Sales & Marketing news

• Mark Ritson: Don’t just stand for something, stand against your competitors

  05-09-2018 18:05
  When I passed 30 I had a long, hard talk with my mum about not settling down. I’d been single for several years and was starting to not only get used to solitary life but actually enjoy it. I could feel the little lone rituals and pleasures of singleton life becoming ingrained as I gradually shut up shop for a partner. “I might not end up attached mum,” I remember telling her on the phone, “and I am happy if that is the way it ends up.”
  But I had not quite given up.
  
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• Amazon ups focus on advertising as it rebrands ad business

  05-09-2018 17:49
  Amazon is simplifying its ad business as it looks to attract more brand dollars and take a bigger slice of the $88bn (£68.2bn) global digital ad market.
  The company is rebranding its ad offering as Amazon Advertising, a move that will see it get rid of names including Amazon Media Group, Amazon Marketing Services and Amazon Advertising Platform. The marketing services business, which offered automated ad buying, will be referred to as the advertising console, while the ad platform will be
  
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• Amazon simplifies ad business with rebrand to ‘Amazon Advertising’

  05-09-2018 17:49
  Amazon is simplifying its ad business as it looks to attract more brand dollars and take a bigger slice of the $88bn (£68.2bn) global digital ad market.
  The company is rebranding its ad offering as Amazon Advertising, a move that will see it get rid of names including Amazon Media Group, Amazon Marketing Services and Amazon Advertising Platform. The marketing services business, which offered automated ad buying, will be referred to as the advertising console, while the ad platform will be
  
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• M&S hires first chief digital and data officer to drive ‘modern digital mindset’

  05-09-2018 16:39
  Marks & Spencer is gearing up for a digital-first future with the appointment of its first chief digital and data officer.
  Jeremy Pee, who is currently senior vice president of Canada’s largest retailer Loblow Companies Limited, will join M&S in December. His remit is to leverage data and digital for the benefit of customers, colleagues and shareholders, as well as developing a “modern digital mindset” and culture across the business.
  The struggling retailer is current
  
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• How big businesses are taking advantage of the co-working boom

  05-09-2018 15:49
  Direct Line has focused on a female startup founder for its new campaign.Big brands are finding homes for themselves in the co-working environment, often as a way to foster creative ideas, reach new customers or attract and retain top talent.
  For professional services giant KPMG the rationale behind its decision to place teams in co-working spaces was to make the brand more accessible to startups, scale-ups and entrepreneurs, explains Kirsty Mitchell, director for growth and leader of the co-wor
  
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• Charlotte Rogers: The demise of Wonga shows toxic brands will always fail

  05-09-2018 15:15
  Ten years ago the global financial order crumbled, triggered by the collapse of Lehman Brothers, one of America’s biggest investment banks, which sensationally filed for bankruptcy on 15 September 2008.
  As austerity began to bite, the UK market opened up to payday lenders offering instantaneous decisions on loans with often astronomical interest repayments. A decade on and the poster child of short-term lending – Wonga – has fallen into administration.
  At one point Wonga was t
  
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• Can the John Lewis and Waitrose rebrands help them navigate a challenging retail sector?

  05-09-2018 15:13
  The rebrands of John Lewis and Waitrose to add the ‘& Partners’ suffix is an interesting move by two of the UK’s biggest and best loved brands.
  On one hand it is a brand architecture move. The two have, until very recently, operated as separate businesses with very little link-up. That slowly started to change when it became possible to pick up John Lewis click-and-collect items at Waitrose, and the move to put both their creative accounts with adam&eveDDB a few years
  
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• Are the John Lewis and Waitrose rebrands a cosmetic fix or a strategic move?

  05-09-2018 15:13
  The rebrands of John Lewis and Waitrose to add the ‘& Partners’ suffix is an interesting move by two of the UK’s biggest and best loved brands.
  On one hand it is a brand architecture move. The two have, until very recently, operated as separate businesses with very little link-up. That slowly started to change when it became possible to pick up John Lewis click-and-collect items at Waitrose, and the move to put both their creative accounts with adam&eveDDB a few years
  
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• What GDPR compliance looks like for marketers

  05-09-2018 10:30
  I was a couple weeks into my new job at Braze back in March when a data subject request email landed in our privacy inbox. I’d been off on maternity leave for a few months, far from any privacy-related matters, and my first reaction was: “How exciting, GDPR in action.”
  At Braze, we’ve had the EU’s General Data Protection Regulation (GDPR) on the brain practically since it was passed back in May 2016. If you’re not familiar with it, GDPR creates stricter rules
  
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• Jeremy Grantham has predicted every modern financial bubble — here's where he says you should be putting your money

  05-09-2018 08:33 via feedproxy.google.com
  Jeremy Grantham, the cofounder and chief investment strategist at the $71 billion Grantham, Mayo, & van Otterloo, has become a world-renowned market voice by calling every modern financial bubble — including the past two stock meltdowns.
  In an exclusive interview with Business Insider, the industry legend reveals his big investment pick for the future and provides a detailed explanation.
  Don't sweat the small stuff. Stay focused on the big picture.
  These are two commonly espoused pearl
  
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• 'Reducing US stocks to +0%': Here's why Morgan Stanley just made a major tweak to its portfolio and what it's buying instead

  05-09-2018 08:30 via feedproxy.google.com
  "We no longer recommend any US equity exposure above an investor's benchmark," a team of equity strategists at Morgan Stanley led by Andrew Sheets said in a note Monday.
  They have shifted to a neutral weight and are adding to a corner of the credit market instead.
  They also outlined the conditions that would move them to an underweight position in stocks.
  Morgan Stanley is going to zero on US stocks — relative to its benchmark.
  A team led by Andrew Sheets, the firm's chief cross-asset stra
  
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• Business Insider launches new show called 'Business Insider Today' — watch the first episode here

  05-09-2018 03:07 via feedproxy.google.com
  Business Insider just launched a new show on Facebook Watch called "Business Insider Today."
  Watch the first episode below.
  Business Insider has launched a new show called "Business Insider Today."
  The new daily show breaks down how the biggest business news affects you, and gives viewers the opportunity to learn about the brands they love and the industry trends they should pay attention to.
  Airing every weekday at 5 p.m., the show will be a daily video version of Business Insider produced spec
  
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• This is why one of Microsoft's top execs has worn a red polo shirt to almost every single important event for over a decade (MSFT)

  05-09-2018 01:31 via feedproxy.google.com
  Microsoft Executive VP Scott Guthrie is known for two things: His leadership of Microsoft's fast-growing cloud computing and AI businesses...and his trademark outfit of a red polo shirt and jeans. 
  He even got teased for dressing up for an event with famed fashion designer Victoria Beckham. 
  He says that the red polo shirt was his good luck charm when he was just starting out as an on-stage presenter, and it kind of grew into a phenomenon all its own.
  It's unusual for a tech exec, even
  
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• Elon Musk tells a reporter to 'stop defending child rapists' as he doubles down on attacking Thailand cave rescuer (TSLA)

  05-09-2018 00:48 via feedproxy.google.com
  In an e-mail to a BuzzFeed reporter, Tesla CEO Elon Musk doubled down on his attacks on Vernon Unsworth, the cave diver who played an instrumental role in the Thai cave rescue this summer.
  He told the reporter to "stop defending child rapists," and that "I fucking hope" that he gets sued by Unsworth. 
  The e-mail was prefaced "off the record." But because BuzzFeed didn't agree to those terms before the e-mail was sent, it's free to discuss the contents of the message. 
  In an e-mail to a
  
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