Sales & Marketing news

• Coca-Cola launches £5m campaign as it redesigns packaging to unify original and zero sugar variants

  21-08-2018 12:13
  Coca-Cola Great Britain is launching a £5m campaign to promote a packaging redesign that will see its red colour appear across its original and zero sugar variants.
  The redesign will see Coca-Cola Zero Sugar adopt the same red design original Coke — but with a black banner wrapped around the top to distinguish the two. The changes will affect Coca-Cola original taste, zero sugar, sugar cherry, zero sugar peach and zero sugar vanilla.
  READ MORE: Diet Coke sales overtake classic
  
  Read more

• Marketoonist on fake influence and authenticity

  21-08-2018 10:48
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on fake influence and authenticity appeared first on Marketing Week.
  
  Read more

• Growth in branded products outstrips own-label for first time in three years

  21-08-2018 10:48
  Sales of branded products at supermarkets outstripped those of own-label lines for the first time since May 2015 over the summer, giving FMCG companies a boost.
  According to Kantar Worldpanel, for the 12 weeks to 12 August 2018 branded goods saw growth of 3.9%, compared to an increase of 3.5% across the wider grocery market. Heavily branded categories such as ice cream, savoury snacks and soft drinks performed particularly well, fuelled by the hot summer weather.
  Fraser McKevitt, head of retail
  
  Read more

• Why Lego is ‘upping the ante’ on its in-house creative agency

  21-08-2018 08:00
  Lego is “upping the ante” on the level of creativity and innovation it can drive as it ups its focus on its in-house creative agency and takes a more global approach to media.
  Since global CMO Julia Goldin joined from Revlon almost four years ago, Lego has been building new in-house capabilities particularly in creative, media and data analytics. It now produces the vast majority of its creative internally, meaning Lego is “ahead of a lot of other players in the industry&rdquo
  
  Read more

• Advertisement

Follow @sales_mrktinguk on Twitter!