Sales & Marketing news

• WPP’s ‘21st century CEO’ must put company culture at the heart of its future

  03-09-2018 16:09
  The story of WPP’s journey from a manufacturer of wire baskets to the world’s biggest ad firm has been told innumerable times. No one could doubt the corporate success of Sir Martin Sorrell in turning the company into a global behemoth with revenues and profits in the billions and changing the marketing landscape in the process.
  But it is clear WPP wants to put the Sorrell era behind it. The announcement of Read’s appointment did not once mention or thank his predecessor, inst
  
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• Sexism, price deflation, social media spend: 5 killer stats to start your week

  03-09-2018 14:51
  1. Majority of filmmakers say the ad industry is sexist
  New research reveals 84% of filmmakers – 76% of males and 87% of females – think the ad industry is sexist, while 73% of female directors say they’ve witnessed sexism first hand while working in the sector.
  Another 56% of female directors claim they would have more of a chance at winning a brief if they were a man. And only 19% of female filmmakers say they have not been impacted by the gender pay gap.
  Currently, 93% of a
  
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• WPP, Sports Direct, GBK: Everything that matters this morning

  03-09-2018 08:35
  WPP  appoints Mark Read as CEO
  WPP has appointed its former chief operating officer Mark Read as chief executive, with immediate effect.
  Describing him as a “21st century CEO”, WPP credited Read for taking a central role in many of WPP’s “most successful investments and initiatives”, stating that he understands the “importance of culture” in creating successful organisations.
  In a statement, Read described the advertising industry as going thr
  
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• Volvo, Burberry, Ofgem: Everything that matters this morning

  03-09-2018 08:35
  Premiership needs to take more responsibility with gambling ads says NHS chief
  Premier league football clubs must do more to tackle gambling addiction, the head of NHS England, Simon Stevens has said.
  The chief executive said compulsive gambling as one of the “new threats” facing the NHS and warned it is being left to “pick up the pieces”.
  Speaking at a conference in Manchester, Stevens said: “There is an increasing link between problem gambling and stress, depress
  
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• Nike, Ryanair, Amazon: Everything that matters this morning

  03-09-2018 08:35
  Critics threaten to #JustBurnIt in response to Nike’s Colin Kaepernick ad
  Nike’s decision to feature American football star Colin Kaepernick in its 30th anniversary ‘Just Do It’ campaign has been met with fierce criticism, with opponents taking to social media and burning the brand’s products.
  The former San Francisco 49ers quarterback sparked controversy when he knelt during the US national anthem to protest against racial injustice and police brutality.
  Nike desc
  
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• M&S, Adidas, Viagogo: Everything that matters this morning

  03-09-2018 08:35
  M&S launches digital-first clothing and home campaign
  Marks & Spencer has launched its first major clothing and home campaign since the restructure of its marketing as it looks to start a new conversation with customers about it product that it says will be more seasonally relevant, inspirational and agile.
  The digital-first campaign, created by Grey London, aims to promote must-have wardrobe essentials from its womenswear, menswear, kidswear, home and beauty divisions. It will feature
  
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• Carlsberg, Asda, Argos: Everything that matters this morning

  03-09-2018 08:35
  Carlsberg takes big strides to reduce plastic waste
  Carlsberg is launching a series of innovations which are set to reduce plastic waste globally by more than 1,200 tonnes a year – the equivalent of 60 million plastic bags.
  A world-first for the beer industry, the Snap Pack replaces the plastic wrapping used around Carlsberg’s six packs with a pioneering technology that glues its cans together. It will reduce the amount of plastic used in traditional multi-packs by up to 76%.
  Other
  
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• Burberry, Volvo, gambling ads: Everything that matters this morning

  03-09-2018 08:35
  Premiership needs to take more responsibility with gambling ads, says NHS chief
  Premier league football clubs must do more to tackle gambling addiction, the head of NHS England, Simon Stevens, has said.
  Stevens said compulsive gambling is one of the “new threats” facing the NHS and warned the health service is being left to “pick up the pieces”, according to Sky.
  Speaking at a conference in Manchester, Stevens said: “There is an increasing link between problem gamb
  
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• Debenhams ‘comes out fighting’ with new brand identity

  03-09-2018 08:30
  https://s3-eu-central-1.amazonaws.com/centaur-wp/marketingweek/prod/content/uploads/2018/08/31154204/Debenhams-_-DABOD-_-Final.mp4Debenhams is unveiling a new brand identity and campaign designed to build brand affinity and demonstrate a renewed sense of confidence for the future as it looks to turn around its fortunes amid wider problems on the high street.
  For the first time in nearly 20 years, the department store has redesigned its logo, putting what it describes as a “modern and appro
  
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