Sales & Marketing news

• Innovation, women’s sport, ad spend: 5 killer stats to start your week

  06-08-2018 15:04
  1. UK CMOs fall behind on innovation
  Just 25% of UK marketers identify “leading disruptive innovation” as a core functional priority. This is well below international average of 35%, putting the UK at bottom of a list featuring 10 countries.
  In the US, however, 46% of CMOs see innovation as key to their roles. Even in Spain, which came second bottom of the list, 30% of marketers see innovation as a key functional role of marketing.
  Rather than innovation, UK CMOs are more likely to
  
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• PepsiCo gets a new CEO as Indra Nooyi steps down

  06-08-2018 14:44
  PepsiCo’s CEO Indra Nooyi is stepping down after 12 years in the top job, handing the reins over to president and former marketer Ramon Laguarta
  Nooyi will leave the role in October, although she will remain on as chairman until early 2019 to smooth the transition. Laguarta was widely expected to take over as CEO following its promotion last year and will be PepsiCo’s sixth CEO in its 53-year history.
  Laguarta takes over at PepsiCo as the business faces mounting challenges caused by
  
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• Consumers prefer to discover brands than be subject to advertising

  06-08-2018 12:37
  Research released today by referral marketing platform Mention Me, reveals that British shoppers are now less inclined to trust messages that are delivered via traditional advertising channels.
  Instead, they prefer to discover new products themselves; favouring self-discovery via channels such as a friend’s recommendation, browsing in store or an online search engine.
  The study was commissioned by refer-a-friend marketing platform Mention Me, into trust marketing and the impact of decreas
  
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• Consumers prefer discovering brands than be subject to advertising

  06-08-2018 12:37
  Research released today by referral marketing platform Mention Me, reveals that British shoppers are now less inclined to trust messages that are delivered via traditional advertising channels.
  Instead, they prefer to discover new products themselves; favouring self-discovery via channels such as a friend’s recommendation, browsing in store or an online search engine.
  The study was commissioned by refer-a-friend marketing platform Mention Me, into trust marketing and the impact of decreas
  
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• Scorpion Automotive wins UK Enterprise Award for Best Integrated Sales & Marketing Strategy 2018 - Business Lancashire

  06-08-2018 10:26
  Business Lancashire
  Scorpion Automotive wins UK Enterprise Award for Best Integrated Sales & Marketing Strategy 2018
  Business Lancashire
  Chorley, Lancashire based Scorpion Automotive continues this year's winning streak of business awards as SME News announce that the company has won the hotly contested award for Best Integrated Sales & Marketing Strategy in this year's Enterprise ...
  
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• Tesla, Snapchat, ITV: Everything that matters this morning

  06-08-2018 08:50
  Tesla boss ‘considering’ taking company private
  Tesla’s chief executive Elon Musk is considering de-listing shares and taking the electric car company private, which could take the company’s value to around $80bn.
  On Twitter, Musk said he could buy outstanding shares in the firm for $420 per share, compared with today’s opening price of $344, and that funding has been “secured”.
  In an email to employees, Musk said: “As a public company, we are sub
  
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• Mars, Walmart, Wonga: Everything that matters this morning

  06-08-2018 08:50
  Mars pulls advertising from YouTube over brand safety issues
  Mars has pulled its advertising from YouTube after one of its brands’ ads was shown at the start of a video about drill rap music.
  According to The Sun, the ad for Starbucks sweets was shown before a video by group Moscow17. Drill music often features gang members rapping about violence; the video in this instance spoke about the group being “at war” with the police.
  Mars says it is “unacceptable” for its
  
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• Mars, Adidas, broadband ads: Everything that matters this morning

  06-08-2018 08:50
  Mars consolidates media account with MediaCom
  Mars, one of the biggest advertisers globally, has consolidated its media account with MediaCom following a pitch. The decision aims to help Mars’s transformation by “building competitive advantage” through a focus on insights, investment and innovation
  “This partnership will be a crucial accelerator in our ambition to be quicker, bolder and even more innovative when it comes to meeting our consumer needs. It brings thought l
  
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• House of Fraser, Poundworld, TfL: Everything that matters this morning

  06-08-2018 08:50
  House of Fraser appoints administrators
  House of Fraser has appointed Ernst & Young LLP as administrators to complete the sale of the group’s business and assets.
  The retailer said talks with potential investors and its main creditors “have not concluded in a solvent solution”, leading to the appointment of administrators.
  The business will continue trading while the administrators seek to complete a sale and all stores will be open for business as usual today. A
  
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• Facebook, M&S, Manchester United: Everything that matters this morning

  06-08-2018 08:50
  Facebook revamps tools to help users connect with local businesses
  Facebook is redesigning its business pages on mobile in a bid to help users connect with local businesses. For instance, the new tools will allow users to make a dinner reservation, book a hair appointment or view upcoming events.
  As part of the redesign, users will also be able to view ‘stories’ on businesses pages, ask for recommendations, build events, find jobs or use the standalone Facebook Local app to locate b
  
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• Facebook, M&S, Barclays: Everything that matters this morning

  06-08-2018 08:50
  Facebook revamps tools to help users connect with local businesses
  Facebook is redesigning its business pages on mobile in a bid to help users connect with local businesses. The new tools will allow users, for example, to make a dinner reservation, book a hair appointment or view upcoming events.
  As part of the redesign, users will also be able to view ‘stories’ on businesses pages, ask for recommendations, build events, find jobs or use the standalone Facebook Local app to locate b
  
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• Hack your commute: Find time to meditate

  06-08-2018 08:30
  Find time to meditate
  You’ve probably heard about meditation mindfulness, and possibly come to the conclusion that it’s just another thing to fit into the day. But if your commute lends itself to it, 10 minutes could be enough.
  Headspace is an online service offering guided sessions, and is used by employers such as Unilever and Google. A 2016 study in the Clinical Psychology Review suggests online mindfulness exercises can have a “small but significant beneficial impact on de
  
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• Russell Parsons: FMCG may be losing its shine but it still has plenty to offer young marketers

  06-08-2018 08:15
  Talking to many of my predecessors this year on the occasion of our 40th anniversary, it was striking how much Marketing Week revolved around one group of constituents in the past – FMCG marketers. It wasn’t just because of this group’s budgetary clout and their number, though these were big factors. It was also because there was an aura around the ability of these houses of brands to grow people and businesses.
  Procter & Gamble, Unilever, Mars, Reckitt Benckiser and Cadbu
  
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• The big debate: Is FMCG still the best learning ground for marketers?

  06-08-2018 08:00
  FMCG has long been considered the ultimate learning ground for marketers, a place where people could gain all the fundamental skills and get the best foundation for a career in the industry.
  But is FMCG still where young people should be cutting their teeth or are there now more innovative, faster-paced industries that can offer a broader array of skills or a different, more hands-on learning experience? No one is denying FMCG has a great deal to offer budding marketers, but are there othe
  
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• Reuters unveils personalised news app for professionals

  06-08-2018 02:00 via warc.com
  GLOBAL: Reuters, the international news agency, has launched a new app that aims to provide business professionals with personalised content, in a move that marks a shift away from general news provision.According
  
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• NAB boosts radio effectiveness with neuroscience

  06-08-2018 02:00 via warc.com
  SYDNEY: Neuroscientific testing helped National Australia Bank’s radio ads that encouraged Australians to download property valuation reports to be significantly more effective, according to a senior marketer from the brand.NAB worked...
  
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• How PepsiCo is tracking consumer trends

  06-08-2018 02:00 via warc.com
  CANNES: PepsiCo, the food and beverage giant, is rigorously tracking the latest trends relevant to its categories to help drive innovation, brand strategy and even potential acquisitions.Maneesh Kaushik, PepsiCo’s global insights director,...
  
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• Heineken joins forces with China's biggest brewer

  06-08-2018 02:00 via warc.com
  BEIJING/AMSTERDAM: Heineken, the Dutch brewing giant, currently holds just 0.5% of China’s lucrative beer market, but it is seeking to raise its profile by signing a deal with the parent company of China Resources Beer, the country’s...
  
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• Google seeks to tap $50bn mobile gaming market

  06-08-2018 02:00 via warc.com
  SAN FRANCISCO: Marketers who use AdMob, Google’s mobile ad platform, can now advertise directly on games developed by Unity Technologies after the two companies entered a strategic partnership.After working together for several years to...
  
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• Brands are urged to sponsor women's sport

  06-08-2018 02:00 via warc.com
  LONDON: A number of leading brands are increasingly getting involved in the sponsorship of women’s sport, yet despite evidence that 59% of the UK population express interest in at least one women’s sport, some industry experts believe...
  
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