Sales & Marketing news

• Marketing lifehacks for engaging Generation Z

  24-09-2018 16:57
  For a long time, brand marketers have focused their efforts on attracting millennial consumers, a tech-savvy generation who tend to be driven by the entire experience of buying a product. Gen Z, motivated by purchases that stretch the value of money spent, hold the highest lifetime value of any consumer segment.
  Tech-native, they are the first generation to be raised with the iPhone, Netflix and Snapchat, which may lead you to believe that the best way to engage this notoriously finicky generati
  
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• Ben Davis: The dream of voice commerce is fading

  24-09-2018 15:35
  There is something incredibly elegant about smart speakers. The concept is tantalising.
  Voice interfaces just make sense – we naturally assume they will be frictionless. Intuitive interfaces in computing have been regarded by some people as somewhat of a fallacy but smart speakers seem like they might change that. When Amazon’s Echo came along, many people were excited about its potential to improve the lives of people who were not yet computer-literate, such as some elderly users.
  
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• Localised marketing, GDPR, digital skills: 5 killer stats to start your week

  24-09-2018 13:59
  1. Consumers have mixed views on location-based marketing
  Only 27% of UK smartphone users are comfortable with brands using their location data, with 48% stating they are even uncomfortable with their mobile storing data about their location.
  However, despite this 43% find location-based communications helpful if it comes from a store they’ve already used, compared to 24% if there is no existing relationship.
  Meanwhile, six-in-10 people (59%) believe big brands should be doing more to sup
  
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• Cadbury launches first TV ad for Roses in 20 years as it urges people to ‘get off social media’

  24-09-2018 10:00
  Cadbury Roses is launching its first major campaign in more than 20 years to celebrate the product’s 80th anniversary.
  The 30-second spot follows a young boy who thanks people by saying “Roses” instead of thank you, much to his father’s bemusement. From waitresses to drivers his father becomes increasingly baffled until it transpires he overheard two teachers discussing how the best way to say thank you is with Roses.
  Michael Moore, senior brand manager for Cadbury Roses
  
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• Helen Tupper: Declutter your career to get back on track

  24-09-2018 08:33
  Our engagement at work is at a destructively low level, according to polling company Gallup’s most recent Annual State of the Global Workforce report, with only 11% of people in the UK identified as being actively involved and enthusiastic about their jobs (four percentage points lower than the global average of 15%).
  This low level of engagement is both destructive to the UK economy (costing over £80bn in lost productivity) and employees’ mental health, with 21% of people act
  
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• Tesla, RBS, Schweppes: Everything that matters this morning

  24-09-2018 08:30
  Tesla sued for fraud
  Elon Musk and Tesla have been sued by the Securities and Exchange Commission (SEC) for fraud.
  The US financial regulator says the claims Musk made in August about having “funding secured” to take Tesla private were “false and misleading”.
  “According to Musk, he calculated the $420 price per share based on a 20% premium over that day’s closing share price because he thought 20% was a ‘standard premium’ in going-private transact
  
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• Next, Instagram, Shazam: Everything that matters this morning

  24-09-2018 08:30
  Next sales up 4.5% after summer heatwave boost
  Next has seen a 4.5% boost to full price sales during the half year to 31 July compared to the same period last year. This figure exceeds the 1% growth advised in January and the 2.2% growth expected back in May.
  In a statement the brand explained it feared that there was a “high risk” any sales gained in July “would be offset by losses in August”. However, as the company did “not experience any material loss of sales
  
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• Coca-Cola, Snapchat, BMW: Everything that matters this morning

  24-09-2018 08:30
  Snapchat and Amazon joins forces to trial visual search
  Snapchat has teamed up with Amazon to allow users to search for items on the retailer’s site using its camera.
  When users point the camera at an item or barcode it will prompt the app to show a pop-up of that item alongside the price and a link to buy the product or similar ones from Amazon.
  Although it hasn’t confirmed an affiliate deal with Amazon, if one is agreed Snapchat stands to generate significant revenue as it could e
  
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• Co-op, House of Fraser, Porsche: Everything that matters this morning

  24-09-2018 08:30
  Co-op to replace single-use plastic bags with biodegradable alternative
  Co-op is planning to switch single-use plastic bags with compostable bags in more than half of its stores, replacing 60 million plastic carriers.
  The biodegradable bags have already been trialled in 22 Co-op stores and will be rolled out in another 1,400 across England, Scotland and Wales first, before making their way to all 2,600 premises.
  They will cost 5p and will double up as a compostable bag for food waste.
  “Th
  
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• Channel 4, McDonald’s, Snapchat: Everything that matters this morning

  24-09-2018 08:30
  Channel 4 and BBC 2 rebrand
  Channel 4 has rebranded its digital channels and given E4 a refresh as part of plans to incorporate the ‘4’ more prominently and emphasis that all its channels are part of the Channel 4 famly.
  The rebrand will unify its digital channel portfolio, which consists of More4, Film4, 4Music, 4Seven and E4, although it will retain their individual brand personalities. The Channel 4 corporate logo will also evolve from its multi-coloured 3D design to a 2D Lambie-
  
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• Mothercare’s MD on why his job isn’t to steady the ship but to sink and rebuild it

  24-09-2018 08:20
  Mothercare’s group managing director David Wood likes a difficult job. From working as Tesco’s UK CMO during when it posted the biggest loss ever recorded on the UK high street to taking on the job as boss of Kmart as the US retail giant was struggling, he admits “enjoying” the challenge.
  “Not many people want to run into a burning building. I happen to enjoy it and have a merry band around me that like the same,” he said, speaking at an event in London earli
  
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