Sales & Marketing news

• Elon Musk wants to let people play video games on the dashboard screen of Tesla cars

  01-08-2018 23:49 via feedproxy.google.com
  Soldier 76 main and Tesla CEO Elon Musk is looking to hire game developers at Tesla to create games.
  The games are intended for Tesla's cars. "We want to make super fun games that integrate the center touch screen, phone and car," Musk said Wednesday on Twitter.
  This isn't the first time Musk has put out a public call for gaming in Tesla's cars. He teased "Easter Eggs" back in May, and announced some of those as classic Atari games this week.Game developers: Elon Musk is looking to hire you for
  
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• Facebook's security boss is leaving, a day after the social network revealed a political influence campaign (FB)

  01-08-2018 23:00 via feedproxy.google.com
  Facebook Chief Security Officer Alex Stamos is leaving the social network.
  He's going to Stanford University, where he'll continue digging in to cybersecurity research. 
  The news comes one day after Stamos played a key role in Facebook's public disclosure of a targeted political influence campaign.
  Facebook Chief Security Officer Alex Stamos is leaving the social network to take an adjunct professorship role at Stanford University, he announced on Wednesday, after three years at the company
  
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• Stocks close mixed as US turns up heat in trade war with China

  01-08-2018 22:14 via feedproxy.google.com
  Stocks were mixed Wednesday after the Federal Reserve left its key rate steady and as trade tensions between the US and China escalated. Tech was mostly higher after Apple earnings. The dollar climbed higher, and the 10-year Treasury yield jumped above the key 3% level for the first time in more than a month.
  Here's the scoreboard:
  Dow Jones industrial average: 25,337.82 −77.37 (-0.30%)S&P 500: 2,815.95 -0.34 (-0.01%)
  Nasdaq Composite: 7,707.29 +35.50 (+0.46%)
  Washingto
  
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• Tesla reports wider loss than expected, expects to be profitable in the 2nd half of the year as it ramps up Model 3 production (TSLA)

  01-08-2018 22:07 via feedproxy.google.com
  Tesla on Wednesday reported a wider second-quarter loss than analysts had expected.
  The electric-car maker beat forecasts for revenue, and its cash burn decreased compared with the first quarter.
  Tesla said it hit a weekly production rate of 5,000 Model 3s "multiple times" in July and aimed to increase production to 10,000 "as fast as we can."
  Watch Tesla trade in real time here. 
  Tesla on Wednesday reported a wider second-quarter loss than analysts had expected but said it expects to be pr
  
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• Wall Street bankers are adding a so-called Weinstein clause to deals as part of #MeToo scrutiny

  01-08-2018 21:48 via feedproxy.google.com
  Wall Street dealmakers are putting in place new provisions to help protect clients from #MeToo scandals, according to Bloomberg News. 
  The so-called "Weinstein" clauses in some cases require a selling company to compensate a buyer if sexual misconduct scandals by executives come to light. 
  Wall Street dealmakers are putting new provisions in place to help protect clients in light of the rise of #MeToo movement. 
  The so-called "Weinstein Clause" is gaining popularity among Wall Str
  
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• River Island hopes renewed customer experience focus can help it see off digital rivals

  01-08-2018 15:47
  River Island has been a core part of the British high street for the last 30 years. And yet its roots date back even further than that; to the 1940s, when founder Bernard Lewis decided to start selling more than just fruit, veg and knitting wool from a bombed-out site in the east end of London.
  From Lewis Separates to Chelsea Girl to River Island, the fashion brand, in all its iterations has survived for eight decades in an ever-changing retail landscape.
  But as the UK retail sector undergoes o
  
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• Why planning is an outdoor job

  01-08-2018 12:00 via warc.com
  For planners, spending time outside the bubble of adland is a necessity, argues Deutsch’s Rob Campbell in an essay for 
  
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• Missguided’s Kenyatte Nelson: The job of marketing hasn’t changed, it is dangerous to think it has

  01-08-2018 08:00
  Keeping things “stupidly simple” and refusing to over-complicate them is the secret to marketing success for Missguided’s new chief customer officer Kenyatte Nelson.
  “Human beings – what drives them fundamentally in terms of hopes, dreams, desires, wanting this and that, and wanting to be accepted – have been the same for millennia,” he says.
  “For me the job hasn’t changed and it’s dangerous to think it has. Where we communicate w
  
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• Breaking Travel News interview: Donna Jeavons, UK & Europe sales and marketing director, Contiki - Breaking Travel News

  01-08-2018 02:59
  Breaking Travel News
  Breaking Travel News interview: Donna Jeavons, UK & Europe sales and marketing director, Contiki
  Breaking Travel News
  Youth-focused travel brand Contiki revealed it would move into sub-Saharan Africa for the first time earlier today, unveiling a series of trips to Zanzibar, South Africa and Zimbabwe among others. Despite covering Morocco and Egypt in northern Africa ...
  
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• OTT: Smart TV, streaming stick viewing grows as desktop and tablet drops

  01-08-2018 01:09 via warc.com
  NEW YORK: New connected devices – smart TVs, game consoles, and other connected devices – are growing their penetration into US households. Meanwhile, more traditional ways of consuming online video, namely desktops and tablets are in...
  
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• Google's China strategy hints at global trajectory

  01-08-2018 01:09 via warc.com
  BEIJING/SAN FRANCISCO: Google has launched an artificial intelligence game in the form of a mini-app that will sit within Tencent’s WeChat platform, a sign not only of the company’s ambition to re-enter China’s consumer market but...
  
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• Conservative Party & Love Island: The perils of the bandwagon

  01-08-2018 01:09 via warc.com
  LONDON: The UK’s governing Conservative Party has had to withdraw an offer of branded water bottles in the style of ITV2’s Love Island after a campaign to gather young voters’ details appeared on Instagram.Ahead of Monday...
  
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• Cannes Lions Creative Effectiveness: Solutions with products at the core

  01-08-2018 01:09 via warc.com
  GLOBAL: Strategy needed to go far beyond a creative asset in 2018, a WARC analysis of the 169 campaigns entered into the Cannes Creative Effectiveness Lions finds. In a study of the effectiveness awards, product-led solutions, emotion and humour,...
  
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• Behind University of Melbourne's Grand Effie-winning campaign

  01-08-2018 01:09 via warc.com
  MELBOURNE: The University of Melbourne’s interactive research exhibition using re-purposed outdoor media sites across the city’s central business district positively impacted brand perception and drove donations, according to those who...
  
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• VW given the red light over ads that ‘encourage irresponsible driving’

  01-08-2018 01:01
  Volkswagen has had two TV ads banned by the ad regulator for “encouraging irresponsible driving”.
  The ads for the Volkswagen Polo – the second of which was a shortened sequence of the first – were intended to highlight how the car’s safety systems could help drivers manage certain hazards in a “safe and responsible” way.
  To do this, Volkswagen depicted a boy at various stages in his life having accidents on bikes and small vehicles and being rescued by
  
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