Sales & Marketing news

• How to Improve Inventory Productivity and Compete Profitably | Webinar

  25-07-2018 18:22 via retailpro.com
  Looking to improve inventory productivity and control? Join Retail Pro International and Management One for this 3-part Retailer Success webinar series on August 8th, October 10th, and December 12th to see principles and tactics that will help you manage inventory …
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• Mark Ritson: Stop propping up brand purpose with contrived data and hypocrisy

  25-07-2018 17:00
  Another week, another bit of patchy methodological puffery making the case for brand purpose. This week’s fluff came from Channel 4 and reinforced the fact that our marketing knowledge base is increasingly constructed from undercooked, overstated research that is all about the headline and not about the rigour. The subsequent press release proclaimed that “Channel 4 finds purpose-driven ads resonate most with young viewers” but its research showed no such thing.
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• ‘The internet means a brand crisis can come from anywhere’

  25-07-2018 15:00
  The biggest change in the past 40 years – because it has had the biggest impact on how we as human beings live our lives, and collect and exchange thoughts – is obviously the internet. It is almost impossible to imagine what it was like before it.
  I don’t believe anyone wouldn’t want to have it in their lives, but one of the unintended consequences of the internet is that there has been an erosion of trust in society. People don’t control information any more. Ther
  
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• GM slashes its 2018 earnings forecast (GM)

  25-07-2018 13:29 via feedproxy.google.com
  General Motors reported mixed quarterly results and slashed its 2018 earnings outlook on Wednesday, sending shares down more than 5% shaead of the opening bell.
  The automaker earned an adjusted $1.81 a share on net revenue of $36.8 billion. Wall Street analysts surveyed by Bloomberg were anticipating adjusted earnings of $1.77 a share on revenue of $36.8 billion. 
  Deliveries in the US rose 4.6% year-over-year to 758,000. That was better than the industry average of up 2.2%, the earnings re
  
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• Trump says to 'be cool' as Europe readies to hit the US with $20 billion in tariffs

  25-07-2018 13:16 via feedproxy.google.com
  The European Union has prepared retaliatory tariffs on $20 billion of US goods in case talks with the Trump administration fail.
  "We hope that it doesn’t come to that and that we can a solution. If not, the EU Commission is preparing a rather long list of many of American goods. It would be around $20 billion," EU trade commissioner Cecilia Malmstrom said.
  Malmstrom's comments come as European Commission president, Jean Claude Juncker, travels to Washington for talks with the Trump adminis
  
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• Meet the marketer behind Aperol’s ‘monster’ growth

  25-07-2018 13:05
  It’s summertime and when the sun makes an appearance, every inch of every pub garden is occupied by consumers looking to cool down with a refreshing drink.
  For years, Pimm’s was everyone’s go-to summer cocktail but there’s a new name on people’s lips and its bold orange hue is brightening up even the dullest of summer days. The Aperol Spritz – a mix of Aperol, prosecco and soda served with a slice of orange – is quickly becoming people’s summer dr
  
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• 10 things you need to know before the opening bell (SPY, SPX, QQQ, DIA, FCA, DB, RACE, TSLA, HMNY, LULU)

  25-07-2018 12:42 via feedproxy.google.com
  Here is what you need to know.
  Europe is ready to unleash a $20 billion tariff retaliation. The European Union has prepared retaliatory tariffs on $20 billion of US goods in case this week's talks with the Trump administration fail.
  A $6.3 trillion market could be sowing the seeds of the next financial crisis. The big risk UBS Asset Management sees in financial markets can be found in the corporate-loan market, and the firm has a few ideas on how to protect oneself.
  Sergio Marchionne, the former
  
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• ITV puts focus on brand and data as it looks to be ‘more than TV’

  25-07-2018 12:30
  ITV is making significant investments in the ITV brand and data analytics as it looks to be “more than TV” and build stronger direct-to-consumer relationships.
  The UK’s largest commercial broadcaster says this will include repositioning the brand to ensure it appeals to a wider audience and engages ‘light’ viewers, which ITV believes could boost its viewing figures by up to 15 million.
  In its half-year results released today (25 July), ITV – which is home to
  
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• UBS lays out how a $6.3 trillion market could be sowing the seeds of the next financial crisis, and what it's doing to protect itself

  25-07-2018 12:04 via feedproxy.google.com
  The big risk UBS Asset Management sees in financial markets can be found in the corporate-loan market. 
  A large proportion of corporate loans are floating-rate, meaning that paying them back will be more expensive as interest rates rise. 
  Even though banks are better capitalized to handle defaults relative to the Great Recession, the crisis has lowered investors' ability to tolerate another credit crunch.
  There's plenty of debt in the financial system: in households, on corporate balan
  
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• A bizarre stock-trading strategy that's made a killing for investors this year is showing no signs of slowing

  25-07-2018 12:02 via feedproxy.google.com
  A stock-trading strategy that involves buying shares of money-losing Russell 2000 companies has crushed benchmarks so far this year.
  If historical precedent is any indicator, the outperformance should continue for the foreseeable future.
  Investing in money-losing companies would seem to defy traditional logic. But if you've been doing it, chances are your portfolio is sitting pretty.
  That's according to Leuthold Group, which finds that unprofitable companies in the 2,000-stock small-cap universe
  
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• 'Yay for engineers!' and other things you never hear marketers say

  25-07-2018 12:00 via warc.com
  Kristen Fox – Director, Social Media & Digital Analytics, Crispin Porter + Bogusky, judged the Effective Social Strategy category at this year’s WARC Awards. Here, she champions the winning work that sacrificed...
  
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• Former Fiat Chrysler and Ferrari CEO Sergio Marchionne, a legend of the modern auto industry, has died at 66 (FCAU, RACE)

  25-07-2018 11:45 via feedproxy.google.com
  Former FCA and Ferrari CEO Sergio Marchionne has died at age 66.
  He had reportedly been in a coma in intensive care at a hospital in Zurich after complications from surgery.
  The boards of FCA and Ferrari named his replacements following emergency meetings over the weekend.
  Marchionne was an auto industry legend, leading a turnaround at Fiat and taking Chrysler from bankruptcy to renewed prosperity.
  Sergio Marchionne, the outspoken former CEO of both Fiat Chrysler Automobiles (FCA) and Ferrari, h
  
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• Why Cadbury is taking ‘a glass and a half’ into new global markets

  25-07-2018 08:00
  Setting strategy at a global level and then executing locally has always been the business model at Cadbury, ever since the British confectionery company sent its first recipe and ingredients on a boat to Australia in 1900.
  Global brand director Ben Wicks describes the global Cadbury community as a “commonwealth of the willing”, drawing on the company’s heritage as a 194-year-old ethical business with roots across the British Commonwealth.
  “One of the interesting quirks
  
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• TD Ameritrade's 'Green Room' delivers brand benefits

  25-07-2018 02:00 via warc.com
  HOLLYWOOD, FL: TD Ameritrade, the financial-services provider, has created an online branded destination that helps it remain consistent while also supplying valuable advice to the distinct audiences targeted by its marketing campaigns. ...
  
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• Nissan: Agency-client relationships must evolve

  25-07-2018 02:00 via warc.com
  TOKYO: The relationship between client and agency must evolve as the marketing landscape does, according to a senior executive at automotive manufacturer Nissan.Roel de Vries, Global Head of Marketing and Brand Strategy at Nissan, believes that as...
  
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• Future of Strategy 2018: Budget cuts pinch as competition steps up

  25-07-2018 02:00 via warc.com
  GLOBAL: Strategists are seeing their discipline in flux, with growing influence offset by cuts in client budgets and new competitors emerging, according to
  
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• Alphabet earnings: Google's raw power

  25-07-2018 02:00 via warc.com
  SAN FRANCISCO: Google’s EU antitrust fine dents Alphabet earnings but still amazes investors, as the €4.3 billion penalty wiped 60% of the giant’s quarterly profits.Ironically, Google’s unexpectedly high revenue increase of...
  
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• Algorithms: How too much transparency can backfire

  25-07-2018 02:00 via warc.com
  GLOBAL: Algorithms are becoming ever larger actors in human interaction and decision-making, and calls have come from the public and lawmakers alike, but one study suggests that transparency can cause more problems if not implemented carefully. ...
  
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• Facebook won't say if it has evidence of Russian meddling in the upcoming 2018 US elections (FB)

  25-07-2018 01:41 via feedproxy.google.com
  Facebook won't say if it has seen evidence of Russian meddling on its social network ahead of the 2018 US midterm elections.
  On a conference call with reporters on Tuesday, company representatives were asked multiple times if they had seen evidence, but dodged the question.
  A Facebook employee said the company needs to be careful not to undermine any ongoing internal or government investigations.
  During the 2016 US presidential election, Russian operatives used Facebook in an unprecedented info
  
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• Heinz ‘disappointed’ as Beanz TV ad banned again

  25-07-2018 01:01
  Heinz says it is “disappointed” that the Advertising Standards Authority (ASA) has banned its ‘Good without going on about it’ TV ad for baked beans – again.
  The spot, which Heinz says was meant to be a “humorous” memory jogger about the goodness of beans, is a slightly edited version of the original which was first banned in November for breaching nutrition guidelines.
  The offending ad depicts a man arriving home to his wife and child having been on a
  
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• Ford, GM, and Fiat Chrysler are about to report earnings — here's what to expect (GM, F, FCAU)

  25-07-2018 00:26 via feedproxy.google.com
  Ford, GM, and Fiat Chrysler are expected to report solid revenues and profits — although GM and  Ford could see declines from the second-quarter of 2017.
  FCA will have new CEO Mike Manley overseeing earnings after Sergio Marchionne fell ill.
  Both Ford and GM have set up separate self-driving car units that Wall Street might look to for future growth.Wednesday is a big day for the big three American automakers — all are reporting second-quarter earnings, General Motors and Fiat C
  
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• Facebook's top security exec called for huge changes to solve the company's problems in a leaked memo (FB)

  25-07-2018 00:16 via feedproxy.google.com
  Facebook's security boss Alex Stamos called on Facebook to make some major changes in the wake of its string of scandals in March 2018.
  BuzzFeed News has published an internal memo in which the exec argues that the company needs to collect less user data and listen to people's concerns about it being "creepy."Alex Stamos, Facebook's head of security, called for radical overhaul in how Facebook operates in a leaked memo from March 2018, as the company reeled from a chain of ugly scandals.
  In the
  
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