
  Read more

• Beware feedback fatigue

  02-10-2018 02:00 via warc.com
  Businesses understandably want customer feedback but far too often they’re going about it the wrong way –with intrusive texts, calls and emails – when there are plenty of other ways to go about it that don’t place the onus...
  
  Read more

Follow @sales_mrktinguk on Twitter!