Sales & Marketing news

• The future of strategy and planning does not lie in traditional communications agencies

  15-08-2018 18:00 via warc.com
  Strategy is a lot bigger than advertising, or even communications, argues Zeus Jones’ Adrian Ho. Strategic skills are fundamental to almost every aspect of business and should be allowed to stand on their own. This essay originally...
  
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• Direct Line’s three rules for developing a robust value proposition

  15-08-2018 16:02
  Cinema has lost its magic for me. Not because I’ve fallen out of love with the movies. On the contrary. I’d enjoy nothing more right now than settling down in my local multiplex with Mission: Impossible, a wheelbarrow of popcorn and a bucket of fat Coke.
  But with young children, that’s off the menu. By the time my wife and I add the cost of a babysitter, it’s more than we’re willing to pay to watch a film. Instead, date night normally ends up in the pub, followed b
  
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• Agency remuneration: Getting the pay packet right

  15-08-2018 12:00 via warc.com
  What’s the right way to reward agencies? Richard Bleasdale, Managing Partner, Asia Pacific at The Observatory International, explains why change is coming.Money makes the world go round. And when we don’t get our fair...
  
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• Did Vote Leave’s overspend swing Brexit? The marketing industry responds

  15-08-2018 10:55
  Last week, Marketing Week columnist Mark Ritson set a challenge to the marketing industry: to prove whether the final result of the UK’s referendum on leaving the European Union was decisively influenced by Vote Leave’s illegal overspend.
  READ MORE: Calling all marketers – it’s up to you to prove if Vote Leave’s overspend swung Brexit
  The official Leave campaign spent £449,079.34 more than the legal limit of £7m, due to its donation of £675,00
  
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• Mars on why its top marketers are becoming ‘chief demand officers’

  15-08-2018 08:00
  Mars is aiming to improve the commercial effectiveness of marketing by bringing its marketing and sales teams closer together to create what is, in effect, a “chief demand officer”.
  Speaking to Marketing Week, Mars Food’s global chief marketing and customer officer Clarence Mak, says as Mars moves to a move evidence-based approach to marketing, it is becoming more important that marketing is not a “standalone” consideration but factored into everything the company
  
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