Sales & Marketing news

• How Lloyds put effectiveness at the heart of marketing

  13-09-2018 17:57
  Lloyds Banking Group has transformed its business and its marketing in the 10 years since the financial crisis by centralising the marketing function to ensure it is focused on delivering effective marketing that can be traced back to real business outcomes.
  The reputation of Lloyds, and the banking sector at large, was hit hard during the global recession in 2008/2009 and it has taken years to rebuild it. And while Lloyds has been overhauling its business since then, it has also reworked how i
  
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• Mark Ritson: Tesco’s budget Jack’s stores will fail, because you can’t beat Aldi at being Aldi

  13-09-2018 17:30
  For many years, long before I appeared in these fine digital surrounds, I used to write for a rival publication called Marketing, which is no longer around. I spent about 10 years as its branding columnist before some pushy bloke from Marketing Week rang me up and convinced me to jump ship.
  When I called the then-editor of Marketing and told him I was off he was quite sanguine about the whole situation. This was a shame because, if he had acted upset and offered me a five fingered counter-argume
  
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• How one Facebook campaign changed M&M’s approach to mobile ads

  13-09-2018 17:23
  The post How one Facebook campaign changed M&M’s approach to mobile ads appeared first on Marketing Week.
  
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• YouTube claims the conversation with advertisers has moved on from brand safety

  13-09-2018 13:03
  Almost two years since the brand safety scandal first broke – and in spite of a more recent incident with Mars – it seems like advertisers might finally be starting to trust YouTube again.
  Speaking to Marketing Week at the Dmexco ad tech conference in Germany, YouTube’s chief product officer, Neal Mahon, said conversations with brands are now more concerned with issues around transparency, viewability and third-party measurement than brand safety. Although its clear from his c
  
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• John Lewis and Waitrose to trial joint loyalty schemes

  13-09-2018 11:38
  John Lewis and Waitrose are trialling combining their loyalty schemes as they look to better link the two brands following their rebrands last week.
  Speaking to Marketing Week on a press call this morning (13 September), John Lewis Partnership (JLP) chairman Sir Charlie Mayfield said it will be sending out a combined loyalty card to 600,000 customers over the next few weeks. That card will offer the benefits of the loyalty schemes of both brands from a single card, with the retailer planning to
  
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• John Lewis and Waitrose to trial joint loyalty scheme

  13-09-2018 11:38
  John Lewis and Waitrose are trialling combining their loyalty schemes as they look to better link the two brands following their rebrands last week.
  Speaking to Marketing Week on a press call this morning (13 September), John Lewis Partnership (JLP) chairman Sir Charlie Mayfield said it will be sending out a combined loyalty card to 600,000 customers over the next few weeks. That card will offer the benefits of the loyalty schemes of both brands from a single card, with the retailer planning to
  
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• EasyJet launches ’emotional’ campaign as it looks to be known for more than value

  13-09-2018 10:00
  Easyjet is launching a new campaign that aims to give consumers a “big dollop of emotion” to create a stronger connection and move the brand on from being known purely for value.
  The campaign, created by VCCP, will run across Europe and comprises of TV, print and digital. The TV ad shows a passenger imagining fantasy destinations, including an inflatable Italian street and dancing clouds. Set to uplifting music, the ad ends with the tagline, “Imagine where we can take you&rdqu
  
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• Virgin Atlantic and Virgin Holidays launch first joint ad campaign, but brands will be ‘cousins not sisters’

  13-09-2018 01:01
  Virgin Atlantic and Virgin Holidays are launching new marketing campaigns aligning creative for the first time in a bid to increase efficiency.
  The campaigns will include two separate TV adverts, created by the same agency AMV BBDO, that will launch in the same ad break during The X Factor on Saturday (15 September). The ads, while different in scope, have noticeable similarities.
  Virgin Holidays uses dream-like visuals of holiday destinations including a Las Vegas strip inside a pinball m
  
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• Coca-Cola inks deal with Premier League in first multi-brand sponsorship

  13-09-2018 01:01
  Coca-Cola inked a deal with the Premier League that will be its biggest UK sponsorship deal and the to promote its multi-brand strategy as it looks to “accelerate growth” of its low and no-sugar variants.
  The three-and-a-half-year partnership will run from January 2019 and showcase a range of drinks from Coke’s portfolio including Coca-Cola original and zero sugar, Diet Coke, Smartwater, Oasis, Fuzetea, Schweppes, Fanta, Sprit, Lilt and Dr Pepper, as well as all these pro
  
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