Sales & Marketing news

• 3 Ways to Improve Your In-Store Experience with Retail Pro

  23-08-2018 23:21 via retailpro.com
      How a customer experiences your brand when they visit your stores is a strong indicator as to whether they will become a repeat customer or leave you for competitors with better service. Elements of customer experience range from …
  Continue reading →
  
  Read more

• Virgin to revamp loyalty scheme with brand-wide programme

  23-08-2018 16:33
  Virgin Group and Virgin Atlantic are launching a brand-wide loyalty programme that they claim will create more value for customers and reward them in “unique and differentiated” ways.
  Virgin’s existing loyalty scheme, Virgin Red, will be integrated into the new scheme, which will be managed by the newly-created Virgin Group Loyalty Company. Andrew Swaffield, CEO of Monarch and the former boss of IAG-owned loyalty scheme Avios, will head up the new business when it launches in
  
  Read more

• Recommended reading: Dream teams and disruption in the ad industry

  23-08-2018 16:06
  Dream Teams: Working Together Without Falling Apart
  By Shane Snow
  Building the perfect team is often said to be more about luck than science but Shane Snow argues the opposite. Dream Teams analyses the best and brightest teams, from the Wright Brothers to rap group Wu-Tang Clan, forcing the reader to rethink working relationships. Snow tries to get to the core of what makes and breaks a team and in doing so the importance of creating successes together rather than as an individual. Worth readin
  
  Read more

• How Häagen-Dazs is reimagining the brand for the Instagram generation

  23-08-2018 13:50
  It does not matter if you source the best ingredients or create the most luxurious taste, if millennials think your product is something their mum would buy it’s the “kiss of death” for any brand, according to Jennifer Jorgensen, vice-president and global brand director of Häagen-Dazs. Especially for a brand that’s supposed to live in the “super premium luxury space”.
  “To have the younger generation saying ‘that’s for older pe
  
  Read more

• Advertisement

• How one brand hopes to disrupt the laundry sector with unstereotypical ads

  23-08-2018 08:00
  Laundry and homecare business Henkel is looking to “disrupt” advertising in the sector with the launch more diverse and emotionally-driven campaigns.
  Nikki Vadera, who joined Henkel five months ago as marketing director for laundry and homecare, says she is sick of the sexist stereotypes that have long been associated with household products.
  “In all our adverts we were showing a white housewife in her mid-40s cleaning the toilet with her Marigolds on. That’s not the con
  
  Read more

Follow @sales_mrktinguk on Twitter!