Sales & Marketing news

• An early investor in Airbnb and Uber explains why he started buying bitcoin in 2009

  11-07-2018 20:38 via feedproxy.google.com
  Jeffrey Wernick is an independent investor whose portfolio includes early holdings in Uber and Airbnb. Wernick was also an early investor in bitcoin. He started buying it in 2009, the year it was created.
  Wernick's initial interest in bitcoin was not just speculation that the price would rise. He believes bitcoin's value comes from its ability to solve the biggest problems with fiat money.
  Wernick believes the ability to run large deficits and debase the currency changes the relationship b
  
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• The 2026 World Cup is an 'open goal for Adidas' that'll help close its gap with Nike

  11-07-2018 20:34 via feedproxy.google.com
  Adidas isn't quite as prolific as Nike in the total global sportswear market.
  The 2026 World Cup will be hosted in the US, Mexico, and Canada, and that could be a big boost to Adidas, who is number one in the soccer category. 
  The US soccer sportswear market will likely see a big boost because of the 2026 World Cup, according to Macquarie analyst Andreas Inderst. 
  Watch Adidas trade in real time here.  
  Adidas trails Nike by a mile in global market share when it comes to spor
  
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• Facebook and Uber both launched ad blitzes to apologize for their scandals, but the results were very different (FB)

  11-07-2018 20:32 via feedproxy.google.com
  Uber and Facebook launched advertising campaigns over the last few months, for the sole purpose of assuaging relationships with users following a string of scandals. 
  It's a unique choice for the tech giants, neither of which have put advertising dollars into television before, which begs the question: Was the investment worth it?
  Not necessarily, according to data from insights platform Alpha; at least not from a consumer forgiveness standpoint.  
  Uber and Facebook are learning a
  
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• VC investment jumped 50% in the first half of this year — and even the industry’s trade group is warning it’s ‘awash’ with money

  11-07-2018 20:22 via feedproxy.google.com
  The amount of money flowing into venture-backed companies jumped to $57.5 billion in the first half of this year — up 50% from the same period a year earlier, according to a new report from PitchBook and the National Venture Capital Association.
  The lion's share of the dollars flowed into software companies and those based on the West Coast.Much of the boom is coming from nontraditional venture investors, such as private equity firms.For entrepreneurs looking to raise money for their tech
  
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• Trump has access to a little-used tool that could lower oil prices

  11-07-2018 20:07 via feedproxy.google.com
  President Donald Trump has repeatedly expressed concerns about energy costs.
  Rising gas prices could create a political headache for Republicans ahead of the midterm election.
  Some analysts think Trump could turn to an emergency US oil reserve.
  "REDUCE PRICING NOW!"
  That was President Donald Trump's message to OPEC last week, adding that "gas prices are up & they are doing little to help." 
  It was just the latest in a string of tweets taking aim at the oil cartel about energy
  
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• UBS analyzed the emotion in 118,000 earnings calls — and the results suggest great news for stocks this earnings season (UBS)

  11-07-2018 19:24 via feedproxy.google.com
  UBS analyzed seven years' worth of earnings calls — totaling more than 300 million words — from S&P 500 companies.
  That sentiment analysis points to yet another breakout quarter with earnings, the bank predicts, with companies set to beat expectations by 3% or more.
  UBS' "Evidence Lab" has also undertaken large projects like satellite imagery and dismantling cars as it tries to position itself for the next era of Wall Street research.
  It’s no secret that an upbeat earnings
  
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• A Morgan Stanley broker whose star-studded clients include Elon Musk and Katy Perry has left after sexual-harassment allegations at his branches (MS)

  11-07-2018 17:54 via feedproxy.google.com
  A Morgan Stanley broker who ran Los Angeles-area branches is out amid numerous sexual-harassment claims at branches he managed, The Wall Street Journal reported Wednesday.
  The broker, Robert Perry, is not accused of sexual harassment, according to the report.
  A broker leading some of Morgan Stanley's most profitable branches has left the firm amid allegations of sexual harassment at branches he ran, according to The Wall Street Journal.
  Robert Perry, who left the investment bank this week after
  
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• A Morgan Stanley broker whose star-studded clients include Elon Musk and Katie Perry has left after sexual harassment allegations at his branches (MS)

  11-07-2018 17:54 via feedproxy.google.com
  A Morgan Stanley broker who ran Los Angeles-area branches is out amid a number of sexual-harassment claims at branches he managed, the Wall Street Journal reported Wednesday.
  Robert Perry is not accused of sexual harassment, according to the report. 
  A broker leading some of Morgan Stanley's most profitable branches has left the firm amid allegations of sexual harassment at branches he ran, according to the Wall Street Journal. 
  Robert Perry, who left the investment bank this week
  
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• Alphabet says two of its ambitious side projects are ready for the big leagues (GOOG, GOOGL)

  11-07-2018 17:33 via feedproxy.google.com
  Alphabet Inc., Google's parent company, announced on Wednesday that two research projects, Loon and Wing, are becoming independent businesses.
  Loon, the balloon-flying internet-delivery project and Wing, which is developing a drone-delivery service, are now standalone businesses operating under the Alphabet umbrella. 
  This likely means little to Alphabet's bottom line for the foreseeable future, but the two projects emerged from Google's X facility, which is more focused on changing the wor
  
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• Alphabet says 2 of its ambitious side projects are ready for the big leagues (GOOG, GOOGL)

  11-07-2018 17:33 via feedproxy.google.com
  Alphabet, Google's parent company, announced on Wednesday that two research projects, Loon and Wing, would become independent businesses.
  Loon, the balloon-flying internet-delivery project, and Wing, which is developing a drone-delivery service, are now standalone businesses operating under the Alphabet umbrella.
  This is likely to mean little for Alphabet's bottom line for the foreseeable future, but the two projects emerged from Google's X facility, which is more focused on changing the world.&
  
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• The owner of MoviePass just touched a new low (HMNY)

  11-07-2018 16:44 via feedproxy.google.com
  MoviePass parent Helios & Matheson hit a new low on Wednesday.The company has seen its total shares outstanding soar by3,429% since August. 
  Watch Helios and Matheson trade in real time here. 
  Shares of MoviePass owner Helios and Matheson (HMNY) touched a record low of $0.17 apiece Wednesday morning. They are trading down more two cents, or more than 7%. 
  Wednesday's selling has taken out the previous record low of $0.18, which was set in late June — shortly af
  
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• A 2nd person has been charged with manipulating Fitbit's stock price by announcing a fake acquisition offer (FIT)

  11-07-2018 16:27 via feedproxy.google.com
  The US Securities and Exchange Commission filed charges against a second person in connection with a fake takeover offer for Fitbit made in 2016.
  A nonexistent company called ABM Capital posted on the SEC's Edgar portal that it had made an offer to buy Fitbit shares at a premium.
  According to the SEC's complaint, a man named Mark E. Burns earned a 350% profit of about $13,000 on call options he bought just before the filing was published.
  Watch Fitbit trade in real time here.
  The US Securities a
  
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• A 2nd person has been charged for allegedly manipulating Fitbit's stock price by announcing a fake acquisition offer (FIT)

  11-07-2018 16:27 via feedproxy.google.com
  The US Securities and Exchange Commission filed charges against a second person in connection with a fake takeover offer for Fitbit made in 2016. 
  A non-existent company called ABM Capital posted on the SEC's Edgar portal that it had made an offer to buy Fitbit shares at a premium. 
  According to the SEC's complaint, Mark E. Burns earned a 350% profit of about $13,000 on call options he bought just before the filing was published. 
  Watch Fitbit trade in realtime here
  The US Securit
  
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• The loonie is climbing after the Bank of Canada raised its benchmark rate to 1.5%

  11-07-2018 16:05 via feedproxy.google.com
  The Bank of Canada is raised its key rate on Wednesday by 25 basis points to 1.5%.
  It marks the fourth rate hike since last summer.
  Follow the Canadian dollar in real time here.
  The Canadian dollar climbed Wednesday after the country's central bank raised its key rate by 25 basis points to 1.5%, marking the fourth hike since last summer.
  The loonie climbed 0.3% versus the dollar following the announcement.
  The policy meeting comes days after a strong jobs report. Canada added 31,800 jobs la
  
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• Managing the unmanageables: Agathe Guerrier on leading a team of planners

  11-07-2018 16:00 via warc.com
  Ahead of the launch of WARC’s 2018 Future of Strategy Report on 25th July, we are reposting a series of pieces on leadership from former heads of the BBH London strategy team, commissioned by Ben Shaw, the new Head of Strategy at BBH...
  
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• Deutsche Telekom: Brands will switch spend back to traditional channels if digital doesn’t clean up its act

  11-07-2018 15:58
  Advertisers could switch budgets back to TV unless urgent action is taken to address serious issues in the digital media ecosystem, according to Deutsche Telekom’s head of international media management Gerhard Louw.
  Speaking to Marketing Week following the unveiling of the World Federation of Advertisers’ (WFA) Global Media Charter, Louw says tolerance among advertisers for the buck passing among those in the ecosystem is disappearing to the point where budgets could be reallocated
  
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• Deutsche Telekom: Brands could switch spend back to traditional channels if digital doesn’t clean up its act

  11-07-2018 15:58
  Advertisers could switch budgets back to TV unless urgent action is taken to address serious issues in the digital media ecosystem, according to Deutsche Telekom’s head of international media management Gerhard Louw.
  Speaking to Marketing Week following the unveiling of the World Federation of Advertisers’ (WFA) Global Media Charter, Louw says tolerance among advertisers for the buck passing among those in the ecosystem is disappearing to the point where budgets could be reallocated
  
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• Deutche Telekom: Brands will switch spend back to traditional channels if digital doesn’t clean up its act

  11-07-2018 15:58
  Advertisers could switch budgets back to TV unless urgent action is taken to address serious issues in the digital media ecosystem, according to Deutsche Telekom’s head of international media management Gerhard Louw.
  Speaking to Marketing Week following the unveiling of the World Federation of Advertisers’ (WFA) Global Media Charter, Louw says tolerance among advertisers for the buck passing among those in the ecosystem is disappearing to the point where budgets could be reallocated
  
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• Deutche Telekom: Brands could switch spend back to traditional channels if digital doesn’t clean up its act

  11-07-2018 15:58
  Advertisers could switch budgets back to TV unless urgent action is taken to address serious issues in the digital media ecosystem, according to Deutsche Telekom’s head of international media management Gerhard Louw.
  Speaking to Marketing Week following the unveiling of the World Federation of Advertisers’ (WFA) Global Media Charter, Louw says tolerance among advertisers for the buck passing among those in the ecosystem is disappearing to the point where budgets could be reallocated
  
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• What is the future of loyalty?

  11-07-2018 15:50
  Loyalty schemes are facing widespread upheaval, and as such brands and retailers are scrambling to find the magic formula to keep people coming back time and time again.
  In the latest Marketing Week Explores podcast, features editor Lucy Tesseras and reporter Ellen Hammett look at the different ways brands are rewarding people for their loyalty.
  Is recognising longevity now the answer to incentivising profitable customer relationships? Or is building a community the answer? Hear what brands incl
  
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• US stocks drop as markets around the world are pummeled by Trump's intensifying trade war

  11-07-2018 15:38 via feedproxy.google.com
  Global markets are in turmoil as the Trump administration intensifies its trade war once again.
  The US administration late on Tuesday released a huge list of new tariffs on $200 billion worth of goods from China.
  Stocks in China and the rest of Asia tumbled overnight, spreading to Europe after markets opened.
  US stocks have followed suit, losing more than 0.5% in the first few minutes of trading.
  You can follow global stock markets live at Markets Insider.
  LONDON — Global markets are
  
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• Here's how much you would have made investing $1,000 in Facebook, Amazon, Netflix and 19 other major companies back in the day

  11-07-2018 14:30 via feedproxy.google.com
  Several big-name companies, like Facebook, Amazon, Walmart, or Netflix, have seen their stock prices skyrocket in the years or decades since they went public.
  We took a look at what a $1,000 investment in 22 household names would be worth today, using historical price data from Yahoo Finance.
  A $1,000 investment in Walmart in 1980 would be worth over $1.6 million today.
  Early investors in some of the biggest companies in the world, like Facebook, Amazon, Walmart, or Netflix, 
  
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• Salesforce ups its AI game with a customer service bot that decides when to give customers a good deal (CRM)

  11-07-2018 14:00 via feedproxy.google.com
  Salesforce announced new tools for its customer service platform that use artificial intelligence to make agents' jobs easier.
  Among other things, Salesforce's Service Cloud now has AI augmented bots that pull in customer data to give customized responses.
  The bots can tell when a customer is more or less likely to buy an upgraded product, and can send discounts and fee waivers to retain customers that are likely to stop using the product.
  Customers already expect to interact with an automated c
  
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• Beats, Apple, Nintendo: The top 10 YouTube ads in June

  11-07-2018 13:44
  1. Beats by Dre: Made Defiant – The Mixtape feat. Neymar Jr., Kane, Ozil and Mendy
  Beats by Dre has recruited four of football’s biggest stars and one of the world’s best-known film directors for its 2018 World Cup ad.
  Continuing the brand’s ‘Made Defiant’ campaign, the short film titled ‘Defiant Mixtape, volume 1′, follows the story of young Russian prodigy Andre who is dealing with local bullies. He is seen kicking a football around his kitchen w
  
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• UBS on Goldman: 'We believe concerns over Marcus are overblown'

  11-07-2018 13:17 via feedproxy.google.com
  Concerns have been raised about the number of subprime customers Goldman Sachs' online lending business Marcus has lent to.
  UBS says concerns are "overblown" and Marcus is the right long-term move for Goldman.
  UBS also sees a rebound for Goldman's FICC business which could provide a short-term boost to the stock price.UBS thinks fears about Goldman Sachs' lending business Marcus are overdone.
  The Swiss investment bank said in a note sent to clients this week that Goldman has become a "battlegrou
  
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• JPMorgan CEO Dimon issues stark warning about 'catastrophic' events if Italy leaves the euro

  11-07-2018 13:07 via feedproxy.google.com
  JPMorgan boss Dimon warns of "catastrophic events" if Italy attempts to leave the eurozone.
  "Because of the way it has been designed, the European Monetary Union would be hard to reverse without causing catastrophic events," Dimon told Italian paper Il Sole 24 Ore.
  Dimon also warned about Brexit, saying it "could turn out to be tough for the British people."JPMorgan boss Jamie Dimon has warned Italy's populist government of the likely "catastrophic" consequences that would come from attempt
  
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• 10 things you need to know before the opening bell (SPY, SPX, QQQ, DIA, TSLA, FOXA, PFE)

  11-07-2018 12:40 via feedproxy.google.com
  Here is what you need to know.
  Trump kicks the trade war with China into high gear. On Tuesday, President Donald Trump's administration released a list of $200 billion worth of Chinese goods, including seafood and other fresh goods, that could be subject to new 10% tariffs.
  China vows to fight back. "In order to safeguard the core interests of the country and the fundamental interests of the people, the Chinese government will, as always, have to make the necessary countermeasures,” China'
  
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• Another signal that Bank of America is watching for a bear market has been triggered, and the countdown is on

  11-07-2018 12:00 via feedproxy.google.com
  Fourteen out of 19 signposts that Bank of America Merrill Lynch is watching for a bear market have now been triggered. 
  After this threshold was reached in the last seven market cycles, it has taken 21 months on average to hit a stock-market peak, and returns average 30% until the peak.  
  BAML observed that investors, particularly active fund managers, are flocking towards low-quality stocks with the highest levels of debt. 
   One signpost that's yet to be triggered
  
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• Markets around the world are getting pummelled as Trump's trade war intensifies

  11-07-2018 09:49 via feedproxy.google.com
  Global markets in turmoil as Trump intensifies trade war once again.
  The US administration late on Tuesday released a huge list of new tariffs on $200 billion worth of goods from China.
  Stocks in China and the rest of Asia tumbled overnight, spreading to Europe after markets opened.
  All major European indices are down more than 1% in the first hour of trading.
  You can follow global stock markets live at Markets Insider.LONDON — Global markets are getting hammered on Wednesday as the t
  
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• Markets around the world are getting pummeled as Trump's trade war intensifies

  11-07-2018 09:49 via feedproxy.google.com
  Global markets in turmoil as Trump intensifies trade war once again.
  The US administration late on Tuesday released a huge list of new tariffs on $200 billion worth of goods from China.
  Stocks in China and the rest of Asia tumbled overnight, spreading to Europe after markets opened.
  All major European indices are down more than 1% in the first hour of trading.
  You can follow global stock markets live at Markets Insider.LONDON — Global markets are getting hammered on Wednesday as the t
  
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• A Wall Street analyst says Google has 2 different choices for its car spinoff, and one of them could make Waymo a $180 billion company (GOOG, GOOGL)

  11-07-2018 09:05 via feedproxy.google.com
   
   
  Waymo will possess such a big lead in self-driving cars when it launches operations in Phoenix by the end of the year that analyst Mark Mahaney expects the market could start bidding up Google's stock in the near-to-medium term.  
  In a report published Tuesday, Mahaney said that he sees Waymo's management choosing one of two business models, either by buying cars and creating a transport company or by licensing out its self-driving operating system. 
  In the latter scenari
  
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• MORGAN STANLEY: The stock market is taking a major turn for the worse, and it's bad news for tech stocks

  11-07-2018 09:00 via feedproxy.google.com
  Since June, investors have shifted toward more-defensive sectors like utilities, Morgan Stanley's equity strategists observed.
  They've been writing to clients this year about a drawn-out bear market in equity valuations and how to prepare.
  On Monday, they said it's time to get more defensive and downgraded the tech sector to underweight, with a list of reasons the sector may not be as rewarding to investors in the near term.
  The stock market is at a turning point, according to Morgan Stanley.
  Fo
  
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• An unauthorized copy of an investing bible that Wall Streeters pay thousands of dollars for was up for grabs on Kindle for $9.99

  11-07-2018 08:57 via feedproxy.google.com
  "Margin of Safety," the out-of-print book written by the hedge fund billionaire Seth Klarman, was available for a few days on Amazon Kindle for $9.99.
  It was taken down Tuesday. According to The Baupost Group, the electronic copy was posted without authorization.  
  New hard copies sell for as much as $1,000.
  The book is considered a bible of value investing.
  One of the most prized books on Wall Street, which usually costs thousands of dollars, was briefly available to the masses for a
  
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• Questions are being raised about Facebook's decision to give a Russian internet company temporary special access to its user data (FB)

  11-07-2018 02:51 via feedproxy.google.com
  Facebook acknowledged that it gave Mail.Ru special access to user data after 2015, when it officially ended the system that allowed third-party apps to access user data.
  Mail.Ru was among dozens of companies that were granted special temporary access to Facebook user data.
  Mail.Ru has ties to the Kremlin, according to news reports.Facebook is facing fresh scrutiny over its data-sharing practices following the publication of reports highlighting how a Russian internet giant with ties to the Russi
  
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• Trump kicked the trade war with China into high gear

  11-07-2018 02:50 via feedproxy.google.com
  President Donald Trump's administration has released a list of $200 billion worth of Chinese exports to the US that could be subject to a new 10% tariffs.
  A tariff on $200 billion worth of Chinese goods would be a massive escalation of Trump's trade war with China.
  The Trump administration has released a gargantuan list of Chinese goods that will be subject to tariffs, kicking a burgeoning trade war into high gear.
  The new 10% tariffs will apply to a huge amount of items including seafood and ot
  
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• Venture investment topped $57 billion in the first half of this year — and the money will probably keep on flowing

  11-07-2018 02:39 via feedproxy.google.com
  The amount of money flowing into venture-backed companies jumped to $57.5 billion in the first half of this year — up 50% from the same period a year earlier, according to a new report from PitchBook and the National Venture Capital Association.
  The lion's share of the dollars flowed into software companies and those based on the West Coast.Much of the boom is coming from nontraditional venture investors, such as private equity firms.For entrepreneurs looking to raise money for their tech
  
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• Pfizer is holding off on price increases to some of its drugs after being singled out by Trump

  11-07-2018 02:30 via feedproxy.google.com
  President Donald Trump singled out pharma giant Pfizer on Monday in a tweet about drug pricing.
  Pfizer had increased the price of 100 of its products, including Viagra as of July 1, the Financial Times reported earlier in July. 
  After a conversation between Trump and Pfizer CEO Ian Read, Pfizer said it plans to defer the price increases, returning the prices to where they were before July 1 "as soon as technically possible," the company said in a statement. 
  Pfizer is deferring the pri
  
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• WhatsApp tackles fake news in India

  11-07-2018 02:00 via warc.com
  NEW DELHI: Facebook-owned WhatsApp has taken out full page advertisements in India’s newspapers as it attempts to stem a flood of fake news that has been responsible for a number of deaths recently.Earlier this month the Ministry of...
  
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• Unboxing China's internet

  11-07-2018 02:00 via warc.com
  HONG KONG: Baidu, Alibaba and Tencent dominate China’s internet to an extraordinary degree but continued success for any business operating in this area requires constant adjustment to government policy, according to a new report.
  
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• Planners need to give brand owners 'big ideas'

  11-07-2018 02:00 via warc.com
  LONDON: The mass marketing model is at something of a crossroads with agencies in danger of becoming simply arms-length ‘vendors’, according to an ex-planner who advocatesgreater focus on distinctive assets and more analytical rigour. ...
  
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• GDPR grumbles grind on

  11-07-2018 02:00 via warc.com
  BRUSSELS: GDPR continues to be a friction point between publishers, agencies, digital platforms and advertisers, but the World Federation of Advertisers (WFA) is attempting to bring clarity to at least some of this.Together with the Dutch...
  
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• Cord cutters' costs climb

  11-07-2018 02:00 via warc.com
  NEW YORK: American TV viewers who have abandoned traditional, bulky cable TV packages in favour of cheaper, “skinny” digital content bundles are finding that prices are creeping up and they could end up spending more than before.Axios...
  
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• 1-800-Flowers finds unique emotional territory

  11-07-2018 02:00 via warc.com
  NEW YORK: 1-800-Flowers, the florist and gifting company, has carved out a distinct emotional space through marketing efforts that are based on sympathy.Jim McCann, founder/executive chairman at 1-800-Flowers, took on this topic at the 2018...
  
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• The UK's privacy watchdog has fined Facebook £500,000 — the maximum amount — over Cambridge Analytica (FB)

  11-07-2018 00:40 via feedproxy.google.com
  Facebook has been fined £500,000 by UK regulator the ICO over the Cambridge Analytica scandal.
  It's the maximum amount possible under law, but given Facebook's size it's just a slap on the wrist.
  The regulator says Facebook broke the law, breaching the UK Data Protection Act twice.
  British politicians are now calling on Facebook to be more transparent about its internal investigation into data misuse.The British data regulator plans to fine Facebook the maximum amount possible over the Cam
  
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• Tesla fans and critics both need a reality check (TSLA)

  11-07-2018 00:28 via feedproxy.google.com
  The reality of Tesla's business is far more modest than the war over its stock price and market cap would suggest.
  Tesla is ultimately a small car company operating in a small market for electric vehicles.
  It's possible that business boredom is driving the up-and-down Tesla story.
  In over a decade of covering both Tesla and the auto industry, I've never seen anything like the past 12 months. 
  The feeding frenzy around Tesla has been unreal: Wall Street longs and shorts fighting it out; an i
  
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