Sales & Marketing news

• Mark Ritson: Three reasons having a digital prefix will stunt your career

  17-07-2018 18:39
  Ten years ago, almost to the day, an old professorial friend from America asked me if I could teach the marketing core course on the MBA programme at MIT. The offer stopped me in my tracks. The Sloan School of Management is one of the great business schools and its MBA course is legendary.
  Long before I knew what I would be paid or when they needed me I had already mentally packed my bags and was half way to Boston.
  The next two years were among the most enjoyable of my life. MIT was
  
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• Why Cadbury won’t ‘throw the baby out with the bathwater’ when it comes to innovation

  17-07-2018 16:27
  While innovation is important, Cadbury ensures it is “pulling both levers” when it comes to balancing new product development and promoting established brands.
  “We want to be innovative but equally we don’t want to throw the baby out with the bath water so we need to ensure those treasured brands are also taken care of,” Richard Weisinger, senior brand manager for Cadbury Singles, tells Marketing Week.
  As part of this drive, Cadbury has launched a &p
  
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• Why Cadbury won’t ‘throw the baby out of the bathwater’ when it comes to innovation

  17-07-2018 16:27
  While innovation is important, Cadbury ensures it is “pulling both levers” when it comes to balancing new product development and promoting established brands.
  “We want to be innovative but equally we don’t want to throw the baby out of the bath water so we need to ensure those treasured brands are also taken care of,” Richard Weisinger, senior brand manager for Cadbury Singles, tells Marketing Week.
  As part of this drive, Cadbury has launched a &pou
  
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• Compare the Market looks to drive longer-term loyalty with Meerkat Meals launch

  17-07-2018 13:24
  Compare the Market has partnered with Tastecard to launch Meerkat Meals, a new reward scheme for customers offering two-for-one meals at a number of restaurants across the UK, which it describes as a “huge step-change” for the brand.Anybody who switches energy or buys a qualifying product through the price comparison site will be able to claim the offer, which is available between Sunday and Thursday for one year.
  “In terms of the research that we’ve done we’r
  
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• Compare the Market looks to drive longer-term loyalty with first Meerkat Meals campaign

  17-07-2018 13:24
  Compare the Market has partnered with Tastecard to launch Meerkat Meals, a new reward scheme for customers offering two-for-one meals at a number of restaurants across the UK, which it describes as a “huge step-change” for the brand.Anybody who switches energy or buys a qualifying product through the price comparison site will be able to claim the offer, which is available between Sunday and Thursday for one year.
  “In terms of the research that we’ve done we’r
  
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• Marketing Week Masters awards shortlist: Special Masters

  17-07-2018 12:20
  Special Masters
  Agency of the Year
  AMVBBDO
  Karmarama
  PHD
  The&Partnership London
  VCCP
  WCRS
  Best Use of a Small Budget
  BLP – We can’t tell your fortune…
  Christy – #NotJustATowel Campaign
  Domino’s – The Recovery Channel – VCCP
  Jigsaw – Heart Immigration
  LADBible Group/Plastic Oceans – Trash Isles – AMVBBDO
  Brand Innovation
  Boxt – Zone – Boxt
  O2 – Oops – VCCP
  Brand of the Year – sponsored by You
  
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• Marketing Week Masters awards shortlist: Sector Masters

  17-07-2018 12:20
  Sector Masters – sponsored by MiQ
  Automotive
  DS Automobiles – DS Contactless Key Fob – Performance Communications
  Ford India – Ford’s Digital Drive towards Customer Acquisition – SingleInterface
  PSA Group – PERKS: The first manufacturer reward programme for independent garages – RLA Group
  Shell – The Coffee Line – Hill+Knowlton Strategies
  Volkswagen – Rammed with Confidence – PHD & Adam&Eve DDB
  Business-to-Busi
  
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• Marketing Week Masters awards shortlist: Channel Masters

  17-07-2018 12:20
  Channel
  Branded Experiences and Events
  Accenture – Kaleidoscope – Synergy
  EasyJet and the Netherlands Board of Trade and Conventions – Café Van Der Sprinkles – VCCP
  E.ON – E.ON x Gorillaz: A Solar Collaboration – Engine
  Royal Bank of Scotland – Launch of Royal Bank of Scotland £10 note
  Unilever – Magnum Pleasure Store 2017 – Hot Pickle
  Content
  Auto Trader – Project: #KnowYourNumbers
  
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• Aldi and Virgin Holidays top Marketing Week’s Masters awards shortlist

  17-07-2018 12:20
  Virgin Holidays, Bodyform, Vodafone, O2, Domino’s and Aldi are just a handful of the brands leading the charge in the nominations for this year’s Marketing Week Masters awards.
  Virgin Holidays leads the way with five nominations, followed by Aldi on four. Virgin Holidays has been shortlisted for awards in Travel, Leisure and Transport, Customer Experience, Data-driven Marketing, Email Marketing, and PR and Brand Storytelling. While Aldi is in the running to take home
  
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• Marketoonist on vanity metrics

  17-07-2018 11:20
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on vanity metrics appeared first on Marketing Week.
  
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• Heineken’s Birra Moretti on why its first TV ad is the ‘final piece of the jigsaw’

  17-07-2018 08:14
  Birra Moretti is launching its first TV campaign today (17 July), which will be “final piece of the jigsaw” when it comes to scaling the brand.
  Mark Noble, senior brand manager for Birra Moretti, tells Marketing Week: “Scaling a brand is about a combination of things: it’s TV, it’s experiential, it’s digital and it’s cinema. This year for the first time we’ve brought the whole package together and TV is the final piece of the jigsaw in that packag
  
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• Meet the brands investing in talent retention to create a pipeline of future leaders

  17-07-2018 08:00
  Recruiting diverse talent is a challenge brands are facing on a daily basis, as they attempt to find people who not only fit their values and culture, but also have the skills to propel the business forward.
  Once they find these people the trick for any business is to retain them. However, job mobility is famously high within marketing. Data from Marketing Week’s career and salary survey over the past 20 years has consistently shown around 80% of marketers plan to leave their job within t
  
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• World Cup betting ads under fire

  17-07-2018 02:00 via warc.com
  LONDON: Almost one fifth of all ads shown on ITV during FIFA World Cup games were for gambling brands according to a new analysis which shows that betting ads had more screen time than alcohol and fast food commercials combined.Research conducted...
  
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• Unilever's Weed expects voice-driven transformation

  17-07-2018 02:00 via warc.com
  CANNES: Voice technology has the potential to “transform” marketing, according to Keith Weed, chief marketing and communications officer at Unilever, the consumer packaged goods manufacturer.Weed discussed the disruptive power of...
  
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• 'Unified commerce' pays off for Cue Clothing

  17-07-2018 02:00 via warc.com
  SYDNEY: Cue Clothing, the fashion retailer, claims to be a leader in omnichannel shopping in Australia and New Zealand, thanks to its development of a unique retail ecosystem that caters not only to the needs of customers but also in-store staff. ...
  
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• Customer analytics need to go real-time

  17-07-2018 02:00 via warc.com
  CARY, NC: Business leaders already appreciate the importance of customer analytics and believe that real-time analytics will become a strategic priority over the next couple of years.A report from Harvard Business Review Analytic Services,...
  
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• Brands slip down pecking order on Amazon

  17-07-2018 02:00 via warc.com
  LONDON: Just over half of UK online shoppers start their journey on Amazon, and they consider brands less important than factors like price and free delivery, new research shows.The
  
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• Aussies don't understand app data use

  17-07-2018 02:00 via warc.com
  SYDNEY: Most Australians don’t know how smartphone apps collect or use their personal data, according to a new survey by Roy Morgan Research, despite them claiming to be concerned about data consent issues.The study of 967 respondents looked...
  
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