Sales & Marketing news

• Metrics that Matter [Webinar]

  25-09-2018 18:45 via retailpro.com
      Looking to improve inventory productivity and control? Join Retail Pro International and Management One, the retail consulting brains behind Retail Pro Planning Open to Buy software, on October 10th for Part 2 of the 3-part Retailer Success webinar series to …
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• The skills CMOs must invest in today to ensure they stay at the top

  25-09-2018 15:17
  Marketers must continually invest in learning to ensure they have the skills they need to remain at the top of their game and inspire those they manage, particularly as the marketing landscape evolves. Training should not be something marketers stop doing the further up the ladder they climb.
  That’s the view of Unilever’s chief marketing and communications officer Keith Weed who says marketing leaders often get distracted by day-to-day business tasks and forget the importa
  
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• Next cuts print and TV ad spend after seeing ‘impressive’ results from digital

  25-09-2018 15:08
  Next is planning to more than double its digital marketing budget in 2019 – funded by a dramatic reduction in investment above-the-line media and catalogue production.
  Speaking at a press briefing this morning (25 September), chief executive Simon Wolfson told Marketing Week that print, TV and direct mail “definitely” no longer deliver the level of ROI they once did, while digital is generating “impressive” returns.
  That means Next is looking to increase its digita
  
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• Marketoonist on the 360-degree customer view

  25-09-2018 11:30
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on the 360-degree customer view appeared first on Marketing Week.
  
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• The British Council on transforming its marketing structure to create a cohesive global brand

  25-09-2018 08:03
  You would be forgiven for never having heard of the British Council, let alone being able to describe what it does.
  But at a time when Britain’s role on the world stage is dramatically changing as it prepares to exit the EU, it has rarely been more important that the organisation’s core message is spread and understood across the world. That’s the reason global marketing director Hilary Cross is spearheading a total restructure of its marketing model, with the aim of crea
  
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• Beyond 90 minutes: How Man City is looking to win more than the Premier League

  25-09-2018 08:00
  Manchester City had one of most successful runs in Premier League history last season, with an 18-match winning streak that helped the team secure the title five games before the end of the season.
  The club, which has been on an upward trajectory for a number of years, finished at the top of the table with 100 points, 19 points clear of second placed rivals Manchester United, having won 32 of its 38 games.
  But when CMO Nuria Tarre joined in 2015, she admits she wasn’t a Man City fan.
  
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