Sales & Marketing news

• How one UK tech business saw global growth take off

  14-08-2018 17:58
  The post How one UK tech business saw global growth take off appeared first on Marketing Week.
  
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• Meet LNDR the premium active wear brand that took Nike to court and won

  14-08-2018 17:55
  Until last month, East London-based premium activewear brand LNDR probably wasn’t on your radar. But that quickly changed when the label won a trademark suit against Nike, forcing the sportswear giant to pull the “LDNR” abbreviation from its £10m ‘Nothing Beats a Londoner’ campaign.
  Speaking to Marketing Week, LNDR founder Joanna Turner says the team was left “devastated” and in a state of “disbelief” when they were first alerted
  
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• Ben Davis: GDPR is here and, yes, user experience is still broken

  14-08-2018 15:13
  In the era of GDPR, informed users were expecting to have greater control of their data. But what they hoped for, maybe subconsciously, was that this control would not just keep their personal data safe but also improve the user experience of digital services. Fewer surprising (and not in a good way) emails; fewer creepy ads; more transparent and therefore trustworthy and, dare I say, fun-to-use websites.
  However, it’s clear that the variety of different approaches to compliance
  
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• From Coke to Toyota to C&A: How one marketer became a business transformation specialist

  14-08-2018 15:11
  Eva Ziegler has established herself as a business transformation specialist, having overhauled brands across sectors as far-ranging as cars and hotels, fizzy drinks and wedding dresses.
  Each time, her goal is to make the business rethink its approach to marketing and put the consumer at the centre of everything.
  This unwavering focus on customers is something she learnt early on in her career while working with consumer goods giants Procter & Gamble – her client while at Saatchi &
  
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• Quantcast’s Konrad Feldman on creativity and effectiveness in digital

  14-08-2018 12:00 via warc.com
  Dynamic creativity, viewability, and the use of ad tech for brand building are topics at the forefront of the current conversation. Quantcast’s Konrad Feldman sat down with WARC’s David Tiltman to talk about the state of the...
  
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• James Crossley joins LGIM as Head of UK retail sales - Money Marketing

  14-08-2018 11:17
  Money Marketing
  James Crossley joins LGIM as Head of UK retail sales
  Money Marketing
  Legal & General Investment Management (LGIM) has hired James Crossley as Head of UK retail sales. Crossley joins the team from Jupiter, where he was overseeing the UK retail distribution and the retail sales team. Crossley replaces Simon Hynes, who ...en meer »
  
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• Marketoonist on watching the numbers

  14-08-2018 10:41
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on watching the numbers appeared first on Marketing Week.
  
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• Thomas Barta: The first rule of brand purpose is do no harm

  14-08-2018 08:00
  When Ms T entered Auckland’s LynnMall Shopping Centre, beauty products weren’t on her list. At 82, she cared about her looks but she wouldn’t go overboard on creams and gels. A few hours and a few thousand dollars later, all had changed. New Zealand journalists revealed how staff at the Dead Sea Spa shop had bullied her into purchasing bags full of overpriced cosmetics. The mall owner later banned the company from all its centres. But some years on in airports and malls, sales
  
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