Sales & Marketing news

• Research is here to create, not just evaluate

  31-07-2018 18:24
  There is a quote reverberating across the consumer research industry. “The pace of change will never be this slow again.”  It’s a neat description of what’s driving our sector right now.
  Tech operations like ZAPPI and our own EXPRESS platform give access to consumer opinions, at a time when client budgets are under pressure. In addition to speed, we’re sticking our neck out by maintaining a level of human interpretation of the data. In our experience, insight
  
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• P&G CEO: We will be the disruptors in our industry

  31-07-2018 18:24
  Procter & Gamble faces disruption from a number of angles, but its CEO believes a focus on innovation, spotting fast growth areas and an increasing focus on ecommerce can help it weather the storm.
  “We are riding the wave of this dynamic environment rather than being hit by it… we will be the disruptors in our industry,” said CEO David Taylor, speaking on an analyst call this afternoon following its full-year results.
  Taylor pointed to ecommerce as a particular area of gr
  
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• How HP hires for ‘diversity of thought’

  31-07-2018 16:44
  As a leader with 30 years’ experience in PR and communications, HP’s chief communications officer Karen Kahn has an understanding of how to create an inclusive and empathetic company culture.
  Her message to the women and men on her team is that balance is superficial, meaning they need to appreciate their own priorities and understand that a good company will always support them. In this respect she describes HP as a “really egalitarian brand” that does away with titles,
  
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• The founder of a restructuring firm accused McKinsey of racketeering — now the consulting giant is fighting back

  31-07-2018 15:28 via feedproxy.google.com
  Jay Alix, the founder of restructuring firm AlixPartners, sued McKinsey & Co earlier this year.
  Alix claimed that McKinsey was hiding conflicts of interest to win client business. 
  McKinsey on Monday filed a motion to dismiss the claims.
  The founder of a rival to McKinsey & Co accused the firm and its senior executives of running a "criminal enterprise" and hiding conflicts of interests to win client business.  
  Now the consulting firm giant is fighting back.&nbs
  
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• Trade war and iPhone sales: What to watch for in Apple earnings (AAPL)

  31-07-2018 15:04 via feedproxy.google.com
  Apple reports its June quarter earnings on Tuesday.
  Apple's 3rd fiscal quarter is its slowest both in terms of revenue and iPhone sales. 
  But there are still a lot of important details and hints about the future that investors and analysts will be watching closely. 
  Apple has a chance to give investors another reason to keep Apple's bullish streak going when it reports earnings after markets close on Tuesday. Apple shares are up 15% in the past three months, buoyed by a massive capital
  
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• Chipotle slides following report of customers getting ill after eating at an Ohio restaurant (CMG)

  31-07-2018 14:51 via feedproxy.google.com
  Chipotle's stock price fell more than 3% premarket on Tuesday. Business Insider reported late-Monday that more than 170 people said they fell ill after eating at a restaurant in Ohio. 
  The company has closed the restaurant amid an investigation. 
  Chipotle's stock has gained 61% this year as the company turned around a sales slump that was caused by illness outbreaks.
  Follow Chipotle's stock price in real-time here.
  Chipotle shares are down 3% ahead of the market open on Tuesday. Busine
  
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• UK marketers falling behind on innovation

  31-07-2018 13:00
  UK CMOs are falling behind their international counterparts when it comes to their role in creating disruptive innovation, raising concerns over the health and future growth for brands.
  According to research by Dentsu Aegis, just 25% of UK marketers identify “leading disruptive innovation” as a core functional priority. This is well behind the international average of 35% and puts it bottom of the list in the survey of 1,000 chief marketing officers and senior-level marketers across
  
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• 10 things you need to know before the opening bell (SPY, SPX, QQQ, DIA, AAPL, NFLX, HMNY)

  31-07-2018 12:37 via feedproxy.google.com
  Here is what you need to know.
  Trump is reportedly considering a massive tax cut that would benefit investors. President Donald Trump is considering tweaking the tax code to allow investors to index their capital gains to inflation, The New York Times reports.
  China's economy is starting to sputter. China's official manufacturing and nonmanufacturing PMI data missed expectations but remained above the 50 level — indicating the sectors are still expanding.
  The Bank of Japan tweaks policy. J
  
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• MORGAN STANLEY: The stock market is heading for its biggest sell-off of the year — here's how to protect yourself

  31-07-2018 12:05 via feedproxy.google.com
  The stock market is headed for a correction bigger than the February sell-off, Morgan Stanley's equity strategists said in a note Monday.
  A rotation to more-defensive sectors is gaining traction, and the recent decline in tech stocks is a sign of market exhaustion, they said.
  Michael Wilson, the firm's chief equity strategist, has said stocks are in a rolling bear market this year.
  A stock market sell-off worse than the February correction is coming, Morgan Stanley's equity strategists forecast.
  
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• Tesla investors are attacking from all sides — here are their 3 favorite bearish trades

  31-07-2018 12:02 via feedproxy.google.com
  Tesla has had a volatile several months as company issues such as a rapid cash burn have combined with public-relations problems stemming from CEO Elon Musk.
  The stock market has long been investors' preferred vessel for betting against Tesla, but data from IHS Markit suggest that skeptics have veered into other markets in their endless search for bearish wagers.
  Tesla reports second-quarter earnings on Wednesday.
  Over the past several weeks, anyone with a working internet connection has been ex
  
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• A top JPMorgan strategist shares the one word investors need to know to get ahead in the 'extreme' market

  31-07-2018 11:52 via feedproxy.google.com
  JPMorgan Asset Management's chief European strategist Karen Ward tells Business Insider that the "extremely binary" nature of markets right now makes portfolio management "tricky."
  In particular, Trump's unpredictable trade war makes asset management difficult.
  Ward recommends clients look to more fixed income heavy portfolios as a hedge against these risks.
  She also says that a single word strategy can help investors outperform the market.LONDON — "The only thing I know is that I know not
  
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• The City of London issued a stark warning about the future of European finance after Brexit — and the EU is listening

  31-07-2018 10:24 via feedproxy.google.com
  The EU's stance on the City of London appears to be softening.
  The UK government warned EU Brexit negotiators that an overly punitive approach to the City of London will also hurt the rest of Europe.
  UK officials told Brussels that "thousands" of European investment funds will be under threat if the EU insists on a hardline approach to the City.
  Fund run by UK firms are currently sold to clients in EU countries and EU firms sell their funds to UK customers under financial passporting rules.LONDO
  
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• UBS: Tesla's new pricing strategy is setting it up to raise more money later this year

  31-07-2018 09:48 via feedproxy.google.com
  UBS analyst Colin Langan suggests Tesla's newly-revised pricing strategy is intended to set the company up to raise more money in the fourth quarter.
  Tesla is scheduled to report earnings on Wednesday, and investors will be closely watching results and subsequent commentary.
  Follow Tesla's stock price in real-time here.
  Tesla's newly-revised pricing strategy isn't just intended to boost its near-term probability — it's setting the company up to raise more money in the fourth quarter,
  
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• Iran's currency plunges to a record low as US sanctions near

  31-07-2018 09:47 via feedproxy.google.com
  The Iranian rial fell below 100,000 against the US dollar for the first time.
  US sanctions on Iran go into effect August 6.
  Follow the rial in real time here.
  Iran's currency, the rial, sank to an all-time low over the weekend, falling below 100,000 rials to the dollar, ahead of the first round of US sanctions which are set to go into effect next week.
  The rial fell past 112,000 against the dollar on the black market Sunday, according to the Bonbast.com. Its value has more than halved since Apri
  
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• The Future Marketing Organisation: Filling the data skills gap

  31-07-2018 08:00
  Game changing technology has altered the business and marketing landscape forever, so that data dexterity is now essential for those who want to thrive.
  However, new research by Marketing Week entitled ‘The Future Marketing Organisation’ reveals firms are battling with a concerning lack of expertise in this area, given a quarter of marketers (24.4%) rank it as their biggest perceived skills gap. The study was conducted in partnership with marketing intelligence company MiQ.
  The data
  
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• Video is Amazon's final advertising frontier

  31-07-2018 02:00 via warc.com
  LONDON: Big international brands have media assets that tend to include video. As Amazon is poised to become a leading figure in the online ad space, brands such as Pernod Ricard and Heineken, are still holding back until the online giant adds new...
  
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• Skittles: How to grow sales from the Super Bowl

  31-07-2018 02:00 via warc.com
  NEW YORK: The whole point of advertising at the Super Bowl is to find as many engaged viewers as possible. Skittles, however, created an ad for just one person, and used the mystery of the ad to find maximum earned media impact and market moving...
  
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• Print ad revenue rises for first time in seven years

  31-07-2018 02:00 via warc.com
  LONDON: Print has seen an unexpected rise in advertising spend, while the latest Advertising Association/WARC Expenditure Report also finds that total UK adspend grew 5.9% to £5.7bn in Q1 2018, 1.3 percentage points (pp) ahead of...
  
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• Nickelodeon taps millennial nostalgia

  31-07-2018 02:00 via warc.com
  CHICAGO: Nickelodeon, the media company, is tapping into the power of nostalgia in a bid to strengthen its relationship with millennial consumers who retain an abiding passion for the television shows of their youth.Jennifer Tracy,...
  
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• How India's car buyers are changing

  31-07-2018 02:00 via warc.com
  MUMBAI: India’s car market is adapting from a price focus to a greater emphasis on features, as disposable incomes of a growing middle class have reset priorities.This is significant due to India’s position as the
  
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• Flurry of M&A activity sweeps APAC marketing scene

  31-07-2018 02:00 via warc.com
  HONG KONG: Agency holding groups have helped to drive a 15% overall increase in mergers and acquisitions activity in the Asia-Pacific region this year, in contrast to other regions where ‘unconventional’ buyers and marketing technology...
  
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• ‘Nagging uncertainty’ over Brexit puts consumers in a ‘volatile’ mood

  31-07-2018 01:01
  In spite of the summer heatwave and success of the England team at the FIFA World Cup, UK consumer confidence declined still further in July, meaning it hasn’t been in positive territory since February 2016.
  Concerns about personal finances, the general economic outlook and Brexit have played a key role in the long-term slump, with overall confidence decreasing one point to -10 in July, according to GfK’s Consumer Confidence Index.
  The index measuring changes in personal finances du
  
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• America's housing market is raising a 'large red flag' for the economy

  31-07-2018 00:55 via feedproxy.google.com
  Friday's gross-domestic-product report showed that residential investment, which includes construction and brokers' fees, fell for a third quarter out of four.
  It was another confirmation that the US housing market is in a slowdown.
  Sales of luxury and affordable housing have been declining for months.
  There's plenty of demand for buying houses, but it's getting harder to do so successfully in America. 
  The US housing market is slowing down.
  Friday's report on US economic growth spurred a p
  
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• What it’s like to compete with Google — Opera’s CFO on why web browsers are still good business (OPRA)

  31-07-2018 00:33 via feedproxy.google.com
  Opera is a distant also-ran in the web browser market.
  But the company is profitable and growing, noted Frode Jacobsen, Opera's chief financial officer, in an interview with Business Insider.
  The company has found a niche in the developing world and with a new news reader, he said.In the web-browser market, Opera is an afterthought at best.
  The company's browser software has about 2% of the market in terms of usage, trailing far behind not just Google Chrome, the market leader, but Apple's Safar
  
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