Sales & Marketing news

• Lots of Trump's allies think his new trade deal with Mexico is terrible for the US

  28-08-2018 22:49 via feedproxy.google.com
  President Donald Trump announced a new bilateral trade agreement with Mexico on Monday.
  The deal would rework several trade rules dealing with cars, intellectual property, agriculture, and more.
  But many experts and groups have attacked the new deal, including some long-time Trump allies.
  President Donald Trump heralded a trade deal with Mexico as a new day for the North American Free Trade Agreement, but many of his top allies aren't thrilled by the agreement.
  The deal announced by Trump and Me
  
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• Apple is now worth over $1 trillion — here are 9 people who were convinced the iPhone would be a major flop (AAPL)

  28-08-2018 22:10 via feedproxy.google.com
  Earlier this month, Apple became the first American company with a market cap over $1 trillion.
  That was mostly due to the iPhone, possibly the most profitable product in modern history.
  Last year, Apple sold over 216 million iPhones.
  Obviously, it's a major hit — it basically mints money for Apple, now the most valuable company in the world.
  But when it first came out, there were a lot of people who didn't think it was all that great. In fact, some people thought the iPhone was going to
  
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• Stocks go nowhere as trade worries overshadow strong economic data

  28-08-2018 22:04 via feedproxy.google.com
  Stocks ended little changed Tuesday, after the S&P 500 touched 2,900 for first time, holding close to record highs for a third straight session. The dollar slipped, and Treasury yields inched higher. 
  Here's the scoreboard:
  Dow Jones industrial average: 26,060.62 +10.98 (+0.042%)S&P 500: 2,897.60 +0.86 (-0.024%)
  Nasdaq Composite: 8,030.04 +12.14 (+0.15%)
  After agreeing to resolve key NAFTA disputes with Mexico, the US restarted high-level talks wi
  
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• 'Cocaine Cowboys:' Some Google employees allegedly threw a party in 2015 with 'controlled substances' after a successful self-driving car demo (GOOG, GOOGL)

  28-08-2018 21:09 via feedproxy.google.com
  On Tuesday, The Information published a report detailing the struggles that Waymo, the self-driving car company spun out from Google, has gone through during its lifespan.According to a tweet by the reporter who wrote the story, a big milestone for the technology in 2015 was marred by a drug-fueled celebration that's become known as "Cocaine Cowboys."
  A report in The Information by Amir Efrati on Tuesday detailed some of the struggles Waymo has endured while trying to get its self-driving car pr
  
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• Kanye West just tweeted out life lessons from the fake Warren Buffett account blowing up on Twitter

  28-08-2018 20:44 via feedproxy.google.com
  An unverified Twitter account claiming to be Warren Buffett is raking in followers. 
  Kanye West posted a screenshot of one of the tweets Tuesday, drawing his 28.1 million followers' attention to the account. 
  Impersonation is against Twitter's terms of service.
  Kanye West has drawn his 28.1 million followers' attention to a Twitter account claiming to be Berkshire Hathaway CEO Warren Buffett. 
  On Tuesday, the rapper posted a screenshot of a tweet from the unverified and
  
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• Trump freezing Canada out in NAFTA negotiations is 'straight from the Art of the Deal'

  28-08-2018 20:20 via feedproxy.google.com
  President Donald Trump doubled down on efforts to pressure Canada into concessions.
  Analysts see the threats as all talk and ultimately expect a trilateral NAFTA deal. 
  The approach mirrors those written about in The Art of the Deal, which other world leaders have increasingly caught on to. 
  After agreeing to compromise with Mexico on key NAFTA issues Monday, President Donald Trump doubled down on efforts to pressure Canada into concessions.
  He threatened to terminate the three-co
  
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• Snap is trading at a 3-month low (SNAP)

  28-08-2018 20:03 via feedproxy.google.com
  Snap shares were trading near 3-month lows on Tuesday. 
  Snap beat on both the top and bottom lines in the second quarter, but admitted its daily active users dropped.
  Watch Snap trade in real-time here.
  Snap shares were trading at their lowest level since May 31 on Tuesday, touching an intraday low of $11.19 — just $0.67 above the record low set on May 17.
  Earlier this month, the social-media company  reported a loss of $0.27 a share on revenue of $262 million in t
  
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• New Fed paper: 'The consequences of higher temperatures on the US economy may be more widespread than previously thought'

  28-08-2018 19:42 via feedproxy.google.com
  Climate change is damaging the US economy's long-term growth prospects, according to a new study published by the Richmond Fed.
  "The consequences of higher temperatures on the US economy may be more widespread than previously thought," the report said. 
  US economic growth may be reduced by as much as one-third by 2100, the authors estimate.
  Here’s another reason to urgently reduce humanity’s contribution to an overheating planet: It’s bad for the economy.
  In a country wher
  
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• Morgan Stanley is urging its super-rich clients to pull out of one of the market's hottest corners, and it's a warning shot to the US economy

  28-08-2018 18:17 via feedproxy.google.com
  Morgan Stanley Wealth Management has told its clients to "consider taking profits" in the consumer-discretionary sector and has offered three alternatives. 
  Consumer spending contributes to more than two-thirds of the US economy's growth. 
  The firm's investment committee said the economic boost from tax cuts may be short-lived, and highlighted other trends that could set back the American consumer. 
  The consumer-discretionary sector is the stock market's best performer of the last
  
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• Trump's favorite trade measure got worse in the first full month of the trade war

  28-08-2018 18:10 via feedproxy.google.com
  One of President Donald Trump's trade war goals is to shrink the US goods trade deficit.
  Despite the implementation of tariffs, the goods deficit grew in July, according to preliminary data from the US Census Bureau.
  Exports declined in July compared to the month before, while imports climbed slightly.
  One of President Donald Trump's main goals in his shake-up of US trade policy: Bring down the large US trade deficit. But that deficit appears to be heading in the opposite direction sin
  
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• Weed stocks are getting clobbered (CGC, TLRY, CRON)

  28-08-2018 17:48 via feedproxy.google.com
  Marijuana producers saw a major sell-off on Tuesday.
  A slew of investments by beverage companies spurred a rally across sector in recent months. 
  Tilray, one of the largest marijuana stocks, is set to report earnings after the closing bell Tuesday.
  After a week of massive gains, shares of the three largest publicly traded marijuana companies saw a massive sell-off Tuesday, down between 5% and 9%, as Tilray plans to release its first-ever earnings report.
  Here's how they stand:Canopy Growth:
  
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• 'We never rank search results to manipulate political sentiment': Google responds to Trump's claim that the company is 'suppressing the voices of conservatives and hiding information'

  28-08-2018 17:43 via feedproxy.google.com
  In a series of tweets Tuesday morning, President Donald Trump accused Google of "silencing the voices of conservatives and hiding information and news that is good."
  Google issued a statement in response, saying search was "not used to set a political agenda and we don't bias our results toward any political ideology."
  Trump also said his issues with Google "will be addressed," but he hasn't expanded on that.
  Google has responded to two tweets President Donald Trump sent early Tuesday accusing t
  
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• Treasury Secretary Steve Mnuchin doubled down on a claim about the tax bill that almost every independent group says is wrong

  28-08-2018 17:05 via feedproxy.google.com
  Treasury Secretary Steven Mnuchin once again claimed that the GOP tax law would pay for itself.
  Almost every independent analysis of the tax law projects that the law will increase the deficit.
  Government agencies like the Congressional Budget Office and the White House's Office of Management of Budget have shown the tax law will add to the deficit.
  Treasury Secretary Steven Mnuchin on Tuesday fell back on a dubious claim about the federal deficit to defend the GOP tax law, insisting the budget-
  
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• Credit-card super users are searching for answers amid a string of shutdowns from Chase, as billions in costs on lavish rewards pile up (JPM)

  28-08-2018 17:03 via feedproxy.google.com
  Members of online communities of credit-card super users have been freaking out over the past year after hearing stories from some JPMorgan Chase cardholders that the bank shut down their credit-card accounts.
  Since the credit-card rewards arms race ramped up a couple of years ago following the Chase Sapphire Reserve launch, credit-card enthusiasts who make a hobby of accumulating points for free travel and other perks have swelled in numbers.Like card sharks in a casino, these customers tend to
  
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• The South African rand whips around after ruling party withdraws expropriation bill

  28-08-2018 16:57 via feedproxy.google.com
  The South African rand rose 1% before erasing gains Tuesday.
  The African National Congress ruled to withdraw a land-reform bill passed in 2016.
  Watch the South African rand trade in real time here.
  The South African rand seesawed Tuesday after the country's ruling party withdrew a land-reform policy passed by parliament in 2016 amid a constitutional review.
  The rand erased gains of as much as 1% — to below 14 per US dollar — after the parliament's portfolio committee on public w
  
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• McDonald's is taking short term pain for long term gain (MCD)

  28-08-2018 16:30 via feedproxy.google.com
  McDonald's has been aggressively updating its US stores under its Experience of the Future initiative. 
  McDonald's now has 5,000 Experience of the Future restaurants in US and will add 4,000 more by this year.
  The fast-food chain is taking short term pain for long term gain, Jefferies analysts said.
  Watch McDonald's trade in real-time here.
  McDonald's is taking short term pain for long term gain when remodeling its fast-food experience, says a team of analysts from Jefferies.
  The
  
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• The stock market's record-breaking run is masking a dangerous trend brewing under the surface, Morgan Stanley says

  28-08-2018 15:59 via feedproxy.google.com
  The stock market's rally to new highs is not an entirely bullish story, according to Morgan Stanley's equity strategists.
  The rally has been narrow, as it has excluded some key tech stocks that had propelled the market higher.
  Other gauges of so-called market breadth are of concern to the strategists.
  As the stock market soldiers on to new highs, some less bullish trends are brewing under the surface, according to equity analysts at Morgan Stanley.
  They've have warned all year that stocks are in
  
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• Amazon has completely overhauled how retailers set their prices — here’s how it’ll affect everyone from shoppers to the Fed

  28-08-2018 15:57 via feedproxy.google.com
  As Amazon has led the online retail revolution, the manner in which companies price their goods has been permanently changed.
  A new study from Harvard Business School assesses the impact of these changes on consumers, as well as the Federal Reserve, which watches prices closely when making monetary policy decisions.
  Over time, it's become a widely accepted fact that Amazon has pushed retail prices lower.
  The company's offerings are so diverse that they can afford to sell many products at razor-t
  
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• 180,000 young Wall Streeters took the grueling CFA exam this year — nearly 100,000 of them failed

  28-08-2018 15:56 via feedproxy.google.com
  Results of the 2018 Chartered Financial Analyst exam were released to candidates on Tuesday.
  The CFA Institute confirmed the results for Levels I, II, and III of the exam.
  For the Level III exam, 56% of candidates passed, up from 54% from last year.
  In total, 179,241 people took a level of the exam in June, and nearly 100,000 failed.
  The CFA is considered one of the most grueling exams in finance. 
  Finance professionals who took the final level of the Chartered Financial Analyst exam in Jun
  
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• Tanya Joseph: Dishonest political ads are polluting social media for brands

  28-08-2018 15:49
  What a summer it has been. Sun, almost every day. Rain arriving just in time to save us from drought. And then sun again. For me, it has been perfect.
  This summer has also been glorious because for the first time in four years we haven’t had to vote for anything (apart from Love Island and I spoiled my ballot). An election and referendum free summer. Bliss. And I say this as a self-confessed election junkie. A bit like a storm chaser, I have sought polls out. No plebiscite at home, no pro
  
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• NHS England: Why public sector marketing isn’t the private sector’s ‘poor cousin’

  28-08-2018 14:52
  There is a common thread that runs throughout Phil Bastable’s career. While he has held a range of roles across a number of organisations, one thing that connects them is fact they have all been in the public sector.
  Being head of marketing at NHS England as the NHS celebrates its 70th anniversary, his biggest challenge is having to prove the value of marketing spend.
  “Every penny that is spent on marketing is a penny being taken away from front-line services, so
  
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• NHS England on why public sector marketing shouldn’t be seen as the private sector’s ‘poor cousin’

  28-08-2018 14:52
  There is a common thread that runs throughout Phil Bastable’s career. While he has held a range of roles across a number of organisations, one thing that connects them is fact they have all been in the public sector.
  Being head of marketing at NHS England as the NHS celebrates its 70th anniversary, his biggest challenge is having to prove the value of marketing spend.
  “Every penny that is spent on marketing is a penny being taken away from front-line services, so
  
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• NHS England on why public sector marketing isn’t the private sector’s ‘poor cousin’

  28-08-2018 14:52
  There is a common thread that runs throughout Phil Bastable’s career. While he has held a range of roles across a number of organisations, one thing that connects them is fact they have all been in the public sector.
  Being head of marketing at NHS England as the NHS celebrates its 70th anniversary, his biggest challenge is having to prove the value of marketing spend.
  “Every penny that is spent on marketing is a penny being taken away from front-line services, so
  
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• Marketoonist on how to rebrand

  28-08-2018 10:30
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on how to rebrand appeared first on Marketing Week.
  
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• 'Everyone is seriously concerned': 2 years after its viral Brexit letter, Japan is back with another dire warning on leaving the EU

  28-08-2018 10:19 via feedproxy.google.com
  "Everyone is seriously concerned," Hiroaki Nakanishi, the head of Japan's biggest business lobby has warned on Brexit.
  Nakanishi said that Japanese businesses, as well as other foreign firms, urgently need clarity over the shape of Brexit.
  He also said Japanese businesses are particularly frustrated by the lack of a united position from the government on Brexit. 
  Japanese firms, including automakers Nissan, Toyota, and Honda, employ thousands of staff in the UK.
  The intervention from J
  
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• Cobra Beer’s founder on his ‘breakthrough’ marketing approach

  28-08-2018 08:30
  Cobra Beer is one of the UK’s most popular beers. Founded in 1989 just outside Fulham in London it was designed specifically to be consumed with food, with its founder Lord Karan Bilimoria wanted to create a beer that would not leave people feeling bloated if they drank it while eating a curry.
  Three decades later the brand is now sold in more than 40 countries across the world and generates $250m annually. It is also the most popular beer in UK Indian restaurants.
  However, when
  
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• Wonga, Twitter, WPP: Everything that matters this morning

  28-08-2018 08:25
  WPP set to name Mark Read as new boss
  WPP is reportedly set to name company insider Mark Read as CEO to replace its founder Sir Martin Sorrell after he unexpectedly stepped down almost five months ago.
  WPP has been hunting for a new boss since then, with Read and ??? running the company on an interim basis. While the advertising group did look externally, a report in the Financial Times says the appointment of Read is expected early next week.
  Read has been at WPP, the world’s largest ad
  
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• Netflix, Uber, Toyota: Everything that matters this morning

  28-08-2018 08:25
  Netflix hires former top Facebook executive to lead global communications
  Netflix has hired former Facebook executive Rachel Whetstone as the company’s new chief communications officer, putting her in charge of the streaming service’s communication across 190 countries as it looks to expand internationally.
  More than 90% of the company’s new customers hail from outside the US according to its most recent quarter. Its biggest challenges, in terms of growth and potential regulati
  
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• EasyJet, Pernod Ricard, Amazon: Everything that matters this morning

  28-08-2018 08:25
  Pernod Ricard credits rise in profit to ‘consistent strategy implementation’
  Drinks giant Pernod Ricard has posted a profit of €2.4bn (£2.1bn) for its 2018 financial year, after seeing organic growth of 6.3% fuelled by a strong performance in China and India.
  Sales for the year totalled €9bn (£8.2bn), with organic sales growth up 6% compared to 3.6% the previous year thanks to “consistent strategy implementation”.
  The company credits strong sales gr
  
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• Amazon, Boots, Facebook : Everything that matters this morning

  28-08-2018 08:25
  Amazon halts US Open coverage feedback after flood of complaints
  Amazon has halted reviews of its US Open coverage after reportedly receiving a deluge of complaints from unimpressed tennis fans.
  The company paid $4m to secure rights to broadcast the event via its Prime Video service to UK based viewers over the next five years in a bid to prove it can compete with traditional broadcasters.
  However, Amazon – which has successfully streamed NFL matches in the past, has been hit with deluge
  
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• How small businesses can prepare for the rise of the cashless economy

  28-08-2018 08:00
  There was once a time when small businesses would only accept cash as a means of payment, but many of those same businesses are now replacing traditional tills with contactless technology as tech-savvy consumers demand quicker and easier cashless alternatives.
  Indeed cashless payments are no longer a luxury but a customer expectation.
  Debit card payments leapfrogged cash as the most popular form of payment in the UK for the first time according to data published earlier this year, 12 months soo
  
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• MORGAN STANLEY: Amazon and Walmart are duking it out in a $4 trillion market (WMT)

  28-08-2018 07:17 via feedproxy.google.com
  The retail sales market will grow to $4.3 trillion by 2021, Morgan Stanley analysts estimate.
  Walmart's opportunity for upscaling its customer base, which includes low income earners, is greater than Amazon's opportunity for downscaling, they said.
  But competition with Amazon may weigh on Walmart's margins.
  Watch Walmart trade in real-time here.
   
  Walmart has an advantage over Amazon in their fight for the $3-4 trillion retail market, according to a group of analysts from Mor
  
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• The US and Mexico just announced an agreement to overhaul NAFTA — here's what's in it

  28-08-2018 00:25 via feedproxy.google.com
  The US and Mexico announced a preliminary trade deal on Monday as part of President Donald Trump's desire to renegotiate the North American Free Trade Agreement.
  The deal includes stricter rules for autos, textiles, and many other goods.
  It also includes new regulations concerning intellectual property and digital goods.
  Here are the highlights of the deal and some initial reaction.
  US President Donald Trump and Mexican President Enrique Peña Nieto announced a new US-Mexico trade deal on
  
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