Sales & Marketing news

• These four charts show how Facebook's business is changing thanks to Instagram (FB)

  20-07-2018 23:50 via feedproxy.google.com
  Instagram is becoming a big hit with advertisers.
  It's not hard to understand why — the number of ad impressions it's delivering is surging, as is the traffic it's sending advertisers' way.
  As a result, advertisers' are upping their Instagram budgets.Facebook's $1 billion bet on Instagram is looking more and more like a bargain.
  The photo sharing site, which Facebook acquired in 2012, is growing much faster than its parent company in terms of advertising spending and impressions. And it's
  
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• Thousands of Tesla Model 3 cars are sitting in giant parking lots in California — here's why (TSLA)

  20-07-2018 23:31 via feedproxy.google.com
  Photos of numerous Tesla vehicles at locations in California have shown up on Twitter.
  These are likely staging areas for vehicles that are on their way to customers in other parts of the US.
  Tesla's rapidly expanding production of its Model 3 means that the company is running out of space at its factory in Fremont.
   
  Some photos of Tesla vehicles parked at several locations in California recently surfaced on Twitter.
  What looks to be a few thousand Teslas are allegedly in the Central Valle
  
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• Sanctions are crippling North Korea's economy

  20-07-2018 22:14 via feedproxy.google.com
  North Korea's economy saw its sharpest decline in two decades last year.
  The United Nations tightened sanctions against the country in August.
  The sanctions look poised to remain in place until North Korea makes moves toward denuclearization.
  The North Korean economy saw its steepest decline in 20 years in 2017, according to South Korea's central bank, as the isolated country faces mounting sanctions.
  Real gross domestic product in North Korea fell by 3.5% last year, the Bank of Korea said in a
  
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• The CEO of the first marijuana company to IPO in the US reveals why this was the right time to go public

  20-07-2018 20:39 via feedproxy.google.com
  Tilray, a Canadian company, became the first marijuana producer to IPO on a US-based exchange.
  The company's shares soared on its first day of trading on the Nasdaq, an indication that public markets are bullish on pot.
  Tilray CEO Brendan Kennedy told Business Insider in an interview that institutional investors wanted to see a marijuana producer list on a US exchange before putting money into the industry.
  Watch the interview below. 
  Tilray, a Canadian-based company, became the first marij
  
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• Brands to increase spend on influencer marketing despite fraud concerns

  20-07-2018 15:37
  Major brands are planning to increase spending on influencer marketing over the next 12 months despite concerns over lack of transparency and fake followers.
  New research from the World Federation of Advertisers (WFA) indicates that the quality of followers ranks at the top of brands’ selection lists when deciding who to work with, with 96% of respondents regarding this as “absolutely essential” or “very important”.
  The findings are based on a survey of 34 companie
  
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• Charlotte Rogers: Burning clothes is a bad move for Burberry’s brand

  20-07-2018 14:03
  In 2017, Burberry destroyed £28.6m worth of unsold clothes, accessories and perfume. The reason? A desire to protect its brand.
  To avoid any surplus stock being stolen or sold cheaply on the counterfeit market, the luxury fashion retailer has destroyed goods worth more than £90m over the past five years.
  And the rate at which Burberry is destroying its designs is growing. The value of surplus stock sent to be burned has increased from £26.9m last year and £18.8m in 2016.
  
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• Diet Coke, TfL, Unilever: 5 things that mattered this week and why

  20-07-2018 13:34
  Coca-Cola weathers the initial sugar tax storm
  Coca-Cola’s big push on its Diet Coke variant has been an initial success, with value sales of the lower-sugar variant overtaking classic Coke just weeks after the sugar tax came into effect. The tax meant the cost of a 300ml can of Coca-Cola increased by 8p, and the rise has led to volume sales falling from 9 million litres per week at the end of February to a low of 6.7 million litres for the week ending 14 April, according to figures from
  
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• Tanya Joseph: Taking a stand will get consumers to believe in your brand

  20-07-2018 08:22
  When I was asked recently to describe the type of campaign that really excites me, I was tempted to say “good ones”. But that would have been trite and predictable (question: is predictability a pre-requisite of being trite?). Instead I gave a long answer, somewhat rambling, causing my young questioner to glaze over. I was disappointed in myself (possibly not as much as she was), so here is my more thoughtful response (I will send her the link and beg her forgiveness).
  It won’
  
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• What does CRM mean in the customer experience age?

  20-07-2018 08:00
  Marketers’ relentless focus on customer experience has pushed customer relationship management (CRM) into the background. At its most basic level, CRM is a customer database but it should be the glue that holds everything to do with the customer journey together. So before embarking on a mission to overhaul the customer experience with shiny new things like chatbots and augmented reality marketers have got to get the basics right and that means getting legacy technology like cus
  
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• Smart speakers are 'the new radio'

  20-07-2018 01:53 via warc.com
  NEW YORK:The majority of US consumers who own smart speakers in the US are listening to more audio since they acquired the device, and women are more likely to have bought one than men, new research reveals.
  
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• Resolving the paradox of choice with behavioural economics

  20-07-2018 01:53 via warc.com
  SYDNEY: An understanding of how behavioural economics impacts consumer choices can help marketers build a better customer experience and keep their brands top of mind, according to an expert in buying behaviours.Humans make thousands of decisions...
  
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• Resilient radio attracts young

  20-07-2018 01:53 via warc.com
  LONDON: Radio faces increased competition for audio time, with the growth of music streaming services and the explosion of podcasting, but it continues to be “resilient”, reaching nine in ten UK adults and claiming the highest proportion...
  
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• Optimising budgets for sequential product launches

  20-07-2018 01:53 via warc.com
  NEW YORK: Marketers that launch a product sequentially – a strategy that can apply everywhere from movies to electronics and sports drinks – could drive revenue gains through smarter budget allocation, a paper in the Journal of...
  
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• Instagram offers 'democratic' product discovery

  20-07-2018 01:53 via warc.com
  MUMBAI:Small businesses and start-ups have as good a chance at finding the right audience on Instagram as big brands do – as long as they have a good story to tell.“Instagram is a product discovery goldmine like no other,”...
  
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• GDPR and AI boost contextual advertising

  20-07-2018 01:53 via warc.com
  GLOBAL: The combination of restrictions imposed by GDPR and advances in machine learning is encouraging brands to experiment with context as an alternative to audience-based targeting, a new WARC report says.A WARC Trend Snapshot,
  
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