Sales & Marketing news

• Retail sales, GDPR, customer experience: 5 killer stats to start your week

  20-08-2018 15:07
  1. What the next generation of marketers want
  Four in 10 of 500 young people surveyed say they would consider a job in marketing but the majority (72%) do not believe a degree in marketing is necessary.
  Instead, 21% would seek for a trainee marketing job and 20% for a marketing apprenticeship, while 14% think a specific marketing qualification is the best route into the industry.
  The study also found that 64% of those aged 17 to 19 who left school or college in the past six months and are inter
  
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• Marketing Week Meets… Giffgaff founder Gav Thompson

  20-08-2018 14:27
  The post Marketing Week Meets… Giffgaff founder Gav Thompson appeared first on Marketing Week.
  
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• PepsiCo buys SodaStream for £2.5bn as it looks for ways to reach consumers ‘beyond the bottle’

  20-08-2018 13:02
  PepsiCo is buying carbonated drink company SodaStream in a $3.2bn (£2.5bn) deal that aims to reduce Pepsi’s reliance on its signature fizzy drink, as well as push its environmental credentials.
  PepsiCo has agreed to pay $144 per share in cash for the Israeli company, 11% up on its closing share price on Friday (17 August), after better-than-expected results from the Israeli company,
  SodaStream, which claims it is the largest sparkling water brand in the world, provides machines that
  
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• VW, Asda, Nestlé: Everything that matters this morning

  20-08-2018 08:40
  Volkswagen to invest £3bn in digital transformation
  Volkswagen is to invest €3.5bn (£3bn) to build digital businesses and services including a cloud-based platform that will connect vehicles and drivers to offer services such as car sharing and software to facilitate autonomous driving.
  The German car marque is currently building an operating system, dubbed vw.OS, that will run in its electric cars from 2020 and help with self-driving. The aim is that rather than having sensors
  
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• TUI, Levi’s, Virgin Media: Everything that matters this morning

  20-08-2018 08:40
  TUI under fire for ‘deeply sexist’ stickers
  TUI has landed itself in trouble after staff were seen handing out “future pilot” stickers to boys and “future cabin crew” stickers to girls.
  A number of passengers on the flight from Bristol to Cyprus said the flight attendants were intentionally handing the stickers out to children based on their gender.
  One passenger told Metro: “The stickers were gender neutral but it’s the way they were handed out t
  
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• Superdry, Amazon, Ola: Everything that matters this morning

  20-08-2018 08:40
  Superdry co-founder donates £1m to People’s Vote campaign
  Julian Dunkerton, one of the co-founders of fashion brand Superdry, has donated £1m to the People’s Vote, a cross-party campaign calling for a public vote on the final Brexit deal.
  Dunkerton explained that he is backing the People’s Vote because he sees a “genuine chance” to turn Brexit around, despite the fact that the government has ruled out another EU referendum and plans to exit the European
  
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• Nike, Mulberry, House of Fraser: Everything that matters this morning

  20-08-2018 08:40
  Nike accused of targeting gang culture with balaclava
  Nike has been criticised for selling a balaclava in its latest range – The Nike x MMW – as many argue that it is marketing to gang culture.The  balaclava is intended to act as heat protector for winter keeping the wearer warm across their face and neck but many argue that it marketing to young people involved in gang violence.
  On the website a young male model wore a military garment alongside the balaclava which critics poi
  
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• Facebook, Sainsbury’s, Superdrug: Everything that matters this morning

  20-08-2018 08:40
  Facebook removes thousands of ad targeting options
  Facebook is removing more than 5,000 ad targeting options in a bid to axe discriminatory advertising, particularly toward ethnic groups.
  Majority of the ad targeting options to be removed either identify and exclude ethnic and religious groups. For instance, advertisers and businesses will no longer be able to use terms such as Passover, Evangelicalism, Native American, Islamic and Buddhism.
  The move comes less than a week after the social netw
  
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• How direct-to-consumer brands are reshaping marketing

  20-08-2018 08:00
  Waldo aims to elevate the experience of buying contact lenses.The explosion of direct-to-consumer (DTC) brands over the past few years marks a shift in the way products are sold, disrupting established industries and causing a fundamental change in brands’ relationship with consumers.
  Born in the online world, DTC brands are changing the way we buy everything from beauty products and mattresses, to vitamins and contact lenses, cutting out the retailer in order to own the end-to-end relatio
  
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• Hack your commute: Cure your mobile addiction

  20-08-2018 07:57
  If it weren’t for Hack Your Commute, the UK’s marketers would be losing millions of hours of valuable time to pointless procrastination on their daily journeys – at least that’s what we at Marketing Week like to tell ourselves. But even we must admit the painful truth: that our indispensable advice is insufficient to keep some of you from veering off the straight and narrow and getting bogged down in time-wasting activities.
  The chief culprit in luring you astray is, of
  
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