Sales & Marketing news

• 'IEX has sunk to a new low': NYSE blasts upstart rival's claims that it's misleading its listed companies in brutal letter

  10-07-2018 23:53 via feedproxy.google.com
  The debate over rebates tearing apart Wall Street has gotten even more heated. 
  In a new letter, NYSE is blasting IEX's accusations that it is misleading listed companies. 
  Just when we thought the war tearing apart Wall Street couldn't get any more heated, it just did.
  The New York Stock Exchange has submitted a brutal letter to the US Securities and Exchange Commission, responding to accusations made by IEX in its own comment letter about a pilot that would shake up US stock trading.
  
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• A third of Facebook’s ad revenue growth now comes from Instagram — and it couldn't come at a better time (FB)

  10-07-2018 23:10 via feedproxy.google.com
  Morgan Stanley analysts think Wall Street is still underestimating how much Facebook can grow.
  In a research note, analysts at the investment bank set the stock a new price target of $215.
  It's an abrupt turnaround from just a few months ago, when Facebook's share price was getting pummeled in the aftermath of the Cambridge Analytica scandal. And it may be largely due to Instagram.
   
  Facebook's reputation has been battered by the Cambridge Analytica scandal, but Facebook's business is hummi
  
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• The App Store has made Apple at least $40 billion in revenue since it was created 10 years ago today (AAPL)

  10-07-2018 22:44 via feedproxy.google.com
  When Steve Jobs unveiled the developer kit that would make way for the App Store we know today, he had no idea how big it would one day be. "We’re excited about creating a vibrant third-party developer community with potentially thousands of native applications for iPhone and iPod touch," Jobs said back in 2008.
  A decade after it launched, the App Store holds more than two billion apps and is responsible for making the Services category — which also includes Apple Music, iTunes,
  
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• Stocks rally ahead of the start of earnings season

  10-07-2018 22:03 via feedproxy.google.com
  Stocks inched higher Tuesday, with the Dow Jones industrial average gaining for a fourth straight session, as markets brushed off mounting trade tensions and eyed the start of earnings season. The dollar and Treasury yields rose. 
  Here is the scoreboard:
  Dow Jones industrial average: 24,918.58 +141.99 (+0.57%)
  S&P 500: 2,793.51 +9.34 (+0.34%)
  In a win for US corporations, President Donald Trump tapped Judge Brett Kavanaugh to fill the open Supreme Court seat left by retiring
  
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• Netflix just added a 'Smart Downloads' feature for mobile users (NFLX)

  10-07-2018 21:58 via feedproxy.google.com
  Netflix just launched an update to the 'Download' feature for mobile phone users.
  Titled 'Smart Downloads,' the feature will automatically delete downloaded episodes after they are watched, and will download new episodes when the device is connected to WiFi
  It's currently only available for Android phones and tablets. 
  Netflix just made it even easier to binge-watch your favorite shows — even when you're not connected to the internet. 
  In an update to the 'Download' feature rele
  
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• The Google superstar Apple poached is now in charge of Siri (AAPL)

  10-07-2018 21:00 via feedproxy.google.com
  Apple announced that it will combine its machine learning, artificial intelligence, and Siri groups.
  They will report to John Giannandrea, who Apple poached from Google earlier this year. 
  Apple announced on Tuesday that it combining many of its machine learning-focused teams under John Giannandrea, a Google veteran that the iPhone maker poached earlier this year.
  Apple is moving its existing Siri and "Core ML" groups under him, a spokesperson confirmed to Business Insider. Giannandrea
  
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• An unintended consequence of Trump's trade war is coming for one of the industries that will be hit hardest, and it could give him a big win

  10-07-2018 19:54 via feedproxy.google.com
  US soybean farmers are expected to be a major loser in President Donald Trump's trade war with China.
  US soybean exports surged over the past two months because of distortions from Trump's trade battles with China.
  This is likely to boost US second-quarter gross domestic product, helping to give Trump a big public-relations win on the economy. 
  US soybean farmers are expected to get whacked by President Donald Trump's trade war with China, but not before helping hand the president a potenti
  
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• Marketing through the ages: The 1980s saw FMCG and retail battle for dominance

  10-07-2018 19:35
  The 1980s were a period of power shifts across many aspects of marketing and advertising. One of the key shifts for marketers was the changing relationship between FMCG brand owners and grocery retailers.
  Once upon a time, FMCG marketers held all of the cards. They would announce that a brand was going to go onto TV, load stock into the welcoming arms of the retailers, and watch it be given prime position in store and then (everyone hoped) fly off the shelves. As the 1970s shape-shifted into the
  
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• GM's $2 billion deal with a Japanese tech giant may give the automaker a big advantage in the race to develop self-driving cars (GM)

  10-07-2018 19:31 via feedproxy.google.com
  GM's $2.25-billion SoftBank investment in the Cruise division has given the company equity value that it can use to attract new talent.
  Cruise has grown dramatically since GM bought it in 2016. What started as a 40-employee startup now has 800 people working it.
  GM President Dan Ammann said that another leg of significant growth is on the way as Cruise heads into commercialization in 2019.
  In May, General Motors announced that the Vision Fund of Japan's SoftBank would invest $2.25 billion the ca
  
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• Cristiano Ronaldo's 100 million euro move to Juventus sends shares rocketing almost 40%

  10-07-2018 18:27 via feedproxy.google.com
  Juventus shares popped after it was reported that the side is close to signing Real Madrid superstar Cristiano Ronaldo for €100 million ($117 million).
  Ronaldo's signing was confirmed and shares rose even further, rising almost 40% in trading in Germany.
  Follow Juventus' stock price in real time here.
  Shares of Italy's most successful, best-known soccer team, Juventus, surged on Tuesday after it was confirmed that the side has signed Real Madrid superstar Cristiano Ronaldo for around 1
  
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• Mark Ritson: The first rule of marketing is you are not the customer

  10-07-2018 17:29
  There is a great lowball question that you can use on anyone interviewing for a marketing role.
  Ask the candidate to imagine a leading tennis brand is looking for a new marketing manager. Two candidates make it to the final interview. The first is an ex-tennis pro who has spent the last 10 years in the lower reaches of the top 500 players and knows the game intimately. The second is a marketing manager from a soup company keen on a new challenge but with no experience of the game or prior inter
  
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• A rising star at Morgan Stanley who helped turn around an ailing business has landed a big promotion

  10-07-2018 17:25 via feedproxy.google.com
  A rising star at Morgan Stanley has landed a big promotion, according to a note reviewed by Business Insider. 
  Ted Pick will now oversee 9,000 staff and report directly to president Colm Kelleher. 
  At the same time, Franck Petitgas, a veteran investment banker at the bank, is set to head the firm's international business.
  A rising star at Morgan Stanley just nabbed a big promotion at the New York investment bank, according to a memo reviewed by Business Insider. 
  Ted Pick, who led
  
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• Pepsi launches innovation hub to foster niche brands

  10-07-2018 15:55
  PepsiCo is launching an innovation hub in the US, dubbed ‘The Hive’, as it looks to fosters its smaller and niche brands and give them room to grow.
  In a results call for investors today (10 July), PepsiCo CEO Indra Nooyi revealed that the company is creating “a small entrepreneurial group” that will sit separate to the rest of the business.
  She explained: “It is a business within a business and will be taken out of the core headquarters. It’s going to be an e
  
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• Pepsi launches innovation hub ‘the hive’ to foster niche brands

  10-07-2018 15:55
  PepsiCo is launching an innovation hub in the US, dubbed ‘The Hive’, as it looks to fosters its smaller and niche brands and give them room to grow.
  In a results call for investors today (10 July), PepsiCo CEO Indra Nooyi revealed that the company is creating “a small entrepreneurial group” that will sit separate to the rest of the business.
  She explained: “It is a business within a business and will be taken out of the core headquarters. It’s going to be an e
  
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• SmashFly Technologies Announces UK and EU ExpansionOpens Full-Scale Development, Sales, Marketing and ... - Markets Insider

  10-07-2018 15:44
  Markets Insider
  SmashFly Technologies Announces UK and EU ExpansionOpens Full-Scale Development, Sales, Marketing and ...
  Markets Insider
  CONCORD, Mass. and BELFAST, Northern Ireland, July 10, 2018 (GLOBE NEWSWIRE) -- SmashFly Technologies, the leader in enterprise recruitment marketing technology, today announced its global expansion with a new strategic hub in Belfast, Northern ...
  
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• P&G on why diversity has to be about more than ‘showing up with a rainbow bottle’

  10-07-2018 14:58
  It’s not often that a company’s internal anniversary becomes an award-winning documentary, but in Procter & Gamble’s case that’s exactly what happened.
  In 1992 the world’s biggest advertiser became one of the first Fortune 500 companies to add sexual orientation to its equal employment opportunity (EEO) statement. This was almost entirely down to one man, Michael Chanak, the company’s first openly gay employee whose courageous and painful seven-year b
  
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• Marketoonist on innovation mindsets

  10-07-2018 14:44
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on innovation mindsets appeared first on Marketing Week.
  
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• Ed Pilkington: Gin’s comeback proves it’s possible to revive a stagnant category

  10-07-2018 08:30
  I decided to stay close to home for this article and write about something that is close to my heart – and that’s gin.
  So, I could turn this into what would be an interesting treatise on distillation, botanicals and provenance but what I want to focus on is how an entire category that 10 years ago was stagnant, at best, is now vibrant
  There is rarely just one factor that makes a category vibrant. There may be a trigger, but normally it is down to a mix of things coming together. We&r
  
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• Understanding Pinterest: A social media ‘outsider’ or marketing gem?

  10-07-2018 08:00
  Think ‘Pinterest’ and your mind probably wanders to images of wedding venues, luxury couches and recipe ideas. Although it is a visually powerful platform, it does not traditionally scream ‘post your ad here’ and unlike other social networks it is often considered to be a bit of an outsider.
  However, with more than 200 million active ‘pinners’ worldwide using the site on a monthly basis perhaps it is not the social media introvert marketers might think it is.
  
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• UK newspapers launch Impact

  10-07-2018 01:40 via warc.com
  LONDON: Collaboration within the UK newspaper industry has reached a new level with the launch of Impact, an initiative that enables advertisers to buy a package across titles that compares with TV, out of home and radio on reach and price.All...
  
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• Identifying blockchain opportunities for brands

  10-07-2018 01:40 via warc.com
  NEW YORK: Blockchain technology could help marketers in areas where trust and verifiability are major concerns, according to Rolfe Swinton, director/data assets for North America at research firm GfK.While there is significant buzz surrounding...
  
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• How Hindware speeds the customer journey

  10-07-2018 01:40 via warc.com
  GURGAON: Hindware, a premium bathroom company in India, is using digital platforms to inform its traditional retail formats and shorten the customer journey.Anamika Sirohi, Hindware’s vice president and head of marketing, stressed the...
  
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• Dynamic ad insertion a step closer for podcasts

  10-07-2018 01:40 via warc.com
  WASHINGTON DC: Further evidence of the intense interest in all things audio comes from The Washington Post which has created a way of inserting advertising automatically into podcasts.It’s a potentially significant development in a...
  
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• Coca-Cola explores segmentation in APAC

  10-07-2018 01:40 via warc.com
  SINGAPORE: Coca-Cola believes that there is significant scope for expansion in Asia-Pacific, but a senior executive has admitted the soft drinks giant needs to get better at segmenting audiences across the region.“We sell to a lot of people,...
  
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