Sales & Marketing news

• Ad viewability, online FMCG, sponsorship: 5 killer stats to start your week

  01-10-2018 16:07
  Netflix is the most positively talked about brand among millennials
  Netflix retains its title as the most positively talked about brand among 18- to 34-year-olds, topping the ranking for the second year in a row.
  The streaming giant sits at the top with a score of 76.5%, above Spotify in second on 72.9%, Primark (71.2%), Apple (70.7%) and Facebook (69.9%).
  The rest of the top 10 is made up of McDonald’s (69.5%), PlayStation (69.2%), iPhone (69%), Airbnb (68.8%) and Ikea (67.5%).
  The ranki
  
  Read more

• Sign up to our webinar on the power of AI in customer experience

  01-10-2018 16:00
  According to Gartner, 85% of customer interactions will be managed without a human by 2020.
  Today’s customers live in an omnichannel world and expect highly relevant and personalised experiences with every interaction. But most companies still force these evolved customers onto engagement paths that are steeped in legacy and instantly feel outdated.
  This webinar will explore how artificial intelligence can be successfully employed to provide an intelligent, convenient and informed customer
  
  Read more

• ISBA calls for independent regulation of content on Facebook and Google

  01-10-2018 15:40
  ISBA wants Google and Facebook to agree to have their efforts to monitor content on their networks independently verified so that marketers can have greater confidence that advertising will not appear next to inappropriate content.
  The “voice of UK advertisers” wants to see an independent body established to oversee content across the all major platforms. Facebook and Google account for almost two-thirds (60.8%) of the UK digital ad market, according to eMarketer.
  Google and Faceboo
  
  Read more

• Royal Air Force wins Channel 4’s £1m diversity award  

  01-10-2018 12:35
  The Royal Air Force (RAF) has won Channel 4’s annual Diversity in Advertising award and receive the prize of £1m in free airtime.
  The brand’s campaign, created by Engine, focuses on the portrayal of women and is expected to launch in February next year.
  The RAF beat Cadbury Milk Tray, eBay and Flybe in the finals after the two other finalists, HSBC and Jaguar, withdrew early from the competition.
  Channel 4 focused this year’s award on gender in light of the #Me
  
  Read more

• Advertisement

• M&S launches in-store mobile payments to speed up shopping experience

  01-10-2018 12:16
  Marks & Spencer is launching a mobile shopping service that aims to speed up the shopping experience and cut down on queues in-store.
  The service, ‘Mobile, Pay, Go, allows users to pay for items without having to use a till. Part of the M&S mobile app, it allows users to scan products as they go and then pay for items worth up to £30 via their iPhone using Apple Pay or a saved card on their M&S.com account.
  The service will be available in six London stores ahead of Chri
  
  Read more

• M&S launches in-store mobile payments in bid to speed up shopping experience

  01-10-2018 12:16
  Marks & Spencer is launching a mobile shopping service that aims to speed up the shopping experience and cut down on queues in-store.
  The service, ‘Mobile, Pay, Go, allows users to pay for items without having to use a till. Part of the M&S mobile app, it allows users to scan products as they go and then pay for items worth up to £30 via their iPhone using Apple Pay or a saved card on their M&S.com account.
  The service will be available in six London stores ahead of Chri
  
  Read more

• Ad of the Month – USA: Cheerios

  01-10-2018 12:00 via warc.com
  This month, Honey Nut Cheerios is the brand which has achieved the largest rise in its Ad Awareness over the last 30 days, particularly among Americans aged 18-34.
  
  Read more

• Ad of the Month - Thailand: TMB Bank

  01-10-2018 12:00 via warc.com
  This month, TMB Bank is the brand which has achieved the highest uplift in its Ad Awareness over the past month.
  
  Read more

• Advertisement

• Ad of the month – UK: John Lewis & Partners

  01-10-2018 12:00 via warc.com
  This month, John Lewis is that brand which has achieved the highest uplift in its Ad Awareness in the UK.
  
  Read more

• Ad of the month – Egypt: Huawei

  01-10-2018 12:00 via warc.com
  Huawei is the brand that has achieved the greatest uplift in its Ad Awareness in Egypt in September.
  
  Read more

• Unilever, Waitrose, Samsung: Everything that matters this morning

  01-10-2018 08:20
  Unilever drops plan to move HQ from UK to Netherlands
  Unilever has scrapped plans to move its UK (London) headquarters to Rotterdam in the Netherlands after reportedly bowing down to investor pressures.
  Chairman of the consumer goods giant, Marijn Dekkers, released a statement suggesting Unilever will now consider the “next steps”.
  “Unilever has built a long track record of consistent and competitive performance. The board continues to believe that simplifying our dual-he
  
  Read more

• Tesco, Costa, HP: Everything that matters this morning

  01-10-2018 08:20
  Tesco sales up as quality perceptions improve
  Tesco saw sales “step up” in the second quarter, with UK and ROI like-for-like sales rising by 4.2% year on year, strengthening from 3.5% in the previous quarter and meaning that in the first half sales were up 3.8%.
  Profits were also up in the UK and ROI, rising 47.6% to £685m. Across the group as a whole, profit was up 24.4% to £933m while sales increased 12.8% to £28.3bn.
  Tesco points to progress in all its strategic
  
  Read more

• Netflix, Sainsbury’s, Selfridges: Everything that matters this morning

  01-10-2018 08:20
  EasyJet founder sues Netflix over trademark
  EasyJet founder Sir Stelios Haji-Ioannou is suing streaming giant Netflix over claims its comedy series Easy breaches his company’s European trademarks.
  Haji-Ioannou is seeking a high court injunction to prevent Netflix using the programme name in Europe in a bid to protect the EasyGroup’s licensees including EasyJet, EasyGym, EasyCoffee and EasyHotel.
  According to the Guardian, the EasyJet founder has seen growing numbers of “brand
  
  Read more

• Apple, TfL, Uber Eats: Everything that matters this morning

  01-10-2018 08:20
  Facebook value drops while Apple beats Google to be world’s most valuable brandApple is the world’s most valuable brand knocking Google off the top spot, according to an annual report, which also saw Facebook drops to ninth.Consultancy firm Interbrand’s Best Global Brands report, reported that Facebook slipped one place in 2018 after being the fastest growing brand for five year. While Apple and Google remained leaders marking six consecutive years that both brands have t
  
  Read more

• Aldi, Amazon, Deliveroo: Everything that matters this morning

  01-10-2018 08:20
  Aldi sales hits £10bn as it shrugs off Jack’s threat
  Aldi’s sales passed the £10bn mark in the UK and Ireland for the first time last year, while profits rose by 29% to £417.3m.
  The strong performance comes as the discounter confirms plans to open 130 new stores in 2019 and 2020, buoyed by the fact customer numbers grew by more than 1.1 million to 15.8 million, giving it a 7.6% market share in the UK.
  This accelerated expansion plan follows the grocer’s annou
  
  Read more

• Ticketmaster champions trust as it looks to win over ‘hearts and minds’

  01-10-2018 08:07
  Ticketmaster believes it will “win over the hearts and minds” of consumers if it can champion the importance of trust, safety and security while personalising the conversations it has with fans.
  More than half a billion tickets are processed on the world’s largest ticketing marketplace every year, with 15 tickets sold each second. That means the ability to have bespoke conversations with consumers at scale is a major challenge for Ticketmaster as it looks to remain on top of a
  
  Read more

• Tom Goodwin: Treat data like a friend down the pub not an idol to pray to

  01-10-2018 08:00
  Hello reader, do you like this piece? Please rate it from one to 10.
  I’m pretty sure if I sneeze near a bank today I’ll soon get a text message asking me to rate the bank for sneezeworthyness; or if I take out money from an ATM, I’ll soon receive an email asking me how my ATM experience was.
  We are near constantly being asked how the coffee was, what the checkout was like, how well the comb met our satisfaction. If hotels were as keen to actually meet my needs as get me t
  
  Read more

• Renault shakes up its agency model

  01-10-2018 02:00 via warc.com
  Renault has traditionally relied on Omnicom’s OMD for media and Publicis for creative, but now the French automotive giant plans to merge the agency teams into a new combined unit, whether they like it or not.The as yet unbranded entity is...
  
  Read more

• RBS prepares to launch new digital bank

  01-10-2018 02:00 via warc.com
  Royal Bank of Scotland (RBS) is planning to roll out a standalone digital consumer bank in the UK as it seeks to fend off growing competition from fintech challenger banks, such as Monzo and Revolut.Called Bó (Danish for “to...
  
  Read more

• P&G's insights generation formula

  01-10-2018 02:00 via warc.com
  Procter & Gamble, the FMCG giant, is using an “eyes on the consumer, hands on the keyboard” approach to understanding its target audience, meaning it can tap into a wide variety of research techniques for this purpose.Kirti Singh,...
  
  Read more

• Great employee experience boosts customer experience

  01-10-2018 02:00 via warc.com
  Companies that make the mistake of creating poor employee experiences cannot realistically expect those same employees to create great experiences for their customers, a leading organisational psychologist has advised.Speaking at the recent...
  
  Read more

• Federal prosecutors issue subpoenas in rebate probe

  01-10-2018 02:00 via warc.com
  Federal prosecutors in the US are reported to have opened an investigation into media-buying malpractice in the advertising industry, with Vivendi-owned Havas coming under the spotlight along with other “big six” holding companies. ...
  
  Read more

• Ads in Asia 'lazily' portray stereotypes

  01-10-2018 02:00 via warc.com
  Advertisers in Asia-Pacific have been too “lazy” about addressing stereotyping in their campaigns, according to a top Unilever executive who says the industry has some way to go to catch up with societal changes in parts of the region. ...
  
  Read more

Follow @sales_mrktinguk on Twitter!