Sales & Marketing news

• How Mozilla has adopted an ‘agile’ approach to make marketing more effective

  09-08-2018 18:24
  Mozilla has adopted a new marketing approach inspired by ‘agile’ methodology – most commonly used in software development as a collaborative way to find solutions – as it looks to make better use of its team and their time.
  Speaking to Marketing Week, Mozilla’s CMO Jascha Kaykas-Wolff describes every organisation as a “giant gravity well” that ideas and projects gets stuck in – in marketing in particular- because the right processes and systems ar
  
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• Brands need strategists who are 'generous at heart'

  09-08-2018 15:00 via warc.com
  As the ownership of strategy becomes ever more fluid, Frank Reitgassl, director of brand strategy & creative at Mondelez, argues in this essay for WARC’s Future of Strategy 2018 report that the most important attribute of a...
  
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• How Gandys has built a brand without advertising

  09-08-2018 14:03
  Brothers Paul and Rob Forkan began designing flip flops from their bedroom in 2012 with the goal of using the profits to open up homes for underprivileged children across the world. They started it in memory of their parents, who were killed in the Boxing Day tsunami in Sri Lanka in 2004.
  Six years, three London stores and two children’s homes – in Sri Lanka and Malawi – later, along with collaborations with John Lewis, McLaren, Liberty and Rolling Stone, plus the Royal s
  
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• L’Oréal looks to drive up ecommerce sales in AR partnership with Facebook

  09-08-2018 14:00
  L’Oréal is partnering with Facebook to develop augmented reality experiences for its brands as it looks to improve the customer experience and drive up ecommerce sales.
  The collaboration will see L’Oréal’s recently acquired AR entity Modiface create augmented reality-powered services such as make-up try-on for its brands that work with Facebook camera products. The collaboration will initially be tested on L’Oréal’s NYX Professional Makeup bran
  
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• HFSS food ads – key takeaways from the ASA's latest rulings

  09-08-2018 12:00 via warc.com
  The ASA has had a positive flurry of activity on high fat, salt or sugar (HFSS) food ads, delivering rulings in no less than 4 cases on 8 August. Nicky Strong and Ashley Borthwick, of the law firm Womble Bond Dickinson, look at the key...
  
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• Lufthansa on why having one agency model ‘doesn’t work’

  09-08-2018 08:00
  Lufthansa believes having flexible, but long-term, agency relationships is key to having the most effective and creative marketing.
  Speaking to Marketing Week, Alexander Schlaubitz, Lufthansa’s vice president of marketing, says the success of Lufthansa’s recent ‘Say Yes to the World’ campaign, which launched in February, was only possible because of the long-term relationships the airline fostered with its agencies, based on trust, openness and understanding ea
  
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