Sales & Marketing news

• Colin Lewis: To identify real trends, imagine looking back on them from the future

  23-07-2018 18:01
  Disco music was the sound of the summer of 1979: Chic, Donna Summer and Gloria Gaynor were at the top of the charts. The Bee Gees’ Saturday Night Fever soundtrack had been number one for 18 weeks and, as a result, many US radio stations switched to all-disco formats.
  However, punk rock was the cultural zeitgeist in the music press, and the rock journalists and DJs hated disco. Artistically, punk was seen as more important because it was more dangerous. Compared with punk’s political
  
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• Colin Lewis: Marketers have got to learn to distinguish between fads and trends

  23-07-2018 18:01
  Disco music was the sound of the summer of 1979: Chic, Donna Summer and Gloria Gaynor were at the top of the charts. The Bee Gees’ Saturday Night Fever soundtrack had been number one for 18 weeks and, as a result, many US radio stations switched to all-disco formats.
  However, punk rock was the cultural zeitgeist in the music press, and the rock journalists and DJs hated disco. Artistically, punk was seen as more important because it was more dangerous. Compared with punk’s political
  
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• Great minds think alike and so do the UK’s most digitally effective businesses

  23-07-2018 16:23
  A new survey into digital effectiveness has unveiled that top performing businesses are changing their approach to creating digital platforms and common behaviours are characterised by an emerging mindset termed ‘product thinking’.
  It has also highlighted that there is still a gap between businesses knowing what the right way is to meet the needs of today’s digitally-empowered consumer and actually doing it.
  As the battle to deliver highly effective digital products and platfor
  
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• Gillian Wilmot: Diversity is not just an exercise in box ticking

  23-07-2018 15:58
  Marketing has always had a higher representation of women, though unfortunately there is still the ongoing issue of those people not necessarily becoming CEOs and marketing not having a seat at the board table.
  It is still the case that a lot of client companies and agencies are run by men. You would expect more women to be running them by now than there are. It has taken a lot longer than anybody had thought. Going back to when I started work, I thought a lot more would have changed by now tha
  
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• Budget allocation, display ads, influencer marketing: 5 killer stats to start your week

  23-07-2018 14:34
  1. Three in five marketers not confident in budget allocation
  Three in five (60%) of marketers are not very confident in their team’s ability to effectively allocate marketing budget, with 68% confessing to using the previous year’s budget and either increasing, decreasing or level-funding it.
  Another 20% set budget once a year and don’t change it, with 63% saying it’s difficult to determine marketing spend allocation across tactics that will drive maximum ROI.
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• Marketing Week’s Masters ‘Visionary Marketer of the Year’ shortlist revealed

  23-07-2018 13:40
  Alessandra Bellini, chief customer officer and executive committee member, Tesco
  Alessandra Bellini was brought in at a crucial time for Tesco, with consumer perceptions damaged following a spate of issues that had seen the business hit the headlines for all the wrong reasons in recent years.
  On top of that, consolidation, changing consumer behaviours, the threat of the discounters and now Amazon, as well as inflation and the proposed merger between Sainsbury’s and Asda, are all making th
  
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• How TV and search won the World Cup

  23-07-2018 11:12 via warc.com
  What lessons did we learn from World Cup 2018 marketing strategies, and how can their influence be harnessed to deliver winning campaigns? TVSquared’s Marlene Grimm investigates.World Cup season is officially over, with...
  
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• Tesco, Quorn, Ryanair: Everything that matters this morning

  23-07-2018 08:55
  Tesco plotting launch of discount store chain to take on Aldi and Lidl
  Tesco is reportedly planning to launch a discount chain as the supermarket giant looks to better compete with Aldi and Lidl.
  Reports in the Guardian show the retailer is advertising for staff for a new format at a number of locations in the UK, stating that the new retail format “will be operated separately from the core Tesco business”. It has also recently registered the chain ‘Jack’s’ as a re
  
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• M&S, Love Island, Google: Everything that matters this morning

  23-07-2018 08:55
  M&S looks to fuel digital transformation with Founders Factory tie-up
  Marks & Spencer is hoping to gain direct access to innovative retail tech by partnering with startup incubator Founders Factory. The two firms are launching Founders Factory Retail, a joint venture through which they plan to grow fledgling businesses in the retail sector.
  Through the partnership, M&S will invest in new technologies and business models that it hopes to use as part of its digital transformation plan
  
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• Facebook, Diageo, AB InBev: Everything that matters this morning

  23-07-2018 08:55
  Facebook shares tumble 20% as user growth slows
  Facebook shares fell by more than 20% yesterday after the social media giant announced its slowest growth in users for over two years.
  Wrestling with the aftermath of the Cambridge Analytica data harvesting scandal, Facebook saw its monthly active users grow to 2.23 billion, which despite being a rise of 11% on June 2017 is its slowest growth for more than two years.
  Facebook expects its revenue growth to slow as users make the most of new options
  
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• Coca-Cola, Channel 4, Uber: Everything that matters this morning

  23-07-2018 08:55
  Channel 4 says young audiences are more receptive to purpose-driven ads According to Channel 4, young people aged between 16-34 are more likely to resonate with important issues through purpose-driven advertising.
  A study conducted by the broadcaster’s sales division, which surveyed an equal number of people in the 16-34 and 35-65 age brackets, found 55% of respondents believe brands should use their power for good, while 45% argue they only focus on selling products and services.&nb
  
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• Coca-Cola, Channel 4, Facebook: Everything that matters this morning

  23-07-2018 08:55
  Channel 4 says young audiences are more receptive to purpose-driven ads According to Channel 4, young people aged between 16-34 are more likely to resonate with important issues through purpose-driven advertising.
  A study conducted by the broadcaster’s sales division, which surveyed an equal number of people in the 16-34 and 35-65 age brackets, found 55% of respondents believe brands should use their power for good, while 45% argue they only focus on selling products and services.&nb
  
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• Amazon, Starbucks, Papa John’s: Everything that matters this morning

  23-07-2018 08:55
  Amazon posts record results
  Amazon made a record $2.5bn in profit in the second quarter of 2018 – double what analysts had predicted – while revenue grew 39% to $53bn.
  The business’s especially strong performance has been attributed to its non-retail divisions – advertising and cloud-computing – which have helped to boost profits by 1,826% year-on-year.
  In a conference call this morning, Amazon’s chief financial officer Brian Olsavsky, said business prioritie
  
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• Marketing through the ages: The 2000s bring the dilemmas of digital

  23-07-2018 08:30
  The story of marketing over the past decade is one of enormous contradiction. Our story takes place in a globalised world – connected by the internet – where it is possible to reach a global audience at mass scale with messages designed for each individual.
  But wait! It’s not just that tale. There is another contradictory narrative. It is the story of consumers drowning in choice, in competing marketing messages and becoming increasingly aware of the value and power of their d
  
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• How GSK’s digital transformation enabled it to ditch ‘safe’ advertising

  23-07-2018 08:00
  GSK has introduced a marketing capability programme as it looks to transform marketing at the business by defining a new model for brand building and rethinking “safe” advertising in the healthcare sector.
  The programme, called Marketing IQ (or MIQ for short), aims to “reboot” the marketing skillset at GSK. It aims to upskill marketers on the GSK “philosophy on marketing” as well as marketing in a digital world, with the goal of ensuring its marketing functio
  
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• Global study reveals the scale of modern slavery

  23-07-2018 02:00 via warc.com
  GLOBAL: Consumers in wealthy G20 countries are unwittingly buying goods and food worth billions of dollars that are produced by people trapped in modern slavery and forced labour.That is according to the Walk Free Foundation, an Australia-based...
  
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• Crayola boosts experiential marketing focus

  23-07-2018 02:00 via warc.com
  CHICAGO: Crayola, the crayon, art tools and handicrafts company, is ramping up its focus on experiential marketing having witnessed considerable success with this strategy.Josh Kroo, vice president/marketing communications and interactive...
  
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• Broadcasters see big opportunities with VOD

  23-07-2018 02:00 via warc.com
  SYDNEY: Some audiences are migrating to video-on-demand (VOD) services from their traditional TV broadcasters, but many media owners see this as an opportunity to try new ways of engaging young consumers.“Anywhere between 5% and 10% of our...
  
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• Brands aim to boost influencer marketing budgets

  23-07-2018 02:00 via warc.com
  BRUSSELS: About two-thirds (65%) of multinational brands plan to increase their spending on influencer marketing over the next 12 months, but they will do so only where standards on transparency are met, a new global report has found.According to...
  
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• Alibaba boosts its outdoor digital reach

  23-07-2018 02:00 via warc.com
  SHANGHAI: Alibaba, the Chinese e-commerce giant, has acquired a minority stake in a specialist outdoor digital advertising company that operates across 300 cities in China.In a sign that Alibaba is exploring new ways to engage with consumers, the...
  
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• 5.4m US consumers will cut the cord this year

  23-07-2018 02:00 via warc.com
  NEW YORK: Traditional pay-TV companies should brace themselves for considerable revenue losses this year, as up to 5.4 million Americans indicate they will cut the cord in 2018, a new survey has revealed.Based on responses from 3,385 US consumers...
  
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