Sales & Marketing news

• The top 50 customer experience professionals revealed

  27-09-2018 17:50
  The skills and qualities required to deliver outstanding customer experiences have never been more necessary or more in demand for brands.
  In recognition of the individuals using them to achieve results for their organisation, Marketing Week, Zone and Cognizant today (27 September) announce the launch of the CX50.
  The list celebrates 50 professionals who are currently demonstrating the business potential and importance of customer experience, featuring names from multiple sectors working in role
  
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• Renault uses Formula One as a ‘test bed’ for marketing

  27-09-2018 16:07
  What do Renault’s marketing team and Formula One motor sports team have in common? Well, not much right now. But the French car brand is hoping its return to Formula One two years ago will put some petrol in the tank of its marketers and shift them up a gear.
  Speaking at the Ad:tech London conference, Renault’s vice president of brand, Bastien Schupp, said Renault is using motor sports as a “test bed” for more agile ways of working and “passion-led” marketing
  
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• Recommended reading: The art of persuasion and entrepreneurs’ confessions

  27-09-2018 15:54
  Entrepreneurial Confessions: How Young Founders Found Their Way
  By Elliot Lum
  Ever wondered what motivates young entrepreneurs to give up the day job and start a business? In this book, Elliot Lum, shares the first-hand experiences of a diverse group of business leaders across a range of industries, to understand what inspired them to set up on their own and what keeps them committed. As well as the highs, Lum also discusses how these leaders have overcome the stresses of launching a business a
  
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• How department stores are fighting back to combat declining sales

  27-09-2018 08:00
  It is fair to say 2018 has been a traumatic year for department stores.
  Suffering the long-term effects of deep discounting, lagging consumer confidence and falling footfall, department stores are closing locations, issuing profit warnings and entering into insolvency processes at a rapid rate.
  The John Lewis Partnership shocked the business world on 13 September by announcing its profits had plummeted 99% in the six months to 28 July, with chairman Sir Charlie Mayfield blaming Brexit uncertain
  
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• MoviePass' parent company has boosted its share count by an unbelievable 80,000% since July — but it's run out of room to issue new stock (HMNY)

  27-09-2018 02:11 via feedproxy.google.com
  Helios & Matheson, which owns MoviePass, has more than doubled its share count in the last month.
  The massive increase in shares helps to explain why its stock price has plunged — and why it's seeking to reverse split its stock for a second time in three months.
  The company's share count has increased an amazing 80,368% just since its reverse split in July.
  Thanks to that and its plunging share price, it's basically run out of room to issue new shares. 
  The parent company of Movie
  
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• Trump says he rejected a meeting with Canadian Prime Minister Justin Trudeau amid an increasingly hostile NAFTA fight

  27-09-2018 00:31 via feedproxy.google.com
  President Donald Trump said he rejected an offer to have a bilateral meeting with Canadian Prime Minister Justin Trudeau.
  During a press conference Wednesday, Trump pointed to Trudeau's unwillingness to back down in North American Free Trade Agreement talks as why he rejected the meeting.
  Trump also appeared to take a swipe at Canadian Minister of Foreign Affairs Chrystia Freeland, the country's chief NAFTA negotiator.
  The US is threatening to leave Canada out of a revised NAFTA, inste
  
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• Trump claims the trade war with China has had 'absolutely no impact on the economy'

  27-09-2018 00:02 via feedproxy.google.com
  President Donald Trump talked about the economic impact of the his tariffs on steel, aluminum, and Chinese products during a rare press conference on Wednesday.
  "And it's had no impact on our ... economy, which I said it wouldn't," Trump said.
  This claim is contradicted by numerous US businesses that are complaining of increased costs due to the tariffs. President Donald Trump on Wednesday claimed the trade conflict with China has not had any effect on the US economy, despite American busin
  
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