Sales & Marketing news

• Tom Goodwin: When disruption means breaking the law, how do brands respond?

  07-08-2018 16:25
  Weaving in and out of pedestrians and the law, a quick walk around many parts of Los Angeles and other cities around the world reveals a mass of people gliding silently along pavements; swiftly dodging lampposts; swerving to avoid benches, people and speeding cars. Welcome to the age of the eScooter, a marvellously impressive, totally deadly and almost always illegal addition to our chaotic, fast-changing, disruptive times.
  At the time of writing the leading eScooter company, Bird, is now the w
  
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• Renault brings back Thierry Henry to reignite ‘va va voom’

  07-08-2018 16:08
  Former French footballer Thierry Henry has resigned with Renault as a brand ambassador in a move that will see the car brand’s famous ‘Va Va Voom’ ads return to UK TV screens for the first time since 2011.
  Henry, who first starred in Renault’s adverts in 2002, will feature in a new series of TV idents as part of Renault’s sponsorship of Premier League football on Sky Sports. The spots will be broadcast during or around 96 live matches and non-live programming
  
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• One marketer on falling out of and back in love with big brands

  07-08-2018 16:06
  Sue Chidler’s marketing career began more than 30 years ago with a job interview in French. Fresh out of university with two degrees – one in French, Spanish, business and politics, and a post-graduate qualification in international business – she started applying for “anything that looked semi-interesting”, which is when she landed her first job at Puma in 1987.
  It came as a bit of a surprise at the time, given the interviewers said they would pay her travel expen
  
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• Nicole Kane: 'Allow data to tell a story'

  07-08-2018 15:00 via warc.com
  Nicole Kane, Director of Global Media at McDonald’s and Chair of Judges for the WARC Media Awards’ Effective Use of Data category, spoke to Lucy Aitken about what she wants to see in this year’s...
  
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• Marketoonist on the ROI of marketing

  07-08-2018 11:35
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on the ROI of marketing appeared first on Marketing Week.
  
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• Colin Lewis: FMCG has become a breeding ground for underperformance

  07-08-2018 08:30
  Results. Innovation. Insight. Diversity. Four of the biggest buzzwords in marketing today. But are they any longer words you associate with big FMCG companies such as Procter & Gamble (P&G), Unilever or Nestlé?
  Most FMCG brands are losing market share and underperforming on organic sales growth. Although demand for consumer goods is increasing globally, sales growth at 34 of the world’s 50 biggest FMCG brands fell to just 0.7% between 2012 and 2016. P&G has been accused
  
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• MoneySuperMarket looks beyond incentives to boost engagement in a promiscuous market

  07-08-2018 08:00
  MoneySuperMarket is hoping to “unlock” growth by boosting engagement with the brand outside the core times when people are looking to switch, which it hopes will improve loyalty and reduce its reliance on Google.
  The first part of that work involves personalisation, particularly within the MoneySuperMarket app. The company is the only price comparison site to have an app that offers the same functionality as its website, having launched the tool in 2016. In comparison, Confused.com
  
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• YouTube's difficulties are ITV's opportunity

  07-08-2018 02:00 via warc.com
  LONDON: The decision of confectionery giant Mars to pull its online advertising from YouTube could present an opportunity for UK broadcaster ITV according to one analyst.A Mars spokeswoman said it was “unacceptable and disappointing”...
  
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• Hindustan Unilever's 'serious conversations' engage consumers

  07-08-2018 02:00 via warc.com
  MUMBAI: Hindustan Unilever is using its detergent brands to initiate “serious conversations” with consumers on subjects ranging from the financial empowerment of women to the fear of failure, a leading executive has said.“Big...
  
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• Amazon consolidates its ad platform

  07-08-2018 02:00 via warc.com
  SEATTLE: Amazon is reported to be rationalising its sometimes labyrinthine ad business to make it easier for advertisers to buy and manage their campaigns on the e-commerce giant.“Reps from Amazon have told me a consolidated version of its...
  
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• AI drives seamless e-commerce experiences

  07-08-2018 02:00 via warc.com
  SINGAPORE: Artificial intelligence can add value to the e-commerce customer experience, including content creation, product discovery and personalisation, according to an agency expert.“So far, the key focus of AI use has been to help...
  
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• 360i urges brands to develop voice strategies

  07-08-2018 02:00 via warc.com
  HOLLYWOOD, FL: Brands need to prepare voice strategies that can strengthen their position in this space for the long term, according to Sarah Hofstetter, chairwoman of agency 360i.360i anticipates that voice “is about to disrupt every single...
  
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