Sales & Marketing news

• If you use batteries or refrigerators or eat at Chick-fil-A, you could eventually feel the pain of Trump's tariffs on China

  06-07-2018 21:04 via feedproxy.google.com
  President Donald Trump on Friday imposed a 25% tariff on $34 billion worth of Chinese exports to the US.
  The tariffs apply mostly to machinery and industrial goods.
  But industry groups warn that American consumers will still pay the price because US manufacturers will pass on increased costs to customers. 
  President Donald Trump argues that new tariffs on $34 billion worth of Chinese goods are designed to protect US businesses and force China to change its economic policy. But many industry
  
  Read more

• A customer complaint about Google Cloud went viral last week, and now Google is doing damage control to 'ensure this does not happen again' (GOOG, GOOGL)

  06-07-2018 20:50 via feedproxy.google.com
  Google Cloud says it is reviewing its abuse-prevention process after a customer complaint posted on Medium last week went viral.
  The author of that Medium post, an admin of an energy-monitoring operation, was spooked when Google threatened in an email to shut down all operations if proper documents weren't provided in three days.
  Google is owning up to the error, saying it will make changes so that the problem will never happen again. 
  Google Cloud says it has begun reviewing its abuse-prev
  
  Read more

• CRYPTO INSIDER: Winklevoss twins poach an NYSE exec

  06-07-2018 18:27 via feedproxy.google.com
  Welcome to Crypto Insider, Business Insider's roundup of all the bitcoin and cryptocurrency news you need to know today. Sign up here to get this email delivered direct to your inbox.
  An executive from the iconic New York Stock Exchange is joining the Winklevoss twins' cryptocurrency exchange, the company announced Friday. Here's what you need to know about Gemini's big hire.
  Here are the current crypto prices:In the news:Here's what it's like to visit 'Crypto Valley' — Switzerl
  
  Read more

• China just slammed massive tariffs on $34 billion worth of US goods — here's what will get hit

  06-07-2018 18:16 via feedproxy.google.com
  China responded to US President Donald Trump's tariffs with trade restrictions of its own on Friday.
  The Chinese tariffs will apply to $34 billion worth of US exports to China.
  The list of goods affected by the tariffs includes soybeans, pork, fish, orange juice, and whiskey.
  Here's a rundown of the major products. 
  The trade war between the US and China officially launched on Friday, as both countries imposed tit-for-tat tariffs.
  In response to US President Donald Trump's 25% tariff on $34
  
  Read more

• Advertisement

• Soybeans jump from near decade-lows as US-China trade battle heats up

  06-07-2018 17:39 via feedproxy.google.com
  Soybeans climbed more than 2% on Friday.
  The US and China imposed $34 billion in tariffs on eachother.
  Follow soybean prices in real time here.
  Soybeans rose more than 2% Friday after President Donald Trump followed through with tariffs on $34 billion worth of Chinese goods, prompting in-kind retaliation from the world's largest soy importer.
  The tariff implementations mark the first material movements in a face-off between the world's largest economies  that has pushed soybean pr
  
  Read more

• Formula 1: We are somewhere between a startup and a business turnaround

  06-07-2018 17:30
  The Formula 1 fan zone in Shanghai.“We don’t want to be the best motorsport brand, we want to be the best entertainment brand on the planet,” states Formula 1’s managing director of commercial operations, Sean Bratches.
  “We are myopically focused on serving the Formula 1 fan. We certainly want to pay close attention to the avid fan, but at the same time we’re trying to bring new fans into this sport and we think we have an opportunity to serve both.”
  Br
  
  Read more

• Sonos warns that Amazon has the power to disable Alexa on Sonos speakers with 'limited notice,' posing a risk to its business

  06-07-2018 17:07 via feedproxy.google.com
  In filing to go public on Friday, Sonos mentioned some important concerns and potential risks to its business.
  The company said Amazon could disable its Alexa voice assistant on specific Sonos speakers with "limited notice," something that could harm its products' desirability.
  Amazon could also demand licensing fees for Alexa that could hurt Sonos' bottom line.
  As part of its filing to go public, the audio hardware company Sonos on Friday said the success of some of its products depended on Ama
  
  Read more

• The Winklevoss twins have hired a top New York Stock Exchange exec to their crypto exchange

  06-07-2018 16:55 via feedproxy.google.com
   Gemini has hired a former executive from the New York Stock Exchange.
  Crypto exchanges have been hiring from established exchanges to build more mature trading venues. 
  An executive from the iconic New York Stock Exchange is joining the Winklevoss' twins cryptocurrency exchange, the company announced Friday. 
  Robert Cornish, who headed the Big Board's technology efforts as chief information officer, is joining Gemini, the New York-based crypto trading firm, to serve as chief tech
  
  Read more

• Advertisement

• Former L’Oreal CMO Hugh Pile on his decision not to return from sabbatical

  06-07-2018 16:48
  “It was a very hard decision, but at the same time a very easy decision,” says Hugh Pile, of his decision not to return to L’Oréal after his sabbatical and instead take on a permanent role at his family business, Blue Skies Holding.
  It might also seem like a strange decision. Pile was, most recently, the CMO for Western Europe at L’Oréal, responsible for multimillion pound budgets, a huge marketing team and the strategy for brands recognised around the world
  
  Read more

• The Netflix of China hits a one-month low

  06-07-2018 16:33 via feedproxy.google.com
  iQiyi is losing ground Friday morning, sending it to a one-month low. 
  Shares tumbled into a bear market in June. 
  Still, millennials seem to like the stock. 
  Watch iQiyi trade in real time here.Shares of iQiyi, one of China's streaming giants, hit a one-month low of $28.96 apiece Friday morning. It's down more than 2% on the day. 
  On June 22, shares tumbled into a bear market. The drop appeared to have been related to technical weakness. Selling pushed prices below the
  
  Read more

• Gorgeous women, Vladimir Putin, and fluffy buzzwords: 6 clues the blockchain project you're thinking about investing in is a scam

  06-07-2018 16:01 via feedproxy.google.com
  In the blockchain industry, scams and bad actors are so prevalent that it's been nicknamed "the Wild West."
  With so many prospective investors hoping to cash in on the next blockchain windfall, many have attempted to turn a profit by promoting fake projects. The scams often involve would-be founders taking in as many cryptocurrency investments as they can through an initial coin offering, or ICO, before vanishing with their newfound plunder. In April, New York-based ICO advisory company Satis G
  
  Read more

• Ocasio-Cortez understands a key feature of the economy in a way most politicians miss — and it could be a huge asset for Democrats

  06-07-2018 15:56 via feedproxy.google.com
  Alexandria Ocasio-Cortez rose to prominence last week with a surprise victory in New York's Democratic primaries against a senior incumbent.
  Ocasio-Cortez favors a government jobs guarantee and says Americans should not underestimate the power of policymakers to channel deficit spending toward social goals like healthcare and education.
  "The idea that we're going to austerity ourselves into prosperity is so mistaken," Ocasio told In These Times. "Honestly I feel like one of the big problems we h
  
  Read more

• MoviePass will charge you up to $6 extra to see popular movies

  06-07-2018 15:54 via feedproxy.google.com
  On Thursday, MoviePass launched "peak pricing."
  The added price will range between $2 and $6, the company told CNET.
  Subscribers who get tickets for movies or showtimes that are in high demand could be hit with the extra charge.
  On Thursday, MoviePass sent out an email to its over 3 million subscribers announcing that "peak pricing" had taken effect.
  The surcharge, as Business Insider reported in June, applies to movies and showtimes that are in high demand.Before ordering tickets, you will be n
  
  Read more

• The dollar is sliding as US-China trade war materializes

  06-07-2018 15:51 via feedproxy.google.com
  The dollar slid early Friday, even after a stronger-than-expected jobs report.
   The US and China imposed sweeping tariffs on one another just after midnight.
  Follow the greenback in real time here.
  The dollar fell Friday as markets weighed a stronger-than-expected jobs market with an escalating trade battle between the US and China.
  The greenback was down 0.5% on the US dollar index to 93.98 as the Labor Department released its June jobs report. The US added 213,000 jobs last month, compare
  
  Read more

• Sonos warns it could be forced to raise prices if Trump's trade war escalates

  06-07-2018 15:49 via feedproxy.google.com
  Smart-speaker maker Sonos filed regulatory documents for an initial public offering on Friday, and warned potential investors that US tariffs on China could harm its business. 
  US tariffs on $34 billion worth of Chinese goods kicked in earlier on Friday. 
  Companies seeking to go public may now have one extra risk to alert potential investors about: a trade war. 
  The smart-speaker company Sonos filed regulatory paperwork for its initial public offering on Friday, and listed tr
  
  Read more

• Smart-speaker company Sonos files to go public (SONO)

  06-07-2018 15:43 via feedproxy.google.com
  Sonos, a high-end speaker company, filed paperwork to go public on Friday.
  The initial-public-offering filing comes roughly three months after Spotify's direct listing. 
  Sonos estimates its customers listen to 70 hours of content per month — and says its devices have been registered in 7 million homes. 
  It also warned it could be forced to raise prices if Trump's trade war escalates. 
  Sonos, a maker of smart speakers, filed regulatory paperwork on Friday for an initial publi
  
  Read more

• Biogen is skyrocketing after its Alzheimer's drug delivers positive results (BIIB)

  06-07-2018 15:31 via feedproxy.google.com
  Biogen is surging almost 15% Friday morning. 
  The company's final analysis of its Alzheimer's drug, BAN2401, was positive. 
  Patients are showing encouraging results. 
  Watch Biogen trade in real time here.
  Biogen is surging Friday morning, up 14.47%, after a final analysis of its Alzheimer's drug, BAN2401, showed positive results. 
  A clinical study of 856 early Alzheimer's patients who were given BAN2401, an anti-amyloid beta protofibril antibody, showed that th
  
  Read more

• Marketing through the ages: The 1970s heralded a new era for media

  06-07-2018 15:00
  The past is a foreign country: they do things differently there. And few territories have changed more in the past 40 years than marketing and the media.
  In 1978, the year we launched Marketing Week, there were just three TV channels, only one of which carried advertising. Newspapers were in black and white and thin, their paging restricted by the print unions: only the quality Sundays carried more than one section. Advertising agencies provided a full service to their clients, with in-house cre
  
  Read more

• Ben Davis: Don’t talk nonsense about customer experience, just get CRM right

  06-07-2018 13:41
  Marketers can’t seem to stop talking about customer experience. And CEOs haven’t shut up about “putting the customer at the heart of everything” they do.
  Why is customer experience so fashionable? Is it because marketers see it as their best way of exerting a broader influence in their organisations – a way to get involved with product management?
  Do marketers see customer experience as more worthy than advertising, or less tied to pesky revenue goals? Or is it simp
  
  Read more

• Ben Davies: Don’t talk nonsense about customer experience, just get CRM right

  06-07-2018 13:41
  Marketers can’t seem to stop talking about customer experience. And CEOs haven’t shut up about “putting the customer at the heart of everything” they do.
  Why is customer experience so fashionable? Is it because marketers see it as their best way of exerting a broader influence in their organisations – a way to get involved with product management?
  Do marketers see customer experience as more worthy than advertising, or less tied to pesky revenue goals? Or is it simp
  
  Read more

• Aviva, Diageo, Morrisons: 5 things that mattered this week and why

  06-07-2018 13:30
  
  Aviva looks to shake up insurance marketing
  No one really likes insurance, and this is a fact Aviva is all too aware of. From the lengthy (and at times ridiculous) quote process, to an often difficult claims procedure and companies’ habit of hiking prices when it comes to renewing, there is little love lost for the industry.
  But Aviva is trying to change that by showing how it is working for consumers and addressing pain points. It has been working for the past three years on &ld
  
  Read more

• Domino’s: It’s not as simple as ‘we’re digital so let’s spend all our money on digital’

  06-07-2018 08:00
  A strategy of targeted sponsorships, above-the-line advertising and digital investment is helping Domino’s stay ahead of the pack in the pizza delivery market.
  A seamless delivery experience is core to the business’s success so it has been investing heavily in improving the service, installing GPS in half of its stores and creating an online tracker that maps the driver’s route, crucial developments given that four-fifths of Domino’s sales come through digital channels.
  Y
  
  Read more

• The meaningless community

  06-07-2018 02:00 via warc.com
  The notion of the importance of “community” in building powerful brands has been around for a long time but, asks Gareth Kay, has the term now become so overused that it has been rendered meaningless?One of the strange...
  
  Read more

• Repeat to fade: planners need to adapt

  06-07-2018 02:00 via warc.com
  Planning cannot afford to keep repeating old mistakes, says Mike Teasdale, if it is to adapt to the rise of data, platforms and short-term response creativity and the decline of long-term brand-building ideas.As a parent, I have,...
  
  Read more

• Repeat to fade

  06-07-2018 02:00 via warc.com
  Planning cannot afford to keep repeating old mistakes, says Mike Teasdale, if it is to adapt to the rise of data, platforms and short-term response creativity and the decline of long-term brand-building ideas.As a parent, I have,...
  
  Read more

• Marketing discontent

  06-07-2018 02:00 via warc.com
  If the future of advertising lies in direct marketing, then that marketing must return to delivering content worth consuming, instead of an endless stream of sales messages based on previous purchases, Faris Yakob believes.Late...
  
  Read more

• Back to the future: a story too far

  06-07-2018 02:00 via warc.com
  It has now come to the point that brands have started stretching storytelling too far, turning it from a good way of thinking about themselves into a bad way of trying to connect with consumers, says Malcolm White.Every day,...
  
  Read more

• All revolutions begin with language

  06-07-2018 02:00 via warc.com
  Agency professionals are largely having the wrong conversation, driven by the wrong language. Tim Williams says they should aim to use the value-oriented language of sellers.In 1917 Russia, an empire with a population of 166...
  
  Read more

• Neglecting brand building costs Aussie marketers

  06-07-2018 01:30 via warc.com
  SYDNEY: Australian marketers are focused on increasing sales revenues and building customer engagement at the expense of brand building, according to a new Facebook report.For Shared stories: building brand in the digital age, consulting...
  
  Read more

• Levi's balances old and new

  06-07-2018 01:30 via warc.com
  NEW YORK: Successfully balancing the old and the new has helped Levi Strauss turn around an erratic financial performance, according to the apparel brand’s chief executive officer.Alongside product innovation and a push into women’s...
  
  Read more

• How agencies can balance originality and strategy

  06-07-2018 01:30 via warc.com
  NEW YORK: Striking the right balance of creative originality and strategy requires agencies to consider a variety of structural factors, according to a study published in the Journal of Advertising Research (JAR).Huw O’Connor and...
  
  Read more

• Heineken escalates Brazil beer war

  06-07-2018 01:30 via warc.com
  SAO PAULO: Heineken, the Dutch brewing giant, is exploring all aspects of its business – products, packaging, marketing and distribution – as it steps up its challenge to rival AB InBev in Brazil.Last year’s acquisition of the...
  
  Read more

• Heineken capitalises on its football sponsorship

  06-07-2018 01:30 via warc.com
  MUMBAI: International beer brand Heineken data-mines micro-moments and consumer behaviours to make the most of its sponsorship of the UEFA Champions League, according to a senior marketing executive at the brand.“Heineken is one of the most...
  
  Read more

• From private label to private brand

  06-07-2018 01:30 via warc.com
  EUROPE: Private label’s value share is growing by 4% a year across European grocery markets and reached 39.4% in 2017, according to new research which reports that private label outperforms national brands in the UK, Germany, Spain and Italy. ...
  
  Read more

• B2B marketer influence declines as business grows

  06-07-2018 01:30 via warc.com
  LONDON: As companies operating in the B2B sector get bigger there is a tendency to downgrade the role of marketing, new research suggests.Earlier this year, research from Marketing Week and Omobono, a creative and marketing technology company for...
  
  Read more

Follow @sales_mrktinguk on Twitter!