Sales & Marketing news

• Malibu on competing with brands with bigger budgets: ‘It’s not about being the biggest fish but the fastest’

  26-09-2018 23:45
  Malibu and Kahlua are using digital innovation to “outsmart” rivals with larger marketing budgets by fostering a start-up culture that prioritises speed over fear of failure.
  Johan Radojewski, director of communication and channel marketing at Malibu and Kahlua, tells Marketing Week: ”It’s not about being the biggest fish but the fastest. We are up against some huge competitors with bigger budgets so we have to to outsmart them.”
  The company created The Living
  
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• SurveyMonkey popped up 50% in its IPO — now its CFO explains the path ahead as it works toward profitability and faster growth (SVMK, CRM)

  26-09-2018 23:21 via feedproxy.google.com
  SurveyMonkey went public Tuesday and saw it stock jump as much as 50% in trading Wednesday.
  The stock's big debut came despite the company's relatively slow revenue growth and ongoing losses.
  The company is actually doing much better than its financial statements might indicate, Tim Maly, SurveyMonkey's chief financial officer, told Business Insider.
  It's generating positive cash flow from operations, and its revenue is growing at a 19% pace, excluding a discontinued product line, he said.
  And i
  
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• Personal Capital, a financial planning website, appears to be gearing up for an IPO

  26-09-2018 22:52 via feedproxy.google.com
  Personal Capital, a personal finance and wealth management company, is hiring a "manager of SEC reporting."
  The job posting could be a hint at IPO aspirations for the California-based startup.
  A spokesperson told Business Insider that an IPO has always been the plan but couldn't say how near one may be. Personal Capital, a financial site that allows users to connect all of their accounts to see their money in one cohesive dashboard, appears to be gearing up for an initial public offering.
  T
  
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• The IMF is scaling up its record-setting bailout for Argentina as its economic crisis deepens

  26-09-2018 22:47 via feedproxy.google.com
  The International Monetary Fund revised a standby agreement with Argentina.
  Buenos Aires will now receive a $57 billion credit line, expanding the largest in IMF history.
  But things may get worse before they get better — economists see the economy falling into a recession this year.
  Expanding what was already the largest bailout in its history, the International Monetary Fund said it will raise Argentina's $50 billion credit line to $57 billion in an attempt to stem a crisis that has roile
  
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• Famous short seller Andrew Left is creating a cannabis fund. He explains why the market's not in a bubble, but does need to 'chill out'

  26-09-2018 22:43 via feedproxy.google.com
  Famed short seller Andrew Left is starting a fund dedicated to the cannabis industry.
  He told Business Insider in an interview he'll focus on both long and short plays. 
  "It's my job to weed out the good from the bad," Left said. Famed short seller Andrew Left is starting a fund dedicated to the scorching-hot cannabis industry.
  "There's an obvious fascination with investors, but at the same time it's a space that's open for hype," Left told Business Insider in an interview on Wedn
  
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• Trump is launching negotiations with Japan to create a new trade agreement

  26-09-2018 22:26 via feedproxy.google.com
  The US and Japan announced intentions to start negotiations on a new free trade agreement on Wednesday.
  The announcement came after a meeting between President Donald Trump and Japanese Prime Minister Shinzo Abe.
  The joint announcement suggests that the two countries would not impose new tariffs on each other during the course of the agreement.
  Trump and Abe's deal comes against the backdrop of the growing trade war between the US and China.The US and Japan announced Wednesday that the two count
  
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• SurveyMonkey surges more than 50% in trading debut

  26-09-2018 22:05 via feedproxy.google.com
  SurveyMonkey opened for trading at $18.75 a share, up 56% from its $12 pricing. 
  The IPO raised $180 million through the sale of 15 million shares.
  The company had previously sought a sale of 13.5 million shares.SurveyMonkey shares soared by more than 60% during the company's first day of trading.
  The stock opened for trading Wednesday at $18.75 a share, up 56% from its $12 pricing. The initial public offering allowed the company to raise $180 million through the sale of 15 m
  
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• Stocks fall after the Fed hikes rates

  26-09-2018 22:03 via feedproxy.google.com
  Wall Street wiped out gains Wednesday after earlier climbing to near record highs. Bank stocks took a beating after the Federal Reserve announced a widely expected interest-rate increase. The dollar edged higher, and Treasury yields fell. 
  Here's the scoreboard:
  Dow Jones industrial average: 26,391.10 -101.11 (-0.38%)S&P 500: 2,907.43 -8.13 (-0.28%)
  Nasdaq Composite: 85.85 USD -1.83 (-2.09%)The Federal Reserve raised its benchmark interest rate, marking its third increas
  
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• Millennials are driving a change in how the super rich invest their money

  26-09-2018 21:45 via feedproxy.google.com
  Nearly one in three family offices were engaged in sustainable and impact investing in 2017, with nearly half of them planning to increase their investments in the next year.
  Family offices are private offices that manage the wealth of ultra-high-net-worth investors.
  According to a survey by UBS and Campden Wealth, 39% of respondents projected that when the next generation takes control of their family's wealth, they will increase their allocation to impact and environmental, social and gov
  
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• Trump tariffs have cost Ford $1 billion, according the carmaker's CEO (F)

  26-09-2018 21:33 via feedproxy.google.com
  Ford CEO Jim Hackett told an audience at the Bloomberg business forum conference that tariffs were setting the company back by $1 billion.
  Ford had previously warned about tariff costs and political uncertainty when reporting second-quarter earnings in July.
  Ford is in the midst of an $11-billion restructuring effort. 
  Ford CEO Jim Hackett said on Wednesday that metals tariffs are costing the carmaker $1 billion.
  Hackett, speaking at the Bloomberg business forum conference in New York City,
  
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• ANALYST: GoPro has done everything it can to position itself for success (GPRO)

  26-09-2018 20:54 via feedproxy.google.com
  GoPro jumped Wednesday after Oppenheimer published a bullish note on the company and set a Street-high $9 price target.
  GoPro's new products are compelling and the company has done everything it can to position itself for success, Oppenheimer says.
  On Thursday, GoPro unveiled its new HERO7 Black camera, which can capture Gimbal-like stabilization without the gimbal, and enables users to do live streaming on social-media platforms.
  Watch GoPro trade in real time here.
  GoPro has don
  
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• Facebook exec David Marcus calls WhatsApp's cofounder 'a whole new standard of low-class' after scathing interview (FB)

  26-09-2018 20:46 via feedproxy.google.com
  The gloves are off, and Facebook's current and former executives are now engaged in an open war of words.
  The Facebook executive David Marcus published a lengthy blog post on Wednesday attacking his former colleague Brian Acton, calling him "a whole new standard of low-class" and accusing him of working to slow down certain business objectives while he was at the company.
  The bizarre public squabble comes on the heels of an explosive interview with Acton, the cofounder of WhatsApp who left Face
  
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• Papa John's spikes after a report says Papa John is in talks to try and buy back the pizza chain (PZZA)

  26-09-2018 20:30 via feedproxy.google.com
  Papa John's founder and ex-CEO John Schnatter is reportedly in talks with private equity firms to repurchase the pizza chain he departed from earlier this year. 
  CNBC said some firms have turned him away, worried about reputational risks, following his admission of using the N-word on a company conference call in May. 
  Shares surged 10% following the report.
  Watch Papa John's trade in real time here. 
  Papa John's surged 10% Wednesday after CNBC reported its former CEO, John Schnat
  
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• The Fed just raised interest rates again — here's how it happens and why it matters

  26-09-2018 20:21 via feedproxy.google.com
  The Federal Reserve on Wednesday raised its benchmark interest rate for the third time in 2018.
  America's central bank adjusts the interest rates that banks charge to borrow from one another, a cost that is eventually passed on to consumers.
  The Fed raises rates in a strong economy to contain excesses, and cuts borrowing costs when the economy needs support. 
  Banks give out money all the time — for a fee.
  When we borrow and then pay back with interest, it's how banks make money.
  
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• Fed raises interest rates and signals its 'accommodative' era is over

  26-09-2018 20:00 via feedproxy.google.com
  The Federal Reserve on Wednesday raised its key interest rate for the third time this year and signaled one more hike in 2018, most likely in December.
  The Fed removed language in its statement that referenced "accommodative" monetary policy, even after President Donald Trump last month complained about rising interest rates.
  It raised its forecasts for economic growth next year.
  Short-term borrowing costs are most affected by Fed decisions, so interest rates on things like credit cards should i
  
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• JD.com jumps after one of its CEO's lawyers told Chinese media she doesn't think he will face charges over rape suspicion (JD)

  26-09-2018 19:25 via feedproxy.google.com
  JD.com jumped 5% Wednesday after one of CEO Liu Qiangdong's attorneys told Chinese media that she doesn't think Liu will face charges over sexual-misconduct allegations.
  Shares were under pressure earlier this month after Liu was briefly detained in Minneapolis, Minnesota on suspicion of rape.
   Watch JD.com trade in real time here.JD.com jumped 5% Wednesday after one of CEO Liu Qiangdong's attorneys told Chinese media that she doesn't think Liu will face charges over the recent se
  
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• Cadillac HQ is leaving New York and returning to Detroit to improve product development (GM)

  26-09-2018 18:51 via feedproxy.google.com
  Cadillac will relocate its headquarters back to Detroit from New York City.
  Cadillac moved its HQ to New York under former boss Johan de Nysschen in 2015.
  In a statement, General Motors said the move will enable Cadillac to better execute its new-vehicle strategy in the coming years.
  Cadillac will end an experiment in relocating the brand to New York City, General Motors confirmed on Wednesday.
  News of the decision was first reported by the Wall Street Journal.
  GM's luxury brand moved its s
  
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• In the scorching-hot cannabis industry, a simple press release can add billions to a company's market value (TLRY)

  26-09-2018 18:44 via feedproxy.google.com
  Marijuana stocks are booming — but much of investors' exuberance isn't surrounding financials so much as hype.
  Simple press releases can increase a marijuana company's market value by billions. 
  In the case of Aurora Cannabis, one analyst has warned that "significant positive news" is already priced in, and that investors should "wait for a better entry point."It's almost like clockwork for marijuana stocks these days: a company issues a press release and watches its stock price skyro
  
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• Charlotte Rogers: Weight Watchers is in danger of losing its brand identity with wellness refresh

  26-09-2018 15:23
  After 55 years, weight loss giant Weight Watchers is changing its name to WW to capitalise on the global wellness boom.
  Making a conscious decision to drop the word ‘weight’, the rebrand to WW comes complete with a new tagline: ‘Wellness that works’.
  The logo, colour palette and font have all been designed to reflect the company’s evolution from weight loss business to a health and wellness brand, ready to fight it out with the likes of Fitbit and meal plan special
  
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• How one luxury brand is connecting online with offline so customers ‘never have to start over’

  26-09-2018 14:30
  Luxury watch and leather brand Shinola is hoping to close the gap between the online and offline experience to ensure its customers “never have to start over”.
  The hope is shoppers who visit a physical store will be able to browse online at a later date (or vice-versa) and the website or in-store staff “will already know who they are”.
  “Most retailers that say they’re ‘omnichannel’ are not. They’re actually ‘multichannel’,&r
  
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• Digital transformation begins with the basics

  26-09-2018 12:00 via warc.com
  We all like the new shiny thing but sometimes doing today’s work better is a far more effective solution. MediaCom Chief Operating Officer Toby Jenner says it’s time to put forensic analysis before digital...
  
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• Nike ‘proud’ of Colin Kaepernick ad as campaign drives ‘record engagement’

  26-09-2018 11:12
  Nike’s CEO Mark Parker claims its controversial ad starring NFL quarterback Colin Kaepernick has driven “record engagement” with the brand and helped boost sales.
  Speaking on a call with analysts following its Q1 results last night (25 September), Parker said the company is “very proud” of the 30th anniversary activity for the Just Do It campaign. The campaign features athletes including tennis star Serena Williams, American footballers Odell Beckham Jr and Shaquem
  
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• Mark Ritson: We’re a very long way from declaring marketing a science

  26-09-2018 08:59
  There is a wonderful new book coming out next month called ‘Eat Your Greens’. Edited by Wiemer Snijders and published by the Account Planning Group it includes a host of thinkers talking about fact-based approaches in our profession and the distinct advantages of marketing science.
  The book features a broad church of marketing perspectives, including your humble columnist (they aren’t paying me so I feel like I can promote it without compromise) through to some of the true gre
  
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• Digital transformation starts with people and culture

  26-09-2018 02:00 via warc.com
  There’s no one way to tackle digital transformation, says Rahmyn Kress, chief digital officer at Henkel. Every business needs to find its own journey.
  
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• Unilever pushes for more ‘progressive’ portrayals of people in advertising

  26-09-2018 01:01
  Unilever is urging the marketing industry to show more “progressive” portrayals of people in ads after finding that while strides have been made to eliminate harmful and regressive stereotypes the industry is failing to show people in forward-looking roles.
  The call comes as Unilever looks to “supercharge” its Unstereotype initiative, which it launched in 2016 with the aim of eradicating stereotypes in advertising. Aline Santos, executive vice-president of global ma
  
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