Sales & Marketing news

• How to Create Shopper Personas to Know Who’s Buying from You and How to Sell More

  03-08-2018 23:33 via retailpro.com
  Knowing and understanding customers is key for any retailer’s success. Successful businesses study their shoppers, learning what they like – which can be as important as figuring out what they don’t like – and using that information to help predict …
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• M&S, P&G, WhatsApp: 5 things that mattered this week and why

  03-08-2018 13:47
  M&S puts data at forefront of strategy
  Data is seen as one of the biggest skills gaps in marketing. Research conducted by Marketing Week found that 24.4% of marketers questioned rank it as the top skill missing from their teams, ahead of research and insight on 15.5% and management and leadership on 12.1%.
  So it is cheering to see Marks & Spencer tackling this issue head on – and not just in marketing. The retailer is working with tech education company Decoded to give all its sta
  
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• M&S, P&G, Whatsapp 5 things that mattered this week and why

  03-08-2018 13:47
  M&S puts data at forefront of strategy
  Data is seen as one of the biggest skills gaps in marketing. Research conducted by Marketing Week found that 24.4% of marketers questioned rank it as the top skill missing from their teams, ahead of research and insight on 15.5% and management and leadership on 12.1%.
  So it is cheering to see Marks & Spencer tackling this issue head on – and not just in marketing. The retailer is working with tech education company Decoded to give all its sta
  
  Read more

• Facebook on the hunt for a CMO as it looks to rebuild brand reputation

  03-08-2018 12:45
  Facebook is searching for a CMO as it looks to rebuild its brand reputation following the Cambridge Analytica scandal and mounting questions over its role in areas from the spread of fake news to Russian interference in US elections.
  According to a job post on LinkedIn, Facebook wants a CMO to “build, manage and inspire a global marketing organisation focused on its consumer business and overall company reputation”. Those hoping to apply will need at least 15 years experience at a c
  
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• Pret brings in former Just Eat marketer Barnaby Dawe as first customer chief

  03-08-2018 11:06
  Pret A Manger has hired Just Eat’s former marketing boss Barnaby Dawe as its first chief customer officer as it looks for someone to lead its digital transformation.
  Dawe will join Pret in the newly created role from 1 October. He will oversee all global marketing and communications activity, and lead its growing ecommerce business.
  Clive Schlee, CEO of Pret, says: “I am delighted Barnaby is joining the senior team at Pret. He has the sensitivity and the experience to maintain conti
  
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• Making the business case for women’s sport sponsorship

  03-08-2018 08:00
  The England Women’s Hockey team on the field at the Women’s Hockey World Cup 2018.2018 has been an exciting year for women’s sport. The SSE Women’s FA Cup Final in May between London rivals Chelsea and Arsenal attracted a record crowd of 45,423 to Wembley Stadium, 10,000 more fans than attended the final in 2017.
  With the Women’s Football World Cup in France on the horizon in June 2019, the allocation of 5,000 tickets for the qualification game between Wales and Eng
  
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• YouGov Ad of the Month – US: Red Lobster

  03-08-2018 02:00 via warc.com
  This month, Red Lobster is the brand that achieved the biggest uplift in its Ad Awareness.This summer, the seafood chain’s annual Crabfest was about more than just shellfish.
  
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• YouGov Ad of the month – UK: KP Nuts

  03-08-2018 02:00 via warc.com
  This month, KP Nuts is the brand that has achieved the biggest uplift in its Ad Awareness score.Having not been on TV for 25 years and primarily relying on Christmas to drive sales, the savoury snack brand have re-released an advert that...
  
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• YouGov Ad of the month - Indonesia: Wardah

  03-08-2018 02:00 via warc.com
  This month, Wardah is the brand which has achieved the greatest uplift in its Ad Awareness in Indonesia, with the beauty brand Wardah focussing on creating social gatherings for beauty vloggers.The beauty brand, established in...
  
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• YouGov Ad of the month – Egypt: Birell

  03-08-2018 02:00 via warc.com
  This month, Birell is the brand which has achieved the biggest uplift in its Ad Awareness in Egypt.The Egyptian people saw their national team qualify for the FIFA World Cup for the first time since 1990, so the brand was therefore...
  
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• WhatsApp launches new pay-to-use tools

  03-08-2018 02:00 via warc.com
  SAN FRANCISCO: WhatsApp, the messaging service owned by Facebook that has taken an ad-free approach since its launch in 2009, is now being monetised with plans to show ads in its Status feature.That is according to
  
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• UK shoppers spend more online than ever

  03-08-2018 02:00 via warc.com
  LONDON: At the same time as UK brick and mortar retailers continue to face multiple challenges in the first half of the year, online retail has seen better than expected sales growth, according to the latest data.The
  
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• Starbucks teams up with Alibaba to deliver more coffee

  03-08-2018 02:00 via warc.com
  SHANGHAI: Starbucks, the US coffee chain that has more than 3,300 stores in China, is the latest major international brand to form a strategic partnership with Alibaba, the Chinese e-commerce giant.The two companies
  
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• Ofcom report reveals UK's mobile dependence

  03-08-2018 02:00 via warc.com
  LONDON: Smartphones began to take off in the UK in 2008 and, a decade on, a new official study has revealed the extent to which British consumers now depend on their mobile devices and access to the internet.According to Ofcom, the media...
  
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• How public do we want to be on social media?

  03-08-2018 02:00 via warc.com
  Social media has changed dramatically from the last decade. DDB Latina's Juan Isaza examines the shift in how we use social.Now that everybody is talking about the risks of accessing private information on social media with the...
  
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• Crisis breeds creativity

  03-08-2018 02:00 via warc.com
  Following major moments of scrutiny on a brand, any reaction must have a broad reach and gravitas. Newsworks’ Liz Jaques explores how brands like KFC, Tesco, Oxfam, and – notably – Facebook have done this. Deep...
  
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• CMOs look to in-house capability and digital media

  03-08-2018 02:00 via warc.com
  SINGAPORE: Brand marketing leaders are generally optimistic about increased budgets in the next year, with growing digital media spend and in-house capabilities top of mind for many, according to a new survey by agency network Dentsu Aegis.The...
  
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• Brands benefit from back-of-store displays

  03-08-2018 02:00 via warc.com
  NEW YORK: Brands hoping to drive consumer interest using endcaps, the display space given to products at the ends of a retail aisle, may benefit from focusing on the back of the store, according to a paper in the Journal of Advertising Research...
  
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• Apple: Vanilla strategy?

  03-08-2018 02:00 via warc.com
  Last week, Apple, the maker of the iPhone and the first ever company to be worth a trillion-dollars, announced its quarterly results. On the back of...
  
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