Sales & Marketing news

• 'People, people, people': Nick Kendall on how to lead

  09-07-2018 19:00 via warc.com
  As I get older, the more old cliches reveal their old truths. Sorry Ben, but my one piece of advice to you therefore, is a cliché – ‘people, people, people’.
  
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• Digital transformation, inflation and email marketing: 5 killer stats to start your week

  09-07-2018 14:28
  1. Quality online environments 42% more cost effective for advertisers
  Ads that appear in quality environments are 42% more cost effective for advertisers based on levels of engagement, viewability, above-the-fold placement and dwell time.
  According to the research by GroupM and Newsworks, a premium exposure is 58% more likely to be 100% in view for at least five seconds. In quality digital environments – defined as a website where consumers have a deeper relationship or affinity with the
  
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• Sign up to our webinar on how two of the UK’s biggest brands are driving customer experience innovation

  09-07-2018 11:47
  Under pressure from audience fragmentation and new disruptive entrants, media brands have had to reinvent themselves to stay relevant. Although many have established and trusted brands, they have had to innovate to meet increasing customer expectations.
  Join Marketing Week’s editor Russell Parsons, The Guardian’s marketing director Sonia Sudhakar and ITV consumer marketing director Steve Forde on Thursday 12 July at 10am GMT for an exclusive video webinar as they discuss how they ar
  
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• How two of the UK’s biggest brands are driving customer experience innovation

  09-07-2018 11:47
  Under pressure from audience fragmentation and new disruptive entrants, media brands have had to reinvent themselves to stay relevant. Although many have established and trusted brands, they have had to innovate to meet increasing customer expectations.
  Join Marketing Week’s editor Russell Parsons, The Guardian’s marketing director Sonia Sudhakar and ITV consumer marketing director Steve Forde on Thursday 12 July at 10am GMT for an exclusive video webinar as they discuss how they ar
  
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• Unilever, Sky, Ryanair: Everything that matters this morning

  09-07-2018 08:16
  Industry leaders praise Brexit white paper but call for more detail
  Advertising industry groups have responded to the government’s Brexit white paper with cautious optimism, however the financial sector has been left disappointed.
  “There are some positive signals in this white paper but also some areas for concern where more detail is urgently required,” says Stephen Woodford, chief executive of the Advertising Association.
  The advertising industry is concerned that Britain&rs
  
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• Tesco, Burberry, Cambridge Analytica: Everything that matters this morning

  09-07-2018 08:16
  Tesco faces £4bn compensation bill over equal pay
  Tesco could face a £4bn compensation bill as a law firm lodges 1,000 unequal pay claims against the supermarket, with many more to come.
  The claims come after it was revealed in February that staff in its distribution centres, who are predominantly male, get paid “considerably” more than team members working in stores.
  Leigh Day, the law firm bringing the claims, says people working in distribution centres can earn more th
  
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• Sorrell, Twitter, Tesco: Everything that matters this morning

  09-07-2018 08:16
  Sorrell defies WPP by sealing MediaMonks takeover
  Sir Martin Sorrell has completed the purchase of Dutch digital production company MediaMonks in clear defiance of WPP’s claims that the acquisition is “unlawful”.
  The first takeover made by Sorrell’s new advertising company S4 Capital is thought to be worth €300m (£266m) and will comprise a mix of cash and shares, according to BBC reports.
  In a statement S4 Capital described the merger as representing its first
  
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• Facebook, M&S, Sky: Everything that matters this morning

  09-07-2018 08:16
  Facebook fined £500,000 over Cambridge Analytica scandal
  Facebook has been fined £500,000 – the maximum amount possible – for its part in the Cambridge Analytica scandal, with the UK’s data regulator the ICO criticising the social network for failing to safeguard users’ information and failing to be transparent about how data was used by third parties.
  The fine is for two breaches of the Data Protection Act – data laws that were in place at the time of t
  
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• Asda, Mastercard, Philips: Everything that matters this morning

  09-07-2018 08:16
  Asda boss warns hard Brexit will result in food waste
  Asda’s chief executive Roger Burnley says there will be “significant consequences” from a hard Brexit that could see food left to waste at the border.
  “What would be scary is the prospect of any holdup at the border. Any prospect of a holdup – that includes the Ireland border – would have very significant consequences,” Burnley says.
  “You’d be eating into the life of products with all sort
  
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• Rethinking loyalty: Why brands are starting to reward the right type of behaviour over spend

  09-07-2018 08:00
  Dogs have been known to stay by their owners’ sides even after they have died. Give them food, shelter and treats when they’re good and it’s almost guaranteed they’ll be loyal for life. Unfortunately for marketers, people aren’t like dogs.
  The success of Tesco Clubcard in the 1990s and 2000s quickly created an established model for discount-based brand loyalty in the UK, but increased competition has since made it more difficult for loyalty schemes to cut through, w
  
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• Hack your commute: Discover new news sources

  09-07-2018 07:30
  Marketers often point out the dangers of mistaking one’s own personal views and experiences for universal consumer truths, and with good reason. Assuming that everyone likes the same TV programmes, ice cream flavours or holidays as you is a recipe for a wayward brand strategy.
  But in the search for different perspectives, how often do you go out of your way to find news sources outside your usual, habitual destinations?
  A US-based estimate by Nielsen from 2013 claimed internet users visit
  
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• Programmatic audio set to steal budget

  09-07-2018 02:00 via warc.com
  NEW YORK: Pandora’s acquisition earlier this year of digital audio exchange AdsWizz is set to transform the audio advertising market, bringing in new buyers and shifting budgets, according to the latter’s CEO.It’s all about...
  
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• Pride sponsors criticised

  09-07-2018 02:00 via warc.com
  LONDON: As many as one million people may have watched Saturday’s Pride march in central London celebrating the LBGT community, but activists have voiced concerns about the role played by corporate sponsorship.“The parade needs...
  
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• News Corp uses data to tap local preferences

  09-07-2018 02:00 via warc.com
  SYDNEY: News Corp, the newspaper publisher, is driving digital subscriptions through analysis of data to identify the types of content that audiences are willing to open their wallets for.Michael Miller, executive chairman of News Corp Australia,...
  
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• New Corp uses data to tap local preferences

  09-07-2018 02:00 via warc.com
  SYDNEY: News Corp, the newspaper publisher, is driving digital subscriptions through analysis of data to identify the types of content that audiences are willing to open their wallets for.Michael Miller, executive chairman of News Corp Australia,...
  
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• Media friction costs car brands in India

  09-07-2018 02:00 via warc.com
  NEW DELHI:Using smartphones to reduce ‘media friction’ could help auto marques in India boost sales by as much as one million units, a new report claims.The study from Facebook, KPMG and Nielsen –Eliminating friction in...
  
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• Luxury brands veer towards digital

  09-07-2018 02:00 via warc.com
  NEW YORK:Luxury brands are increasingly shifted their sales and marketing efforts towards digital channels, according to a new report which also notes that print is losing relevance.Luxury Daily surveyed 599 luxury industry decision-makers,...
  
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• Five ways agencies can be more useful

  09-07-2018 02:00 via warc.com
  CANNES: The clash of clients’ demands with planners’ ambitions was a constant theme at the Cannes Lions Festival. Both sides agreed that the relationship needed to change and could be better. Here’s how.
  
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• BlackRock champions social purpose

  09-07-2018 02:00 via warc.com
  NEW YORK: BlackRock, the asset-management company, has provided a high-profile endorsement for organizations that pursue a clear social purpose by suggesting this type of approach, rightly applied, is critical for long-term growth.Brian Deese,...
  
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