Sales & Marketing news

• Why Business Analytics is still a top priority in retail

  17-08-2018 19:28 via retailpro.com
    Business Intelligence is high on the agendas of modern executives. At the 2014 Gartner Business Intelligence & Analytics Summit, Gartner Analyst Michael Smith reported that a survey of CEOs and Senior Business Executives in North America showed that their …
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• Greenpeace, BT & influencer marketing: 5 things that mattered this week and why

  17-08-2018 14:58
  BT and EE shift strategy as they move marketing for both brands into one role
  When BT bought EE in a £12.5bn deal two years ago many were convinced it meant the end of the EE brand.  However, BT insisted that it was essential to keep the two separate and there was no plan to merge the two.
  While both brands are still in existence, they are now working much more closely together. And this highlighted by a restructure that will see a new role managing director of marketing for consumer
  
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• How to convert consumers into connected home owners

  17-08-2018 13:15
  The internet of things is gradually becoming a reality, and the ‘smart home’ is one of the most important developments facilitated by these new connected devices. The concept is now beginning to reach the mainstream, with consumers investing in a host of appliances with internet capabilities – from speakers to thermostats, from microwaves to dishwashers.
  YouGov’s latest research reveals the biggest growth areas, and where the opportunities lie for brands and marketers. H
  
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• Skills, L'Oréal, hops and highs: Five stories people are reading this week

  17-08-2018 11:00 via warc.com
  Here’s what you need to know this week:
  
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• How Spotify built its in-house creative team

  17-08-2018 08:00
  Spotify’s vice-president of brand and creative, Jackie Jantos, joined the music streaming site five years ago from Coca-Cola. At the time it had a “tiny” in-house team, but over the past five years it has grown to more than 90 people across every aspect of marketing from events to B2B to performance.
  Yet Jantos admits the aim when she first joined was not to build an in-house agency, and that despite the size of the team outside perspectives are still crucial. Here, she talks
  
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• US brewing giant invests heavily in cannabis

  17-08-2018 02:00 via warc.com
  NEW YORK/TORONTO: Constellation Brands, the third largest brewer in the US, has taken a major step into the rapidly growing cannabis market by investing $4bn (C$5bn) in Canopy Growth, a Canadian supplier of medicinal cannabis products based in...
  
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• Understanding BVOD viewing behaviour

  17-08-2018 02:00 via warc.com
  LONDON: Most TV is still watched at scheduled times, and advertising is purchased accordingly, but more and more viewers are turning to Broadcaster Video on Demand (BVOD) and both media owners and advertisers need to understand the impact of this...
  
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• Unbranded TV boosts market share for Kiwibank

  17-08-2018 02:00 via warc.com
  WELLINGTON: Kiwibank successfully grew market share versus New Zealand’s big banks by focusing on financial education and behaviour change via its own unbranded TV show, according to a senior executive at the financial services brand.Within...
  
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• Direct online sales may hit profit margins

  17-08-2018 02:00 via warc.com
  NEW YORK: National brands that move into direct-to-consumer online sales face an often unacknowledged challenge to profit margins, according to a paper in the Journal of Advertising Research (JAR).Gian M. Fulgoni, co-founder/chairman emeritus of...
  
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• Amazon explores a UK insurance comparison site

  17-08-2018 02:00 via warc.com
  LONDON: Amazon is reportedly in talks with some of Europe’s leading insurance firms about offering products for a new price comparison website in the UK, which could see the US retail giant disrupt yet another business sector if the plan goes...
  
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• Alibaba offers cloud services in Asia retail push

  17-08-2018 02:00 via warc.com
  SINGAPORE: Alibaba Cloud, the cloud computing arm of Chinese e-commerce giant Alibaba Group, has launched nine new products to help retailers in Southeast Asia to digitise their operations and embrace Alibaba’s “new retail”...
  
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