Sales & Marketing news

• Trump is reportedly considering going around Congress for a massive tax cut that would mostly benefit wealthier Americans

  30-07-2018 23:57 via feedproxy.google.com
  President Donald Trump is considering a plan to allow investors to index capital-gains taxes to inflation, according to a new report.
  This would result in a roughly $100 billion tax cut over the next 10 years, with much of the benefit going to wealthier Americans.
  The Trump administration is said to be considering circumventing Congress to implement the plan, a strategy sure to face legal challenges.
  President Donald Trump is mulling a plan to go around Congress and implement a technical tweak t
  
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• MoviePass CEO announces in all-hands meeting that tickets to big upcoming movies will not be available on the app

  30-07-2018 23:15 via feedproxy.google.com
  In an all-hands meeting on Monday, MoviePass CEO Mitch Lowe announced that the upcoming big releases "Christopher Robin" and "The Meg" would not be available to subscribers, a source familiar with the matter told Business Insider.
  The implication was that the practice of not offering tickets to major releases would continue for the foreseeable future. 
  MoviePass subscribers were frustrated to find over the weekend that they couldn't order tickets through the app for the weekend's biggest re
  
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• That study going around on Bernie Sanders' Medicare for All plan comes with a big catch — the US would actually be saving money overall on healthcare

  30-07-2018 22:19 via feedproxy.google.com
  A new report from the libertarian Mercatus Center drew attention as it showed Bernie Sanders' Medicare for All plan would cost the federal government an additional $32.6 trillion over 10 years.
  But the Mercatus report also showed that the national health expenditure — the total amount spent on healthcare in the US by the federal government, states, businesses, and individuals — would actually come in below current projections under Sanders' plan.
  So while the price tag for the federa
  
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• Stocks fall as Nasdaq continues losing streak

  30-07-2018 22:05 via feedproxy.google.com
  Stocks fell Monday, with the Nasdaq declining for a third-straight session, as FANG stocks remained under pressure following a wave of disappointing tech earnings. The dollar retreated against a basket of peers ahead of multiple major central bank meetings this week, and Treasury yields jumped.
  Here's the scoreboard:
  Dow Jones industrial average: 25,307.94 −143.12 (-0.56%)S&P 500: 2,801.36 −17.46 (-0.62%)Nasdaq Composite:7,630.00 −107.42 (-1.39%)President Donald
  
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• Facebook’s $120 billion stock hit was the biggest single-day loss in US history — here’s how it compares to other major public companies (FB)

  30-07-2018 20:54 via feedproxy.google.com
  Facebook reported lower-than-expected quarterly results last week, resulting in an initial 24% stock drop before eventually leveling out to a 19% dip.
  It was enough to cause Facebook's market capitalization to plummet $119.4 billion as the company's disappointing results — as well as a discouraging upcoming quarterly forecast — caused a massive stock market sell-off.
  As this chart from Statista shows, the almost $120 billion drop is the biggest single-day market cap loss suffered by
  
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• Oil jumps as war of words between US and Iran leaves traders on edge

  30-07-2018 19:01 via feedproxy.google.com
  Oil spiked more than 1.5% on Monday.
  OPEC production hit its highest level of the year, but US-Iran relations are keeping traders on edge.
  Watch oil trade in real time here.
  Oil prices jumped Monday as markets weighed OPEC production hitting its highest level this year against a war of words between the US and Iran. 
  West Texas Intermediate rose 1.45% around 12:45 p.m. ET, climbing just above $70 a barrel for the first time in three weeks. Brent, the international benchmark, was up 1.55% to
  
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• Tech stocks are diving, and traders have never been more scared of a massive meltdown

  30-07-2018 18:32 via feedproxy.google.com
  Tech stocks sold off broadly on Monday, dragging major US indexes lower, especially the Nasdaq 100, which lost as much as 1.9%.
  Amid the selling, investors are paying the most ever for Nasdaq 100 downside protection on a one-month basis, relative to bets on further increases in the index.
  That could end up being a saving grace for tech should pressures continue to mount. By comparison, hedges were nowhere near as elevated during the dot-com bubble.
  Fresh off a rough week as the worst-performing
  
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• At 50, is strategy old enough to stand on its own feet?

  30-07-2018 18:00 via warc.com
  Is it time to set strategy free? Tying strategy to creative limits the discipline’s potential, argues JWT’s Shakhar Deshpande in an essay for
  
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• Purpose-driven ads, voice search, loyalty: 5 killer stats to start your week

  30-07-2018 15:02
  1. Channel 4 claims young audiences are more receptive to purpose-driven ads
  Young people aged between 16 and 34 are more likely to resonate with important issues through purpose-driven advertising.
  A study of people in the 16-34 and 35-65 age brackets found 55% of respondents believe brands should use their power for good, while 45% argue they should only focus on selling products and services.
  Young people are particularly receptive to ads containing a wider societal or cultural message, with
  
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• M&S sets up data academy to turn staff into data scientists

  30-07-2018 12:51
  Marks & Spencer is ramping up its efforts to become a digital-first business with the launch of a new skills initiative that is looking to create “the most data-literate leadership team in retail”.
  The Retail Data Academy, launched in partnership with technology education company Decoded, will take more than 1,000 colleagues from every retail function of the business – including marketing and customer service – and teach them about technologies including machine
  
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• Marketing Week Meets…Business in the Community CEO Amanda Mackenzie

  30-07-2018 11:02
  The post Marketing Week Meets…Business in the Community CEO Amanda Mackenzie appeared first on Marketing Week.
  
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• Tesla, House of Fraser, Instagram: Everything that matters this morning

  30-07-2018 08:50
  Tesla revenue up as car sales increase
  Revenue at electric car company Tesla was up 43% year-on-year to $4bn in the third quarter of 2018, helped by sales of more than 40,000 of its cars.
  This included 18,000 Model 3s, its newer, more affordable product.
  However, the Elon Musk-owned business still made a loss of $717m in the quarter – more than double a year ago.
  Musk described it as a “mind-blowing leap forward” and said he remains confident the business will make a profit in
  
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• Tesco, Facebook, Apple: Everything that matters this morning

  30-07-2018 08:50
  Tesco Clubcard to offer on-demand vouchers
  Tesco is reportedly revamping Clubcard with a new ‘Faster Vouchers’ scheme that will allow members to request vouchers whenever they want, rather than having to wait for a quarterly statement.
  Currently, Clubcard customers are sent vouchers to the value of their points every three months. But MoneySavingExpert reports that, from 28 August, the new scheme will allow members to request the total value of their points be turned into vouchers w
  
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• House of Fraser, Samsung, Dixons Carphone: Everything that matters this morning

  30-07-2018 08:50
  Mike Ashley offers House of Fraser new investment deal
  Sports Direct founder Mike Ashley has reportedly offered House of Fraser a cash injection to help keep the ailing department store afloat.
  Ashley is said to have approached House of Fraser around a month ago, claiming he could “offer something better” than the deal proposed by Chinese department store chain C.banner.
  In May C.banner, which owns the toy shop Hamley’s, said it would take a majority stake in the struggling Br
  
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• Burberry, Apple, EasyJet: Everything that matters this morning

  30-07-2018 08:50
  Apple becomes world’s first trillion-dollar company
  Apple became the world’s first US-listed trillion-dollar public company yesterday (2 August) as a rise in its share price pushed it past the landmark valuation.
  The computer giant reached the historic milestone a day after posting strong financial results which saw stock rise by 9%.
  It’s been 42 years since Apple was founded in a garage by Steve Jobs and Steve Wozniak in 1976, with the introduction of the iPhone and a new chi
  
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• Amazon, Thomas Cook, Lidl: Everything that matters this morning

  30-07-2018 08:50
  Thomas Cook to stop selling tickets to SeaWorld over animal welfare concerns
  Thomas Cook has listened to its customers’ calls to take animal welfare seriously after revealing it would stop selling tickets to SeaWorld, Florida, and Loro Parque in Tenerife – both parks keep Orcas in captivity.
  The travel giant made the call after 90% of its customers revealed they were concerned about animal welfare. It is understood the firm will cease selling tickets to the two parks as of next summ
  
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• How marketing became mainstream: A brief history

  30-07-2018 08:45
  The 1960s and 70s (and into the 80s) were a period of huge change. In commercial terms, business was going through a transformation. Boardrooms that had been dominated by ‘old money’ and number-crunching accountants were giving way to a new wave of seers and an entrepreneurial ethic. Enter the new marketer and a new way of speaking to consumers.
  Forty years ago, we were using manual typewriters. There was no internet, no Microsoft, no Google, Faceb
  
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• Mastercard on the ‘existential crisis’ facing CMOs and how it can be fixed

  30-07-2018 08:30
  Mastercard’s CMO Raja Rajamannar is worried. And it is no small thing he’s concerned about. What keeps him awake at night is what he terms “the existential crisis of the CMO” and what Mastercard and the industry more generally can do to fix it.
  The existential crisis, Rajamannar believes, has been caused by the democratisation of tools and techniques – whether that is data, artificial intelligence, augmented reality or digital marketing. And that means small and la
  
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• Hack your commute: Create a mind map

  30-07-2018 08:00
  Organising your thoughts can be a complex task. Whether you’re trying to design a project, plan tasks or come up with creative ideas, the stream of consciousness can quickly lead you in unexpected directions and put you at risk of forgetting key information or getting priorities wrong – even if you try to write them down. The problem is that, while humans tend to think in a linear fashion, the connections between things are often multifaceted.
  Rather than trying to force non-linear
  
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• Social media contributes across the customer life-cycle

  30-07-2018 01:19 via warc.com
  KUALA LUMPUR: Social media is no longer just a marketer’s job, with the channel making a demonstrative business impact across any brand from sales to loyalty, according to new research for Hootsuite, the social media analytics company. ...
  
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• More UK consumers will shop online this year

  30-07-2018 01:19 via warc.com
  LONDON: Retailers are being urged to make sure they get the customer digital experience right after a new survey found that 55% of UK consumers plan to shop more online this year compared to 2017.In addition, at least half (51%) of UK consumers...
  
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• Mars enforces its marketing code with rigour

  30-07-2018 01:19 via warc.com
  LONDON: Brand safety has been high on the agenda for marketers over recent years and Mars, the US confectionery and food group, deals with the issue by strictly enforcing its own marketing code of conduct.Reviewed and updated every three years,...
  
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• Indian court orders sites to delete users' PepsiCo posts

  30-07-2018 01:19 via warc.com
  NEW DELHI: PepsiCo India has secured an interim order from the Delhi High Court, requiring social media platforms in the country, including Facebook, Twitter, and YouTube, to delete thousands of posts and videos that suggest the company’s...
  
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• Fusing data and creativity boosts revenue

  30-07-2018 01:19 via warc.com
  CANNES: Companies that successfully manage to integrate creativity and data enjoy a “two times difference in revenue growth”, according to research by McKinsey, the management consultancy.Brian Gregg, a senior partner at the consulting...
  
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• AMC offers targeted ads in Sorenson deal

  30-07-2018 01:19 via warc.com
  NEW YORK: AMC Networks, the New York-based entertainment company behind shows like “The Walking Dead” and “Into the Badlands” has taken a significant step into the world of addressable TV advertising.It is partnering with...
  
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