Sales & Marketing news

• Alcohol brands and social platforms join forces to prevent irresponsible advertising

  19-09-2018 18:33
  The International Alliance for Responsible Drinking (IARD) is partnering with social media sites to encourage responsible alcohol advertising that doesn’t target minors or those that don’t want to receive it.
  A group of 11 leading beer, wine and spirits producers, including AB InBev, Bacardi, Carlsberg Group, Diageo and Pernod Ricard will work with Facebook, Snapchat, Twitter and YouTube to help prevent irresponsible advertising.
  The IARD has set out three major commitments: to
  
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• Sign up to our webinar on emerging technology – what works, and what doesn’t

  19-09-2018 16:15
  We hear a lot about how AI, VR, smart devices and chatbots are changing and will change customer experience, but are marketers getting carried away with the possibility promised by the new at the expense of what customers actually want?
  Marketing Week and a panel of top marketers will unpick the opportunities that tech offers and the potential drawbacks. Join Zoe Harris, incoming CMO of Confused.com; Andrew Mann, former director of Asda, Sainsbury’s and Tesco; and Saul Lopes, customer
  
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• Tesco welcomes Jack’s to ‘the family’ as it takes on Aldi and Lidl with its own discount brand

  19-09-2018 15:51
  Tesco puts the finishing touches to its first Jack’s discount storeTesco is preparing to launch its discount store Jack’s across two locations tomorrow (20 September), as Britain’s biggest supermarket looks to take on the German discounters directly by offering consumers a “bespoke” experience.
  Speaking at a launch event today at it’s maiden Jack’s store in Chatteris, Cambridgeshire, Tesco’s chief executive Dave Lewis said the company plans to open
  
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• Molly Fleming: BrewDog should keep the shock tactics but make sure they line up with its brand

  19-09-2018 15:26
  BrewDog has made a name for itself by launching irreverent marketing campaigns that garner headlines and attention. From its campaign taking on traditional competitors Carling, Stella Artois and Budweiser to the launch of its Dead Pony Club IPA, it isn’t one to stand away from a controversy or too.
  In fact, co-founder James Watt has been open about his desire to “break free from the mundane, risk-averse, colourless templates” taught at business school . He wants to build a bra
  
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• How Video OOH is challenging online and social

  19-09-2018 14:00 via warc.com
  The advertising industry is excited by the possibilities of video, but these extend far beyond social and online channels. Nicola Barrett of Exterion Media explains how.
  
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• Fighting the war on plastic: The brands trying to break our plastic addiction

  19-09-2018 08:15
  Plastic waste has risen up the agenda among government, consumers and brands over the past year, fuelled by the BBC’s Blue Planet II series that shone a spotlight on the damage plastic waste is doing to the environment.
  Consumers’ perceptions of single-use plastics have shifted as a result. Some 44% of consumers say they have recently become more concerned about single-use plastics, according to a study by Kantar Worldpanel, while 70% plan to change their behaviour in some way
  
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• Innovation becomes key driver of corporate-NGO partnerships

  19-09-2018 08:00
  Businesses and charities are placing significantly more importance on strategic partnerships as they look to create meaningful relationships with consumers and drive innovation, according to C&E Advisory’s latest annual Corporate-NGO Partnerships Barometer.
  Three quarters of businesses (74%) suggest they are now engaged in deeper, problem-solving partnerships, a 61% increase on last year when 46% of respondents said the same.
  The importance of strategic collaborations between brands a
  
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