Sales & Marketing news

• The Jean Brodie School of Planning Leadership

  16-07-2018 17:00 via warc.com
  Ahead of the launch of WARC’s 2018 Future of Strategy Report on 25th July, we are reposting a series of pieces on leadership from former heads of the BBH London strategy team, commissioned by Ben Shaw, the new Head of Strategy at BBH...
  
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• ClearScore on its plan to disrupt the finance world for a second time

  16-07-2018 14:58
  ClearScore disrupted the credit check market when it launched in 2015 by offering the service for free, and it is looking to do the same thing as it unveils what it claims is a “world-first” service that allows consumers to take full control of their financial health.
  Dubbed ‘OneScore’, the new service uses multiple datasets to give people a more accurate view of their spending, assets, debts, savings and protection. It is made possible by the Open Banking initiative, wh
  
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• ClearScore looks to disrupt the finance world again as it launches tool to help people take control of their money

  16-07-2018 14:58
  ClearScore disrupted the credit check market when it launched in 2015 by offering the service for free, and it is looking to do the same thing as it unveils what it claims is a “world-first” service that allows consumers to take full control of their financial health.
  Dubbed ‘OneScore’, the new service uses multiple datasets to give people a more accurate view of their spending, assets, debts, savings and protection. It is made possible by the Open Banking initiative, wh
  
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• Transparency, digital transformation, luxury purchases: 5 killer stats to start your week

  16-07-2018 14:12
  1. Majority of UK consumers want transparency from retailers about AI
  Most UK consumers (80%) want transparency from retailers about the use of AI and are less willing to give retailers their personal data compared to their European counterparts.
  For instance, 32% of UK customers are unwilling to hand over more data to retailers, compared with 31% in France and 25% in Germany.
  Such privacy fears could be based on a lack of understanding, as only 25% of UK consumers say they’re familiar wi
  
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• TfL offers brands £500k of free ad space to give women the ‘representation they deserve’

  16-07-2018 12:17
  Transport for London (TfL) and City Hall have launched a competition for brands to create adverts that better reflect women in London.
  Sponsored by TfL advertising agencies Exterion Media and JCDecaux, the winning brand will win £500,000 worth of free advertising space across the TfL network, where 31 million journeys take place every day. The two runner-up campaigns will also receive £50,000 worth of digital advertising.
  The competition, which has the same theme as this year&r
  
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• 'Next Time We’ll Do Better': How to prepare for regulation

  16-07-2018 12:00 via warc.com
  The introduction of GDPR in May caught many businesses off guard, with some withdrawing entirely from Europe rather than becoming compliant. More regulation is on the way as the online space matures. Here’s how to prepare....
  
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• Unilever, Debenhams, Adidas: Everything that matters this morning

  16-07-2018 08:30
  Unilever begins talks with shareholders over HQ move
  Unilever is said to have begun talks with one of its most important shareholders over plans to move its British headquarters.
  The FMCG giant is said to be speaking to the Leverhulme Trust, which is the second biggest holder of its UK-listed shares and is overseen by a number of former Unilever grandees, Sky News reported.
  Unilever is currently  based in both the Netherlands and the UK but announced it would base itself in Rotterdam in or
  
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• M&S, Netflix, Uber: Everything that matters this morning

  16-07-2018 08:30
  M&S plans to cut more jobs
  Marks & Spencer looks set to cut a further 350 jobs in stores around the country in an effort to streamline the struggling business.
  According to documents seen by the Guardian, the retailer has been consulting on redundancies across a range of roles and is planning to reduce store, commercial and operations managers by 115, make 182 section managers redundant and reduce the number of visual managers by 54.
  While sales activity across M&S stores has fallen
  
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• Google, Unilever, Sports Direct: Everything that matters this morning

  16-07-2018 08:30
  Google hit with record €4.34bn fine by EU
  Google has been fined a record €4.34bn (£3.9bn) by the European Commission, which claims the company used its Android mobile operating system to illegally “cement its dominant position” in search.
  Parent company Alphabet plans to appeal the sentence, which gives the organisation 90 days to change its business practices or face further penalties of up to 5% of its average global daily turnover.
  Competition commissioner Margret
  
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• Google, Uber, Gaucho: Everything that matters this morning

  16-07-2018 08:30
  Google hit with record €4.34bn fine by EU
  Google has been fined a record €4.34bn (£3.9bn) by the European Commission, which claims the company used its Android mobile operating system to illegally “cement its dominant position” in search.
  Parent company Alphabet plans to appeal the sentence, which gives the organisation 90 days to change its business practices or face further penalties of up to 5% of its average global daily turnover.
  Competition Commissioner Margret
  
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• Diageo, Direct Line, alcohol ads: Everything that matters this morning

  16-07-2018 08:30
  Subscriptions for UK streaming services leapfrog pay TV
  UK streaming services such as Amazon, Netflix and Sky’s NowTV has overtaken pay TV services for the first time, marking a major shift in the TV industry.
  According to a new report by Ofcom, the number of UK subscriptions to the three most popular online streaming services – Netflix, Amazon Prime and Sky’s NOW TV – reached 15.4 million in the first three months of this year.
  During the same period the number of subsc
  
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• Cadbury, Microsoft, Heinz: Everything that matters this morning

  16-07-2018 08:30
  Cadbury unveils ‘healthier’ Dairy Milk with 30% less sugar
  Cadbury is set to introduce a version of its classic Dairy Milk bar with 30% less sugar, as it looks to offer consumers a healthier alternative.
  The brand, which is owned by Mondelez, will not be removing the original bar from shelves, though; the ‘diet’ version will be sold alongside the existing recipe when it hits shelves next year.
  The bar includes more fibre in place of some of the sugar, rather than sweetene
  
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• Marketoonist on 40 years of marketing

  16-07-2018 08:17
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on 40 years of marketing appeared first on Marketing Week.
  
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• Diet Coke sales overtake classic Coke as the soft drinks giant navigates the sugar tax

  16-07-2018 08:00
  Diet Coke sales have overtaken classic Coca-Cola with sales figures showing that the low-sugar variant’s rebrand has had an impact, although the company still faces the challenge of returning to long-term growth.
  The soft drinks giant saw an instant boost in Diet Coke sales in the week after the rebrand, with sales hitting £10.9m in the week ending 24 February 2018, ahead of sales of classic Coca-Cola at £10.76m, according to figures from market research company, IRI.
  Compare
  
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• Online video growth forces campaign rethink

  16-07-2018 02:00 via warc.com
  GLOBAL:Consumers around the world will spend an average of 67 minutes a day watching online video this year, up from 56 minutes last year, according to new figures from Zenith, a shift that is altering how brands plan campaigns.The ROI...
  
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• JD.com shifts focus to brands

  16-07-2018 02:00 via warc.com
  HONG KONG:JD.com, the online retailer, is shifting its focus from simply retailing towards technology that can be placed at the service of brands both online and offline, a leading executive has said.“The first 12 years as a retailer we...
  
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• Interesting times for India's malls

  16-07-2018 02:00 via warc.com
  NEW DELHI:Vacancy levels at leading Indian malls are falling as more global brands seek bricks-and-mortar retail space, while, ahead of its annual Prime Day event, Amazon has experimented with VR kiosks in some of the country’s most popular...
  
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• How Airbnb mixes politics and brand values

  16-07-2018 02:00 via warc.com
  NEW YORK: Airbnb, the online travel marketplace, believes that its commitment to taking a public stand on certain political issues that are pertinent to its brand is an essential way of expressing its core values.Kim Rubey, global head/social...
  
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• Brands sing when England's winning

  16-07-2018 02:00 via warc.com
  LONDON: Brands that tailor their creative to tap into national sentiments during the World Cup can “ride the emotional wave” and generate significantly higher levels of consumer engagement – as long as the team is winning. ...
  
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• AB InBev taps blockchain for mobile ads

  16-07-2018 02:00 via warc.com
  CANNES: Anheuser-Busch InBev, the brewing giant, has already witnessed benefits from a recently launched mobile advertising campaign that employs blockchain technology.Lucas Herscovici, AB InBev’s global marketing vice president/consumer...
  
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