Sales & Marketing news

• The world's largest maker of bitcoin mining chips is reportedly hoping to raise $18 billion in what could be one of the largest IPOs in history

  10-08-2018 22:33 via feedproxy.google.com
  Cryptocurrency mining chip maker Bitmain hopes to raise $18 billion for an IPO in the coming months, according to documents obtained by CoinDesk.
  If the company raised $18 billion at a market capitalization of $40 to $50 billion, that could make it the largest IPO in history.
  In June, Bloomberg reported that Bitmain was planning to go public to further its pursuits in producing hardware for artificial intelligence technology. 
  The world's largest producer of cryptocurrency mining chips, Bit
  
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• Global stocks get slammed and major currencies go haywire on a wild Friday in markets

  10-08-2018 22:08 via feedproxy.google.com
  Global markets were in turmoil on Friday, with a historic plunge in the Turkish lira at the center of the chaos.
  The lira's decline capped a week of political news that unnerved investors, as the US ramped up sanctions on Turkey and Russia and as the United Kingdom fretted over a so-called no-deal Brexit.
  US investors shifted focus from strong corporate earnings to the rout in Europe, sending the major stock-market indexes lower.
  Watch the lira trade in real time here. 
  A slew of unnerving
  
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• Oil jumps after IEA says maintaining global supply with Iran sanctions could be 'very challenging'

  10-08-2018 21:54 via feedproxy.google.com
  In June, the Trump administration ordered countries to stop importing Iranian oil by November.
  Iran sanctions could make it "very challenging" to maintain global supply, the IEA said Friday.
  Watch oil trade in real time here.
  Crude prices rebounded Friday amid expectations for US sanctions against Iran, which would cut off oil imports from the country, and a rise in global demand.
  West Texas Intermediate crude jumped 1.3% after the International Energy Agency said in a report that plan
  
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• Turkey’s currency panic reveals a major downside of Trump’s ‘America First’ policy — and offers an early warning to the Fed

  10-08-2018 21:40 via feedproxy.google.com
  Turkey's currency crisis has lurched on to the global stage, denting European and US stocks as fears of contagion rise.
  The country's economy was already in trouble, but the lira's selloff was heavily compounded by Donald Trump's announcement that he was doubling tariffs on Turkish steel and aluminum.
  The boomerang market effect showed just how interconnected the global economy and markets remain, making it difficult for Trump to pursue an isolationist stance, and for the Fed to continue raising
  
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• Psychology of Price: The Markup and Markdown Game

  10-08-2018 19:08 via retailpro.com
      Looking to improve inventory productivity and control? Retail Pro International and ManagementOne, the consulting brains behind Retail Pro Planning Open to Buy software, have joined forces to bring retailers a 3-part Retailer Success webinar series on principles and tactics that …
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• How #bloodnormal used creative judo to challenge toxic taboos

  10-08-2018 14:00
  Margaux Revol, Senior Strategist at AMV BBDO, reflects on Bodyform’s #bloodnormal initiative that took the Glass Lion Grand Prix at CannesBodyform/Libresse (Essity) is a Feminine Care brand with a global presence, but still...
  
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• Pepsi, Kellogg’s, L’Oréal: 5 things that mattered this week and why

  10-08-2018 13:22
  Pepsi brings in a new CEO as it looks for new ways to grow
  After 12 years in the top job at PepsiCo, CEO Indra Nooyi is to step down at the start of October, handing the reins over to president and former marketer Ramon Laguarta.
  Nooyi was the first woman and first foreign-born boss of Pepsi, as well as being one of very few female leaders of Fortune 500 companies. Her time at the helm as widely been seen as a success, with Nooyi pivotal in prioritising sustainability and launching its ‘P
  
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• Pepsico, WPP, 6-second ads: Five stories people are reading this week

  10-08-2018 12:00
  Here’s what you need to know this week: 
  
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• Sign up to our webinar on how to nail AI marketing without alienating customers

  10-08-2018 11:48
  Much has been said about artificial intelligence (AI) in marketing over the past couple of years – perhaps even too much. But there is no doubt that it is changing relationship marketing as we know it. A recent Gartner study predicts that by 2020, 85% of the relationships between brands and consumers will be conducted without human interactions. According to Resulticks research, when it comes to technically implementing AI, 69% of brands’ performance were rated as ‘poor’,
  
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• Cadbury, YouTube, Converse : The top 10 YouTube ads in July

  10-08-2018 11:12
  1. YouTube Music: Open the world of music. It’s all here
  Stars including Childish Gambino, Sinnead O’Connor, Skepta, Queen and The Beatles – also somebody’s perfect dinner guest scenario – came together in a 75-second video montage to promote YouTube’s new music streaming service (cryptically named YouTube Music) which over the last month has reached almost 4 million views. What exactly is music then, according to YouTube? It’s what your mind and body d
  
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• Helen Tupper: Look before you leap into a new career

  10-08-2018 08:00
  When I worked for Virgin Management, we were asked a series of questions to help people get to know us better. Questions ranged from ‘what did you have for breakfast?’ to ‘what’s your favourite book?’ and one of the most memorable for me was ‘are you a planner or a daydreamer?’.
  As a part-planner, part-dreamer, it was a difficult choice, but it did make me think about what those daydreams centred on and it was often a new idea for a business or some cre
  
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• Voice assistants can damage brand loyalty

  10-08-2018 02:00
  NEW YORK: Virtual voice assistants (VVAs) like Amazon Alexa and Google Home offer a range of opportunities for marketers, but new research has revealed that they also could pose a threat to brand loyalty.That is because consumers are prone to...
  
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• Superunion: Chinese companies need to differentiate

  10-08-2018 02:00
  BEIJING: As pressure from tariffs increases on Asian companies, the need for meaningful brand differentiation is becoming more important than ever, argues Superunion’s Global CEO, Jim Prior.The WPP company, made up of five agencies...
  
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• Social drives Bollywood audiences

  10-08-2018 02:00
  MUMBAI: Social media buzz is proving a vital element in driving audiences to new Bollywood releases, according to a new study which indicates a much reduced role for traditional media.For its ‘Media Effectiveness in Hindi Film...
  
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• McDonald's tests premium offer

  10-08-2018 02:00
  LONDON: McDonald’s, the global QSR, is pursuing experiments with premium offers in the shape of a high-end Kensington “luxury” restaurant and “barista coffee” in the West End.The news that McDonald’s was...
  
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• How to revive the shopping mall

  10-08-2018 02:00
  NEW YORK: Shopping malls need to emphasize their role as fashion hubs, promote shopper socialization and reinvent food courts to help “draw crowds”, a study in the Journal of Advertising Research (JAR) has argued.Haiyan Hu...
  
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• How tech generates a 'positive ripple' effect for Nivea

  10-08-2018 02:00
  LONDON: A smart sweat-tracking T-shirt designed to help the deodorant R&D team at Nivea has had a wider impact across the organisation, including on marketing, according to a Beiersdorf executive.Matt Marlow, head of global digital activation...
  
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