Sales & Marketing news

• Sign up to our webinar on measuring influencer marketing

  13-07-2018 16:19
  In the webinar, you will learn how to:Measure influencer marketing
  Leverage the creator economy
  Utilise user generated content for both your online and offline marketing strategies
  Get branded content at scale, speed and a fraction of the cost
  Join us on Thursday 26 July at 3pm GMT.
  Register below.The post Sign up to our webinar on measuring influencer marketing appeared first on Marketing Week.
  
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• Pepsi, P&G, World Cup: Five things that mattered this week and why

  13-07-2018 16:17
  Pepsi puts focus on innovation
  The fizzy drinks industry is facing a tough time at the moment as consumers move away from products high in sugar and governments look to tackle the obesity problem. One way to counter that is to look for new products and innovations, and that’s what Pepsi is doing.
  For some time it has had an innovation hub in Europe responsible for fostering smaller brands and developing new ones; that’s how Drinkfinity was launched. And now it is taking the strategy
  
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• The World Cup marketing that could have been

  13-07-2018 15:19
  World Cup 2018 will have started for many marketers after the final whistle blew in Rio in 2014. I know it did for our BBC Sport marketing team. For the BBC it’s such an important event for us to get right for so many audiences and for our brand, so the planning that goes into it starts pretty far out. One tournament ends, the next one begins, with important diversions for the Olympics, FA Cup, Euro’s, Wimbledon and 6 Nations along the way.
  In the words of our new national oracle, G
  
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• ‘Marketers must swap tactics for strategy to remain relevant in the board room’

  13-07-2018 15:14
  The dawn of my career was with Heinz. I sold baked beans during the day and studied at night. My first lesson: the original Mr Heinz took dried horseradish (added value) to market (where he got instant feedback) and returned to his home town, not with an empty wagon, but a pay load (extra margin) of other goods.
  I then had the joy of serving customers by bringing their voices into the boardroom while working for Nestlé, Prudential, NatWest and Shell. I have been working longer than Marke
  
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• Marketing Week to host Strategy Stage at Festival of Marketing

  13-07-2018 14:02
  New for 2018, the Marketing Week Strategy Stage will bring to life some of the biggest strategic challenges for marketers, at the Festival of Marketing in October.
  Marketing Week columnist and presenter of the Mini MBA in Marketing, Mark Ritson will deliver a session in his signature style on day one of the two-day festival. Elsewhere on the first day, marketing legends Sir John Hegarty and RBS CMO David Wheldon will be answering questions on the past, present and future of marketing in a very
  
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• The seriously silly Audi approach to social advertising

  13-07-2018 11:06
  The post The seriously silly Audi approach to social advertising appeared first on Marketing Week.
  
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• Helen Tupper: Our need for speed is impeding long-term success

  13-07-2018 08:10
  Does your day look anything like mine? Email. Meeting. Reading email in meeting. Eating in meeting. Grab coffee. Check email in queue. Need I go on? I hazard a guess that many of us are seemingly trapped in this cycle of ‘doing’.
  As work mounts up and time flies by, our addiction to back-to-back working and multitasking has us operating at an unsustainable and unhealthy pace. To some extent, we’re fighting our own biology, as each time we tick off that small to-do task or fire
  
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• US Army cuts its marketing spend following review

  13-07-2018 02:00 via warc.com
  NEW YORK: The US Army will implement “more stringent oversight” of its marketing spend after an internal audit concluded that tens of millions of dollars had been wasted on marketing initiatives in the fiscal year 2016.That is
  
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• The benefits of agencies owning their own tech stack

  13-07-2018 02:00 via warc.com
  GLOBAL: Agencies using their own programmatic tech stack can build better relationships with publishers and deliver more for clients, according to new research.A study from ExchangeWire and IPONWEB,
  
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• OOH is a poster boy for data and digital

  13-07-2018 02:00 via warc.com
  LONDON: Out-of-home advertising is enjoying a renaissance in many markets, as its newfound versatility, driven by data and digital, demands planners reconsider its role on their media plan, an industry figure says.In a WARC Best Practice paper,
  
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• Grab aims to be 'everyday superapp'

  13-07-2018 02:00 via warc.com
  SINGAPORE/JAKARTA: Ride-hailing app Grab is expanding its services in Singapore and Indonesia as it aims to become an “everyday superapp” where customers can do everything from ordering groceries to accessing news.“When we first...
  
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• Consumer sentiment 'opposes' digital ad trends

  13-07-2018 02:00 via warc.com
  DENVER: Consumers appear to be shunning some of the trends predicated for digital advertising in 2018, according to a new survey which explored attitudes towards video ads, social media, ad blocking and other current issues.For example, contrary...
  
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• Closing the advertising research gap

  13-07-2018 02:00 via warc.com
  NEW YORK: Practitioners and academics often focus on very different considerations as they conduct advertising research, but a paper in the Journal of Advertising Research (JAR) has argued that this gap is not insurmountable.According to...
  
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• China's coffee cup fills up

  13-07-2018 02:00 via warc.com
  BEIJING: Tim Hortons is the latest coffee-house chain to see China as a source of growth, joining Starbucks and a Beijing startup in announcing plans for expansion in what has traditionally been a tea-drinking country.Tim Hortons’...
  
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