Sales & Marketing news

• Brewers launch £9m campaign to help save ‘the local’

  19-07-2018 16:18
  Britain’s Beer Alliance, a cross-industry group of brewers and pub groups has launched a new marketing campaign that aims to promote pubs and reduce beer duty. ‘Long Live the Local’ will focus on celebrating the role of the pub and what it encompasses against the backdrop of three pub closures a day.
  Data from the British Beer & Pub Association shows that British beer sales in the first quarter of 2018 were 1.7% down on the same period in 2017. The statistics also reveal t
  
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• Connecting brand to business strategy is the next big step for B2B marketers

  19-07-2018 16:13
  For the past eight years, Omobono has completed annual research on the state of marketing for global business brands. Gleaned from more than 1,100 participants around the world, this year’s research, in partnership with Marketing Week, reveals key insights about a critical topic for marketing leaders: the strategic brand.
  Our research shows that marketing leaders are experiencing a broadening shift in focus from a tactical view to a strategic one. When asked about their biggest marketing o
  
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• Unilever CEO: Brands are stupid not to be forerunners on purpose

  19-07-2018 13:21
  Unilever CEO, Paul Polman, says that businesses would be “stupid” not to lead on purpose-driven products and campaigns and those who don’t “won’t make it”.
  Speaking on a media call this morning (19 July) following the company’s quarterly results, he explained: “In all our launches purpose is becoming more important. If you look at plastics, consumers led that. You would be stupid to not be a forerunner [on the need to be responsible].
  “If yo
  
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• Once more, with feeling: how AI is shaping a future of emotionally responsive marketing

  19-07-2018 12:00 via warc.com
  With all the talk in recent years of big data, machine-led marketing and algorithm-driven platforms, you could be forgiven for thinking that emotion is slowly being drained out of marketing. Not so, argues We Are Social's Paul...
  
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• Dana Anderson on life after Mondelēz and why ‘rule-bound’ FMCG is changing

  19-07-2018 08:00
  Marketers must lead the charge for diversity of thought and innovation, according to chief transformation officer at consultancy MediaLink, and former Mondelēz CMO, Dana Anderson.
  “Marketers should be the weavers of everybody. They should be bringing in those [different] points of view, and make this disparate thing into a whole piece of cloth,” she says. “People need to belong and when they feel like they belong they want to play more and work more.”
  When it comes
  
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• The changing face of TV in the UK

  19-07-2018 01:50 via warc.com
  LONDON: Time spent viewing broadcast television fell again in 2017, while the first quarter of 2018 saw the number of subscriptions to OTT services overtake those to pay-TV services, according to a new Ofcom report.The UK regulator’s first...
  
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• Snapchat builds news partnerships

  19-07-2018 01:50 via warc.com
  NEW YORK: The symbiotic relationship between social media and news publishers has taken another turn as Snapchat partners with four news discovery platforms to give journalists access to pictures and video at times of breaking news.NewsWhip,...
  
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• Mastercard's Rajamannar says classical ads are 'dead'

  19-07-2018 01:50 via warc.com
  CANNES: Mastercard, the payments company, is leveraging experiential marketing to engage consumers around their passion points, a shift that partly reflects an internal view that classical advertising is “dead”.Raja Rajamannar, the...
  
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• Flipkart's fashion focus

  19-07-2018 01:50 via warc.com
  BENGLARU: Consumer electronics continue to feature prominently in Flipkart’s Big Shopping Days, but thee-commerce platform sees fashion as being vital to its future.“It is a category that will see a massive explosion and...
  
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• EU hits Google with $5bn fine

  19-07-2018 01:50 via warc.com
  BRUSSELS/MOUNTAIN VIEW: The EU has imposed a $5bn fine on Google for breaching EU antitrust rules with “illegal restrictions” on the use of its Android mobile operating system.“Google has used Android as a vehicle to cement the...
  
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• Chinese kitchen brand scores with World Cup stunt

  19-07-2018 01:50 via warc.com
  ZHONGSHAN, CHINA: Though the recent FIFA World Cup drew attention and ad-spend from some of the world’s biggest brands, it’s a little-known Chinese kitchen brand which is seeing huge buzz as a result of its unorthodox marketing strategy...
  
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• Channel 4's AI offers smarter media planning

  19-07-2018 01:50 via warc.com
  LONDON: Channel 4 is deploying AI to identify storylines and “positive contextual moments” in programming, which it says will lead to smarter planning and new opportunities for challenger brands.Neil Taylor (lead data strategist...
  
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• 'This is a pro-Amazon ruling': Here's what Wall Street is saying about Google's record-breaking $5 billion fine (GOOGL)

  19-07-2018 01:33 via feedproxy.google.com
  Google has been fined a record $5 billion by the European competition watchdog for abusing the dominance of its mobile operating system, Android.
  The search giant was accused of forcing smartphone makers like Samsung and Huawei to preinstall its services, such as Google Search and Google Maps, on Android.
  Most Wall Street analysts aren't concerned about the company's ability to pay the fine, but say Amazon will benefit the most from the decision.
  Follow Alphabet's stock price in real-time here.&
  
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• Europe's competition czar is wrong — it's long past time to break up Google (GOOGL, GOOG)

  19-07-2018 00:32 via feedproxy.google.com
  European Commission competition chief Margarethe Vestager on Monday announced a $5 billion fine against Google for illegally using its dominance of smartphone operating systems to thwart rivals.
  Although this was the second multi-billion dollar fine in two years against the company for anticompetitive behavior, Vestager dismissed the idea that regulators ought to be pursuing a breakup of the company.
  But that position is wrong-headed, because the actions taken against Google so far have done lit
  
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