Sales & Marketing news

• MoviePass is enrolling some former subscribers into its new plan even after they canceled, and is spitting out error message when they try and cancel again

  13-08-2018 23:21 via feedproxy.google.com
  MoviePass is enrolling some subscribers who had previously canceled the service into its new plan, which is expected to be implemented this week.
  Some subscribers received an email that they had "confirmed" their new MoviePass plan, even after canceling, with a note at the bottom of the email that said their "opt-in to the new plan will take priority" over the cancellation.
  Many of these users are complaining that they can't re-cancel MoviePass, and receive an error message when they attempt to
  
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• The CEO of an American boat manufacturer perfectly laid out how Trump's tariffs are crushing US businesses

  13-08-2018 23:04 via feedproxy.google.com
  President Donald Trump's tariffs have put US businesses in the crosshairs of a trade war.
  Bill Yeargin, the CEO of US boat manufacturer Correct Craft, warned about the consequences of Trump's trade fights in an op-ed on Monday.
  "We have found ourselves in the crosshairs of a trade war, one that will drown out the effects of tax reform and risk our industry's promising future, taking American workers and consumers down with it," Yeargin wrote.
  The CEO also laid out the three big reasons that Trum
  
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• Robinhood shuts customers out of buying shares of MoviePass' parent company after the stock crashed more than 99.99% (HMNY)

  13-08-2018 22:20 via feedproxy.google.com
  Robinhood is suspending new purchases of Helios & Matheson, the parent company of MoviePass, after the stock's drastic 99.99% crash.
  "In order to protect our customers from the risks associated with some low-priced stocks, we remove the buy option for stocks like HMNY that consistently trade under $0.10," the company said in an email to customers.
  Follow HMNY's stock price in real-time here. 
  Helios & Matheson, the parent company of MoviePass', won't be getting any new investors on
  
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• Stocks close lower amid Turkish currency crisis

  13-08-2018 22:08 via feedproxy.google.com
  Stocks were lower Monday as a currency crisis in Turkey roiled global markets. The dollar rallied, and Treasury yields inched higher. 
  Here's the scoreboard:
  Dow Jones industrial average: 25,186.75 −126.39 (-0.50%)
  S&P 500: 2,824.81 −8.47 (-0.30%)Nasdaq Composite : 7,819.71 −19.40 (-0.25%)
  The Turkish lira hit another record low. The lira shed another 8% to below 7 per dollar after a double-digit percentage slide Friday. President Recep Tayyip
  
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• It is now abundantly clear that Elon Musk does not have 'funding secured'

  13-08-2018 21:47 via feedproxy.google.com
  In a blog post, Elon Musk attempted to explain why he said last week that he had "funding secured" for a deal to take Tesla private.
  His explanation doesn't hold water for anyone who understands finance, sovereign wealth funds, or the passage of time. 
  Elon Musk has written a blog post explaining why he said last week on Twitter that he might take Tesla private at $420 a share. "Funding secured," he declared in the tweet.
  But after reading Musk's new post, the only conclusion to be drawn is
  
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• A bunch of millennials who use hot startups to manage their investments are getting whacked by Turkey's currency crisis

  13-08-2018 21:40 via feedproxy.google.com
  The Vanguard FTSE Emerging Markets ETF has slumped nearly 4% in the past week, driven by Turkey's currency crisis. 
  Its top-10 owners include Betterment and Wealthfront, two robo-advisors that predominantly cater to millennials. 
  The value of their combined positions in the ETF, drawn from the most recent regulatory disclosures, fell by $66.4 million. 
  Watch the lira trade against the dollar in realtime here.
  The Turkish lira did not go down on its own when it plunged to
  
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• Ethereum plunges to its lowest level in 11 months

  13-08-2018 21:30 via feedproxy.google.com
  Ethereum plunged as much as 17% Monday, sinking to a low of $285.14 per token, it's lowest price since September 2017.
  Other major cryptocurrencies, like the flagship bitcoin and Ripple's XRP, also saw significant selling and were down about 1% and 5%, respectively.
  Ethereum is closely intertwined with initial coin offerings (ICOs). Over the past year,those thousands of fundraisers propped up the price of ethereum. Monday's decline comes as many of those projects cash out of the b
  
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• Oil tumbles as much as 2% as Oklahoma crude piles up

  13-08-2018 21:14 via feedproxy.google.com
  Oil prices fell more than 2% on Monday.
  Data showed inventories at the US crude delivery hub rose last week.
  Watch oil trade in real time here.
  Oil prices slid Monday after inventories at a key US crude delivery hub jumped last week, adding to demand concerns.
  West Texas Intermediate was down 0.6% to $67.34 per barrel at 3:15 p.m. ET. Brent, the international benchmark, shed 0.3% to $72.74 a barrel. Both had fallen more than 2% in midday trading.
  Market research firm Genscape data showed invento
  
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• Tesla's dramatic stock rise and fall shows how skeptical investors are of Elon Musk's go-private plans (TSLA)

  13-08-2018 19:58 via feedproxy.google.com
  Tesla's stock price surged to new highs last week when Elon Musk announced his intent to take the company private.
  But almost a week later, the stock is trading below its pre-tweet prices, signalling that investors aren't convinced a deal will happen.
  Follow Tesla's stock price in real-time here. 
  It took less than 48 hours for the stock market to decide it didn't believe in Elon Musk's plan of a go-private deal for Tesla.
  When the billionaire cryptically tweeted that he was "considering ta
  
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• Mark Cuban says he cashed out his Twitter stock (TWTR)

  13-08-2018 19:44 via feedproxy.google.com
  Mark Cuban says he cashed out his Twitter stock. 
  The investor and TV personality said in May 2017 that he started buying shares.
  Citron Research upgraded Twitter earlier on Monday.
  Watch Twitter trade in real time here.
  Mark Cuban is taking his Twitter profits and running. 
  The investor and TV personality told CNBC on Monday that he has exited his stake in the social-media company because he "wanted to try to accumulate as much cash as possible."
  Cuban's Twitter trade appears to have
  
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• An Oracle insider explains how some salespeople gamed the system to sell more cloud (ORCL)

  13-08-2018 19:20 via feedproxy.google.com
  A year ago, Oracle's massive salesforce received an email asking them to work with "integrity," setting out a long list of no-no's for salespeople.
  An Oracle insider and a former Oracle vice president explained some of the tricky things salespeople were doing to sell more cloud and make big commissions.
  It's hard to say what impact these deals had, if any, on Oracle's fast-growing cloud business, but the company did change its financial reporting in June to no longer break out cloud re
  
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• Gold takes a backseat to Treasuries as safe haven from Turkey's currency crisis

  13-08-2018 18:38 via feedproxy.google.com
  Gold prices were down 1.3% on Monday.
  Analysts say a currency crisis in Turkey is raising contagion risks.
  Watch gold trade in real time here.
  Gold prices hit their lowest level in nearly a year and a half Monday as investors turned to US Treasuries in the face of a currency crisis in Turkey that analysts say could spill across borders. 
  Gold dipped below $1,200 an ounce Monday morning to its weakest point since early 2017. It was trading down 1.3% at $1,196.27 an ounce around 12:15 p.m. ET
  
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• Helen Edwards joins Marketing Week as a columnist

  13-08-2018 17:46
  Award-winning columnist Helen Edwards is joining Marketing Week to write a monthly column for both print and online on brand and marketing strategy.
  Edwards has an MBA from London Business School and a PhD in marketing. She is currently a partner at strategic brand consultancy Passionbrand and co-author of the book Creating Passion Brands: How to build emotional brand connection with customers.
  She guest lectures for London Business School and is a regular industry judge, most recently for the 2
  
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• Investors have turned complacent and are in danger of being sideswiped by a 'likely correction' that's approaching, Morgan Stanley says

  13-08-2018 17:39 via feedproxy.google.com
  As investors take time off during the summer, they're also taking their eyes off several things that point to a "likely correction" in the stock market, according to Morgan Stanley's global investment committee. 
  There's proof of their complacency in the S&P 500 put/call ratio, which has risen in the past month but remains below average. 
  "Consider taking profits in growth and momentum-oriented sectors," Morgan Stanley told clients. 
  Stocks are within reach of all-time hi
  
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• The ship caught in the US-China trade war has finally docked after spending a month drifting at sea

  13-08-2018 17:30 via feedproxy.google.com
  The Peak Pegasus became a symbol of the US-China trade war after it missed tariff deadlines and was forced to drift off the coast of China for over a month.
  It has finally docked at the Chinese port of Dalian and was offloading its soybean cargo on Monday.
  Chinese state grain stockpiler Sinograin agreed to pay the extra tariff costs, to the dismay of some Chinese taxpayers.A ship that was left drifting off the coast of China for over month due to the trade war between China and the US finally do
  
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• Citi is shaking up a $33 billion business — and a key banking executive is out (C)

  13-08-2018 17:30 via feedproxy.google.com
  Citigroup is shaking up its $33 billion Global Consumer Banking division.
  Stephen Bird, CEO of the GCB, announced Monday a structural reorganization focused on Citi's US consumer operation.
  Citi veterans Anand Selva and David Chubak are taking on new senior roles as part of the reorg, while Jud Linville, global head of cards and consumer services, is leaving the firm. 
  Citi's consumer bank has struggled to keep up with the profitability and deposit share of competitors.Citigroup is shaking
  
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• Tesla’s biggest bull on Wall Street says there's a big problem with taking Tesla private, and it has nothing to do with 'funding secured' (TSLA)

  13-08-2018 17:29 via feedproxy.google.com
  Tesla going private at $420 would be too expensive for private investors and too cheap for current shareholders, says Pierre Ferragu of New Street Research.
  Ferragu says leaving public markets would have "little tangible value" for Tesla. 
  His price target of $530 makes him the most bullish Wall Street analyst on Tesla. The average is $325. 
  Follow Tesla's stock price in real-time here. 
  Elon Musk sent shockwaves through stock markets last week when he announced his plans to take
  
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• If the Saudis do help Elon Musk take Tesla private, the company could actually take over the world (TSLA)

  13-08-2018 17:24 via feedproxy.google.com
  The Saudi sovereign wealth fund could be the key player in taking Tesla private, according to a recent account from CEO Elon Musk.
  The Saudi fund is potentially enormous, even with much of its value bound up in a troubled IPO.
  Depending on how a possible deal shakes down, Tesla and Musk could see a massive funding boost, freed from market constraints.
  On Monday, Tesla CEO Elon Musk provided some additional detail on his plans to take Tesla private.
  The key takeaway is that the deal hinges on the
  
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• Tesla sinks after Elon Musk offers details about his 'funding secured' tweet (TSLA)

  13-08-2018 17:03 via feedproxy.google.com
  Tesla CEO Elon Musk wrote in a blog post Monday that he left a meeting on July 31 with "no question that a deal with the Saudi sovereign fund could be closed."
  The blog post offers new details into Tesla's plan to go private at $420 per share, which the billionaire announced last week, saying funding had been secured. 
  Shares initially surged to an all-time high, before wiping out all their gains as lawyers said the tweet may have broken securities laws and reports of the SEC investigating.
  
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• Why we need communications planning at Facebook

  13-08-2018 17:00 via warc.com
  Complexity is the new normal, says Facebook’s Planning Director, Ian Edwards, as he explores the necessity of communications strategy. This essay originally appeared in
  
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• BT and EE bring brands closer together under unified marketing role

  13-08-2018 16:55
  BT and EE are bringing their brands closer together in a management restructure that will see one person take on responsibility for the marketing strategy of both brands.
  The new managing director of marketing for consumer role means that BT and EE’s marketing will now come under one person for the first time since BT acquired EE in 2016.
  Pete Oliver will take on the role, moving into the expanded position from his current role as managing director of marketing and sales for BT’s co
  
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• Harley-Davidson is sliding after Trump backs boycott if it moves production overseas (HOG)

  13-08-2018 16:53 via feedproxy.google.com
  President Donald Trump hosted "Bikers for Trump" at his golf club in New Jersey on Saturday.
  A day later, the president tweeted his support for a boycott of Harley-Davidson if it moves production overseas.
  Harley shares are sliding on Monday.
  Watch Harley-Davidson trade in real time here.
  Shares of Harley-Davidson are down 1.93% Monday after President Donald Trump backed a boycott of the motorcycle maker if it were to shift production overseas. 
  "Many @harleydavidson owners plan to boycott
  
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• Online shopping, influencer marketing, high street footfall: 5 killer stats to start your week

  13-08-2018 15:33
  1. Brands ‘waste billions’ on influencer marketing
  Brands are “wasting” $2.02bn (£1.58bn) a year on influencer marketing campaigns, with many experiencing lacklustre results after forking out for A-list celebrities to promote their products.
  Influencer marketing is currently valued at $5bn (£3.9bn) globally, with 54% spent on A-list celebrities.
  However, just 25% of consumers would consider buying a product that had been recommended by a celebrity with more t
  
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• Greenpeace takes ‘heart over head’ approach as it looks to widen appeal beyond activists

  13-08-2018 10:51
  Greenpeace hopes taking a “heart over head” approach to its latest campaign will engage consumers at an emotional level rather than just hitting them with “cold hard facts”.
  Speaking to Marketing Week, Greenpeace UK executive director John Sauven says too often people get lots of statistics thrown at them regarding biodiversity and environmental concerns that can come across as “quite cold”.
  “I don’t think people can really use that information.&n
  
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• General Mills focuses on building digital IQ as it looks to take more strategic approach

  13-08-2018 08:30
  General Mills, the company behind brands from Häagen-Dazs to Jus-Rol, is looking to build up its digital IQ and ensure marketers clearly know the role each medium or channel plays for each of its brand as it looks to build more of a relationship with customers and drive its ecommerce business.
  Speaking to Marketing Week in his first interview since taking on the Northern Europe marketing director role in June, Mark Brown said upskilling marketers in digital is an area of “global focu
  
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• Royal Mail, EasyJet, WPP: Everything that matters this morning

  13-08-2018 08:20
  WPP to quit London HQ to break from Sorrell era
  WPP is reportedly leaving its central London office in order to break from the era of former chief executive Sir Martin Sorrell.
  The office, located in Mayfair, has been used since Sorrell bought JWT in 1987 and has remained its central hub despite expansions. According to Bloomberg, only 30 of 130,000 employees will be affected, with the company spanning 3,000 offices in 112 countries.
  In a joint memo, Mark Read and Andrew Scott, the group’s
  
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• Royal Mail, EasyJet, Sorrell: Everything that matters this morning

  13-08-2018 08:20
  WPP to quit London HQ to break from Sorrell era
  WPP is leaving its central London office in order to break from the era of former chief executive Sir Martin Sorrell.
  The house, located in Mayfair, was under Sorrell’s leadership from 1987 – following his acquisition of the agency – and has remained its central hub despite expansions. 
  Only 30 of 130,000 employees will be affected, with the company spanning 3,000 offices in 112 countries.
  In a joint memo, Mark Read and
  
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• M&S, Asda, Amazon Prime: Everything that matters this morning

  13-08-2018 08:20
  Amazon Prime goes live with Man City documentary
  Manchester City is launching an eight-part documentary series on Amazon Prime taking fans behind the scenes of the club’s record breaking journey to become Premier League Champions for the 2017/18 season.
  Featuring exclusive footage with manager Pep Guardiola and his squad including midfielder Kevin de Bruyne and striker Sergio Aguero, all eight episodes of the All or Nothing: Manchester City documentary series are being released on Amazon
  
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• M&S, Asda, Amazon: Everything that matters this morning

  13-08-2018 08:20
  Man City launches eight-part documentary on Amazon Prime
  Manchester City is launching an eight-part documentary series on Amazon Prime taking fans behind the scenes of the club’s record breaking journey to become Premier League Champions in the 2017/18 season.
  Featuring exclusive footage with manager Pep Guardiola and his squad including midfielder Kevin de Bruyne and striker Sergio Aguero, all eight episodes of the All or Nothing: Manchester City documentary series are being released on
  
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• Bud Light, Coca-Cola, Diageo: Everything that matters this morning

  13-08-2018 08:20
  Bud Light to sponsor England Men’s football team
  Bud Light is replacing Carlsberg as the official beer sponsor of the England Senior Men’s football Team as it looks to boost awareness of the brand in the UK.
  The deal will see Bud Light increase its presence at Wembley Stadium with brand advertising and a takeover of the bars on the Club Wembley level. It is part of a wider deal between Budweiser and the FA that includes sponsorship of Wembley Stadium and the FA Cup.
  Bud Light is the
  
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• Amazon, SpareRoom, Harley-Davidson: Everything that matters this morning

  13-08-2018 08:20
  Amazon in trouble for ‘misleading’ people about next-day delivery
  Amazon is set to be told to bin its ‘guaranteed next-day delivery’ claim for its Prime service for “misleading” consumers in the run-up to Christmas.
  According to a report in The Times, an ad promoting Amazon Prime’s ‘unlimited one-day delivery’ service will be banned by the UK’s advertising regulator, the Advertising Standards Authority (ASA), this week, after around 27
  
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• Amazon, Expedia, Deliveroo: Everything that matters this morning

  13-08-2018 08:20
  Amazon shows interest in UK insurance price comparison site launch
  Amazon could be set to take on the likes of Comparethemarket.com and GoCompare with the launch of an insurance comparison site in the UK.
  The US giant is reportedly in talks with some of Europe’s leading insurance firms, with three separate industry sources telling Reuters they’ve been having discussions with Amazon about the possible launch of a site and contributing products.
  One industry executive said there are n
  
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• How city marketing is maturing to create global brands

  13-08-2018 08:00
  DJ Sigala performing at the 2018 edition of Isle of MTV Malta.Destination marketing is fiercely competitive. Countries and cities compete daily to capture visitors’ attention in a globalised world where international travel continues to boom.
  Simultaneously, city marketers must also drive investment to their destinations, attract the next generation of entrepreneurs and ensure the city remains relevant for the local population.
  Balancing these competing demands, city marketers should appro
  
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• Hack your commute: Gamify your life

  13-08-2018 07:02
  Gamify your life
  Have you ever wished your life was a Final Fantasy video game? If you’re one of the tiny percentage of people who both understood and answered ‘yes’ to that question, then LifeRPG is for you. The mobile app, only available on Android devices, enables you to attach stats, points and achievements to virtually any activity, thus turning your day-to-day existence into an intricate and engrossing role-playing game.
  Fans of the fantasy genre will be instantly famili
  
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• Viacom secures ad-targeting deal with Fox

  13-08-2018 02:00 via warc.com
  NEW YORK: Media giant Viacom has taken a significant step forward in the crowded and competitive arena of ad-targeting technology with the announcement that it has secured a new licensing deal with Fox.As
  
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• The seven skills marketers need

  13-08-2018 02:00 via warc.com
  GLOBAL: The best marketers possess a number of “soft skills” that enable them to get the best work out of their creative agency partners and deliver business results, according to two industry figures.In a free to access WARC Best...
  
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• Samsung's Mathieu champions digital wellness

  13-08-2018 02:00 via warc.com
  CANNES: Marketers should ensure they are paying attention to the complex issues surrounding digital wellness, according to Marc Mathieu, the CMO of Samsung Electronics USA.Mathieu discussed some of the negatives of digital growth – from...
  
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• L'Oréal and Facebook collaborate on AR tech

  13-08-2018 02:00 via warc.com
  PARIS: L’Oréal, the French cosmetics giant, has announced that it has formed a long-term partnership with Facebook that aims to deliver augmented reality (AR) experiences for consumers via the social network’s camera products. ...
  
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• Data is key for B2B marketers, but APAC lags behind

  13-08-2018 02:00 via warc.com
  SINGAPORE: Using data effectively is crucial to B2B marketing, offering precision targeting, better customer experience and personalisation at scale, according to experts in the area.Rather than viewing marketing as specifically B2B or B2C,...
  
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• App security beats convenience for most APAC consumers

  13-08-2018 02:00 via warc.com
  ASIA PACIFIC: Consumers in Asia Pacific may love the experiences and convenience offered by apps, but a recent study has found that a majority (53%) across the region now regard security as their most important consideration when it comes to using...
  
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