Sales & Marketing news

• How brands can succeed in the struggling casual dining sector

  29-08-2018 16:47
  Skip back a few years and the casual dining market was booming, with new restaurants popping up seemingly every week. But the bubble has well and truly burst. 2018 has been a brutal year for the sector, with numerous headlines highlighting brands’ struggles and restaurant closures.
  In January, burger chain Byron confirmed it would be closing a third of its outlets. A month later Jamie’s Italian closed 12 restaurants after entering into a company voluntary agreement (CVA).
  
  Read more

• Ellen Hammett: Brands that describe themselves as ‘brave’ should be consigned to Room 101

  29-08-2018 16:29
  A sofa being braveHarveys is gearing up to launch its latest furniture collection, which it says will not only be vibrant and chic, but also brave. Like most people, I often look for bravery in a sofa – which got me thinking about all the other ‘brave’ brands that have heroically landed in my inbox over the past few months.
  Diesel – for clothing and accessories that are “ironic, bold and brave at the same time”.
  Beauty Bay – an online beauty brand that &
  
  Read more

• Direct-to-consumer brand Casper on taking the ‘blurriness’ out of mattress buying

  29-08-2018 08:32
  The entrance to the Casper store.Now is the “perfect time” to launch a direct-to-consumer (DTC) brand, according to Constantin Eis, the co-founder and global managing director of sleep brand Casper, as he believes power is increasingly shifting away from retailers, particularly as shoppers have grown tired of old fashioned – and often outdated – retail experiences.
  While new brands previously “had no chance of competing” for shelf space with more establis
  
  Read more

• Direct-to-consumer brand Casper on shaking up the retail experience

  29-08-2018 08:32
  The entrance to the Casper store.Now is the “perfect time” to launch a direct-to-consumer (DTC) brand, according to Constantin Eis, the co-founder and global managing director of sleep brand Casper, as he believes power is increasingly shifting away from retailers, particularly as shoppers have grown tired of old fashioned – and often outdated – retail experiences.
  While new brands previously “had no chance of competing” for shelf space with more establis
  
  Read more

• Advertisement

• How co-working brands are transforming the way businesses work

  29-08-2018 08:19
  WeWork in Old Street.The world of work has changed irrevocably over the past couple of years. The rise of flexible, remote and co-working concepts prove that it is no longer good enough for businesses to locate themselves in oppressive office environments if they want to recruit the best talent and create a culture of productivity.
  While the co-working phenomenon began in the wake of the 2008 recession as people found themselves out of work or pursuing freelance opportunities, the sector has ris
  
  Read more

Follow @sales_mrktinguk on Twitter!